ESOMAR Best of - India 2013

Strengthening Foundations and Moving Forward

Bengaluru / 25-26 March



ESOMAR Best of - India 2013 will be held in Bengaluru – India’s hub for the information technology sector and one of the top entrepreneurial locations in the world. Opportunities for the market research industry are abound both from the technological and entrepreneurial point of view and India – as one of the major markets in the BRIC area - is well positioned to play a leadership role in both these areas.

In line with global trends, we are seeing a metamorphosis of the MR industry in India. However, while the industry is indeed moving forward, we want to ensure we keep sharp focus so that our foundations remain strong…. enabling us to grow from strength to strength.

Join us for ‘Strengthening Foundations and Moving Forward’ as we discuss strategies and trends to help you navigate through these transformations within the competitive landscape at local, regional and global levels. The event will also offer an ideal opportunity to showcase innovative, thought-provoking and emerging approaches coming from around the world and how these can be adapted to India.

ESOMAR Best of India will provide learning and networking opportunities for researchers and marketers. The event will also be an opportunity for discussing Indian best practices, hot client issues and concrete cases demonstrating ROI.

The programme hosts a dynamic agenda of speakers:

  • Keynote Speaker:
    Rama Bijapurkar, one of India’s leading management consultants, specialising in business-market strategy and author of “We are like that only: Understanding the Logic of Consumer India” will focus on how the role of market research is changing, and how as market researchers, we not only have to adopt the new horizons and technology, but also ensure that the core of market research, which is good-quality data, is given the highest attention.
  • ESOMAR Best Paper of the Year 2012 award winners
    Piyul Mukherjee and Pia Mollback, will discuss blending traditional research methodologies with high tech solutions to get the best of both worlds.
  • ESOMAR Young Researcher of the Year 2012 Finalist
    Guneet Kaur (Nielsen India BASES), will speak on changing behaviour of a ‘21st century social media expecting mom’.
  • ESOMAR Best Methodological Paper Award winner
    Pankaj Jha (Millward Brown) will present on using mobile as a powerful way to evaluate emotions,
  • ESOMAR Research Effectiveness Award 2012 winner
    Dr. Florian Bauer (Vocatus) will give insight into exploiting unexpected price potentials for print media.
  • Author of the Handbook of Online and Social Media Research
    Ray Poynter (Vision Critical) will draw on international lessons for India.

AdvisorsClick to read more

Jayant Jain

Jayant Jain is Vice President, Head - Consumer Insights & Market Research at Godfrey Phillips India Ltd. As a member of the Corporate leadership team he is responsible for providing consumer insight-based strategic inputs to the entire gamut of business decisions for the KK Modi Group.

For over two decades, Jayant has acquired wide ranging expertise of understanding markets, consumer behavior, branding and advertising. He has worked at senior positions with market research, consulting and KPO companies services based in India, Middle East, East Europe and USA where he was responsible for starting, setting up, managing and leading these organisations. 

Jayant has served as visiting faculty and has taught Market Research, International Marketing and Consumer Behaviour at many prestigious Business Management Schools. He is an active Member of the Managing Committee of Market Research Society of India (MRSI) and is currently serving as its Vice President.

Partha Rakshit

Partha Rakshit is a Consultant with Partha Rakshit Associates and has over 30 years experience in market research, having worked with both the client side (Philip Morris, Procter & Gamble) as well as the research supplier side (IMRB, MRAS, Nielsen). He was the ESOMAR Representative for India from1992-1996 and was President of the Market Research Society of India from 1993-96. Partha retired from Nielsen as Managing Director of South Asia in January 2010, and now has his own consultancy company.

Pravin Shekar

Pravin Shekar has been in the research domain for the past 15 years and continues to contribute to market research in various avatars: entrepreneur, technologist, research-evangelist and speaker.

He heads two entities: 'krea', an India-centric panel research firm and 'The Social Catalyst', a non-profit trust aimed at professionalising the work of NGOs.

Pravin has been selected as an “Emerging Global leader in marketing research”, by the American Marketing Association (4 under 40 Award).

In regular demand as a speaker, Pravin has presented papers and chaired discussions at several conferences. As an ESOMAR Council member, he has been working towards spreading the use of technology in research, increasing engagement levels amongst practitioners and spearheading the movement for making market research a career of choice for students.

Sandeep Arora

Sandeep Arora is Senior Vice President and Global Head-Research and Analytics Solutions at Datamatics Global Services Ltd. He is responsible for driving business growth in the research and analytics space using technology-enabled solutions. He has spent over 16 years in the market research industry and brings with him a comprehensive perspective from different pockets of the industry. He strongly believes that technology will turn out to be one of the key enablers in taking the market research industry to its next level - a level that is going to be quite different from how we understand the industry today.

While at TNS, he won the top regional Darrah Estrada Award “Overcoming the Impossible” for introducing Consumer Confidence Index in India and has been decorated with “Outstanding Leadership Award” for two consecutive years” in Datamatics.

Registration informationClick to read more

25 March – Workshop Registration includes workshop materials, lunch and refreshments

26 March – Conference Registration includes entrance to all sessions, lunch and refreshment breaks



Taj West End
Racecourse Rd, High Grounds
Sampangi Rama Nagar
Bangalore, Karnataka
560001, India



On 25 March we will be offering two unique learning skills opportunities for managers and young members of the Market research industry. Take advantage of this offer and register for one of two innovative workshops:

Advanced Quantitative Techniques
Understanding where the leading edge is, and how to use it
Led by Ray Poynter, Director Vision Critical University, Vision Critical, UK


Registration pricing

Early Bird rate (until 8 February 2013)
Regular delegate (Full Conference) EUR 55 EUR 70
Academic* EUR 45 EUR 45
Workshop EUR 200 EUR 300

* Read the conditions that apply for registration carefully.

Standard rate (9 February 2013 - 22 March 2013; includes on-site registration)
Online registration open until 22 March 2013, 17:00 CET (GMT+1). On-site registration is possible.
Regular delegate (Full Conference) EUR 75 EUR 90
Academic* EUR 45 EUR 45
Workshop EUR 300 EUR 400

* Read the conditions that apply for registration carefully.

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

The following charges will apply:

  ESOMAR Best of Workshop
Until 8 February 2013 No charge.
Full refund given
No charge.
Full refund given
After 8 February 2013 Cancellation charge:
EUR 60
Cancellation charge:
EUR 100

Cancellation fee can only be waived upon receipt of visa refusal document.


My enrolment, attendance and/or participation in ESOMAR Best of - India 2013 constitutes my agreement and understanding that ESOMAR is permitted to photograph, record and use my name, picture, portrait, likeness, voice and statement(s), as well as any compilation(s) that may result there from. I further acknowledge that all photographs, videos and other recordings of me in any media or medium used and taken by ESOMAR are owned solely by ESOMAR and it alone may copyright those materials containing same. ESOMAR has the right to edit the foregoing in any manner it deems appropriate and such right may be exercised without any inspection, review or approval by me. ESOMAR shall also have the right to use and employ such video and photography for use on television, the Internet (including on the ESOMAR’s website) and in conjunction with the advertising, publicity or promotional materials of ESOMAR. Nothing herein will constitute any obligation on the part of ESOMAR to use, photograph or record me or make any use of the rights set forth herein. I fully understand the content, meaning and impact of this release.