ESOMAR Best of - Russia 2013

Switched On - The future is here!

Moscow / 21-22 May



Following the success of our ESOMAR “Best of” - Russia series in 2011 and 2012, ESOMAR will again return to Moscow to explore how research and development can continue to drive business growth in Russia.

Join us for ‘Switched On – The Future is Here!’ as we discuss issues, tools, applications and strategies in Russia’s increasingly growing digital environment while exploring the issues of quality when running research projects. The event will also offer an ideal opportunity to showcase innovative, thought-provoking and emerging approaches coming from Russia, as well as client cases demonstrating ROI in all sectors.

ESOMAR “Best of” - Russia will provide unique learning and networking opportunities for researchers and marketers and will be an opportunity for discussing best practices from Russia and cutting-edge client issues.

Hear from international speakers:

  • Judith Passingham, CEO Northern and Eastern Europe at TNS, UK, who will make the case for change: change in the way we think and in the way we act as a profession.
  • Marco Bevolo, Founder of Marco Bevolo Consulting, Senior Lecturer at NHTV University of Applied Sciences and the co-author of the book ‘Premium by Design’. Based on a groundbreaking study, he will share an overview of trends in Luxury and High End and a global and regional perspective for expected key directions for the next half decade.

AdvisorsClick to read more

Alexander Shashkin
Alexander Shashkin is CEO, OMI. Alexander, ,founded the OMI company after 2 successful years as Managing Director at GMI.. He came to the business world from the Institute of Sociology, Russian Academy of Sciences, where he was a Senior Researcher. Prior to this, he was a co-founder and Deputy Director of the Center for Analytical Research and Development and a Kazan and Associate Research Fellow at the Centre for Social Evaluation Research at London Metropolitan University, UK. He holds a PhD in Sociology.

Oleg Dembo
Oleg Dembo is General Director at O+K, Research Company and
is the ESOMAR Representative in Russia. Oleg started his career in research in 1994 as a research assistant in a small local agency, during his 4th year in the sociology department of St. Petersburg University. He then worked as a project manager and head of the quantitative research department in St. Petersburg-based Suomen Gallup subsidiary (now a part of TNS). In 1999, he co-founded O+K agency which has since grown to reach a national top 20 ranking and has become the most successful Russian agency with a non-Moscow origin.

Tatiana Barakshina
Tatiana Barakshina is Research Director at Bazis Intelligence Group Russia and
an ESOMAR Council Member. Tatiana has 8 years hands-on experience in international market research and has been a lecturer and professional trainer in market research for 4 years. She has designed and implemented complex market segmentation projects in Europe, CIS and Middle East and collaborates with several Russian publications such as op Leader Journal, DelovojKvartal, the FederalPress and UralPolit.ru

Registration informationClick to read more

21 May – Workshop Registration includes workshop materials, lunch and refreshment breaks

22 May – Conference Registration includes entrance to all sessions, lunch and refreshment breaks

Online registration is closed.

For queries, please contact Helen Parker, External Relations Manager, at h.parker@esomar.org.



Holiday Inn
15 Lesnaya Street
Moscow 125047

Telephone: +7 (495) 783 65 00
Fax: +7 (495) 783 65 01
E-mail: reservations@hi-mole.ru

Venue's website



On 21 May we will be offering a unique learning skills opportunity for managers and young members of the market research industry. Take advantage of this offer and register for one of an innovative workshops:

Qualitative Research 3.0: Towards Strategic Consulting
Rethinking the reach, scope and connections to intelligence, strategy and design
Federico Trovato, ALJ Toyota, Kingdom of Saudi Arabia
Marco Bevolo, Marco Bevolo Consulting, Netherlands


Registration pricing

Early Bird rate (until 15 April 2013)
Regular delegate (Full Conference) EUR 100 EUR 125
Academic* EUR 75 EUR 75
Workshop EUR 200 EUR 300

* Read the conditions that apply for registration carefully.

Standard rate (16 April 2013 - 17 May 2013; includes on-site registration)
Online registration open until 17 May 2013, 17:00 CET (GMT+1). On-site registration is possible.
Regular delegate (Full Conference) EUR 125 EUR 174
Academic* EUR 75 EUR 75
Workshop EUR 300 EUR 400

* Read the conditions that apply for registration carefully.

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

The following charges will apply:

  ESOMAR Best of Workshop
Until 15 April 2013 No charge.
Full refund given
No charge.
Full refund given
After 15 April 2013 Cancellation charge:
EUR 60
Cancellation charge:
EUR 100

Cancellation fee can only be waived upon receipt of visa refusal document.


My enrolment, attendance and/or participation in ESOMAR Best of - Russia 2013 constitutes my agreement and understanding that ESOMAR is permitted to photograph, record and use my name, picture, portrait, likeness, voice and statement(s), as well as any compilation(s) that may result there from. I further acknowledge that all photographs, videos and other recordings of me in any media or medium used and taken by ESOMAR are owned solely by ESOMAR and it alone may copyright those materials containing same. ESOMAR has the right to edit the foregoing in any manner it deems appropriate and such right may be exercised without any inspection, review or approval by me. ESOMAR shall also have the right to use and employ such video and photography for use on television, the Internet (including on the ESOMAR’s website) and in conjunction with the advertising, publicity or promotional materials of ESOMAR. Nothing herein will constitute any obligation on the part of ESOMAR to use, photograph or record me or make any use of the rights set forth herein. I fully understand the content, meaning and impact of this release.