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ESOMAR Best of - India 2014

Market Research: The Ball Game Has Changed!

New Delhi / 25 February



Perhaps the only certainty in life is that there are no certainties, and few understand that better than those of us working in the field of market research. There is always a need to play better and get the best from a faster turf. Researchers in the market research industry are facing a challenge to evolve into new roles. Market research managers on the client end are also undergoing changes in their roles, and with what is expected of them. So how can we bring these facets together?

Join us in New Delhi for the 4th edition of ESOMAR Best of – India as we build on the discussions from last year and explore the strategies, challenges and opportunities in a fast-changing world. The event will offer a platform to gain better insights for brands, companies and research, discuss new approaches and applications in improving our understanding of the decision-making process, and debate the hot issues facing the market research industry.

If the game has changed, we’d better start learning the new rules!

Keynote speakers announced!

Programme Committee

Ashish Bansal

Ashish Bansal
Director of Marketing
Samsung India Electronics, India

Madhumita Chakraborty

Madhumita Chakraborty
Vice President - Shopper Insights and Category Management
PepsiCo International, India

Partha Rakshit

Partha Rakshit
Partha Rakshit Associates, India

Pramod Kumar

Pramod Kumar
ESOMAR Council Members and Vice President
RNB Research, India

Pravin Shekar

Pravin Shekar
ESOMAR Council Member, Founder, The Social Catalyst and Kreator-In-Chief
krea, India

Sandeep Arora

Sandeep Arora
Sr. Vice President & Global Head - Research & Analytics Solutions
Datamatics Global Services, India



= ESOMAR Member

08:00 - 17:00 Tuesday, 25 February - Local activities day 
Local activities registration: 08:00 - 09:00
ESOMAR Best of - India 2014 programme
.pdf (12 Mb)



= ESOMAR Member

Keynote Speaker

Chris Jaques

Chris Jaques

CEO, M&C Saatchi Asia, Hong Kong

Chris Jaques is CEO of M&C Saatchi Asia in Hong Kong and one of the most experienced leaders in international marketing communications. Before joining M&C Saatchi in 2006, Chris was regional CEO of Young & Rubicam for North America, regional president of Ammirati Puris Lintas for Europe and regional CEO for some of Asia's most successful networks, including BBDO, Bates, Y&R and Wunderman.

He is an expert in the Asia Pacific region, having led his companies to be voted "Asian Advertising Network Of The Year" on two occasions, and runner-up on a third. Personally, Chris has also been named "Asia's Advertising Person Of The Year" twice in the last 15 years.

He is also a pioneer in new media, having led the launch of XM Digital Marketing in the 1990's, run the Wunderman network across Asia Pacific in the 2000's and most recently, been responsible for creating and embedding M&C Saatchi-i into the M&C Saatchi Asia network.

Chris is passionate about the transforming effect that the meteoric rise of Asia is having on every aspect of business and is a regular speaker at business conferences around the world.

Keynote Speaker

Dave McCaughan

Dave McCaughan

EVP and Director, Truth Central Global Asia Pacific, Managing Director, McCann WorldGroup, Japan

Dave McCaughan is EVP and Director for Truth Central Global Asia Pacific and Managing Director for McCann Worldgroup Hong Kong. Recently having re-located to Hong Kong, Dave joined McCann in 1986 in his native Sydney, Australia where he built the strategic planning function and subsequently has been based in Bangkok, Hong Kong and Tokyo leading regional strategy development. As of January 2014, Dave is responsible for the twin roles of Managing Director of McCann’s companies in Hong Kong and Global Director of Truth Central, McCann WorldGroup’s global insight and research group.

Over the last 20-plus years, he has led Asian strategy and communication campaign development for clients such as Coca-Cola, MasterCard, Nestle, Tokyo Disneyland, Sunstar and Hitachi.

He has an extensive history of working on the implications of media changes, how society is influenced and, in turn influences media. Amazingly, still seen as an Asian thought leader on youth marketing (despite the hair), he is also leading key initiatives into the aging markets of Asia. For clients like Johnson&Johnson, he is leading investigations into the true potential of what he sees as the biggest growth market in the world – the 60-somethings of Asia.

Dave has talked at over 400 conferences globally, including many ESOMAR regional conferences and the annual ESOMAR Congress. He has been a regular columnist for journals like Advertising Age and Japan Close-Up. He also serves as a board member and contributor for ESOMAR’s Research World magazine.

In his previous lives, Dave was a yoghurt maker, menswear salesman, a children’s storyteller (for ten years) and a butler for a reclusive Duke in Rome.



The LaLiT Hotels in Delhi, one of the best luxury hotels in Delhi India, stands tall right in the middle of city’s premier business and commercial district – Connaught Place. Being the central luxury business hotel in Delhi, it is located right next to lively shopping centres, office complexes and colourful streets, the hotel is 24 kms from the international airport and just minutes away from government offices, cultural centres and international trade fair grounds.

Located at the city center, The Lalit New Delhi is just 35 minute drive from the airport and is merely 5 minute from the railway station. The city is well connected through air and rail links apart from two of the national highways which connect New Delhi to all the major cities in the country. The Hotel is also 10 minute drive from the trade fair ground and merely 15 minute drive from several embassies.


The LaLiT New Delhi
Barakhamba Avenue
Connaught Place
New Delhi-110001

Telephone: +91 11 4444 7474

Venue's website

How to get there?


Registration pricing

Please note: To take advantage of the preferential member rate, you can apply for membership while filling in your event registration. Please note - it is not necessary to apply for membership separately. Once you have registered, both the membership fee (plus one-time administration costs) and reduced member fee will then be applied.

Early Bird rate (until 17 January 2014)
Regular delegate (Full Conference) EUR 65 EUR 90
Academic* EUR 55 EUR 55

* Read the conditions that apply for registration carefully.

Standard rate (18 January 2014 - 25 February 2014)
Regular delegate (Full Conference) EUR 85 EUR 110
Academic* EUR 55 EUR 55

* Read the conditions that apply for registration carefully.

On-site registration 25 February 2014
Regular delegate (Full Conference) EUR 85 EUR 110
Academic* EUR 55 EUR 55

* Read the conditions that apply for registration carefully.


Please note that payment for your registration can be arranged either by credit card or by bank transfer. As soon as your registration procedure is completed you will receive instructions about these two methods of payment.

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

The following charges will apply:

Until 17 January 2014 No charge.
Full refund given
After 17 January 2014 Cancellation charge:
EUR 60

Cancellation fee can only be waived upon receipt of visa refusal document.


My enrolment, attendance and/or participation in ESOMAR’s Best of - India 2014 constitutes my agreement and understanding that ESOMAR is permitted to photograph, record and use my name, picture, portrait, likeness, voice and statement(s), as well as any compilation(s) that may result there from. I further acknowledge that all photographs, videos and other recordings of me in any media or medium used and taken by ESOMAR are owned solely by ESOMAR and it alone may copyright those materials containing same. ESOMAR has the right to edit the foregoing in any manner it deems appropriate and such right may be exercised without any inspection, review or approval by me. ESOMAR shall also have the right to use and employ such video and photography for use on television, the Internet (including on the ESOMAR’s website) and in conjunction with the advertising, publicity or promotional materials of ESOMAR. Nothing herein will constitute any obligation on the part of ESOMAR to use, photograph or record me or make any use of the rights set forth herein. I fully understand the content, meaning and impact of this release.

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