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ARA Research & Consultancy

Media partner

Insight - MEA


For further information about our promotional packages, please contact Daniel Migchels:

ESOMAR Best of - MENAP 2014

Creating Value - From Insight to Foresight

Dubai / 11-12 March



The MENAP region is experiencing exceptional changes across countries providing great challenges for marketers in capturing new trends. At the same time the region boosts markets with a vibrant economy that offer a beacon of stability. On both accounts the insight industry is well positioned to help clients understanding how to connect with their customers and how to formulate the right strategy for success.

ESOMAR Best of – MENAP 2014 - Creating Value will provide a special focus on how clients use and deliver insights for better actionability, real-time, predictive, forward-looking, more-for-less...research services. It will also discuss how appropriate research solutions affect business and how research methodologies are changing and developing to give more insights, including a focus on social media and digital impact.

The event will offer an ideal opportunity to showcase innovative, thought-provoking and emerging approaches coming from the MENAP region, as well as client cases demonstrating ROI in all sectors.

Programme Committee

Abdulhamed Alhaffar

Abdulhamed Alhaffar
Head of Customer Insights
Gulf Bank, Kuwait

Masood Abdullah

Masood Abdullah
Market Intelligence Consultant
Saudi Aramco, Saudi Arabia

Steve Hamilton-Clark

Steve Hamilton-Clark
TNS Middle East & North Africa, UAE

Tamer ElAraby

Tamer ElAraby
Managing Director
Nielsen, Egypt

Tarek Ammar

Tarek Ammar
ARA Research & Consultancy, Lebanon



= ESOMAR Member



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