ESOMAR MeetUp - Italy 2013

Consumer-Brand Engagement

Milan / 17 October



ESOMAR is pleased to invite you to our MeetUp in Milan hosted by Marcello Sasso, ESOMAR Representative for Italy. This one-day event is being held in partnership with LABCOM – Laboratorio di Ricerche sulla Comunicazione Aziendale, celebrating 15 years in business. The MeetUp will take place 17 October 2013 from 10.00 – 16.30 in Aula NI 110 at the Università Cattolica del Sacro Cuore.

Join us in Milan as we discuss a diverse range of topics currently influencing the market research sector while highlighting innovative strategies to connect the brand to the consumer in efficient and unconventional ways. Speakers include LABCOM experts, client companies, advertising agencies and research institutes presenting case studies on the field of communication and the use of social media and online communities for greater involvement of the consumer with the brand.

The programme hosts a dynamic agenda of international speakers and panellists including:

  • Alessandro Martello, International Marketing Director, Henkel, Italy
  • Barbara Sala, CEO, Vizeum Carat Group, Italy
  • Don Schultz, Professor Emeritus-in-Service, Northwestern University, USA
  • Giorgio Brenna, Chairman & CEO Continental Western Europe, Leo Burnett, Italy
  • Lucy Davison, Managing Director, Keen as Mustard Marketing, UK
  • Massimo Borio, Marketing Director, Citroën, Italy
  • Nicola Lampugnani, Executive Creative Director, TBWA, Italy
  • Rob Ellis, Director, COG Research, UK
  • Rossella Gambetti, Research Associate, LABCOM, Italy
  • Silvia Biraghi, Research Associate, LABCOM, Italy
  • Stephen Quigley, Professor, Boston University, USA
  • Daniel Teixeira, Research Manager of FMCG, InSites Consulting, Belgium

This MeetUp is open to all ESOMAR members as well as anyone interested in market research, advertising and marketing.

Please note the programme will be presented in English and Italian.


This event is free and offers an excellent opportunity for you to meet with your ESOMAR Representative and to network with some of the thought leaders in the global market research industry.

We're sorry, the online registration for ESOMAR MeetUp - Italy 2013 has been closed.

For queries, please contact Tess Elzerman at Tess@esomar.org



10.00 – 16.30Thursday, 17 October 2013

ESOMAR MeetUp - Italy 2013 - Programme
.pdf (2.1 Mb)


Università Cattolica del Sacro Cuore
Aula NI 110
Via Nirone, 15