Africa Forum 2017

Research & Innovation, Made in Africa

Johannesburg / 16-17 February



Note: Simultaneous translation from and into English and French will be provided

ESOMAR is delighted to support the first AFRICA Forum, organised by the newly formed African Market Research Association (AMRA) in partnership with AMISE (Morocco), MSRA (Kenya), NIMRA (Nigeria) and SAMRA (South Africa) and ESOMAR.

The Forum will mark the official launch of AMRA.

The event will set the agenda for shaping the future of the African Market Research community and the activities of AMRA.

The forum aims to encourage:

  1. Sharing innovations in market research and contributing to the body of research knowledge in Africa, while learning from each other’s’ mistakes and successes.
  2. Networking by research agencies and clients from across Africa, and the rest of the world, to generate business and to connect with suppliers and partners.

We are happy to present the Advance Programme which includes top-selected presentations from all over Africa and beyond. The programme showcases how Africa innovates and advances knowledge, and provides plenty of occasions to interact and debate!

Breaking News: Finn Raben, ESOMAR Director General, will present "Staying up-to-date with professional standards". Finn's presentation will focus on how research is being transformed using the latest technologies, and will introduce the revised ICC ESOMAR International Code on market, opinion and social research and data analytics and what it means for researchers.

Africa Forum 2017 will be held at the Montecasino complex in Johannesburg, South Africa on 16 & 17 February 2017.


Bookings are now open. Please note that space is limited. To reserve, please use this Booking Form.

For more details on Accommodation, Transport and Visa Requirements, please check the Booking Form.



Be part of the event by becoming a sponsor:Decide on a sponsorship package and let AMRA know on amra@africanmra.org - first come, first served!

For sponsorship options and enquiries please visit the Sponsorship page on AMRA website

For exhibition options and enquiries please visit the Exhibition page on AMRA website