#ESOMAR

Market Research Under the Spotlight

A Joint ESOMAR/MORES Event

Manila / 12 April

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Overview

ESOMAR is pleased to announce a half-day event jointly organised with MORES, the Marketing and Opinion Research Society of the Philippines, to be held in Manila on 12 April from 13.30 – 17.45 in the Garden Wing 1 & 2 at Edsa Shangri-La Hotel.

Join us for ‘Market Research Under the Spotlight’ as we discuss industry developments, data privacy issues and considerations, as well as feature presentations from ESOMAR Asia Pacific 2013 conference held in Ho Chi Minh City from 7-9 April.

The event will showcase emerging, innovative and thought-provoking approaches and learnings, in addition to offering an ideal opportunity to network with researchers and marketers from the region.

Programme highlightsClick to read more

Spotlight on the Industry
From Local to Global

Hear from industry associations’ heads and experts:

Finn Raben, ESOMAR Director General, will provide the most recent highlights on global industry developments.

Bienvenido Niles Jr., MORES President and Chairman of Boomerang Advisory, will give an overview of the market research industry in the Philippines.

Jose Jesus Disini, Founding Partner of Disini & Disini and Associate Professor at the University of the Philippines College of Law will focus on data privacy issues relating to the industry.

Spotlight on ESOMAR APAC 2013 Conference
Hear from international speakers from ESOMAR APAC 2013

Han Zantingh, Managing Director of BrainJuicer Asia, will outline the growing efforts to change research prejudice on how humans make decisions from ponderous and conscious, to fast and emotional. Han will provide examples that reflect our attraction for fast, easy and emotionally satisfying decisions and that also turn human understanding into business advantage.

Shivkumar Moulee, Director of Millward Brown Asia, will discuss how a spotlight on Asia keeps the optimisation of advertising ROI a hot topic among marketers. With a number of markets in Asia seeing significant evolution and exposure to advertising and brands in recent years, there is a need to ‘refresh’ this work to assess if the clusters still hold in today’s context.

The event will be moderated by:

Nicco de Jesus, MORES Board Director and Group M Director
RJ Esteban, ESOMAR Representative for the Philippines and Managing Director of PSRC.


Registration Information

Registrations open at 13.30.
Presentations begin at 14.00 and finish at 17.45

For more details on the event and to register, please contact Bing Porcia at cmporcia@yahoo.com or call +632 5336653.

Early Registration Fees
MORES and ESOMAR Members P 3.000
Non Members P 4.000
Walk-In Registration Fees
MORES and ESOMAR Members P 4.000
Non Members P 5.000

For more information on the programme and registration visit the Mores Website.

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Venue

Garden Wing 1 & 2
EDSA Shangri-la Hotel
Manila