#ESOMAR

Le Printemps des Études 2014

including two days of ESOMAR workshops

Paris / 10-11 April


Print

Overview

This year, ESOMAR is proud to present 2 days of specialised workshops and exclusive sessions at France’s largest marketing and communications event. Each workshop session costs EUR 120 to attend and will be delivered in French.

On Thursday, 10 April 2014
Client-focussed sessions focussing on promoting research inside client companies, or understanding expectations from research agencies.

  • Breakfast Panel: Ce que les clients attendent des instituts pour promouvoir leur métier dans leur entreprise
  • Workshop I: L’avenir radieux des etudes chez l’annonceur

On Friday, 11 April 2014
Sessions for both agency and client-side researchers focussed on the latest developments on privacy legislation and big data, the use of sensory research, and pricing research to increase ROI.

  • Breakfast Panel: Big data - dirigeons-nous vers un clash avec le législateur?
  • Workshop II: Les sens au coeur des nos émotions
  • Workshop III: Tests de produits - maximiser la valeur ajoutée de vos protocoles de test pour créer des offres performantes et compétitives

Register at the Printemps des Etudes, you can select your workshop sessions and breakfast panels during the badge registration process here.

Print

Programme

Thursday, 10 April 201408.00 - 17.00
Client Panel and Workshop I

Friday, 11 April 201408.00 - 17.00
Big Data Panel, and Workshops II and III

ESOMAR au Printemps des Études 2014 - Programme
.pdf (1.4 Mb)


Please note that all sessions will be in French
Print

Venue

Palais Brongniart
Place de la Bourse
75002 Paris
France

More information