Workshops

Learning from those who “do” is the best way to truly understand the practical side of research. Throughout the year ESOMAR runs an extensive calendar of workshops aimed at aiding in the development of practical research skills.


All workshops are taught by a workshop leader with extensive knowledge in his or her field and will provide you with an opportunity to train with some of the industry’s leading specialist in the areas.

Additional to the workshops, every summer ESOMAR runs The Summer Academy. Consisting of 3 days of workshops and a 1 day seminar focusing on specific themes and aiming to provide attendees with a comprehensive overview of specific methods and techniques.

Fast, Faster, Fastest (NEW)
Speedy insights into customer needs, behaviors and attitudes
Atlanta / 09 September 2012

In combination with Congress 2012



Workshop overview

In market research, we often say, “How do you want your market research? Fast, cheap or good… pick any two.” Due to changing client needs, new methods and current technologies, that old dogma no longer applies. Market research needs to be fast, great and cost-effective (“cheap” sounds low-quality, and that is not what we are talking about here).

In this session, Kathryn Korostoff will introduce new methods that can deliver market insights fast—while controlling costs. You will learn about single question polls, social media research, prediction markets and more. You will also have the opportunity to use some of these tools in real-time. Be ready for a fast, action-packed workshop.

Market research methods are evolving so, not surprisingly, any market researcher interested in a long term career path should consider expanding their skill set in order to remain competitive. This session will be a great opportunity for both agency and client-side researchers to develop new skills.

In this session you will learn from examples and case studies about using social media monitoring tools, prediction markets, single-question polls, and more:

  • How to create social media monitoring reports
  • How to create and launch a single question poll using Facebook or LinkedIn
  • How to create and launch an idea management site
  • How to apply market research best practices when speed is a priority
  • …and so much more

Level

Intermediate to advanced

Workshop leader



Registration

Early Bird rate (until 15 June 2012)
Members
Non-members
1 Workshop EUR 650 EUR 840
2 Workshops EUR 950 EUR 1330
Standard rate (16 June 2012 - 17 August 2012)
Members
Non-member
1 Workshop EUR 740 EUR 930
2 Workshops EUR 1140 EUR 1520
Late rate (18 August 2012 - 6 September 2012; includes on-site registration)
Online registration open until 6 September 2012,
16:00 GMT. On-site registration is possible.
Members
Non-members
1 Workshop EUR 740 EUR 930
2 Workshops EUR 1140 EUR 1520

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

The following charges will apply:

  Workshop
Until 15 June 2012 No charge.
Full refund given
After 15 June 2012 Cancellation charge:
EUR 200

Cancellation fee can only be waived upon receipt of visa refusal document.


ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.