Learning from those who “do” is the best way to truly understand the practical side of research. Throughout the year ESOMAR runs an extensive calendar of workshops aimed at aiding in the development of practical research skills.

All workshops are taught by a workshop leader with extensive knowledge in his or her field and will provide you with an opportunity to train with some of the industry’s leading specialist in the areas.

Additional to the workshops, every summer ESOMAR runs The Summer Academy. Consisting of 3 days of workshops and a 1 day seminar focusing on specific themes and aiming to provide attendees with a comprehensive overview of specific methods and techniques.

Communicating Insights (NEW)
An interactive workshop to help you create materials with impact
Atlanta / 09 September 2012

In combination with Congress 2012

Workshop overview

Are you delivering the impact you need with the delivery of your research? If you are struggling to create clear, punchy, and enjoyable communications from lots of data, then this workshop is for you.

The true value of research lies in how much impact it has. But researchers are commonly criticised for delivering dull and unfocused materials that do not enable clients to drive change. In a world where everyone expects communication to be intuitive, attractive and entertaining, research has not moved forward. This is no longer tenable in tough economic times.

Run by a communications specialist, not a researcher, this workshop will give you guidance on how to turn dull into dynamic! Using the principles of good communication, it will teach you how to focus on a story, how to integrate your story and how to bring it to life. You will be expected to bring examples of materials for discussion as well as a real project to work on.

    • Learn how to create a clear and compelling story from a mass of data.
    • Learn how to focus on that story and how to use data to support it, not complicate it.
    • Learn about how to create one single motivating message for different audiences.
    • Learn about different media and what can be appropriate, when.
    • Find out how to get help from communication professionals and manage them to add real value to your materials.

Focusing on the content and design of your communications, rather than presentation skills or the process of research itself, this workshop will help you to deliver projects that engage people and drive change.



Workshop leader


Early Bird rate (until 15 June 2012)
1 Workshop EUR 650 EUR 840
2 Workshops EUR 950 EUR 1330
Standard rate (16 June 2012 - 17 August 2012)
1 Workshop EUR 740 EUR 930
2 Workshops EUR 1140 EUR 1520
Late rate (18 August 2012 - 6 September 2012; includes on-site registration)
Online registration open until 6 September 2012,
16:00 GMT. On-site registration is possible.
1 Workshop EUR 740 EUR 930
2 Workshops EUR 1140 EUR 1520

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

The following charges will apply:

Until 15 June 2012 No charge.
Full refund given
After 15 June 2012 Cancellation charge:
EUR 200

Cancellation fee can only be waived upon receipt of visa refusal document.

ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.