Learning from those who “do” is the best way to truly understand the practical side of research. Throughout the year ESOMAR runs an extensive calendar of workshops aimed at aiding in the development of practical research skills.

All workshops are taught by a workshop leader with extensive knowledge in his or her field and will provide you with an opportunity to train with some of the industry’s leading specialist in the areas.

Additional to the workshops, every summer ESOMAR runs The Summer Academy. Consisting of 3 days of workshops and a 1 day seminar focusing on specific themes and aiming to provide attendees with a comprehensive overview of specific methods and techniques.

Mobile Research
Get smart about research on smartphones
Amsterdam / 13 June 2012

In combination with Summer Academy 2012

Workshop overview

Mobile research is growing as the ownership of smartphones sky rockets across the globe. The market research industry is exploring how best to leverage this powerful technology and best practices to follow with this new mode of data collection. This workshop is intended to provide market researchers with confidence in designing solid research studies deployed to smartphone mobile devices. Come out of the workshop with the ability to incorporate and weave mobile research into your research programs and practices.

By touching the technology during the workshop, research professionals can experience firsthand how to implement best practices in mobile research:

  • Explore use case scenarios for mobile research (e.g., on-site, dual mode)
  • Determine how sample sources affect study designs
  • Learn the basic tenets of mobile survey design
  • Test mobile surveys for usability and user experience
  • Design a mobile survey and deploy to fellow workshop attendees
  • Learn about geolocation and geotagging



Workshop leader


Early Bird rate (until 22 April 2012)
Seminar EUR 500 EUR 500
Workshop EUR 280 EUR 280
Standard rate (23 April 2012 - 20 May 2012)
Seminar EUR 600 EUR 600
Workshop EUR 380 EUR 380
Late rate (21 May 2012 - 7 June 2012; includes on-site registration)
Online registration open until 7 June 2012,
16:00 GMT. On-site registration is possible.
Seminar EUR 700 EUR 700
Workshop EUR 480 EUR 480

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

The following charges will apply:

  Seminar Workshop
Until 22 April 2012 No charge.
Full refund given
No charge.
Full refund given
After 22 April 2012 Cancellation charge:
EUR 250
Cancellation charge:
EUR 140

Cancellation fee can only be waived upon receipt of visa refusal document.

ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.