Learning from those who “do” is the best way to truly understand the practical side of research. Throughout the year ESOMAR runs an extensive calendar of workshops aimed at aiding in the development of practical research skills.

All workshops are taught by a workshop leader with extensive knowledge in his or her field and will provide you with an opportunity to train with some of the industry’s leading specialist in the areas.

Additional to the workshops, every summer ESOMAR runs The Summer Academy. Consisting of 3 days of workshops and a 1 day seminar focusing on specific themes and aiming to provide attendees with a comprehensive overview of specific methods and techniques.

Understanding Market Research Online Communities
The power of reflection
Amsterdam / 15 June 2012

In combination with Summer Academy 2012

Workshop overview

Up until about ten years ago, the differences between qualitative and quantitative research could be clearly articulated. But with advances in panel management, text analytics and the kind of inquiry and feedback enabled by Web 2.0 technologies, the boundaries between the two forms of research are blurring. These trends have become flashpoints in a larger debate about sample size, respondent quality and reliability.

Accelerating that (con)fusion is the explosive growth of market research online communities (MROCs).

In this workshop, we’ll define what MROCs are, establish some guidelines for determining when they are (and are not) an appropriate tool, discuss case studies and examples of how they have been used to advance agencies’ and brands’ learning and business objectives, explore and debate the tradeoffs inherent in this methodology, discuss methods for evaluating the success of a community, and jointly develop strategies to employ MROCs in addressing class participants’ immediate challenges.

By the time you leave this workshop, you’ll be able to:

  • Make informed recommendations about when MROCs are and are not an appropriate means of addressing a research and/or innovation need;
  • Identify the requirements and critical success factors to be considered before embarking on an MROC;
  • Understand how and why the approach to recruiting participants and conducting research in MROCs differs from other methodologies;
  • Evaluate the tradeoffs associated with this approach;
  • Employ proven metrics for evaluating the success of an MROC;
  • Be able to create an effective business case and proposal for an MROC.



Workshop leader


Early Bird rate (until 22 April 2012)
Seminar EUR 500 EUR 500
Workshop EUR 280 EUR 280
Standard rate (23 April 2012 - 20 May 2012)
Seminar EUR 600 EUR 600
Workshop EUR 380 EUR 380
Late rate (21 May 2012 - 7 June 2012; includes on-site registration)
Online registration open until 7 June 2012,
16:00 GMT. On-site registration is possible.
Seminar EUR 700 EUR 700
Workshop EUR 480 EUR 480

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

The following charges will apply:

  Seminar Workshop
Until 22 April 2012 No charge.
Full refund given
No charge.
Full refund given
After 22 April 2012 Cancellation charge:
EUR 250
Cancellation charge:
EUR 140

Cancellation fee can only be waived upon receipt of visa refusal document.

ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.