Learning from those who “do” is the best way to truly understand the practical side of research. Throughout the year ESOMAR runs an extensive calendar of workshops aimed at aiding in the development of practical research skills.

All workshops are taught by a workshop leader with extensive knowledge in his or her field and will provide you with an opportunity to train with some of the industry’s leading specialist in the areas.

Additional to the workshops, every summer ESOMAR runs The Summer Academy. Consisting of 3 days of workshops and a 1 day seminar focusing on specific themes and aiming to provide attendees with a comprehensive overview of specific methods and techniques.

The latest trends in social media and market research
Opportunities & challenges in the fast-changing world of social media
Mexico City / 13 May 2012

In combination with Latin America 2012

Workshop overview

This workshop brings together, in a practical way, the opportunities and challenges that are being created for market research by the fast changing world of social media.The course is designed to build on the information contained in The Handbook of Online and Social Media Research, a copy of which will be provided to each attendee.

Key topics that will be covered during the day include:

  • Overview of the big trends in social media, including gamification, the shift from web-to-apps, geo-targeting, mobile everything, and collaborative endeavours such as groupon and quora.
  • Technology, looking at what sorts of tools are currently available for MR and which new ones are coming over the horizon?
  • Mapping tools to MR problems, looking at which tools are suitable for which sorts of problems, including what they deliver and what they don’t.
  • How to make money with social media research, or perhaps, how to make it less likely that researchers will make a loss, in this world of DIY, Free, and non-research competitors.
  • Staying out of jail, and ideally off the front pages of newspapers, social media has created new ethical and legal issues and has re-framed some traditional ones. The SM researcher needs to stay on the right side of a moving ethical and legislative line.
  • Turning discourse into insight, what are the best approaches to turn the discourse created by social media into useful advice for clients?



Workshop leader


Workshop rate until 10 May 2012; includes on-site registration)
Online registration open until 10 May 2012,
16:00 GMT. On-site registration is possible.
Members Non-members
Workshop EUR 550 EUR 550

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

The following charges will apply:

Until 9 March 2012 No charge.
Full refund given
After 9 March 2012 Cancellation charge:
EUR 200

Cancellation fee can only be waived upon receipt of visa refusal document.

ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.