Learning from those who “do” is the best way to truly understand the practical side of research. Throughout the year ESOMAR runs an extensive calendar of workshops aimed at aiding in the development of practical research skills.

All workshops are taught by a workshop leader with extensive knowledge in his or her field and will provide you with an opportunity to train with some of the industry’s leading specialist in the areas.

Additional to the workshops, every summer ESOMAR runs The Summer Academy. Consisting of 3 days of workshops and a 1 day seminar focusing on specific themes and aiming to provide attendees with a comprehensive overview of specific methods and techniques.

Qualitative Research 3.0: Towards Strategic Consulting
Rethinking the reach, scope and connections to intelligence, strategy and design
Moscow / 21 May 2013

In combination with ESOMAR Best of - Russia 2013

Workshop overview

The key challenge for research is to climb the supply chain ladder, from plain information and data generation towards consulting. This requires an ongoing ability by research departments and research agencies to understand both how methodologies and ways of working innovatively support such ambition, as well as the bigger picture where corporate management and strategic design work to identify and define the next business directions of companies. This workshop will address this key challenge for survival by combining the insights and viewpoints of the workshop leaders. The workshop will provide participants with a rich portfolio of actionable ideas designed to answer the following questions:

  • How will qualitative research fit within the portfolio of strategy departments at corporate level?
  • How will qualitative research contribute / leverage competitive practices of Strategic Design?
  • How can qualitative research align with / leverage quantitative research?
  • How can qualitative research be stretched by adopting innovative methods from other fields, eg journalism?


The workshop is designed for both clients and agencies who are interested in understanding how qualitative research can take the next step.

This workshop will combine the best of both worlds in terms of hands on experience and best practices from the fields of corporate market inteligence, corporate strategy and Strategic Design, thanks to its unique mix of facilitating talents, including both the concrete reference to best practices as well as the theoretical reflections from recent books published by internationally renowned business houses like Palgrave and Gower / Ashgate, both in the UK. Additional to its theoretical and business value, the workshop will benefit from the unique Italian flair of its faculty, both world class speakers with a track record both within ESOMAR and beyond.

Workshop leader


Early Bird rate (until 15 April 2013)
1 Workshop EUR 200 EUR 300
Standard rate (16 April - 16 May 2013; includes on-site registration)
Online registration open until 16 May 2013,
16:00 GMT. On-site registration is possible.
1 Workshop EUR 300 EUR 400

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

The following charges will apply:

Until 15 April 2013 No charge.
Full refund given
After 15 April 2013 Cancellation charge:
EUR 200

Cancellation fee can only be waived upon receipt of visa refusal document.

ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.