Learning from those who “do” is the best way to truly understand the practical side of research. Throughout the year ESOMAR runs an extensive calendar of workshops aimed at aiding in the development of practical research skills.
All workshops are taught by a workshop leader with extensive knowledge in his or her field and will provide you with an opportunity to train with some of the industry’s leading specialist in the areas.
Additional to the workshops, every summer ESOMAR runs The Summer Academy. Consisting of 3 days of workshops and a 1 day seminar focusing on specific themes and aiming to provide attendees with a comprehensive overview of specific methods and techniques.
In combination with ESOMAR Best of - Russia 2013Back to calendar of Workshops
The key challenge for research is to climb the supply chain ladder, from plain information and data generation towards consulting. This requires an ongoing ability by research departments and research agencies to understand both how methodologies and ways of working innovatively support such ambition, as well as the bigger picture where corporate management and strategic design work to identify and define the next business directions of companies. This workshop will address this key challenge for survival by combining the insights and viewpoints of the workshop leaders. The workshop will provide participants with a rich portfolio of actionable ideas designed to answer the following questions:
The workshop is designed for both clients and agencies who are interested in understanding how qualitative research can take the next step.
This workshop will combine the best of both worlds in terms of hands on experience and best practices from the fields of corporate market inteligence, corporate strategy and Strategic Design, thanks to its unique mix of facilitating talents, including both the concrete reference to best practices as well as the theoretical reflections from recent books published by internationally renowned business houses like Palgrave and Gower / Ashgate, both in the UK. Additional to its theoretical and business value, the workshop will benefit from the unique Italian flair of its faculty, both world class speakers with a track record both within ESOMAR and beyond.
Federico Trovato is Director of Market Research and Insights for Abdul Latif Jameel Co., the sole distributor of Toyota MCO in Saudi Arabia with international operations in the Gulf area as well as across the Middle East and North Africa.
His responsibilities include market intelligence and consumer intelligence on insights, innovation, consumer segmentation, loyalty and brand equity. He works closely with all the ALJ business units including Automotive, Industrial Vehicles and Consumer Electronics, generating business insights to foster growth while providing fact-based information to manage the current and future product portfolio.
ALJ has grown significantly in the past few years, especially driven by the successful distribution and establishment of the Toyota brand in Saudi Arabia. Federico is building a strong and modern market research department within the company to inspire consumer proximity and a fact-based culture.
Previous to ALJ, Federico worked in several leading international companies such as Procter & Gamble, Benckiser, Coty/Lancaster, AC Nielsen BASES, Philips and BrainJuicer in different marketing, strategy and management roles. He completed his academic studies in Political Sciences at the University of Padova, Italy. Frederico currently resides in Saudi Arabia. He speaks English, German, Polish and Italian.
Marco Bevolo was born on the same day as W.A. Mozart, only a few years after. He is currently Lecturer in International Leisure Management / Sciences at NHTV University of Applied Sciences, where he owns a scientific course in “Corporate Strategy and Public Policy”, a vocational course in “Urban Brand Experience”, and the supervision of projects commissioned by Philips, Design Cooperatie Eindhoven and BrabantStad 2018. He is the founder of Marco Bevolo Consulting, working for selected customers in Europe and Asia. Until 2009 he was a Director at Philips Design headquarters in the Netherlands, where he was the driving force behind CultureScan, the cultural futures research program. He primarily works in the areas of strategic design, people research and thought leadership. He graduated in Psychology of Communication from the University of Turin. Bevolo started his professional career at Italdesign Giugiaro in 1990. He was Editor in Chief for Intervista, an Italian lifestyle editorial spin off from Flash Art. Bevolo worked as copywriter with Armando Testa for clients like P&G and Bolton, joining Euro RSCG in 1998. He moved to the Netherlands in 1999 with his Japanese spouse, Keiko.
A PhD candidate (University of Tilburg) with applicative research on the role of Dutch Design Week for city positioning and an accomplished expert in urban futures, Bevolo is the author of “The Golden Crossroads” (2009, Palgrave, UK) and of “Premium by Design” (Gower / Ashgate, 2011), the latter in collaboration with Howard Moskowitz and Alex Gofman. In 2007, he was the editor and co-author of "City.People.Light", an anthology of world class urban futures concepts (2007) and he has had work published in the groundbreaking "The New Everyday" by 010, Rotterdam (2004), in the Italian book Nuova Enciclopedia della Comunicazione, as well as in the renowned Japanese design magazine Axis and in the Design Management Review of Boston. He was interviewed on cultural futures, trends and branding by the Korean national TV, Repubblica, ViewPoint, Der Spiegel and Marketing Tijdschrift. As journalist, he interviewed the likes of Richard Meier, Robert Venturi, Denise Scott Brown, Miuccia Prada, Rudy Provoost and more.
AHe lectured at the UNAM Post-graduate School of Architecture of Mexico City, at the Temasek Polytechnic of Singapore, at the Art Center College of Design in Pasadena, and as module coordinator of the Master of Arts in Design Management at INHOLLAND of Rotterdam. He has been regularly invited to contribute at leading events by Premsela, the Dutch Design Foundation. ESOMAR, ENG and DMI: examples thereof include: the panel on next Asian cultural developments at A3 Forum (Seoul, 2010), the panel “On future cities” at the Global Urban Summit, (Rotterdam, 2010), the presentation at “Art in the Open” forum on London 2012 (London, 2008). He has been an advisory board member of the Istituto Internazionale Studi sul Futurismo of Milan and Basel, of Platform 21 of Amsterdam and of Stichting Caramundo in Amsterdam and Rio de Janeiro. He currently serves on the advisory board of ArtHub, Shanghai.
As a speaker, he is represented by “The Speakers’ Academy”, Rotterdam.
Marco’s latest achievement is having his article entitled “Decoding consumer perceptions of premium products with rule developing experimentation” published in Journal of Consumer Marketing being chosen as a Highly Commended Award Winner at the Literati Network Awards for Excellence 2011.
|Early Bird rate (until 15 April 2013)||
|1 Workshop||EUR 200||EUR 300|
|Standard rate (16 April - 16 May 2013; includes on-site registration)
Online registration open until 16 May 2013,
16:00 GMT. On-site registration is possible.
|1 Workshop||EUR 300||EUR 400|
If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.
The following charges will apply:
|Until 15 April 2013||No charge.
Full refund given
|After 15 April 2013||Cancellation charge:
Cancellation fee can only be waived upon receipt of visa refusal document.
ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.