ESOMAR Member

Programme Committee Chair

Chairman and CEO, China Region

Lifeng Liu has 25 years' of experience in market research and management. Lifeng founded Feng & Associates Marketing Services Ltd. in 1997, which became one of the leading local research companies in China and was acquired by Ipsos in 2002. Lifeng was appointed as President of Ipsos China in January 2002, and then promoted to CEO for Greater China in January 2008 and CEO for Asia Pacific in January 2011. Lifeng has successfully led the China business, in addition, his role as CEO of APAC from 2010 to 2016 contributed significantly in making Ipsos one of Asia Pacific's largest research agencies. Since Jan 2017, Lifeng has refocused himself on China and now is Chairman and CEO of Ipsos China business.

Lifeng received a PhD in Communication from Peking University, EMBA degree from China Europe International Business School and a Bachelor degree from Beijing Technology and Business University.

• Introduction to the programme (18 May 2017) / Programme Committee Chair
• Introduction (19 May 2017 - 13:55) / Session chair
• Programme summary (19 May 2017 - 17:20) / Programme Committee Chair

CRO and EVP Analytics

Dr. Harvir S Bansal is Chief Research Officer and Executive Vice President of Analytics at b3Intelligence. Harvir leads all analytics practice at b3Intelligence. Prior to joining b3Intelligence, Harvir was the Senior Vice President for research and methods at ComScore - a Honomichl top 25 marketing research firm. Preceding that, he was actively involved in management consulting for 12 years as the owner of a marketing research firm specialising in advanced analytics to address client research needs. In his practice, he has worked with a variety of fortune 500 clients such as Coca Cola, Dell, Disney, Intel, MasterCard, VISA, and Samsung, among others to solve big data questions.

• Slice It, Dice It and Stitch It Back Together - An Asia Perspective (19 May 2017 - 09:05) / Speaker
• Split Questionnaire Design (19 May 2017 - 10:55) / Speaker

ESOMAR Member

CEO - MarketBuzzz

Grant currently works for Buzzebees Co. Ltd, leader in mobile loyalty and privilege, where he established their media and research department by bringing some of the latest mobile technology to the market research industry.
Grant has extensive international experience having worked in Australia, the US and in the Asia region.
He has been CEO and Managing Director of companies across Asia Pacific with two of the largest global agencies in Ipsos and TNS.
Grant has worked on a range Fortune 500 companies and a number of leading global brand’s on a national, regional and global basis. He advises top executives, company management, corporate boards, management and managers on growth and competitive business strategies.
He has a passion for people and culture and successful brands. His passion for successful brands has also led to his involvement and the development of a number of globally based brand and advertising effectiveness tools and solutions.
Grant is also a regular speaker at business conferences and seminars as well as global management and leadership events, including Global Brand Forum in Singapore.

• Introduction (19 May 2017 - 15:25) / Session chair

Director of Behavioural Science

Pascal Bourgeat, Ph.D. (Consumer Behaviour) is Director of Behavioural Science at Ipsos in Australia and the APAC lead. He designs research and works with private and public sector clients and Ipsos teams in Australia and around the world on a range of behaviour-related issues: CPG consumers and shoppers, customers of service sectors, users of public services like health and transport, environment and resources, social and public services, patients, healthcare professionals and more. Pascal is one of Ipsos global behavioural economics and behavioural science experts and is based in Sydney. He is a regular writer and speaker on all things behaviour. In 2012 I have spoken in Aus & o/seas on neuromarketing, BeSci in aged care, BeSci and AI, CX in the digital age, the future of research, etc.

• Big Data, AI, Machine Learning and Behavioural Science (19 May 2017 - 16:10) / Speaker

CEO

Jason is a strategy and consumer research specialist in the fields of media, youth culture, music and technology. He has a corporate media and technology start-up business background. Jason's media career began at Emap (now Bauer Media), where he contributed to the content development and ad-marketing strategies of iconic UK media brands such as Kerrang!, FHM, Kiss FM and Heat Magazine. He has since launched three successful businesses that have delivered projects, often global in scale, for clients that include Abbott Laboratories, Amnesty International, the BBC, Bloomberg Media, Bauer Media, Cisco, CNN, iHeartMedia, ITV, Sony Music, Samsung, Spotify, Twitter and Warner Music Group. Jason is now the founder and CEO of Colourtext.

• The Segmentation Revival (19 May 2017 - 09:35) / Speaker
• Global Segmentation (19 May 2017 - 12:05) / Speaker

Senior CMI Manager

• Streamlining the Innovation Process to Maximize Efficiency (18 May 2017 - 11:20) / Speaker

ESOMAR Member

Global Knowledge Director

Pete has nearly 30 years experience in market research. Initially a specialist in international telephone research he was a founder member of TNS Interactive in the late nineties and has concentrated on online research ever since. Joining Survey Sampling in 2005 he oversaw the rapid development of their online business in the UK and became Global Knowledge Director in 2006. He is a frequent speaker at conferences, seminars and training workshops around the globe and a regular contributor to research and marketing publications. Pete is an acknowledged expert in survey design and the psychology of survey taking. His obsession is getting researchers to see things from the participants point of view.

• The Rules of the Game (19 May 2017 - 09:20) / Speaker
• Gamification in Asia Pacific (19 May 2017 - 11:30) / Speaker

Associate Director

Madhumita has experience both as a provider and buyer of knowledge services across CPG, Foods & Beverages, Telecom and Financial Services. Her experience spans Market Research, Advisory Services, Business Research, Consumer Insights and Shopper Insights & Category Management. She is also the ESOMAR National representative for India. Maddie enjoys writing on Marketing and Advertising, and has presented papers at prestigious forums across London (2005), Switzerland (2009), Kuala Lumpur (2010), Vienna (2011), Amsterdam (2012), Jakarta (2014), Vietnam (2014), Paris (2015), Malta (2016).

• Building Effective Networks (18 May 2017 - 11:05) / Speaker
• Build an Effective Network in your Organisation (18 May 2017 - 14:30) / Speaker
• Client View: The Big Debate (18 May 2017 - 17:00) / Participant

ESOMAR Representative for China / CEO - Greater China

Jin Chen is one of the pioneers in the China’s marketing research industry. Jin was involved hands-on in establishing the China-based entrepreneurial marketing research segment (SCMR). He is a character in the research field with more than 20 years of experience in various managerial and director role among International and Global based marketing research enterprises in Greater China.
Jin Chen joined and was appointed as CEO of Greater China of the Consumer Search Group on 1st April 2011, and is based in CSG Shanghai office.
Over 20 years in this industry, he has rich experience on a wide range of sectors, including FMCGs, Finance, Auto, IT etc.

• Welcome (18 May 2017) / ESOMAR Representative

Head of Ethnography center of exellence Asia Pacific

Afra is a PHD candidate of Medical Anthropology at the Fudan University and has been working in Hong Kong as a professional ethnographer since 2010.  In recent years, her passion has been conducting healthcare /pharmaceutical research, using different approaches (Ethnography, culture study, semiotics, visual anthropology ) to understand patient and consumers. Clients such as Colgate and Philip Oral care, UCB, GSK and  Bayer have admired her empathetic approach in research.
She is a member of American Anthropological Association.

• Video Storytelling in Medical Ethnographic Research (18 May 2017 - 12:10) / Speaker

Sales & Innovation Director

Humphery was formerly a Japanese Government Scholarship university student, and is currently an expatriate Director [appointed by INTAGE Inc. Head Office] at INTAGE Shanghai. He joined INTAGE Group in 2009, and has more than 10 years of international [mainly Asia-Pacific and the Middle East] experience in qualitative and quantitative research, syndicated panel data [Japan POS retail and consumer panel] services and E-Commerce. One of the key members of INTAGE Group’s overseas expansion team – he was the youngest ever non-Japanese Chief Representative upon his posting to INTAGE's Guangzhou Representative Office in 2012, and one of the founding members of the team which set up the INTAGE Singapore Branch in 2013.

• The Hunt for an “Authentic” Coffee Experience (18 May 2017 - 12:30) / Speaker

Research Director

Rebecca Chen has 10 years working experience in market research. She skills in U&A exploration, new product evaluation, brand positioning, segmentation, mystery shopper and B2B study. With a solid marketing management professional foundation and the keen marketing insight, she aims to solve client's business issues and received widespread praise from the clients.

• Optimising Customer Experience (19 May 2017 - 11:50) / Speaker

Research Director

Rebecca Chen has 10 years working experience in market research. She skills in U&A exploration, new product evaluation, brand positioning, segmentation, mystery shopper and B2B study. With a solid marketing management professional foundation and the keen marketing insight, she aims to solve client's business issues and received widespread praise from the clients.

• Optimising Customer Experience (19 May 2017 - 11:50) / Speaker

ESOMAR Member

General Manager Of GMO E-lab Marketing Research

Graduated from Waseda University Japan, majored in business administration. Extensively experienced within various types of data solutions and research in electrical appliances，FMCG, automotive, travel, internet. Joined GMO Research in 2010, had worked across APAC markets like Japan, Singapore, Greater China, Hong Kong. Established China branch GMO E-Lab in 2013, pilots employees to company’s vision, data solution, benefits everyone, everywhere.

• Data Fusion, Enlightening Your Business (18 May 2017 - 15:05) / Speaker

Head of Retail Media

Teeradet is Head of Retail Media, dunnhumby Thailand. He first joined dunnhumby Thailand as Client Director in 2008. One year later he was appointed Senior Client Director, managing the day-to-day running of the Tesco Lotus account. In July 2011, Teeradet was appointed New Business Development & Innovation Senior Client Director.
His responsibilities include overseeing the implementation of dunnhumby’s Retail Media to clients by using a customer centric approach. He works with the Retail team to provide supplier insights for Tesco. This also brings the first time ever in Thailand Retail Media measurement.

• Shifting Customer Engagement in the Multichannel Retail Era (19 May 2017 - 11:20) / Speaker

ESOMAR Member

CMI Director - North Asia

Mr. Jun Fang has been Head of Consumer and Market Insight of Unilever China and then North Asia for the last 14 years. He also held other global/region responsibilities in Unilever such as media/digital insights for D&E market. He has more than 20 years of experience in consumer insights in Greater China, Japan and Korea and USA. Before Unilever Mr. Jun Fang worked for P&G China, General Mills USA, and Synovate China. He holds BE in Engineering Physics and BE in Computer Science from Tsinghua University, and MBA from Washington University in St. Louis.

• The Sociological Imagination of "Big Data" (19 May 2017 - 14:30) / Guest speaker

Senior Consultant

Nikki Feld is a Senior Consultant at Kantar TNS. She represents the Brand & Communications Practice Area for TNS Melbourne. She has worked at TNS since 2007 in both the Melbourne and London offices. Her core specialty is emotive segmentation used extensively in both Australia and abroad covering a variety of FMCG categories including yogurt, milk, cheese, beverages, ice cream, hair care and personal care. Nikki’s experience extends beyond segmentation techniques and into strategic application in areas such as communication refinement, portfolio optimisation, brand positioning and concept development.

• Gender Bias in Brands and Business (19 May 2017 - 12:10) / Speaker

ESOMAR Member

CEO

Brian has extensive international experience in market research, with specific emphasis on internet and advertising research. His previous positions include General Manager of Audience Studies Australia; Director of Research and Planning at J. Walter Thompson Canada; Vice President of Attitude and Behaviour Measurement in Canada, as well as an executive with Ogilvy & Mather and Market Research Africa in South Africa. Brian is currently a fellow of the Australian Market Research Society and QPMR accredited, an Honorary Life Fellow of the International Marketing Institute of Australia, a full member of ESOMAR, and for the past 7 years the Australian representative of ESOMAR; former president of the Council of Marketing Services Associations and Research Associations.

• The Missing Link (18 May 2017 - 14:35) / Speaker

Insights Curator

Amy ‘Fritz’ Fridlund is Insights Curator for the APAC Brand & Shopper practice area at Kantar TNS. She started as a qualitative researcher in Sydney, Australia in 2006. Today, she is responsible for analysing and communicating information, in the form of case studies and though leadership, to practitioners across the region. She is also responsible for producing regional though leadership, designed to arm senior client service personnel across practice areas with in-depth information on topics of interest.

• Gender Bias in Brands and Business (19 May 2017 - 12:10) / Speaker

Manager - Data Science

Avik serves as Lead Statistician at b3Intelligence with proven success in solving new and complicated theoretical data science problems, and using them to analyze real life data such as: digital and mobile campaign data, social media data, marketing data, meta data, etc. Avik consults and provides statistical models in the process of developing new products and/or analyzing data for b3Intelligence clients. He also leads a team of three (all with MS) statistics and computer science experts.

• Slice It, Dice It and Stitch It Back Together - An Asia Perspective (19 May 2017 - 09:05) / Speaker
• Split Questionnaire Design (19 May 2017 - 10:55) / Speaker

President

• Welcome (18 May 2017) / Speaker

Client Service

Bri began her career as a researcher at MillwardBrown in 2011.
She serves global and local companies across FMCG and non-FMCG categories.  She generates in-depth experience for a variety of research projects including creative optimisation, brand equity and positioning, digital & multi-media campaign evaluation, etc.
Bri delivers strategic and actionable insights for brands, to enable achievement of brand goals and growth in the market.  She enjoys doing research analysis and is keen to explore different research methods and analysis techniques to help draw insights for various research questions.
She holds a double bachelor degree, majoring in Tourism Management and Economics from Shanghai Normal University.

• Consumer Responsibility (18 May 2017) / Speaker

Senior Manager

Junichi Ichiba, Senior Manager, The Coca-Cola Company, Japan Responsible for Knowledge & Insight team for Coffee category and Vending channel in Coca-Cola Japan. Lead consumer, shopper and customer insights analysis to ensure creation of best-in-class strategies for GreorgiaTM and vending channel with deep professional experience in consumer and shopper insights.

• The Hunt for an “Authentic” Coffee Experience (18 May 2017 - 12:30) / Speaker

ESOMAR Council Advisor / VP International Business Division

I am heading international research division at Hansa Research. International research, multi country projects.

Head of Marketing

Bart has been working in the research industry for close to 15 years.
He is skilled in both quantitative and qualitative techniques, has worked for commercial and government clients, and across Asia-Pacific and the Middle-East North Africa. His latest sector specialism is energy and telecommunications, but he also dabbles in financial services and behavioural sciences. Winner of seven NZ market research awards, including two awards for the Energy Efficiency and Conservation Authority which he will present two case studies during the conference.

• Big Data, AI, Machine Learning and Behavioural Science (19 May 2017 - 16:10) / Speaker

Director of Marketing Strategy & Insights

Amy has over 20 years of experience in business, consumer and shopper insights, covering a wide variety of industries. Amy is currently the Director of Marketing Strategy & Insights at The Coca-Cola Company for Mainland China. She plays a pivotal role in the company’s long-term and short-term marketing and business strategy planning, drive innovation and insight within the company, identify consumer/shopper trends and support the business overall through the development and management of a strong insights team.

Prior to joining Coca-Cola, Amy was the Director of Customized Research at The Nielsen Company. During her time at the company, she developed a reputation for having an outstanding track-record in terms of new business development, staff management and a highly developed technical knowledge of both market research and the key research sectors in the Hong Kong, China, and other Asia Pacific markets (including Financial, FMCG and Retailing).

Amy holds a MBA from Washington University, John M. Olin School of Business, St. Louis, Missouri.

• Client View: The Big Debate (18 May 2017 - 17:00) / Participant

ESOMAR Member

Commercial Director - Market Opportunities & Innovation

Roland has 22 years experience working in the field of marketing and market research. He is the Commercial Director for GfK's Market Opportunities & Innovation practice in APAC. In his current role, Roland is keen to apply a holistic and structured framework to clients' innovation and NPD processes.

Roland is a veteran qualitative and quantitative researcher and is known for his passion towards helping his clients excel in competitive industries via the use of insights-driven business strategies. Roland Graduated from Swinburne University of Technology with Bachelor of Business and holds a Master of Arts Degree on Quantitative Business Analysis with City University of Hong Kong.

• Harnessing the Power of Voice (18 May 2017 - 14:55) / Speaker

ESOMAR Member

Sr. Vice President

Geeta leads the Market Opportunities and Innovations practice for GfK India, working closely with a team of experienced qualitative and quantitative researchers across 5 offices in India. Geeta has 18 years of experience in consumer research. Specialist in innovation research in the consumer goods & technology sector. Closely involved with category leaders in scoping for innovation, identification of strategic growth opportunities and developing offerings based on the opportunities identified.

• Harnessing the Power of Voice (18 May 2017 - 14:55) / Speaker

Vice President Client Development - Asia-Pacific

Liz has 21 years of strategic leadership experience in the market research industry and is Vice President Client Development Asia-Pacific at Research Now. Her success has been achieved as a result of working across multiple research methodologies. From design, fieldwork, insights delivery to online reporting; these were accomplished having served as an International Client Director for TNS Global, EMEA Regional Manager at Nielsen BASES and Group Director of Global Clients at Information Tools. Liz has a passion for understanding the consumer and delivering insights that make a difference. When coupled with a broad expertise, across various research methodologies, this enables her to deliver a better connection to real business needs. She presents regularly at conferences in both ANZ & Asia.

• Slice It, Dice It and Stitch It Back Together - An Asia Perspective (19 May 2017 - 09:05) / Speaker
• Split Questionnaire Design (19 May 2017 - 10:55) / Speaker

Statistician

Con focuses on developing bespoke research methods and predictive models for loyalty behaviour, segmentation and developing text and data mining solutions for big data. Academically, Con is a quantitative researcher and doctoral supervisor. He lectures in market research, managerial and marketing statistics, price modelling, decision modelling and segmentation, six sigma methodology and statistics, at both undergraduate and post-graduate level. Con’s PhD is in measurement theory and applied market research methodology, with particular emphasis on the measurement of brand equity, using choice modelling and structural equation modelling.

• The Missing Link (18 May 2017 - 14:35) / Speaker

General Manager

Bipin Mundhwa currently working as General Manager (Insights) at world’s largest TV audience measurement system, Broadcast Audience Research Council, India (BARC). Publishing industry insights under the media lab brand called ‘THiNK’. MSc in Analytics and Management science from Lancaster University Management School (UK), An MBA in marketing from Mumbai University. Over 11 years of experience in audience measurement sciences, research and analytics, worked with organizations such as Times Group, Mindshare, India Today, Percept Media, Millward Brown, Media Research Users Council (MRUC).

• Indian TV Industry (19 May 2017 - 11:00) / Speaker

Head Consumer and Customer Research

Ritanbara has over 20 years of experience, 18 of which are with the market research industry. She currently heads Consumer and Customer Insights for Nestlé in the South Asia Region. Before this she worked with Pepsico India where she headed insights for the Nutrition and Shopper portfolios. Prior to Pepsico, Ritanbara was with Telenor where she established the Market Research & Business Intelligence function. Ritanbara spent the first 12 years of her career at the agency side, including Research International, Nielsen and Indica Research.

• Introduction (18 May 2017 - 11:45) / Session chair
• Introduction (19 May 2017 - 09:00) / Session chair

Senior Consultant

Diane started her career in Australia as an Account Executive at Hall & Partners | Open Mind. Surrounded by ideas and energy, she quickly rose through the ranks to become an Account Manager, specialising in brand and communications.
With these well-seasoned skills, Diane made the move to Hong Kong, eager for the challenge, a new country and culture hold. She is now happily at home working with the Cimigo family as a Senior Consultant.
Diane has been in market research for over three years, with experience across a number of industries including aviation, tourism and travel, luxury brands, consumer electronics, advertising, premium automotive, banking and finance, and alcoholic beverages.

• Market Research Belongs In The Boardroom (18 May 2017) / Speaker

ESOMAR Member

Head of Product Performance Evaluation

Noriko is the Head of Product Performance Evaluation for Japan and Korea at Nihon L’Oreal Research & Innovation Center. Her previous experiences include product and consumer research in cosmetics, baby care, and adult care sectors at Procter and Gamble in Japan, and heading up market research for the retail banking business at Shinsei Bank. Noriko earned her MBA (with distinction) from Durham University Business School.

• Sonification (18 May 2017 - 11:50) / Speaker
• Client View: The Big Debate (18 May 2017 - 17:00) / Participant

Research Director

As Market Research Director at Labbrand, Ching Ling is a thought leader in research methodology design and a pioneer in bringing one of the first online qualitative research communities into China. As Market Research Director at Labbrand she combines innovative approaches with a wealth of research expertise. She is experienced in projects involving from innovation to concept co-creation, branding, U&A, consumer exploration, trends, design and concept optimization. Having worked across different agencies to understand various methodologies, Ching Ling is focused on distilling insights from different sources to deliver creative outputs. Ching Ling holds a degree in media and communication management from the University of South Australia. She is fluent in Mandarin and English.

• Streamlining the Innovation Process to Maximize Efficiency (18 May 2017 - 11:20) / Speaker

Insights Director

Bonnâe has 9 years of experience delving into consumers’ motivations and behaviours across the globe. A passionate believer in collaborative working, actionable insights and delivering measurable results she appreciates the need for research to be placed in the wider context of business and communications issues that clients face.

In 2014, Bonnâe joined Carat as part of their regional Insights team managing their industry-leading proprietary tool, the Consumer Connection System (CCS).  She focuses on driving engaging, accessible and memorable insights that place consumers at the heart of all Carat’s communications planning.

Bonnâe has previously presented inspiring and innovative research findings at Spikes and last year’s Asia Pacific ESOMAR and she has had articles published in both Campaign and WARC.

• Integrating Survey Data and User Data (19 May 2017 - 15:30) / Speaker

ESOMAR Member

Managing Director

• 10 Things You Need to Know About Global Research (18 May 2017 - 16:35) / Speaker

ESOMAR Member

VP Innovation

Jon Puleston is VP of Innovation of the Lightspeed Research group (GMI & Lightspeed) a Kantar business, where he heads an international team specialising in the design and copy writing of surveys. Over the last few years Jon and his team have won multiple awards for their ground breaking work exploring how to design better surveys.

• The Segmentation Revival (19 May 2017 - 09:35) / Speaker
• Global Segmentation (19 May 2017 - 12:05) / Speaker

ESOMAR Member

Director General

Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.

He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.

Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER

Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.

• Sponsor fast track (18 May 2017 - 13:00) / Moderator
• ESOMAR Celebrates 70 Years (18 May 2017 - 17:45) / ESOMAR
• Closing (19 May 2017 - 17:25) / ESOMAR

Research Executive

Chandrima Roy, from India, has been in research for 2.5 years now and loves her work!! She finds it very interesting to meet new people, understand cultures and get better insight into consumer understanding and brands.
Other than work she loves talking to my mother, has a keen interest in world history, loves to read non-fiction and stories that are based on the lives of women in Muslim countries. She lives her life on YouTube and follows tons of YouTubers, learning a lot from them.
Candrima takes keen interest in sports and follow cricket religiously!

• 3D Printing And How It Can Help Develop And Co-create Products With Consumers (18 May 2017) / Speaker

Chief Strategy Officer

Alex Runne is Chief Strategy Officer of Ogilvy & Mather Group, Shanghai, and looks after brand strategy in Asia Pacific for OgilvyRED. In both of his roles, he focuses on uniting Ogilvy Group’s deep and diverse marketing services using the power of brand. He works across Ogilvy’s clients, from IHG to Tiffany & Co. to Korean Air and beyond, driving meaningful commercial growth and innovation.
Prior to joining Ogilvy, Alex spent much of the previous decade with ?What If! Innovation Partners across the US, UK and Asia, most recently as Asia Business Leader.
Alex received his undergraduate degree in Art History from Haverford College, and then his graduate degree in the same from the University of Oxford, Wadham College.

• Making Brands Better (19 May 2017 - 14:00) / Keynote speaker

ESOMAR Member

ESOMAR President / Managing Partner USA and co-founder

Prof. Dr. Niels Schillewaert is Professor of Marketing at the Vlerick Leuven Gent Management School and Managing Partner and Director of ForwaR&D Lab at InSites Consulting, a full service online market research company. He has been an ESOMAR member since 2006 and recently served as the ESOMAR Belgian Representative for two years.

Niels holds a Masters in Marketing and Ph.D. in Applied Economics and serves as an ISBM Research fellow at Penn State University. He was awarded for his research several times and has been published at ESOMAR as well as in leading scientific journals such as The Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Industrial Marketing Management, The Journal of Business Research, The Journal of the Market Research Society and Information & Management.

• Opening (18 May 2017) / ESOMAR
• Introduction (18 May 2017) / Moderator
• Client View: The Big Debate (18 May 2017 - 17:00) / Moderator
• YES (Young ESOMAR Society) Competition Winner (19 May 2017 - 10:05) / Moderator
• Closing (19 May 2017 - 17:25) / ESOMAR

ESOMAR Member

Knowledge Manager APAC

Jennifer is the Knowledge Manager for APAC in SSI. Her role includes conducting primary research projects to help understand how we can improve the way we do research, providing consults and trainings to both clients and colleagues in terms of questionnaire design, sampling methods and data quality. With more than 12 years of experience in Asian markets, she has worked with multinational clients in understanding their markets, evaluating their advertising campaign, innovating their products and engaging their customers. A regular contributor to industry publications (Asia Research, Australia Market & Social Research Society).

• The Rules of the Game (19 May 2017 - 09:20) / Speaker
• Gamification in Asia Pacific (19 May 2017 - 11:30) / Speaker

ESOMAR Member

ESOMAR APAC Ambassador / Chairman

John Smurthwaite is Chairman for TNS in Malaysia. Looking for adventure John left the safety of his Melbourne MD role at Frank Small & Associates (now TNS) in the late 70s and travelled to Asia where he established most of the Asia TNS offices - from Jakarta to Seoul, from the Philippines to Calcutta and many more.

During most of the last 10 years, John was Chairman of TNS in APAC. Always a strong ESOMAR supporter, John was a Programme Committee member for ESOMAR Asia Pacific conference 2012, he was a speaker at an ESOMAR Career Event in Melbourne and is the current ESOMAR Ambassador for the Asia-Pacific region. John was also the 2011 winner of ESOMAR’s prestigious John Downham award, recognising outstanding achievement and excellence in his contribution to the market research industry at an international level.

• Introduction (18 May 2017 - 14:30) / Session chair
• Introduction (18 May 2017 - 16:30) / Session chair

Senior Vice President

Maria has over 16 years of experience in marketing research, the majority of which was with very traditional research agencies in Kantar - first with NFO and RI in the US, then with RI and more recently MB in Singapore. During these years, she has worked with various clientele spanning FMCG, Healthcare, Retail, Electronics, Alcohol, Hospitality, Tobacco, Automotive, Teleco, and Financial Services.

Her experience includes managing large scale multi country trackers, copy testing, DTC forecasting, ad hoc concept/product testing and forecasting, ROI and marketing mix modeling, conjoint analysis, needs based segmentations, portfolio optimization, and many other traditional research designs.

After joining BrainJuicer to first lead the Southeast Asia team from Singapore, and now the regional Asia team, Maria is feeling refreshed to now be looking at research through a different emotional lens (whilst still leveraging all of her past experiences – all be it very System 2)!

Her key strengths are having a passion for excellence, being naturally inquisitive, consistently challenging the status quo, and having a wide breadth of international industry and category exposure.

• Using Behavioural Economics to Maximise Offline Experience With Your Customer (18 May 2017 - 16:30) / Speaker

Global Marketing Manager Dove and Dove Men+Care

• Uncovering the Unspoken Word (18 May 2017 - 15:15) / Speaker

Founder and CEO

Peking Tan is an expert on data analysis and industry insight with 16 years' experience of market research, product insight and development. From 2006 to 2014, he was responsible for Millward Brown's R&D and innovation, leading his team to develop and standardize a number of data analysis and market research models. In the meantime, he was the chief data scientist of Miaozhen Systems, taking charge of initiating digital advertising monitoring and assessment models.

• The Love Story of Technology + Research (18 May 2017) / Speaker

ESOMAR Member

Commercial Vice President - Greater China

Jeff Tsui is VP for Lightspeed Greater China, servicing predominately international clients for their digital data collection needs. Prior to his current role, he also serviced clients in other Asian markets, specializing in the consultation and execution of international market research projects. Jeff is well regarded by clients for his consultative, strategic and creative approach to most business matters, and have managed many successful accounts and teams in his current and previous roles. Prior to joining LS, Jeff have worked at other agencies including, Mindshare APAC; Nielsen HK, Datamonitor UK and LS UK, for a variety of marketing, research, new business development and account servicing roles. He has 10+ years of experiences in online research.

• How Can a Chinese Manufacturer Discover their International Customers through integrated methodologies? (19 May 2017 - 15:50) / Speaker

Market Insight Manager

7-year experience as a consultant in The Gallup Organization/Research International, clients including Yum!, Budweiser, FAW-VW, China Resources, Masterkong etc.; 4-year marketing experience in FMCG industry; 7-year experience as market insight manager in a company headquarter in China to explore oversea market and consumer demand - Fudan-MIT IMBA.

• How Can a Chinese Manufacturer Discover their International Customers through integrated methodologies? (19 May 2017 - 15:50) / Speaker

Managing Director

Brian has over 25 years' experience in Auto Financing , the last 15 years with FCA Group as Commercial Director FCA Bank in the UK , CEO of FCA Bank Netherlands and Belgium . He arrived in China in January 2016 as Head of Financial Services - APAC,  responsible for the partner relationships in  India , Japan , South Korea, Australia and as CEO of the wholly owned FCA Automotive Finance Company based in Shanghai, China.

Responsible for the provision of funding for the Manufacturer partner, the dealer network and the final end customer supporting the Manufacturers aggressive growth plans for the region.

• The Challenges That the Chinese Market Brings to the Auto Financing Company (19 May 2017 - 16:45) / Keynote speaker

Research Director of Business and Audience Insights - Asia Pacific

Sally Wu leads the Audience & Insight team in Asia Pacific for BBC Global News Limited, which operates BBC’s international commercial assets across TV and digital platforms. As a seasoned market researcher, she is well-versed in both qualitative and quantitative methodologies. Sally collaborates with a dedicated team that recently won the Best Insights & Research Project at the 2016 Spark Awards for Media Excellence. Prior to joining BBC in Singapore, Sally worked at Univision Communications in California for 11 years. She started her career as Marketing Research Analyst at Univision’s TV station in San Francisco Bay Area and successfully advanced herself within the organisation. Sally was Media Research Director during the last 3 years of her tenure at Univision’s Los Angeles office and was in charge of research operations and best practices of the company’s 64 own & operated TV stations across the US.

Presently, Sally serves as a member for Committee of Research Directors for CASBAA (Cable and Satellite Broadcasters Association of Asia) in Hong Kong and as member of Interactive Advertising Bureau (IAB) Singapore’s Committee of Measurements & Standard. She is very passionate about introducing the next generation of media and business students to the fascinating world of market research.
A native Taiwanese, Sally grew up and was educated in Taipei before getting her Master’s degree in Communications from Northwestern University, USA. As a dedicated volunteer, Sally regularly contributes her time to marketing/programming work at Singapore Film Society and to a non-profit animal rescue organisation’s animal-assisted charity work helping the disadvantaged.

• Introduction (18 May 2017 - 11:00) / Session chair
• Introduction (19 May 2017 - 10:55) / Session chair

Marketing Manager

• Video Storytelling in Medical Ethnographic Research (18 May 2017 - 12:10) / Speaker

Group Manager Consumer and Commercial Knowledge & Insights

Currently Eri is the Group Manager for Consumer and Commercial Knowledge & Insights at Coca-Cola Japan and is responsible for delivering Consumer/Shopper insights for Sparkling Category, Convenience Stores and Eating&Drinking Channels. Eri drives global brands in a positive way via meaningful and inspirational ways of thinking Throughout the collaborative and innovative works, Eri inspires and strengthens the win-win relationships between Coca-Cola Japan and convenience retailers, food services and entertainment customers.

Eri has over 15 years’ experience in researching and understanding the consumers after pursuing Master of Public Administration in the US. Prior to Coca-Cola Japan, Eri worked at Electronic Arts Japan and British American Tobacco Japan as a client side and Nippon Research Center as an agency side.
Eri has a strong passion to seek and become an evangelist of innovative ways of thinking/researching.

• Introduction (19 May 2017 - 11:45) / Session chair

Senior Research & Insight Manager

Strategic insight expert with international experience working in senior roles as both client and research agency. Grace currently works at one of the major banks in Australia where she is responsible for transforming the brand and advertising tracking program into an agile insight engine to drive timely business actions. Grace has 18 years' experience working with many of the world's leading clients and agencies in the Asia Pacific region including Unilever, L'Oreal, Kraft, Nestle, Beiersdorf, GSK, General Mills, Ogilvy & Mather, JWT, TBWA, Research International and Ipsos. Throughout her market research career, Grace has been working in roles across qualitative moderation, quantitative research, statistical modelling and strategic consultancy. She is passionate about delivering insights.

• Client View: The Big Debate (18 May 2017 - 17:00) / Participant

Consumer Insights Senior Manager

April’s role includes analysis of consumer insights, providing decision support of company strategy, product planning and marketing planning.

• The Rules of the Game (19 May 2017 - 09:20) / Speaker
• Gamification in Asia Pacific (19 May 2017 - 11:30) / Speaker

ESOMAR Member

ESOMAR Representative for China / CEO

Gloria Zhang, CEO & Senior Partner of Dataway Horizon (former Horizon Research Consultancy Group), Chairman of Horizon eLab is responsible for overall development of Dataway Horizon. Gloria has rich experience in new product development research, branding, cultural study in FMCG, durable consumer goods, and automobile industries.
In recent years, with the development of Internet, Gloria is attempting to explore new research and consulting fields by combining online and mobile community and new product development with customer relationship management. Gloria is contributing to develop a user interaction platform helping enterprises continuously improve and iterate products as well as manage social consumer relationship, so as to help form a closed loop of product development and marketing.Gloria has founded Horizon DataLab, takes advantage of experience in enterprise management and market insights accumulated for more than 20 years, integrates big data, survey data, interactive data to provide system data solutions. DataLab helps enterprises to establish market competitiveness in a complete flow of multi-scenarios such us community culture, product requirements, brand marketing and service product evaluation etc.

Gloria gave lectures on the whole process of user interaction in the era of data, consumer trends in China and brand communication. She also published professional books and articles related to these topics.

• Welcome (18 May 2017) / ESOMAR Representative

With 23-year professional experience, Chris Zhang is an expert in marketing research who excels in branding and product innovations. As the founder of GISI, he places a special emphasis on the blending of customer research and creative thinking. For the last 5 years, Chris and his team generated many innovative branding and marketing plans with a focus on the Chinese consumers. He is the founder and shareholder of GFK China Specialist, and the Vice President of CMRA Standards and Equity Committee. Chris has graduated from the Department of Physics, Beijing Normal University, and holds an EMBA from Peking University Guanghua School of Management.

• Innovation and China Opportunities (18 May 2017) / Speaker

Senior Research Director

Weiwei Zhang has sound experience in quantitative and qualitative research projects. She has rich insights in consumer attitudes, branding, positioning and segmentation. She is especially strong in quantitative data analysis and strategic planning.

• Optimising Customer Experience (19 May 2017 - 11:50) / Speaker

Vice Chairman, CMRA (China Market Research Association) / Managing Director Consumer Choices - North East Asia

Andy Zhao joined GfK in 1994 and is now the Managing Director of North East Asia for their Consumer Choices sector, covering Mainland China, Japan, Korea, Taiwan and Hong Kong.
While working for GfK in Japan, he set up the China division, which started the Consumer Electronics retail audit. In 1996, Andy was transferred to Hong Kong where he took on the role of General Manager and continued to establish the Chinese headquarters. He then moved to Beijing and set up GfK Asia’s Beijing Office as Chief Representative. Andy founded and became General Manager of GfK Retail and Technology China Co., Ltd. in Shanghai.
GfK China has become a leading market research company for Technical Consumer Goods retail audits in China. It boasts one of the largest retail tracking networks in China, covering 289 cities and 1000+ counties. With the boom of Internet and big data in recent years, Andy has extended his expertise to Internet, digital and travel area.
Andy dedicates himself to driving Consumer Choices revenue and also to supporting Consumer Choices business at a global level by working with various global companies. Andy Zhao is a Vice Chairman of CMRA (China Market Research Association) and a founder of Asia Pacific Research Committee.

• Introduction (18 May 2017) / Moderator

Senior Analytics and Planning Director

• Integrating Survey Data and User Data (19 May 2017 - 15:30) / Speaker

ESOMAR Member

Founder

Richard Zong has 17 years experiences in market research and internet industry. Prior to CloudXink, Richard serves as a Director of BI & MI at SINA, Account Director at Millward Brown and VP at ACMR.

• How Can Market Research Become Part of a Digital Eco-system? (18 May 2017) / Speaker