Global Trends, Regional Realities
With a globalised world, global trends are becoming more relevant for our market and we need to keep up. This event aims to share with you two topics presented during the 2017 Latin-American Conference in Mexico - how to use Artificial Intelligence to understand social media and how to do market research in virgin markets such as Cuba.
Programme
Breakfast
Sponsored by Kantar Millward Brown Mercaplan
8.00 - 8.10
Opening
8.10 - 8.20
A Review of ESOMAR as an Organisation
Francisco Werner, Senior Research Executive, Kantar TNS Mercaplan, El Salvador
8.20 - 9.20
Learnings Presentated At The Annual ESOMAR Latin America Conference In Mexico D.F. - 2017
Social Media Meets AI
Jeanny López, Account Director, Kantar Millward Brown Mercaplan, Costa Rica
How to Conduct Research in Virgin Markets
Christian Andrés, ESOMAR Representative for Guatemala / Client Management & Business Solutions Director, Kantar Mercaplan, Honduras
9.20 - 9.50
GUEST SPEAKER | Shopper Insights
Paola Porras, Client Service Senior Executive, Kantar Worldpanel, Guatemala
9:50 - 10.00
Closing
Venue
Crowne Plaza San Salvador
11 Calle Pte 87 Avenida Norte
CP 1101 San Salvador
El Salvador
Telephone: +503 2133 7000
Email: reservascp@agrisal.com
WebsiteFeatured speakers
ESOMAR MemberESOMAR Representative for Guatemala / Client Management & Business Solutions Director
Christian has over 18 years of experience in the field of market research. Being responsible of 5 teams of project and business development executives, he is involved in the majority of qualitative and quantitative studies. Christian has a university degree in Marketing from Universidad de San Pedro Sula and MBA from Francisco de Vittoria, Madrid, and Spain.
ESOMAR MemberAccount Director - Client Service for Central America & the Caribbean
Jeanny is Account Director with a team of 17 members. Holds a BA in Marketing and an MBA, at Universidad Francisco de Vitoria in Madrid, Spain. She has experience coordinating multiple studies around the Central American, South America and Caribbean region.
Registration
This event is free. Take advantage of this excellent opportunity for you to network with fellow researchers and meet with your ESOMAR Representative.
Please note that there is limited space so be sure to register to confirm your place.