Global Trends, Regional Realities

With a globalised world, global trends are becoming more relevant for our market and we need to keep up. This event aims to share with you two topics presented during the 2017 Latin-American Conference in Mexico - how to use Artificial Intelligence to understand social media and how to do market research in virgin markets such as Cuba.


Sponsored by Kantar Millward Brown Mercaplan

8.00 - 8.10

8.10 - 8.20
A Review of ESOMAR as an Organisation
Francisco Werner, Senior Research Executive, Kantar TNS Mercaplan, El Salvador

8.20 - 9.20
Learnings Presentated At The Annual ESOMAR Latin America Conference In Mexico D.F. - 2017

Social Media Meets AI
Jeanny López, Account Director, Kantar Millward Brown Mercaplan, Costa Rica

How to Conduct Research in Virgin Markets
Christian Andrés, ESOMAR Representative for Guatemala / Client Management & Business Solutions Director, Kantar Mercaplan, Honduras

9.20 - 9.50
GUEST SPEAKER | Shopper Insights
Paola Porras, Client Service Senior Executive, Kantar Worldpanel, Guatemala

9:50 - 10.00



Crowne Plaza San Salvador

11 Calle Pte 87 Avenida Norte

CP 1101 San Salvador

El Salvador

Telephone: +503 2133 7000




This event is free. Take advantage of this excellent opportunity for you to network with fellow researchers and meet with your ESOMAR Representative.

Please note that there is limited space so be sure to register to confirm your place.

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone: