Global Trends, Regional Realities

With a globalised world, global trends are becoming more relevant for our market and we need to keep up. This event aims to share with you two topics presented during the 2017 Latin-American Conference in Mexico - how to use Artificial Intelligence to understand social media and how to do market research in virgin markets such as Cuba.


Sponsored by Kantar Millward Brown Mercaplan

8.00 - 8.10

8.10 - 8.20
A Review of ESOMAR as an Organisation
Patricia Burgos, Senior Research Executive, Kantar Millward Brown Mercaplan, Honduras

8.20 - 9.20
Learnings Presentated At The Annual ESOMAR Latin America Conference In Mexico D.F. - 2017

Social Media Meets AI
Jeanny López, Account Director, Kantar Millward Brown Mercaplan, Costa Rica

How to Conduct Research in Virgin Markets
Christian Andrés, ESOMAR Representative for Guatemala / Client Management & Business Solutions Director, Kantar Mercaplan, Honduras

9.20 - 9.50
GUEST SPEAKER | Shopper Insights
Natalia Hernández, Client Service Senior Executive, Kantar Worldpanel, Costa Rica

9:50 - 10.00



Real InterContinental Tegucigalpa Hotel

Avenida Roble, in front of Mall Multiplaza

2122 Tegucigalpa


Telephone: +504 2290-2700



This event is free. Take advantage of this excellent opportunity for you to network with fellow researchers and meet with your ESOMAR Representative.

Please note that there is limited space so be sure to register to confirm your place.

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone: