The Future of Market Research

At the end of the year we bring some key highlights from the international ESOMAR conference stages to The Netherlands, for our yearly 'Best of' event. Join us in Amsterdam on Wednesday December 6 for an afternoon of food for thought and inspiration.

This year, we are uniting our speakers under a common motto: The Future of Market Research.

Not only do we have the future talents of our industry on stage, we also dive into the changing demand of research solutions within companies.


15.30 - 16.00
Registration & Networking

16.00 - 16.10
Introduction by Dutch ESOMAR representatives
Wiepke van der Wal and Kjell Massen

16.10 - 16.30
Philips - The Mutation of Research
Anneke Quinn-de Jong

16.30 - 17.10
YES Pitches
All Dutch finalists of the Young ESOMAR Society competition present their stories in Pecha Kucha style

Measuring what consumers don't know and don't tell
Astrid Lubeck, Validators

Discovering a whole new consumer World
Patricia van der Hart, InSites Consulting

The Association game
Jeroen Spetter, Ruigrok NetPanel

How communication research got It's Mojo back
Sandra van Vemden, MARE

17.10 - 17.30
Winner of the Corporate YES competition
Turning a Corner on Negative Perceptions of Refugees in Europe
Nijat Mammadbayli, SKIM

17.30 - 17.50
Do You Believe in What Only a Few People Say?
Market research in an agile data-driven environment
Karolina Tutaj,

17:50 - 18.00
Closing by Dutch ESOMAR representatives
Wiepke van der Wal and Kjell Massen

17:50 - 18.00
Networking, Drinks & bites



Kantar TNS

Grote Bickersstraat 74

1013 KS Amsterdam


Telephone: (020) 522 54 44


Please note that parking spaces are limited, the venue is easily accessible by public transport.


This event is free. Take advantage of this excellent opportunity for you to network with fellow researchers and meet with your ESOMAR Representatives.

Please note that there is limited space so be sure to register to confirm your place.

Our Sponsors

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone: