On Tuesday, 28 November and Wednesday 29 November, the programme starts at 09:00 sharp and ends around 17:30.
Final timings will be featured 2 weeks prior to the event.
Programme
Tech-Solutions Training Session 1 (sponsored by Research Now)
Keeping It Real: Finding True Voice of Customer in a Big Data WorldMayer Danzig [Research Now]
Opted-in and self-reported data that comes directly from the consumer and that is not held exclusively within the walled garden of a provider's closed platform is a source of rich, authentic 360 consumer views and insights.
As a leader in market research panel data gathered from consumers in both B2B and B2C spheres and deeply profiled across over 1,000 attributes, Research Now has developed multiple approaches to enriching data, surveys and advertisement effectiveness.
Learn how we are integrating first-party data with a spectrum of third-party data sets - such as political, automotive, voter, purchase, consumer segmentations - as well as corporate CRM data to optimize research to empower market research agencies, advertising agencies and corporate marketers to make more effective data-driven decisions.
Training
Tech-Solutions Training Session 2 (sponsored by Netquest)
How to Implement Behavioural Data for Industries Across the BoardCarlos Bort [Netquest]
What does an e-shop, an aspiring governor in Mexico city and an airline have in common? It sounds like the start to a bad joke but the truth is that in Market Research they can all benefit from Behavioural Data to achieve very different goals.
Sign up to this workshop to find out how behavioural data can help you and your clients become a leaders in your distinct field. To do this, we'll help you understand how a successful behavioural panel is built, with strict criteria, and explain how the technology behind a behavioural panel can help market researchers extract insights that can impact e-commerce, politics, travel and businesses all over the world.
Training
Introduction to the programme and sessions
Amy Yu [Viacom]
The Agony and Ecstasy of Teaching an Old Dog New Tricks
From research agency to tech companyKyle Findlay [Kantar]
Market researchers can't (always) have nice things because they don't think like technology companies.
Big Data Big Impact!
Maurício Moura [IDEIA]
How data collection and updated technology can lead to great social impact.
Sponsored demo by Research Now
Big Data Won’t Tell You ‘Why?’Darrin Keller [Research Now]
"Context" and "priority" are two things that get lost in Big Data. Voice of the customer and voice of the market, when tied to known data, enable brands to connect the "why,” providing greater context and helping brands determine priorities. Come find out how Research Now is helping leading brands connect Big Data to primary market research to generate deeper, more impactful insights.
Demo
Introduction to the session
Dr. Ralph Wirth [SUPERCRUNCH by GfK]
“Who is Who” with Behavioural Data
Metering data edge over survey dataCarlos Bort [Netquest]; Carlos Ochoa Gómez [Netquest]
Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.
The Marketing Impact Score
How experience data transformed Delta's brand measurementCaroline Smiley [Delta Air Lines]; Fiona Blades [MESH]
This presentation answers a key client question: what is the right Marketing Metric?
Is VR the Auto Industry's Sleeping Giant?
Results of a research on research to compare VR vs. a full product car clinicNarith Panh [Ipsos]
Mockups are dead? VR is here. Implications for product and design research.
GUEST SPEAKER | Predicting TV Viewership with Neural Networks
Lessons from the Media SpaceAlex Ruiz [Viacom]
Neural networks are methods widely used in tasks such as image recognition, computer vision, sequence prediction, text encoding and document classification. At Viacom's Data Science and Advanced Analytics (DSAA) we are building cutting-edge platforms that utilize a specific flavor of recurrent neural nets (Long Short-Term Memory network) that feed into broader ensemble models to predict ratings for our networks. This talk will be a blitz workshop intended for practitioners in data science with an informal account of what we’ve learned about the design and training of LSTMs for sequence prediction.
Guest speaker
Introduction to the session
Joaquim Bretcha [Netquest]
Digital Forensics
The Dulux lifelab case studyAndy Davidson [Flamingo]; Fiona Hall [AkzoNobel]
Combining digital forensics with traditional research to develop deep insights into target audiences.
Accelerating B2B Sales with Big Data
Exploring AI advance predictions by Universal AvenueJonatan Hedin [Universal Avenue]; Stephen Kirk [Universal Avenue]
How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.
Uncovering Affinities and Brand Equity by Simply Listening
An interest based segmentation studyMarcello Sasso [Aimpoint Research]; Tim Burke [Affinio]
Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.
Seller Centric
Optimizing eBay seller experienceDeborah Sleep [Engage Research]; Rhea Fox [eBay]
Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development.
ESOMAR Update and introduction to the session
Finn Raben [ESOMAR Director General]
Announcement
Data Confidential
How to link surveys with internal data while maintaining privacyDiane Berry [Bain & Company]; Josef Rieder [Bain & Company]
Borrowing techniques from record linkage and using the latest algorithms from machine learning to link survey data with internal data, whilst still maintaining the individual anonymity.
Insights Association Update
David Almy [Insights Association]
GUEST SPEAKER
Jude Olinger [The Olinger Group]
Guest speaker
Introduction to the session
Christophe Ovaere [Opun]
Local Shopping Discovery in the Age of Mobile
Evolution of local shopping through digital and mobileAlbrecht Kuefner [FactWorks]; Greta Baisch [Facebook]
Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile.
Meet the Appfluencers: How Connected Data Can be Used to Identify the Next Big Thing
Mark Jefford [YouGov]
They're affluent, they're influential, they're the earliest adopters of mobile apps and they're integral to understanding the next big thing; meet the Appfluencers.
Introduction to the session
Christophe Ovaere [Opun]
Blink of an Eye
Combining multiple big data sources, challenges and solutions!Preriit Souda [Kantar Analytics]
Increasing the profitability of projects by 21% by reducing the time to make sense of data by 42%.
The Alchemy of Customer Segmentation
Merging data sets but methodologies as well!Apala Sabde [SurveyMonkey]
Exploring how adapting multiple methodologies along with triangulation actually solve the puzzle of segmentation and impacts the big business drivers.
SUPERCRUNCH Data Design Thinking
From under-leveraged data towards data-based solutionsDavid Kaufmann [SUPERCRUNCH by GfK]; Norbert Wirth [SUPERCRUNCH by GfK]
Tackle the most common challenge when developing data-driven solutions: How to define a tangible use case? The Supercrunchers will walk you through based on a real-life case.
Training
Introduction to the session
Joaquim Bretcha [Netquest]
The Wave of Automation
Surfing lessons from a researcherDmitry Gaiduk [CoolTool]
Uncovering Automation surf or dive: 5 surfing lessons from a researcher.
Introduction to the session
Amy Yu [Viacom]
Addressable TV Advertising
The role of Big DataEdward Malthouse [Northwestern University]; Judy Franks [Northwestern University]
How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.
Ewa Maslowska, University of Amsterdam, Netherlands
Programmatic TV Meets New Technology-Driven TV Behaviour Data
Daniel Tjondronegoro [Beatgrid Media]
The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.
KEYNOTE | BigData for a Cognitive Thinking Business
Paul Zikopoulos [IBM]
Keynote
BIG DATA - BIG DEBATE | The Changing Society and the Future of Advertising
Predicting the future in a datadiction eraDirk Engel [Frankfurt Academy of Marketing Communications]
Learning from masters of sociological thought, we understand the future of advertising already today. Say Goodbye to target audiences and media and Google. Say Hello to smart machines, liquid self-concepts and technological armed consumers!
Discussion/Q&A
Programme summary
Amy Yu [Viacom]
Alex Ruiz
Data Science and Advanced Analytics, Viacom, United States
Sessions:
Paul Zikopoulos
Author and VP Big Data Cognitive Systems, IBM, Canada
Award winning international speaker & award winning author (19 published books including Hadoop for Dummies and Big Data Beyond the Hype), 360+ published magazine articles.
External public speaker with focus talks on Big Data, Women in Technology, and Leadership. Recognized Big Data Expert with strong social persona presence and influencer status. Named to over a dozen "Big Data Experts to Follow" lists, consulted on Big Data topic by "60 Minutes" TV show, and more. And IBM Vice President with focus on competitive Big Data technologies.
Sessions:
ESOMAR Member Christophe Ovaere
Chief Marketing Officer, Opun, United Kingdom (GB)
Christophe has passion for innovation through disruptive technology. He is a pragmatic leader who builds high performance teams, focusing on strong positive people's culture, allowing for organisational alignment with the vision and growth objectives. He has experience in multinational/multicultural team management. He is also a highly effective networker with successful track record in establishing and developing strategic client & agency partnerships.
Sessions:
ESOMAR Member Joaquim Bretcha
ESOMAR Council Member / Europe & Asia Director, Netquest, Spain
Understanding the consumer to develop the business has been the main focus of Joaquim’s career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider. Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents. Within Spain, Joaquim’s roles as an “end client” have been: Marketing and Purchase Director at Auchan Supermarkets and Merchandising Director for Carrefour Supermarkets. On the Market Research Agency side, he’s worked for six years as a Retail Director for TNS (Kantar) Worldpanel and Synovate.
Joaquim is currently a member of the ESOMAR Council.
Sessions:
Albrecht Kuefner
Director, FactWorks, Germany
Albrecht is a Director at FactWorks, an international research and analytics company based in Berlin and San Francisco. He is leading visible and complex, multi-country studies for Fortune 500 companies in the areas of Digital Services, Technology and Financial Services. For FactWorks, Albrecht bridges the gap between predictive analytics and marketing insights. Having published in numerous peer-reviewed journals, he’s an avid researcher with a deep sense for business needs and knows how to tell the best stories with analytics.
Sessions:
Andy Davidson
Chief Strategy Officer, Flamingo, United Kingdom (GB)
Sessions:
Apala Sabde
Consumer Insights, SurveyMonkey, United States
Sessions:
Carlos Bort
Lead Data Scientist, Netquest, Spain
Sessions:
ESOMAR Member Carlos Ochoa Gómez
Chief Client Officer, Netquest, Spain
Sessions:
Caroline Smiley
Manager - Customer Research & Insights, Delta Air Lines, United States
Sessions:
Daniel Tjondronegoro
Co-founder, Beatgrid Media, Netherlands
Sessions:
David Kaufmann
Senior Consultant, SUPERCRUNCH by GfK, Germany
Sessions:
Deborah Sleep
CEO & Owner, Engage Research, United Kingdom (GB)
Sessions:
Diane Berry
Manager Advanced Analytics Group, Bain & Company, United Kingdom (GB)
Sessions:
ESOMAR Member Dirk Engel
Lecturer, Frankfurt Academy of Marketing Communications, Germany
Sessions:
ESOMAR Member Dmitry Gaiduk
CEO, CoolTool, United States
Sessions:
Edward Malthouse
Research Director, Northwestern University, United States
Sessions:
ESOMAR Member Finn Raben
Director General, ESOMAR, Netherlands
Sessions:
ESOMAR Member Fiona Blades
Chief Experience Officer, MESH, United Kingdom (GB)
Sessions:
Fiona Hall
Head of Insights, AkzoNobel, United Kingdom (GB)
Sessions:
Greta Baisch
Measurment Lead Tech & Telco Audience Insight, Facebook, United Kingdom (GB)
Sessions:
ESOMAR Member Jonatan Hedin
VP Client Operations & Analytics, Universal Avenue, Sweden
Sessions:
Josef Rieder
Sr. Manager Advanced Analytics Group, Bain & Company, Germany
Sessions:
Judy Franks
Lecturer, Northwestern University, United States
Sessions:
Kyle Findlay
Director - Global Innovation Data Science Team, Kantar, South Africa
Sessions:
ESOMAR Member Marcello Sasso
VP Global Business Development, Aimpoint Research, United States
Sessions:
Mark Jefford
Director of Data Applications, YouGov, United Kingdom (GB)
Sessions:
Maurício Moura
CEO & Founder, IDEIA, Brazil
Sessions:
Narith Panh
VP Marketing, Ipsos, United States
Sessions:
ESOMAR Member Norbert Wirth
Managing Director, SUPERCRUNCH by GfK, Germany
Sessions:
Preriit Souda
Data Science Director, Kantar Analytics, United Kingdom (GB)
Sessions:
Stephen Kirk
Data Scientist, Universal Avenue, Sweden
Sessions:
Tim Burke
CEO, Affinio, Canada
Sessions:
Listen to what Paul Zikopoulos (World known Big Data Author and Keynote speaker) has to say:
Programme Committee
ESOMAR MemberProgramme Committee
ESOMAR Council Member / Europe & Asia Director
Understanding the consumer to develop the business has been the main focus of Joaquim’s career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider. Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents. Within Spain, Joaquim’s roles as an “end client” have been: Marketing and Purchase Director at Auchan Supermarkets and Merchandising Director for Carrefour Supermarkets. On the Market Research Agency side, he’s worked for six years as a Retail Director for TNS (Kantar) Worldpanel and Synovate.
Joaquim is currently a member of the ESOMAR Council.
ESOMAR MemberProgramme Committee
Chief Marketing Officer
Christophe has passion for innovation through disruptive technology. He is a pragmatic leader who builds high performance teams, focusing on strong positive people's culture, allowing for organisational alignment with the vision and growth objectives. He has experience in multinational/multicultural team management. He is also a highly effective networker with successful track record in establishing and developing strategic client & agency partnerships.
Programme Committee
Global Head of Science & Technology
Ralph is the living proof that leading a big, cross-functional team of cutting-edge IT, data management, and data science experts does not necessarily require you to be a total nerd best hidden behind his computer. While being an award-winning author of numerous methodological publications, his educational roots in Business Administration and Economics explain why he puts a strong emphasis on solutions developed by the SUPERCRUNCH team being understandable, practical and implementable, and on providing genuine business value. Prior to his current role, Ralph held several senior positions in Data Science and innovation management at GfK.
Programme Committee Chair
Director of Product Strategy - Audience Science team
Amy Yu is Senior Director of Product Strategy in the Audience Science team at Viacom, where she leads the design and development of visual data science platforms that enable data-driven decisions across all of Viacom's portfolio brands. Amy holds a M.S. in Media Arts and Sciences from MIT Media Lab and graduated from the Jerome Fisher Program in Management and Technology at the University of Pennsylvania.
Our Sponsors
As the established expert in digital market research data, Research Now optimises market research through its data assets, innovative solutions, and consultative services to drive better business decisions and results for companies and agencies around the world. We conduct rigorous consumer and B2B data collection and provide robust panel sampling via a variety of methods. We also provide expertise that includes such services as sample selection optimisation, survey questionnaire review and data visualisation.
For more information, visit 
https://www.researchnow.com/
Netquest is the leading online fieldwork provider for the market research sector in Latin America, Spain and Portugal, with more than 900,000 consumers in 21 countries. We are the first online panel certified with the ISO 26362 Standard providing declarative and behavioral integrated data solutions. What is more, our panels are recruited "by invitation only" and managed locally by country experts in Latin America and Iberia. Our goal is to be the consumer's genuine voice in the world, the company par excellence for any researcher who wishes to obtain reliable data in the region.
For more information, visit http://www.netquest.com/
Lightspeed’s award-winning innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed’s panels deliver unparalleled quality, capacity and targeting.
For more information, visit http://www.lightspeedresearch.com/
Toluna is a leading provider of real-time digital consumer insights, and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real-time.
Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world's largest social voting community of nine million members across 49 countries.
This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform.
Toluna has 18 offices in Europe, North America and Asia Pacific.
For more information, visit http://www.toluna-group.com
SSI is the premier global provider of data solutions & technology for B2C & B2B research. Covering 90+ countries via multi-mode & mixed-access offerings. SSI offers sample, data collection & processing, CATI, questionnaire design, P&H and online custom reporting, serving 3,500+ customers worldwide.
For more information, visit https://www.surveysampling.com/
For more information, visit http://www.euromonitor.com/
Research & Results publishes leading market research media in print, online and mobile: Research & Results magazine, StudioGuide (viewing facilities), DigitalGuide, web sites and an email newsletter. The annual Research & Results show is the leading international trade show for market research. The two-day show takes place in Munich, Germany, every October. Companies from Germany and abroad present their products and services. Experts present in workshops the latest topics and trends in the industry. Admission is free for registered professionals.
For more information, visit https://www.research-results.com/
For more information, visit https://www.cioreview.com
Quirk's looks like a magazine and reads like a magazine. But it is much more than just a magazine. It is a place where the best, brightest and boldest in marketing research -- clients and agencies alike -- can exchange their best thinking. It is a platform that is intelligent, inquisitive and innovative. Everything we cover is designed to promote the use, value and understanding of marketing research and lead you to innovative insights. Quirk's is written for -- and read by – a global community of leaders in corporate marketing research departments and agencies. Each edition features original articles on research techniques, case studies, news, survey findings, global listings for conferences and up-to-date directories of market research product and service companies. But, the magazine is just the beginning. Quirk's also produces webinars, events, e-newsletters, iPad, Android and Kindle Fire apps, a Linkedin Group and the most visited and most comprehensive industry Web site.
For more information, visit https://www.quirks.com/
Welcome to Creative Technology! While each event is unique, our clients have one need in common; to be absolutely certain that everything will run perfectly on the day. With CT's experience, expertise, specialist teams and commitment to high quality service, CT offers exactly that assurance.
For more information, visit https://www.ct-group.com/eu/en
With award-winning online services, publishing and conference divisions, - Warc is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities.
For more information, visit https://www.warc.com/
For more information, visit http://www.sheratonbrooklyn.com/