Careers in Market Research 2017 - Milan

This event, held in cooperation with Bocconi University in Milan, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the sphere of marketing.

Case studies will demonstrate the relevance of market research in generating insights, fuelling innovation and getting closer to consumers.

An open session will discuss skillsets needed to enter the market research industry and students’ aspirations in preparing themselves to enter the job market.


14.30: Welcome & Introduction
Stefania Borghini, Bocconi University and Giulia Fabrizi, ESOMAR Representative for Italy

14.45: Can Chairs Talk?
Image mining & text analytics for strategic planning

Chiara Davanzo Zamarian, Brand Manager, Arper SPA, Italy
Preriit Souda, Data Science Director, Kantar, UK

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

15.05: Q&A

15.10: Making Data Fit
How to engage right across a global organisation and embed a big data story to deliver strong commercial results

Caroline Bates, Board Director, Chime Insight & Engagement, UK

Hear, see, touch & experience first-hand how the visionary insight & engagement 'chefs' at Chime Insight Engagement worked with Fitness First to take those raw ingredients and produced a truly actionable gourmet feast of actionability!

15.30: Q&A

15.35: Discussion with the students (speakers and moderators to participate)

15.50: Summing up and a few words on ESOMAR YES (Young ESOMAR Society) by Stefania and Giulia

16.00: End of session


Please note that this event is open for students at Bocconi University.


Date: Monday, 30 October
Venue: Bocconi University
Aula Notari
Via Sarfatti 25

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone: