Programme

Filter

17.00 - 19.30
17.00 19.30

VIP Networking & Heineken Experience Tour

Heineken and ESOMAR invite you to an exclusive behind-the-scenes look at how the world’s most international premium beer is produced. Tasting is a must. So is getting your fill of local snacks or ‘hapjes’. And of course, meeting tons of new business contacts.

Conference Registration

From 8.30

Opening & Welcome
09:30 - 09:40
09:30 09:40

Opening

Niels Schillewaert
ESOMAR President
09:40 - 09:50
09:40 09:50

Introduction to the programme & guest speaker

Daniel Jenkinson
Advisor Product Market Research, Facebook, United States
09:50 - 10:10
09:50 10:10

Tequila Clase Azul: From Insights to Luxury

Arturo Lomeli
Guest speaker Founder & CEO, Clase Azul Tequila, Mexico
10:10 - 10:20
10:10 10:20

Q&A

Setting The Scene: Back To Business
10:20 - 10:25
10:20 10:25

Introduction

Daniel Jenkinson
Session chair Product Market Research, Facebook, United States
10:25 - 10:50
10:25 10:50

The Journey of Insights

10:50 - 11:15
10:50 11:15

Insights, BI, Customer Intimacy: An experience from within international digital pure players

Jean-Francois Rochet
CCO, Star of Service, France
11:15 - 11:25
11:15 11:25

Discussion

11:25 - 11:55
11:25 11:55

Networking break

The Art Of Trading Off With Speed & Price
11:55 - 12:00
11:55 12:00

Introduction

Daniel Jenkinson
Session chair Product Market Research, Facebook, United States
12:00 - 12:25
12:00 12:25

Discovering a Nation Within a Nation

Merging strategy & analytics, and using AI to predict new trends for a profitable business whitespace

As internet reach and e-com penetration continue to increase in India, learn how the country’s biggest fashion etailer combined everything from behavioural analytics to Google hangout discussions to AI and social listening to leverage important business decisions.

Juhi Singh
Manager - Research & Insights, Myntra Designs, India
Priyanka Bhargav
Head / Associate Director - Consumer Research & Insights, Myntra Designs, India
12:25 - 12:50
12:25 12:50

How to Improve the ROI of the Market Research Function

In the international market there is a shift from a "research and data delivery" role, to a "decision support" role. Hear how Heineken better focussed and sped up the "insights to decision" time and how this led to more space for strategic decision making.

Sjoerd Koornstra
Global CMI Manager Capabilities Global Commerce, HEINEKEN International, Netherlands
12:50 - 13:05
12:50 13:05

Discussion

13:05 - 14:05
13:05 14:05

Lunch

Defining High Quality In Our Contemporary World
14:05 - 14:10
14:05 14:10

Introduction

Kornel Muller
Session chair CMI Director Europe, Unilever, Netherlands
14:10 - 14:30
14:10 14:30

Integrating Agile Research Techniques and the Impact on Quality

Most companies these days are changing the way they work towards "lean" and "agile". This requires more and faster feedback loops and provides new challenges to the Market Research function. Agile research techniques can help to support the transformation, but of course they come with pros and cons: speed is increased but in terms of quality we need to be aware of the shortfalls.

VP Market Research & Innovation, Philip Morris International, Switzerland
14:30 - 14:50
14:30 14:50

Crafting Quality Insights

Director Global Market Research, Etsy, United Kingdom (GB)
14:50 - 15:05
14:50 15:05

Discussion

15:05 - 15:35
15:05 15:35

Networking break

Keys To Influencing And Impact
15:35 - 15:40
15:35 15:40

Introduction

Sjoerd Koornstra
Session chair Global CMI Manager Capabilities Global Commerce, HEINEKEN International, Netherlands
15:40 - 16:10
15:40 16:10

Here to Create – Consumer Centricity Fuels Creation Process

For the adidas brand consumer centricity and consumer-centric creation is the key enabler for growth and commercial success.

It is the brand's defined target to set new standards not only regarding tech innovations but also product and service design. This makes consumer centricity an essential building block of the brand and corporate strategy. In order to get there adidas has revamped its structures, KPIs, but first and foremost the overall creation process and the staff’s patterns of thinking about key consumers.

During the presentation we want to share an insight into the adidas way to create an ‘insight to action’ culture in a highly complex, fast-moving industry and how this change comes to life via processes, language and tools.

Markus Klopfer
Senior Manager Consumer Strategy, Adidas, Germany
16:10 - 16:40
16:10 16:40

Think Forward Initative

What are the ambitions and challenges of the Think Forward Initiative? Which approach do we have (in mind) to tackle decision-making challenges that people have and will have, especially related to future developments (5-10 years ahead)?

How can we organise impactful innovation and practical solutions based on research? What is the idea behind an open-source/collaborative approach, and what are some of the dilemmas and challenges? How could creation and dissemination of ideas/interim work from academic and practical research be organised, in such a way that it serves society?

Stefan Van Woelderen
Head of International Consumer Economics - Sustainability and Innovation Group Research, ING, Netherlands
16:40 - 17:10
16:40 17:10

Reality is an Opinion: The Impact of Machines on What Is True

Intelligent machines, like IBM Watson and Google alphago, are increasingly challenging humans at highly cognitive tasks. However, few people are aware that these machines are not perfect. They make mistakes and can even become racist, sexist and biased. In this talk, Robert-Jan will zoom in on the fundamental technology behind AI and why we should handle these systems with care.

Robert-Jan Sips
Chief Technology Officer, myTomorrows, Netherlands
17:10 - 17:25
17:10 17:25

Discussion

Closing & Awards
17:25 - 17:30
17:25 17:30

Programme summary & closing

Finn Raben
ESOMAR Director General
Niels Schillewaert
ESOMAR President