ESOMAR Member

Finn Raben

Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.

He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.

Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER

Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.

Sessions:

• Programme summary & closing (09 June 2017 - 17:25) / ESOMAR

ESOMAR Member

Niels Schillewaert

Prof. Dr. Niels Schillewaert is Professor of Marketing at the Vlerick Leuven Gent Management School and Managing Partner and Director of ForwaR&D Lab at InSites Consulting, a full service online market research company. He has been an ESOMAR member since 2006 and recently served as the ESOMAR Belgian Representative for two years.

Niels holds a Masters in Marketing and Ph.D. in Applied Economics and serves as an ISBM Research fellow at Penn State University. He was awarded for his research several times and has been published at ESOMAR as well as in leading scientific journals such as The Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Industrial Marketing Management, The Journal of Business Research, The Journal of the Market Research Society and Information & Management.

Sessions:

• Opening (09 June 2017 - 09:30) / ESOMAR
• Programme summary & closing (09 June 2017 - 17:25) / ESOMAR

Daniel Jenkinson

Daniel Jenkinson currently heads the EMEA brand planning and insights function for PayPal. He is based in Luxembourg and before that was in the US. Prior to joining PayPal he was a Global VP for Segmentation at Nielsen, based in the San Francisco bay area.

Sessions:

• Introduction to the programme & guest speaker (09 June 2017 - 09:40) / Advisor
• Introduction (09 June 2017 - 10:20) / Session chair
• Introduction (09 June 2017 - 11:55) / Session chair

Arturo Lomeli

Arturo Lomelí was born in Guadalajara, Jalisco. He founded Clase Azul Spirits in 1997, a Mexican corporate formed by six different companies: a producer and marketer of agave's distillates; two importing companies in different continents, an artisanal ceramic factory, a non-profit organisation and finally, a third-division football team.

He is a Mexican citizen, residing since 2008 in the states of California and New York.

Nowadays, both of the company's brands: Clase Azul (tequila & mescal), and La Pinta, (pomegranate liqueur made with tequila), have presence in more than 20 countries around the world, with offices in three of them (Mexico, USA and Spain). Last year, the company ventured into the luxury retail sector with two Clase Azul boutiques at the international airport of Los Cabos.

Arturo graduated in 1995 with a political and government degree studies from the University of Guadalajara, he holds a master's in global marketing from ITESO and has participated in several courses of innovation and strategy at the Harvard Graduate School and Kellogg at Northwestern University.

Sessions:

• Tequila Clase Azul: From Insights to Luxury (09 June 2017 - 09:50) / Guest speaker

Jean-Francois Rochet

Jean-François Rochet started his career at the very heart and the very beginning of the technology and internet disruption: having joined a start-up after spending a few years with a high-tech consultancy, he introduced the eBay brand to the French market and participated to the early definition of digital marketing. He then launched eBay Motors and the eBay advertising business in France. Jean-François joined PayPal in 2008 as a Regional Manager and launched several new countries across Europe. In 2011 he turned back to marketing to restructure and move PayPal regional marketing to the next level and served as PayPal EMEA CMO for the past two years.

In 2017 he helped a service marketplace start-up with its commercial strategy and structure to get ready for its next wave of growth.

Jean-François is a graduate from Edhec Business School (master's in management) and from the London School of Economics (Master of Science in Information Systems).

Sessions:

• Insights, BI, Customer Intimacy: An experience from within international digital pure players (09 June 2017 - 10:50) / Speaker

Jemma Ahmed

Sessions:

• Crafting Quality Insights (09 June 2017 - 14:30) / Speaker

Juhi Singh

Juhi has 7 years of experience in digging deeper into consumer behaviour and helping corporates across different sectors connect better with consumers. In her current role at Myntra, she has been able to develop the skills necessary to translate research findings into actionable marketing strategy, and guide consumer insights to senior stakeholders within the organisation.

She has also been involved in developing new research solutions in line with fast paced changing business realities. At Myntra, Juhi is also expanding her portfolio by closely working with brand, category & product teams to help them understand their core target audience, media consumption, category interaction & user experience (on platform) in order to develop the right communication strategy & user experience.

Sessions:

• Discovering a Nation Within a Nation (09 June 2017 - 12:00) / Speaker

Markus Klopfer

Markus Klopfer has been with adidas since 04/2015 as Senior Manager Global Consumer Strategy & Insights. As part of the Global Brand Strategy team he takes responsibility for the brand's consumer profiling & segmentation approaches and is a key contact for topics related to consumer journey and consumer-centred design.

Before joining the Three Stripes he gained profound experience across different categories and industries through his profession as Strategy Director and Client Service Manager at various communication, brand consulting & research agencies.

Sessions:

• Here to Create – Consumer Centricity Fuels Creation Process (09 June 2017 - 15:40) / Speaker

Priyanka Bhargav

At Myntra, Priyanka is expanding her work profile into branding, digital marketing and corporate communications/PR. She has run successful insights-driven campaigns like "House of International brand", "Try Myntra, you'll love it" and "Myntra EORS" etc. She actively utilises social media to track SOV and sentiment analysis across forums, and microblogs using NLP. Priyanka is transforming/institutionalising the Research and Insights function- internal and external to the Myntra ecosystem.

At IMRB International, (A WPP group company), she was managing P&L for South/West. She pitched, won clients like Idea Cellular, Vodafone, Tata Steel, Nissan, Sab Miller, Lifestyle, Reliance Retail. Nominated for leadership role and mentored by industry experts.

Sessions:

• Discovering a Nation Within a Nation (09 June 2017 - 12:00) / Speaker

Robert-Jan Sips

Robert-Jan Sips is CTO at myTomorrows, a company that supports physicians and patients with unmet medical needs access pre-approval medicines. He believes in a world where technology's impact should make the lives of all people better.

Robert-Jan graduated with a Master of Science in Artificial Intelligence from the University of Maastricht (NL) in 2005. Before joining myTomorrows, he led IBMs Benelux Center for Advanced Studies, working on the adaptation of the IBMs Watson Deep QA system to the medical domain.

Next to his work at myTomorrows, Robert-Jan is a Guest Researcher at VU University, in the Web&Media group.

Sessions:

• Reality is an Opinion: The Impact of Machines on What Is True (09 June 2017 - 16:40) / Speaker

ESOMAR Member

Silke Muenster

Silke Muenster is Vice President Market Research at Philip Morris International, responsible for global market research at the OC in Lausanne. Before joining PMI in 2011, she was Director Knowledge & Insights for Coca-Cola Europe Group coordinating European research in all areas. In her 12 years with the Coca-Cola Company she had various roles within research and marketing. Silke started her career on the supplier side at Research International where she gathered experience in media research, research for FMCG companies and business to business. She studied Mathematics, German and Economies at Ruhr Universität Bochum and holds a diploma in Mathematics.

Sessions:

• Integrating Agile Research Techniques and the Impact on Quality (09 June 2017 - 14:10) / Speaker

ESOMAR Member

Sjoerd Koornstra

Sjoerd Koornstra is Global CMI Manager Cider at Heineken International. He is globally responsible for market research concerning Cider as well for the Global Brand Health tracking in more than 100 markets for Beer, Cider and CSD. He has broad international experience in developing as well as developed markets and has been in several market-research-related areas for more than 25 years. Sjoerd has held international positions in the field of Marketing Research, Knowledge Management and Marketing Information Technology. He has a master's degree in applied econometrics in business administration.

Sessions:

• How to Improve the ROI of the Market Research Function (09 June 2017 - 12:25) / Speaker
• Introduction (09 June 2017 - 15:35) / Session chair

Stefan Van Woelderen

Since August 2015, Stefan is Principal Economist / ING Group Research's Head of International Consumer Economics, Innovation and Sustainability. He is responsible for co-creating relevant content and for developing partnerships. From 2011 to July 2015, Stefan was CEO Communications Advisor and ghostwriter. He was also Editor-in-Chief of ING's Annual Report and led the change transition towards the first integrated report (2014), which won international awards. From 2003 to early 2011, he was Senior Economist at ING Netherlands' Economics Department. Stefan started his career at Ecorys as a Financial and Economic Consultant. Stefan holds a Master of Science degree in General Economics from Erasmus University Rotterdam.

Sessions:

• Think Forward Initative (09 June 2017 - 16:10) / Speaker

Kornel Muller

Sessions:

• Introduction (09 June 2017 - 14:05) / Session chair