Programme Committee
Product Market Research
Daniel Jenkinson currently heads the EMEA brand planning and insights function for PayPal. He is based in Luxembourg and before that was in the US. Prior to joining PayPal he was a Global VP for Segmentation at Nielsen, based in the San Francisco bay area.
Global CMI Manager Capabilities Global Commerce
Sjoerd Koornstra is Global CMI Manager Cider at Heineken International. He is globally responsible for market research concerning Cider as well for the Global Brand Health tracking in more than 100 markets for Beer, Cider and CSD. He has broad international experience in developing as well as developed markets and has been in several market-research-related areas for more than 25 years. Sjoerd has held international positions in the field of Marketing Research, Knowledge Management and Marketing Information Technology. He has a master's degree in applied econometrics in business administration.
Global Vice President - Consumer & Market Insight
Pradeep is the Global Vice President – Consumer & Market Insight (CMI) for Market Clusters, since 1 January 2014. In this role, he is responsible for managing a team of Brand Building CMI managerial resources spread across 7 regional market clusters, in over 50 countries.
Pradeep graduated in mechanical engineering in Bangalore, India, after which he graduated from the Indian Institute of Management (IIMB) with four gold medals in marketing & finance, and a strong passion for market research. This is when Pradeep switched tracks and moved to the market research area, which has been his passion ever since.
Pradeep joined Unilever in 1993 and has held a variety of positions, including: Head of Market Research for Hindustan Lever Ltd; Vice President – CMI for Asia; Global VP CMI for Home & Personal care categories, based in London and leading the CMI function for D&E markets – Asia, Africa, Middle East, Russia and LATAM from 2009-2013.
Before joining Unilever, Pradeep was Head of MR & MIS for Titan industries in India, a market leader in watches and premium jewelry. Prior to that, he was Head of Market Research for TVS Suzuki Ltd in India, researching motorbikes, scooters and mopeds.
Pradeep is a member of ESOMAR and MRS UK, also representing Unilever in their partnership with the Asian Consumer Insight Institute (ACI), Singapore.
Euromonitor International is the world's leading independent provider of strategic market research. We create data and analysis on thousands of products and services around the world.
For more information, visit http://www.euromonitor.com
Research & Results publishes leading market research media in print, online and mobile: Research & Results magazine, StudioGuide (viewing facilities), DigitalGuide, web sites and an email newsletter. The annual Research & Results show is the leading international trade show for market research. The two-day show takes place in Munich, Germany, every October. Companies from Germany and abroad present their products and services. Experts present in workshops the latest topics and trends in the industry. Admission is free for registered professionals.
For more information, visit http://www.research-results.com/
Based in the original Amsterdam brewery, The Heineken Experience is a multi-sensory journey through the fascinating world of Heineken.
For more information, visit http://www.heineken.com
With award-winning online services, publishing and conference divisions, - Warc is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities.
For more information, visit https://www.warc.com