ESOMAR Member

Programme Committee Member

Director Marketing Intelligence | BG Health & Wellness

Ria Dierikx leads the Global Marketing Intelligence team in the Business Group Health & Wellness of Philips. Together with her team, she partners with the Oral Health Care and Mother & Childcare business to provide consumer and market insights for strategy, innovation and marketing activation. The focus is on global consumer insights, consumer decision journey understanding, new proposition development, marketing analytics, and brand tracking. Ria studied Economic Psychology and spent most of her career in international market research. She started at Motivaction in Amsterdam, followed by a research management function in the automotive industry at the European Headquarters of Nissan Motor Company. Ria joined Philips in 2000, and has taken on various roles since market intelligence director for Consumer Electronics, Consumer Lifestyle and Domestic Appliances and as of 2016 Health & Wellness global marketing intelligence lead. Driving consumer centricity in innovation for durable product categories has been an important theme throughout her career.

Programme Committee Member

Research Director

A Glomad at heart, Giulia speaks 5 languages and has had the opportunity to call 9 countries across 4 continents her home.

Giulia specializes in strategy, branding, and next-gen fusion research across quantitative, qualitative and social listening methodologies. Having developed specific expertise in the space of co-creative innovation projects involving consumers, clients and advertising agencies, she channels her passion for all things social, digital and future-forward into bootstrap consulting for startups and small businesses. Her team was awarded first place in ESOMAR's first-ever Research Rally, a one-day hackathon helping startups looking to solve key business challenges through research & strategic advice.

With a knack for storytelling and content creation, she enjoys writing and speaking for work and fun. Ideally both. Next to blogging for ESOMAR, How Cool Brands Stay Hot and InSites Consulting, she was published by the Advertising Research Foundation and has presented her work across stages in the US, including the ARF and IIeX as well as for C-level audiences around the world.

Today, she is Research Director at InSites Consulting NYC where, together with a smart team of consultants, programmers and project managers, she helps global brands unlock extraordinary insights from everyday consumer realities while thinking about what comes after what comes next. She loves to inspire and be inspired by people and brands seeking thought leadership and the Magic of Making It Happen.

Tomorrow, she hopes to become a ballerinastronaut.

Giulia is based in New York City, where she shadow-boxes and runs or cycles for charity. As part of the Life Is Priceless Foundation, a non-profit organization that raises money and awareness in the fight against depression and suicide, Giulia runs the organization's research leg and built the strategic foundation for L.I.F.E., the first kick-starter for mental health.

ESOMAR Member

Programme Committee Member

CEO

John's role in conceiving and leading BrainJuicer Group PLC, now System1 Group PLC, made him Ernst & Young's 'Entrepreneur of the Year', the ARF's Gold Award for Research Innovator and four times winner of 'Most Innovative Market Research Company'. As one client commented, "John's a mix of Richard Branson and Colin Firth, with a healthy dose of Monty Python thrown in". A popular speaker at industry events and winner of many awards, including two ESOMAR prizes.

ESOMAR Member

Programme Committee Member

Owner

Until recently Els Molenaar was CEO of Blauw Research, where she had worked since 2012. She has a lot of experience in market research, both on the client side (Philips and Center Parcs Europe) and on the agency side (Millward Brown and Blauw Research). She strongly believes that the essence of market research is to listen closely to stakeholders. Companies can only stay successful if they are really connected to their customers and to their employees. Els believes in the power of enthusiasm, because sustainable change is more likely to happen when we focus on the positive instead of the negative. She is an active blogger on Customer Experience Management, NPS, Flow and Agile. She was a member of the MOA Award jury (yearly award for best researcher on client side) until 2016 and member of the board of the RKG (ISO-certified agencies). In 2017 Els starts a new initiative. Her ambition is to align the internal of an organisation with the external challenges that (market research) organisations face.In her spare time she likes skiing and sailing, going to the movies and spending time with family and friends over a fine meal.

ESOMAR Member

Programme Committee Chair

General Manager Women's Category

Vanessa refuses to stand still. A person that believes tomorrow will be better than today because it is within our control to make it happen. She is full of curiosity and is not asking "why?" but "why not?" as she seeks to uncover insight that has true impact for the businesses she works with. Currently Vanessa is the General Manager for the Women's Category at Nike Japan and is responsible empowering Women in Japan by finding the intersection of Sport, Women and Japan in a meaningful and inspirational way that will drive the business and brand in a positive way.

Vanessa has over 20 years experience in researching and understanding the consumer. Prior to Nike, Vanessa worked at Coca-Cola Japan as Vice President of Strategy and Insight overseeing the end to end research process from future trends, to consumer behavior to financial ROI of Innovation and Marketing investments for marketing teams, sales teams and senior leadership.

She has a reputation for being visionary in the field of strategy and insights and unafraid of exploring the newer methodologies in an effort to be ever better. Vanessa has a strong passion for the end to end process of research. From Discovery Research (ethnographic, trend immersions, semiotics, segmentation) through to ROI related modelling.

A native New Zealander, Vanessa has lived in Japan for over 20 years. A Mother of two, marathon and breast cancer awareness charity runner, she personally and professionally works with the ethos that there is always a way to get things done!!! Every day she is trying to answer the questions of "WHAT is happening?-SO WHAT does this mean?- NOW WHAT am I going to do about it?".

Programme Committee Member

Measurement Partner Lead, EMEA

Mark Riseley is a Measurement Partner Lead in Facebook's Marketing Science R&D team, working with the research industry to develop people-based advertising effectiveness measurement solutions. Prior to Facebook, Mark worked in product management at insights start-up Dalia Research, built data visualization web applications, delivered insights & effectiveness research at Google, and worked as an analyst at syndicated research provider Gartner, Inc. He holds a Bachelor's degree in Modern & Medieval Languages from Emmanuel College, Cambridge University.

Mark is based in London, and outside of work he enjoys cycling, cooking, and has recently rediscovered his love of Lego, thanks to his two young children.

Programme Committee Member

Senior Research Manager

Till Winkler majored in Psychology and in 2011 started working at SKOPOS, an international agency which focuses on digital methods and behavioral analysis of user experiences. When entering the company he started building up the UX Research unit, which has grown into one of the key players on the German market when it comes to UX Research. At 29 years old he is a certified UX Researcher and responsible for the group's own UX Research unit and regularly speaks on UX insights, innovative methods as well as basic research principles.