Programme

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08:4509:35
Opening & Welcome

Opening Stage 1 (Main)

Stage 1 (Main)

 

Finn Raben
ESOMAR Director General

Welcome Stage 1 (Main)

Stage 1 (Main)

Kjell Massen, ESOMAR Representative for The Netherlands
Wiepke van der Wal, ESOMAR Representative for The Netherlands

President's address Stage 1 (Main)

Stage 1 (Main)

Niels Schillewaert
ESOMAR President

Introduction to the programme and keynote Stage 1 (Main)

Stage 1 (Main)

Vanessa Oshima
Programme Committee Chair General Manager Women's Category, Nike, Japan
09:35 - 10:10
09:35 10:10

Philips Transformation. Shaping the future of Healthy Living Stage 1 (Main)

Stage 1 (Main)

 

Egbert Van Acht
Keynote speaker Executive Vice President and CEO Business Group Health & Wellness, Philips International, Netherlands

Keynote

10:10 - 10:20
10:10 10:20

#YES (Young ESOMAR Society) Pitch Competition Stage 1 (Main)

Stage 1 (Main)

11 young researchers take centre stage at the Congress to #WOW us with their pitches – and they only have 60 seconds! Attendees will vote for the best pitchers, who will then be invited back on stage Tuesday to share their ideas in a longer presentation

  • Market Research & The Singularity
    Jacob Harbord, Ipsos, Singapore
  • Measure What Consumers Don't Know and Don't Tell
    Astrid Lubeck, Validators, Netherlands
  • Mavericks and the Mythical 12
    Ravi Shekar, Publicis Media, UAE
  • How Communication Research Got its Mojo Back
    Sandra van Vemden, MARE, Netherlands
  • Giving a Voice to Respondents
    Oriol Bosch, Netquest, Spain
  • Post PowerPoint Era
    Nanette Schwenk, Point-Blank International, Germany
  • Trial, Treat or Tempt?
    Shalini Mukerji, Kantar Worldpanel, UAE
  • Discovering a Whole New Consumer World
    Patricia van der Hart, InSites Consulting, Netherlands
  • The Association Game
    Jeroen Spetter, Ruigrok NetPanel, Netherlands
  • rheingoldArena - Combining Analog and Digital Worlds
    Lukas Trottenberg, Rheingold Institute, Germany
  • Visionary Instantly
    Stephanie Pineda, Kantar Millward Brown, UK

Fast track

10:20 - 10:30
10:20 10:30

Sponsor fast track Stage 1 (Main)

Stage 1 (Main)

How can I help your business?

Fast track

10:30 - 11:10
10:30 11:10

Networking break

The Future Is Now | All Change
11:10 - 11:15
11:10 11:15

Introduction Stage 1 (Main)

Stage 1 (Main)

Vanessa Oshima
Session chair General Manager Women's Category, Nike, Japan
11:15 - 11:35
11:15 11:35

Re-imagining the Client Side Insight Function Stage 1 (Main)

Stage 1 (Main)

Brace yourselves: The client insight and consumer planning function of tomorrow has no more use for the market researchers of today…

Andrew Geoghegan, Diageo, UK

11:35 - 11:55
11:35 11:55

An Insights Engine Fuelling the Future of an Airline Group Stage 1 (Main)

Stage 1 (Main)

A new structure of a CMI department for optimal customer experience

Walk the talk! Transforming the CMI department from being tool, data and methodology focused towards being (internal) customer oriented - increasing customer power and sparking outside-in thinking within Air France KLM.

Martijn Helder, AIR FRANCE KLM, The Netherlands
Hans Zijlstra, AIR FRANCE KLM, The Netherlands
Janneke van der Ploeg, AIR FRANCE KLM, The Netherlands

11:55 - 12:15
11:55 12:15

The Mutation of Research Stage 1 (Main)

Stage 1 (Main)

A call to action to address research mutation.

Anneke Quinn-de Jong, Philips International, The Netherlands

12:15 - 12:30
12:15 12:30

Discussion Stage 1 (Main)

12:30 - 12:50
12:30 12:50

Face Off Stage 1 (Main)

Stage 1 (Main)

When research and marketing switch

Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. However rather than a movie, this real life couple head instead to the ESOMAR stage to present their different perspectives (and prejudices) on marketing and research.

Madhumita Chakraborty, Pepsi, India
Mukesh Kumar, Nestle, Switzerland

The Future Is Now | Discovering And Engaging
11:20 - 11:25
11:20 11:25

Introduction Stage 2 (Park A)

Stage 2 (Park A)

Els Molenaar
Session chair Owner, Blooming-org, Netherlands
11:25 - 11:45
11:25 11:45

Youth In Flux: Unapologetic. Sensitive. Restless. Stage 2 (Park A)

Stage 2 (Park A)

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world.  Learn how a highly collaborative process between client, agency and youth helped uncover fresh and powerful insights.

Pernille Kok-Jensen, MARE, The Netherlands
James Guerrier, Viacom, UK
Sammy Kong, Viacom, UK
Christian Kurz, Viacom, USA

11:45 - 12:05
11:45 12:05

Call Yourself a Developer? Stage 2 (Park A)

Stage 2 (Park A)

How Microsoft uncovered their real developer targets

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.

Renuka Iyer, Microsoft Corporation, USA
Hetty Fore, Microsoft Corporation, USA
Keith Phillips, SSI, USA

12:05 - 12:20
12:05 12:20

Discussion Stage 2 (Park A)

12:20 - 12:50
12:20 12:50

SPONSORED | Tackling the EU General Data Protection Regulation - Practical Guidance for Research and Insights Organisations Stage 2 (Park A)

Stage 2 (Park A)

Sponsored presentation offered by Cint

The media storm clouds are gathering around the EU General Data Protection Regulation (GDPR) focusing on breaches, fines and the lack of preparation on the part of businesses.  You likely know what the GDPR is, but do you know how it will actually affect your organisation and your day-to-day work?  Come and learn the facts about what the GDPR is, what your obligations are, what you need to do to be prepared and how GDPR compliance can be a business enabler.

This presentation will include practical guidance presented in the form of a case study – showing how Cint, a global research and insights technology provider, is addressing GDPR compliance and leveraging it for business enablement on a global basis.

Peter Milla, Cint, USA
Jane Attale, Cint, UK

Sponsored presentation

The Future Is Now | Research Visions
11:20 - 11:25
11:20 11:25

Introduction Stage 3 (Park B)

Stage 3 (Park B)

Pieter Paul Verheggen
Session chair CEO, Motivaction International, Netherlands
11:25 - 11:55
11:25 11:55

2027, Make Your Dream Come True Stage 3 (Park B)

Stage 3 (Park B)

Visualising the market research industry and profession ten years from now

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Dirk Huisman, SKIM Group, The Netherlands
Joris Huisman, SKIM, Netherlands
Samantha Bond, SKIM, Netherlands
Sarah Cunliffe, SKIM, UK

11:55 - 12:20
11:55 12:20

SPONSORED | Social Media Matinee Stage 3 (Park B)

Stage 3 (Park B)

How video keeps consumers and stakeholders on the edge of their seats

Sponsored presentation offered by FocusVision

Video is a key channel for brands in creating engaging content, but who is sharing what, and why? FocusVision share the results of a new study that explores the impact of video content for brands, and how they can tailor their video for certain demographic targets. The presentation will also explore how researchers can use video to enhance their studies and engage stakeholders using video to communicate insights.

Zoe Dowling, FocusVision, UK

Sponsored presentation

12:20 - 12:50
12:20 12:50

Battle for the Brain Stage 3 (Park B)

Stage 3 (Park B)

People exploration in the year 2087

Through the mirror, back to the past, and into the future...market research, people exploration, brainwaves and the year 2087: A short story for a world of uncertainty.

Cynthia Miller, Braun Research, USA

12:50 - 14:05
12:50 14:05

Lunch

GUEST SPEAKERS | The Future Is Now | Transforming Insights
14:05 - 14:10
14:05 14:10

Introduction Stage 1 (Main)

Stage 1 (Main)

Vanessa Oshima
Session chair General Manager Women's Category, Nike, Japan
14:10 - 14:45
14:10 14:45

Transforming Insights to Deliver a New Source of Competitive Advantage Stage 1 (Main)

Stage 1 (Main)

Stephan Gans, SVP, Chief Insights and Analytics Officer, PepsiCo, USA
Tim Warner, VP Insights & Analytics - Europe, Sub Saharan Africa and Global Innovation Insights Practice, PepsiCo, UK

Guest speaker presentation

Investor Visions Of Business Growth
14:45 - 14:50
14:45 14:50

Introduction Stage 1 (Main)

Stage 1 (Main)

John Kearon
Session chair CEO, System1Group PLC, United Kingdom (GB)
14:50 - 15:10
14:50 15:10

Adopting an Entrepreneur Stage 1 (Main)

Stage 1 (Main)

How investing in a start-up solved real problems

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes.

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Hisae Endo, Coca-Cola, Japan
Makoto Moriguchi, Coca-Cola Japan
Roxan Toll, ZappiStore, UK

15:10 - 15:15
15:10 15:15

Q&A Stage 1 (Main)

15:15 - 16:00
15:15 16:00

The Investor View Stage 1 (Main)

Stage 1 (Main)

Bjorn Erik Reinseth, CEO, Foinco, Norway
Alexis Fortune,  Fund Manager, Ennismore Fund Management, UK
Han de Groot, CEO, ex MetrixLab, The Netherlands
Jan Harley, Unilever Ventures, UK

John Kearon
Moderator CEO, System1Group PLC, United Kingdom (GB)
Brand Vision | Inspiration & Impact
14:50 - 14:55
14:50 14:55

Introduction Stage 2 (Park A)

Stage 2 (Park A)

Ria Dierikx
Session chair Director Marketing Intelligence | BG Health & Wellness, Philips International, Netherlands
14:55 - 15:15
14:55 15:15

Stop With Why Stage 2 (Park A)

Stage 2 (Park A)

A successful research approach on ‘How Brands Grow’

Byron Sharp’s “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can't go on with your job like you did before. But how?

Angelique de Reuver, FrieslandCampina, The Netherlands
Bram Jonkheer, Blauw Research, The Netherlands

15:15 - 15:35
15:15 15:35

The Future of Life Insurance Stage 2 (Park A)

Stage 2 (Park A)

How the “life in life” concept changed Brazil’s insurance industry

Based on an in-depth analysis of what 'life' means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better.

Claudia Furniel, Banco Itau, Brazil
Gabriel Milanez, Box1824, Brazil

15:35 - 15:50
15:35 15:50

Discussion Stage 2 (Park A)

The Future Is Now | Research Visions (part 2)
14:50 - 14:55
14:50 14:55

Introduction Stage 3 (Park B)

Stage 3 (Park B)

Pieter Paul Verheggen
Session chair CEO, Motivaction International, Netherlands
14:55 - 15:20
14:55 15:20

Inside Out Stage 3 (Park B)

Stage 3 (Park B)

How a revolution of consciousness is changing our future

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Kristin Hickey, kubi kalloo, UK

15:20 - 15:40
15:20 15:40

SPONSORED | Machine Learning, Digital Tracking and Going Beyond Survey Questions to Get Answers Stage 3 (Park B)

Stage 3 (Park B)

Sponsored presentation offered by Toluna

Machine learning is a concept that has long been applied to many industries that need to use predictive data, and has been used for some time in the online advertising industry.  The survey research industry is ideally suited to benefit from machine learning for many reasons.  The most pressing of which is to lessen respondent burden.  We’ll share the success we’ve had by applying machine-based learning, and explore other ways we can gather data to improve insight generation including permission-based digital tracking, all with an eye on improving insight and removing the reliance on respondents.

Tsahi Ben Yosef, Toluna, Israel

Sponsored presentation

15:40 - 16:00
15:40 16:00

SPONSORED | Faster. Smarter. Better? The Future of Data Viz and Fact-Based Decision Making Stage 3 (Park B)

Stage 3 (Park B)

Sponsored presentation offered by Dapresy

The Market Research industry has always been impacted by technology trends, which effects how data has been processed and how insights have been communicated. Recently, some new trends have emerged, and they are going have an enormous influence on how organizations work, interact, communicate, and collaborate with data in the future. Trends such as automated survey designs, self-service data discovery, mobile insights-to-go, real time and predictive analytics, infographic storytelling, virtual reality and artificial intelligence will influence organization’s strategies, operations, and investments for information. Which of these trends will have the greatest impact on the Market Research industry? What does our world look like in 5, 10, and 20 years from now? Learn how we can take advantage of these innovations today and add value to our research designs and processes.

Alexander Skorka, Dapresy, Germany

Sponsored presentation

16:00 - 16:35
16:00 16:35

Networking break

Corporate YES Award
16:35 - 16:45
16:35 16:45

Introduction Stage 1 (Main)

Stage 1 (Main)

Niels Schillewaert
Session chair ESOMAR President
16:45 - 16:55
16:45 16:55

Feel More, Click More Stage 1 (Main)

Stage 1 (Main)

Jocelyn Simon, System 1 Research, USA

16:55 - 17:05
16:55 17:05

From the Dusted Drawer to the Top of the Pile Stage 1 (Main)

Stage 1 (Main)

Jasper Melchers, Heineken, The Netherlands

17:05 - 17:15
17:05 17:15

Virtual Reality Enhanced Interview Stage 1 (Main)

Stage 1 (Main)

Alexandra Chirilov, GfK, Germany

17:15 - 17:25
17:15 17:25

Turning a Corner On Negative Perceptions of Refugees in Europe Stage 1 (Main)

Stage 1 (Main)

Nijat Mammadbayli, SKIM Group, The Netherlands

17:25 - 17:35
17:25 17:35

Insight on Incentive-Driven Behaviour Stage 1 (Main)

Stage 1 (Main)

Harman Johar, Bamba Group, USA

17:35 - 17:50
17:35 17:50

Discussion Stage 1 (Main)

17:50 - 18:00
17:50 18:00

Quick break

Business Vision | Transformation From Within
16:45 - 16:50
16:45 16:50

Introduction Stage 3 (Park B)

16:50 - 17:10
16:50 17:10

Are You Insured Scarlett? ‘I Can’t Think About That Right Now... I’ll Think About That Tomorrow.’ Stage 3 (Park B)

Stage 3 (Park B)

How MetLife imagined a new future for the insurance industry… and is delivering it today

We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.

Carlos Fonseca, MetLife, USA
Adam Riley, Decision Architects, UK
David Smith, DVL Smith, UK

17:10 - 17:30
17:10 17:30

Lean in Fifteen, Actually Make That Ten!!! Stage 3 (Park B)

Stage 3 (Park B)

Maximising insight value at easyJet

Learn to live a leaner life. Forget lean in fifteen, here’s TEN easy steps to maximising the value of insight.

Danielle Wakeman, easyJet, UK
Paul Child, Join the Dots (Research), UK

17:30 - 17:45
17:30 17:45

Discussion Stage 3 (Park B)

The Latin American Visionaries And Problem Solvers
16:45 - 16:50
16:45 16:50

Introduction Stage 2 (Park A)

Stage 2 (Park A)

Giulia Gasperi
Session chair Research Director, InSites Consulting, United States
16:50 - 17:10
16:50 17:10

The Four Moments Of Experience Stage 2 (Park A)

Stage 2 (Park A)

Streamlining the process of packaging development

Influence the return of investment through science driven packaging design.

Luis Eduardo Ariz, Neurosketch, Universidad de La Sabana, Colombia
Ana María Moreno, Neurosketch, Universidad de La Sabana, Colombia
Rodrigo Salgado, Neurosketch, Universidad de La Sabana, Colombia
Alejandro Salgado Montejo, Neurosketch, Universidad de La Sabana, Colombia
Carlos Velasco, BI Norwegian Business School, Neurosketch, Norway

 

17:10 - 17:30
17:10 17:30

Successful Snacks and Shopper Insights Stage 2 (Park A)

Stage 2 (Park A)

Reaching value creation strategies for value-destroying segments

BEST OF ESOMAR LATIN AMERICA 2017 PRESENTATION

Jorge Andres Mendez, Synapsis Research, Colombia
Juan Pablo Garcia, PepsiCo, Colombia

17:30 - 17:50
17:30 17:50

Inside Looking Out Stage 2 (Park A)

Stage 2 (Park A)

A journey towards futuristic thinking

Every time we try to predict the future, we naively try to imagine it from our point of view: with a lineal understanding of time as past-present-future. However, we’ve found out that sometimes our future is not within our own timeline but in someone else’s, and even in the present or past of other brands and categories. That’s why we worked with both research inputs and outputs in order to move from guessing the future to designing it.

Ana Paola Bravo Cajal, De La Riva Group, Mexico
Pamela Gutierrez Sanchez, De La Riva Group, Mexico
Ana Paola Rodríguez, De La Riva Group, Mexico

17:50 - 18:00
17:50 18:00

Discussion Stage 2 (Park A)

18:00 - 18:45
18:00 18:45

ESOMAR Annual General Meeting (AGM) Stage 1 (Main)

Stage 1 (Main)

FOR (CORPORATE & INDIVIDUAL) MEMBERS ONLY

19:30 - 23:00
19:30 23:00

70th Birthday Drinks on the rooftop of the iconic Heineken Experience Heineken Experience (different location)

Heineken Experience (different location)

Join us and our Corporate Member Heineken to toast our 70th birthday on the rooftop of the iconic Heineken Experience as we discuss the day’s content, meet new contacts and enjoy an evening of celebration, bitterballen (famous Dutch snack) and complimentary Heineken on tap (wine and soft drinks also provided).

Heineken Experience
Stadhouderskade 78
1072 AE Amsterdam

Click here for more party information