Programme

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Future Stars Of The Silver Screen
09:00 - 09:05
09:00 09:05

Introduction Stage 3 (Park B)

Stage 3 (Park B)

John Kearon
Session chair CEO, System1Group PLC, United Kingdom (GB)
09:05 - 09:25
09:05 09:25

Build, Measure, Learn Stage 3 (Park B)

Stage 3 (Park B)

Deciphering emotions to make stories work in content marketing

It's said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content-marketing campaign, there's no such thing as a bad emotion! We'll show you why...

Patrick Fagan, CrowdEmotion, UK
Sally Wu, BBC (Global News), Singapore

09:25 - 09:45
09:25 09:45

Exploring a Digital Parallel Universe Stage 3 (Park B)

Stage 3 (Park B)

A ground-breaking study into the lightening-fast Chinese digital landscape

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.

Kevin Gentle, Labbrand, China
Chris Wallbridge, Labbrand, China
Gening Wang, Dominos, China

09:45 - 10:05
09:45 10:05

Discussion Stage 3 (Park B)

Shiny New Tools | Artificial Intelligence
09:00 - 09:05
09:00 09:05

Introduction Stage 2 (Park A)

Stage 2 (Park A)

Till Winkler
Session chair Senior Research Manager, SKOPOS, Germany
09:05 - 09:25
09:05 09:25

Alice in Customerland Stage 2 (Park A)

Stage 2 (Park A)

Why the future of customer experience research will be more human-centered

Year 2027: customers are now craving more human care in data driven customer journeys. Envision how "augmented" research will take up the challenge through an imaginary discussion between a CX researcher and his virtual AI assistant, Alice.

Alice Artificial Intelligence, UTOPIA, France
Richard Bordenave, BVA, France

09:25 - 09:45
09:25 09:45

From Hype to Reality Stage 2 (Park A)

Stage 2 (Park A)

Artificial intelligence in market research

Artificial Intelligence in MR: from hype to reality! Sharing two successful case studies with pioneering clients & academia.

Kristof Coussement, IESEG School of Management, France
Tom De Ruyck, InSites Consulting, Belgium
Steven Debaere, IESEG School of Management, France
Galvin Your Personal Assistant for Consumer Insight Activation, InSites Consulting, Belgium

09:45 - 09:55
09:45 09:55

Discussion Stage 2 (Park A)

09:55 - 10:20
09:55 10:20

SPONSORED | Behind the Automation Curtain Stage 2 (Park A)

Stage 2 (Park A)

Improving research through smart planning and execution

Sponsored presentation offered by Research Now

Hear what we've gleaned from working with clients on automating various elements of the research process. We'll let you behind the curtain, candidly showing you what to do – and what not to do – all in the name of making your automation journey smoother and more successful.

Chris Dubreuil, Research Now, UK
Roddy Knowles, Research Now, USA

Sponsored presentation

Imagine | Understanding The Human Condition To Better The Human Condition
09:20 - 09:25
09:20 09:25

Introduction Stage 1 (Main)

Stage 1 (Main)

Giulia Gasperi
Session chair Research Director, InSites Consulting, United States
09:25 - 09:45
09:25 09:45

Using Global Research to Permanently Improve the Lives of the Poor Stage 1 (Main)

Stage 1 (Main)

Driving Rotary International's global Future Vision project with data

Designing lasting change; How Rotary International uses research to change people's lives around the world.

Karl Feld, GfK Custom Research, USA
Uri Farkas,  GfK Custom Research, USA

Tom Thorfinnson, Rotary International, USA
Hilary Leav,  Rotary International, USA

09:45 - 10:05
09:45 10:05

Transforming LGBT Opponents into Allies Stage 1 (Main)

Stage 1 (Main)

How research guided program strategy and the behaviour and attitudinal shift that resulted from it

Are homosexuals/LGBT people discriminated in your country? Why are opponents' beliefs so deeply rooted? In Cambodia, we learned effective behaviour change solutions that can transform LGBT opponents into allies. Learn how.

Layhour Sao, TNS, Cambodia
Dany Vinh, TNS, Cambodia

10:05 - 10:20
10:05 10:20

Discussion Stage 1 (Main)

10:20 - 10:35
10:20 10:35

Highlights by Gallup International Association Stage 1 (Main)

Stage 1 (Main)

Kancho Stoychev, President of Gallup International Association

10:35 - 11:05
10:35 11:05

Networking break

ESOMAR Foundation | Visions Of A Better World

Introduction Stage 1 (Main)

Stage 1 (Main)

Making the World a Better Place
How market research can help the world ‘leave no one behind’

It’s now 2030 and the market research community is justly proud of the very valuable contribution it has made to the achievement of those Global Goals…

Gunilla Broadbent
Session chair ESOMAR Foundation President

From Village to Virtual Reality Stage 1 (Main)

Stage 1 (Main)

How behavioural research has transformed the Red Alert approach to prevention of sex-trafficking in India

My Choices Foundation exists to give women and girls in India the choice to live lives free from abuse, violence and exploitation. It does this by addressing two of India’s most pervasive and intractable issues: Domestic Violence and Sex Trafficking. Their anti sex-trafficking work through Operation Red Alert is leading the prevention movement in India, and has become an international pioneer in its technology-driven approach. The presentation will cover how My Choices is applying the findings from their research (that employed learnings from cognitive neuroscience and behavioural economics) to understand and influence the behaviour of families at high risk to sex-trafficking.

Hannah Surabhi
Marketing and Communications Director, My Choices Foundation, India

Using Qualitative Research to Develop and Understand the Impact of Media Content in Difficult Contexts Stage 1 (Main)

Stage 1 (Main)

Afghanistan, South Sudan and Somalia

BBC Media Action is the BBC’s international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative research to both inform the development of TV and Radio programmes and understand their impact. Work will be presented from countries such as Ethiopia, Afghanistan, South Sudan and Somalia.

Sonia Whitehead
Head of Research, BBC Media Action, United Kingdom (GB)

“I Am One in a Million” Stage 1 (Main)

Stage 1 (Main)

Respecting street children’s realities

StreetInvest is a global charity that exists to improve the lives of street children. StreetInvest believes that participatory research and data collection are an integral part of developing successful programmes on the ground and national and international policies and legislation. StreetInvest and Video Analytics Company, Big Sofa, will share how they have used rich qualitative video data from ethnographic research, to generate insights into this marginalised and often invisible population, and how they hope to go beyond informing stakeholders, to influencing change in the way interventions are designed.

Flora Somogyi
Consultant, Big Sofa, United Kingdom (GB)
Georgina Day
Impact and Communications Manager, StreetInvest, United Kingdom (GB)

Paragon Partnership with Save the Children UK Stage 1 (Main)

Stage 1 (Main)

Early progresses and lessons

The Paragon partnership connects market research agencies with NGOs to provide support on research. Paragon is supporting Save the Children UK in its research on adolescent girl nutrition and child marriage in Western and Central Africa. The presentation will provide more details about the progresses made and how it complements the type of research done by SCUK. Lessons for NGOs and market research agencies that wish to engage in common research project will be discussed.

Alexis Nestour
Senior Research Advisor, Save the Children, United Kingdom (GB)

Panel discussion: Call to Action Stage 1 (Main)

Stage 1 (Main)

- What can the MR Industry do to achieve this vision
- How can we better use the data we already have and the surveys we do
- How can we promote and demonstrate the value of Qualitative and Ethnographic data to Donors and Policy Makers
- How can we mobilise our experts and energetic young researchers
- How can we really make a difference?

Phyllis Macfarlane
Moderator ESOMAR Foundation Treasure
Alexis Nestour
Participant Senior Research Advisor, Save the Children, United Kingdom (GB)
Flora Somogyi
Participant Consultant, Big Sofa, United Kingdom (GB)
Georgina Day
Participant Impact and Communications Manager, StreetInvest, United Kingdom (GB)
Hannah Surabhi
Participant Marketing and Communications Director, My Choices Foundation, India
Sonia Whitehead
Participant Head of Research, BBC Media Action, United Kingdom (GB)
Steve Kretschmer
Participant Managing Director, Surgo Foundation, Turkey
Catalytic Converters - Capsule 1
11:15 - 11:20
11:15 11:20

Introduction Stage 3 (Park B)

Stage 3 (Park B)

Till Winkler
Session chair Senior Research Manager, SKOPOS, Germany
11:20 - 11:40
11:20 11:40

It Takes Many Notes to Make a Symphony Stage 3 (Park B)

Stage 3 (Park B)

The power of data cross pollination

We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms. Enter Consumer Insight Managers.

Ritanbara Mundrey, Nestle, India

11:40 - 12:00
11:40 12:00

How the IoT Will Save the Planet Stage 3 (Park B)

Stage 3 (Park B)

Changing energy consumption behaviour: an assessment using IoT data and econometric modelling

Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do big brand research departments learn to bottle valuable insights from the tidal wave of consumer data.

Laurent Florès, University of Paris and SLPV Analytics, France
Antoine Moreau, SLPV Analytics, France

12:00 - 12:20
12:00 12:20

Everyone Searches! Stage 3 (Park B)

Stage 3 (Park B)

Using signal compression to unlock mainstream consumer connections on the net

There are 5.2bn searches on the internet every day! Discover a new big data insight approach, showing the strength of consumer connections across infinite topics.

Mathieu Trepanier, Tsquared Insights SA, Switzerland
Jean-Philippe Lebudel, Firmenich, Switzerland

12:20 - 12:35
12:20 12:35

Discussion Stage 3 (Park B)

Shiny New Tools | I See The Future
11:15 - 11:20
11:15 11:20

Introduction Stage 2 (Park A)

Stage 2 (Park A)

Mark Riseley
Session chair Measurement Partner Lead, EMEA, Facebook, United Kingdom (GB)
11:20 - 11:40
11:20 11:40

Out With Words – Are Pictures The New Black? Stage 2 (Park A)

Stage 2 (Park A)

A mobile research experiment replacing words entirely with

Imagine a market research project where everything was pictorial - questions, the participant responses, the analysis, the reporting. Visionary? Or market research madness?

Sarah Jin, Happy Thinking People, Germany
Anton Kozka, Happy Thinking People, Germany

11:40 - 12:00
11:40 12:00

Uncovering Consumers Hidden Truth Stage 2 (Park A)

Stage 2 (Park A)

Deeper exploration with advanced text analytics and immersive video

How two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming brand in an evolving product category.

Chelsea Gibbons, 20|20 Research, USA
Julia Eisenberg, 20|20 Research, USA
Emily Hsiao, Bare Snacks, USA

12:00 - 12:20
12:00 12:20

Can Chairs Talk? Stage 2 (Park A)

Stage 2 (Park A)

Image mining & text analytics for strategic planning

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Chiara Davanzo Zamarian, Arper, Italy
Preriit Souda, Kantar TNS, UK

12:20 - 12:35
12:20 12:35

Discussion Stage 2 (Park A)

12:35 - 13:50
12:35 13:50

Lunch

Future Stars Of The Silver Screen - Channel 2
13:50 - 13:55
13:50 13:55

Introduction Stage 1 (Main)

Stage 1 (Main)

John Kearon
Session chair CEO, System1Group PLC, United Kingdom (GB)
13:55 - 14:15
13:55 14:15

Cracking The Code Of Impactful Advertisement: How To Appeal To Both Gen Z And Grown-Ups? Stage 1 (Main)

Stage 1 (Main)

Next generation approach to create a future where one size fits all

How to craft a TV copy that Gen Z would enjoy with you? A work on the excited neurons.

Secil Hasegeli Yagli, The Coca-Cola Company, Turkey
Yener Girisken, ThinkNeuro, Turkey

14:15 - 14:35
14:15 14:35

The “Artificial Creativity” Project Stage 1 (Main)

Stage 1 (Main)

Unlocking the hidden emotional vehicles in ad's that drive customer connection and sales

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources in order to create actionable outcomes.

Graeme Newell, 602 Communications, USA
Frank Buckler, Success Drivers, Germany

14:35 - 14:55
14:35 14:55

Love and Trust Underground Stage 1 (Main)

Stage 1 (Main)

How to measure engagement with advertising 58 metres below ground

How do you measure attention to, liking of and engagement with ads when the audience are just trying to get to work? This talk brings to life what really happens deep underground.

Nicola Barrett, Exterion, UK
Robert Ellis, COG Research, UK

14:55 - 15:15
14:55 15:15

Discussion Stage 1 (Main)

Shiny New Tools | Virtual Reality
13:50 - 13:55
13:50 13:55

Introduction Stage 2 (Park A)

Stage 2 (Park A)

Mark Riseley
Session chair Measurement Partner Lead, EMEA, Facebook, United Kingdom (GB)
13:55 - 14:15
13:55 14:15

Moving Power, Not Stopping Power Stage 2 (Park A)

Stage 2 (Park A)

Using virtual reality and system 1 thinking to predict and produce in-store sales

Virtual research at real scale. This presentation moves virtual reality beyond 'proof of concept' and into real shopper insight with a 500-person sample and a powerful testing case study. Learn how to bring the virtual to life!

Alex Hunt, System1 Research, USA
Orlando Wood, System1 Group, UK
Tom Ewing, System1 Group, UK

14:15 - 14:35
14:15 14:35

The Hunt for an “Authentic” Coffee Experience Stage 2 (Park A)

Stage 2 (Park A)

Using intuitive methods and a virtual experience technology to explore a total coffee experience

BEST PRESENTATION FROM ESOMAR ASIA PACIFIC 2017

Junichi Ichiba, The Coca-Cola Company, Japan
Humphery Chen, INTAGE, Japan

14:35 - 14:55
14:35 14:55

Beer: The Perfect Fit with your Meal instead Of Wine! Dream or Reality? Stage 2 (Park A)

Stage 2 (Park A)

The quest for a perfect beer and food combination by using big data, algorithms and contextual consumer product testing (virtual reality)

When beer beats wine in the restaurant! The quest for a perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR).

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Sjoerd Koornstra, Heineken International, The Netherlands
Marion Emorine, HEINEKEN International, The Netherlands
Louise den Uijl, Haystack, The Netherlands
Maaike Hagen, Haystack, The Netherlands
Wim Hamaekers, Haystack International, Belgium

14:55 - 15:15
14:55 15:15

Discussion Stage 2 (Park A)

Storytelling And How Research Lived Happily Ever After
13:50 - 13:55
13:50 13:55

Introduction Stage 3 (Park B)

Stage 3 (Park B)

Ria Dierikx
Session chair Director Marketing Intelligence | BG Health & Wellness, Philips International, Netherlands
13:55 - 14:15
13:55 14:15

Math and Magic Stage 3 (Park B)

Stage 3 (Park B)

How AOL Works with VoxPopMe to Amplify Research through Video Storytelling

Finding & sharing voices in a data-driven world... Join us to see how AOL amplifies research through video storytelling to increase stakeholder engagement and leave with the blueprint for integrating traditional and emerging research methods.

Denise Brien, OATH, USA
Dave Carruthers, VoxPopMe, UK

14:15 - 14:35
14:15 14:35

Orange Embraces The Digital Age For Superior Insights Stage 3 (Park B)

Stage 3 (Park B)

By embracing digital technology, Orange provides decentralised data access to democratise more cost-effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Russell King, Orange, UK
Geoff Lowe, Infotools, New Zealand

14:35 - 14:45
14:35 14:45

Discussion Stage 3 (Park B)

14:45 - 15:15
14:45 15:15

SPONSORED | John Wanamaker…we now know which 50% of advertising is wasted Stage 3 (Park B)

Stage 3 (Park B)

Sponsored presentation offered by SSI

Famous for the quote  "half my advertising is wasted, I just don't know which half”, John Wanamaker would be concerned that over 50% of online ads served are not seen by anyone. Many of the rest are not seen by their intended audience – and some major advertisers are reassessing their digital ad budgets. We explain how brands and marketers can use campaign optimization data and insights to determine who’s really seeing their digital ads, and how those people are reacting to them. And we answer the most commonly-asked questions about this approach.

Jackie Lorch, SSI, USA
Pete Cape, SSI, UK

Sponsored presentation

15:15 - 15:55
15:15 15:55

Networking break

Let's Celebrate!
15:55 - 16:00
15:55 16:00

Introduction Stage 1 (Main)

Stage 1 (Main)

Finn Raben
Session chair ESOMAR Director General
16:00 - 16:10
16:00 16:10

Winner of the #YES (Young ESOMAR Society) Competition Stage 1 (Main)

16:10 - 16:15
16:10 16:15

The Talent Contest: ESOMAR Research Effectiveness Award Finalists - Introduction Stage 1 (Main)

Stage 1 (Main)

This award highlights best practice in effectiveness from around the world, placing particular emphasis on how research affects performance in a measurable way. The award is designed to illustrate the value that research brings to decision making in both business and society.

Finn Raben
Session chair ESOMAR Director General
16:15 - 16:30
16:15 16:30

Finalist | Greater Than the Sum of Its Parts Stage 1 (Main)

Stage 1 (Main)

Uniting Marketing Research and Advanced Analytics to Increase ROI and Marketing Effectiveness

This paper outlines an analytic program developed internally at Microsoft to drive greater insight on the return on investment of the $1+ billion marketing budget, resulting in a fundamental shift in planning and budgeting for marketing across the company: Built a flexible, systematic analytic program integrating survey data with other data to create a goal forecast for performance tracking and diagnosis of marketing impact. Provided insights on critical aspects on marketing spend and execution such as reductions in spend. Demonstrated ROI of the program on several dimensions such as impact improvement (6-10%), speed (75-80%) and cost savings (30-40%) driving change at Microsoft.

Kishore Krishna, Microsoft Corporation, USA
Michele Garner, Microsoft Corporation, USA

16:30 - 16:45
16:30 16:45

Finalist | Cracking New Zealand's Growing Student Loan Debt Problem Stage 1 (Main)

Stage 1 (Main)

How behavioural change research led a government agency to take brave action

In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan repayments. Amidst a politically charged and fiscally challenging situation, IR partnered with Colmar Brunton to bring about behavioural change using a range of communication, operational and policy levers, each inspired by powerful research insights. The impact of the research and resulting initiatives is striking, with more than $389 million in additional payments made, a ROI of over 2000%, and strong community support for the actions taken.

Keith Taylor, Inland Revenue, New Zealand
Jocelyn Rout, Colmar Brunton, New Zealand

16:45 - 17:00
16:45 17:00

Finalist | ANA/AFE #SeeHer Movement Addresses Unconscious Bias in Media Stage 1 (Main)

Stage 1 (Main)

Research as a Driver in the ANA/AFE #SeeHer Movement

The Association of National Advertisers (ANA), and its subcommittee, the Alliance for Family Entertainment (AFE) launched #SEEHER, a movement to increase accurate portrayal of women and girls in media. Advertising and entertainment programming are a powerful solution to changing public perceptions about unconscious gender bias. With a goal of increasing accurate portrayal of women and girls in media 20% by 2020 the ANA/AFE created data to benchmark progress called GEM (Gender Equality Measure) ABX, an ANA/AFE research partner, developed metrics, utilizing ABX syndicated research, to implement GEM scores across media and entertainment, creating the accountability for change.

Jim Bechtold, Association for National Advertising, Alliance for Family Entertainment, USA
Joel "JJ" Klein, ABX - Advertising Benchmark Index, USA

17:00 - 17:10
17:00 17:10

SSI Quest Awards Stage 1 (Main)

Stage 1 (Main)

The SSI Quest Awards encourage industry creativity and innovation in surveys that lead to high respondent satisfaction. Chris Fanning, President & CEO of SSI, will present the 8th edition of the QUEST Awards.

Chris Fanning, SSI, USA

17:10 - 17:20
17:10 17:20

Update from the International Chamber of Commerce (ICC) Stage 1 (Main)

Stage 1 (Main)

Raelene Martin, Policy Executive, International Chamber of Commerce (ICC), France

17:15 - 17:55
17:15 17:55

KEYNOTE | Dutch Culture Shock Therapy Stage 1 (Main)

Stage 1 (Main)

Greg Shapiro, Improv & stand-up comedian, columnist, actor and author, The Netherlands

Keynote

20:00 - 00:30
20:00 00:30

ESOMAR Birthday Party and Awards Show De Kromhouthal (different location)

De Kromhouthal (different location)

This year we promised something different from our traditional sit down Awards Dinner evening... And we think we've done just that...
Start your night with some drinks as you watch the very best of our industry awarded with a number of ESOMAR's prestigious awards. Then, prepare for the unexpected as an evening of food, drinks and entertainment is revealed.

De Kromhouthal
Gedempt Hamerkanaal 231
1021 KP Amsterdam

Transport provided
Dress code: no formal attire required, anything goes!

Click here for more party information