Programme

PDF file, Congress 2017 Programme (English) PDF

Filter

The Future Is Now And It's Engaging And Fun!
09:15 - 09:20
09:15 09:20

Introduction Stage 1 (Main)

Stage 1 (Main)

Els Molenaar
Session chair Owner, Blooming-org, Netherlands
09:20 - 09:40
09:20 09:40

It’s Not Market Research. It’s HBO Stage 1 (Main)

Stage 1 (Main)

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Laura Berga, HBO Latin America Group, USA
Susana Sosa, HBO Latin America Group, USA
Mariana Gomzalez, eCGlobal, Venezuela
Adriana Rocha, eCGlobal, USA

09:40 - 10:00
09:40 10:00

The Apprentice: The Real Winner in the Boardroom Stage 1 (Main)

Stage 1 (Main)

How transforming research into a TV show can be a real game changer

This is "The Apprentice" where 12 candidates across 3 countries battle it out to become the ultimate Jaguar Land Rover Target Customer and, in doing so, prove that using a TV show format in research is engaging, entertaining and hugely insightful.

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

James Livingston, Jaguar Land Rover, UK
Rhiannon Price, Northstar, UK
Daniel Tralman, Northstar, UK

10:00 - 10:15
10:00 10:15

Discussion Stage 1 (Main)

ROI Made Easy | Interactive
09:30 - 09:35
09:30 09:35

Introduction Stage 3 (Park B)

Stage 3 (Park B)

Pieter Paul Verheggen
Session chair CEO, Motivaction International, Netherlands
09:35 - 09:55
09:35 09:55

Making Data Fit Stage 3 (Park B)

Stage 3 (Park B)

How to engage right across a global organisation and embed a big data story to deliver strong commercial results

Hear, see, touch & experience first-hand how the visionary insight & engagement 'chefs' at Chime Insight Engagement worked with Fitness First to take those raw ingredients and produced a truly actionable gourmet feast of actionability!

Ali Powell, Fitness First, UK
Caroline Bates, Chime Insight & Engagement Group, UK

The Future Is Now | Automation
09:30 - 09:35
09:30 09:35

Introduction Stage 2 (Park A)

Stage 2 (Park A)

Till Winkler
Session chair Senior Research Manager, SKOPOS, Germany
09:35 - 10:15
09:35 10:15

Your Honor, this is the Future of Automation Stage 2 (Park A)

Stage 2 (Park A)

Robots are coming whether we want it or not. Get ready for some action at our research court case about the impact of automation on our industry.

Katia Pallini, InSites Consulting, Belgium
Annelies Verhaeghe, InSites Consulting, Belgium

The Future Is Now | Research Visions (part 3)
10:15 - 10:40
10:15 10:40

Truth-Telling in Today's World Stage 1 (Main)

Stage 1 (Main)

Why visionary researchers must embrace their inner comedian

It's claimed we live in a post-truth age. Anyone with truth to convey, needs more than ever to do so in a way which resonates & engages. Medieval jesters & comedians alike have been prized for this ability: we must learn from these visionaries…

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Stephen Carlin, Comedian, UK
Will Goodhand, Kantar TNS, UK

10:40 - 11:10
10:40 11:10

Networking break

The Past, Present And Future Of Polling
11:10 - 11:15
11:10 11:15

Introduction Stage 1 (Main)

Stage 1 (Main)

John Kearon
Session chair CEO, System1Group PLC, United Kingdom (GB)
11:15 - 11:35
11:15 11:35

Are We Getting Worse at Political Polling? Stage 1 (Main)

Stage 1 (Main)

An analysis of 60 years of international polling data

The accuracy of polling has been under the serious spotlight over the last couple of years. This presentation will deliver some preliminary analysis from an international review of historical published polling data from 25 countries compiled by Kantar which will answer this question and also help market researcher understand better why polls don’t always predict election results.

Jon Puleston, Lightspeed Research, UK

11:35 - 11:55
11:35 11:55

Thought Leadership From WIN: A case study Stage 1 (Main)

Stage 1 (Main)

French elections, fake news, and voting behavior

How crossing data from Social networks, on-line community, and Polls with Public Opinion Platform 2017 initiative revealed striking insights.

Richard Bordenave, BVA, France

11:55 - 12:05
11:55 12:05

Discussion Stage 1 (Main)

12:05 - 12:45
12:05 12:45

Keynote Stage 1 (Main)

Stage 1 (Main)

Laura Dekker, Sailor, The Netherlands

Keynote

Research Visions From The Client Side
12:45 - 12:50
12:45 12:50

Introduction Stage 1 (Main)

Stage 1 (Main)

Niels Schillewaert
Session chair ESOMAR President
12:50 - 13:00
12:50 13:00

Market Research from a Client Perspective Stage 1 (Main)

Stage 1 (Main)

Understanding the changing needs of marketers

Fabian Buder, GfK Verein | Future and University Programs, Germany

13:00 - 13:25
13:00 13:25

Client panel Stage 1 (Main)

13:25 - 14:05
13:25 14:05

Closing keynote Stage 1 (Main)

14:05 - 14:15
14:05 14:15

Closing & Awards Stage 1 (Main)

Stage 1 (Main)

Vanessa Oshima
Programme Committee Chair General Manager Women's Category, Nike, Japan
Finn Raben
ESOMAR Director General
Niels Schillewaert
ESOMAR President
14:15 - 14:45
14:15 14:45

Farewell drinks