Programme

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ESOMAR HQ broadcast (08:30 - 18:00)
08:30 - 08:40
08:30 08:40

Opening & Welcome

08:40 - 08:55
08:40 08:55

The Hunt for an “Authentic” Coffee Experience
Using intuitive methods and a virtual experience technology to explore a total coffee experienceHumphery Chen [INTAGE]; Junichi Ichiba [The Coca-Cola Company]

Winner of ESOMAR APAC Best Presentation 2017

Humphery Chen
Sales & Innovation Director, INTAGE, Japan
Junichi Ichiba
Senior Manager, The Coca-Cola Company, Japan
08:55 - 09:10
08:55 09:10

Business in Today's Latin American Society
Responding to conscious consumers and social needsStephanie Landers [Euromonitor International]

LATAM best paper nominee

Stephanie Landers
Consultant, Euromonitor International, United States
09:10 - 09:20
09:10 09:20

Live: We chat with the ESOMAR Representatives in the Netherlands
Kjell Massen [ESOMAR Representative for Netherlands]; Wiepke van der Wal [ESOMAR Representative for Netherlands]

Kjell Massen
ESOMAR Representative for Netherlands
Wiepke van der Wal
ESOMAR Representative for Netherlands
09:20 - 09:40
09:20 09:40

Look Who's Talking?!
Exploring the impact Twitter has had on language and cultureCecily Long [Flamingo]; Sara Picazo Lutton [Twitter]

Winner of ESOMAR Best Paper Award 2017

Cecily Long
Associate Director, Flamingo, United Kingdom (GB)
Sr Research Analyst, Twitter, United Kingdom (GB)
09:40 - 10:00
09:40 10:00

Can Chairs talk?
Image mining & text analytics for strategic planningChiara Davanzo Zamarian [Arper SPA]; Preriit Souda [Kantar TNS]

Winner of Best Paper Overall Award 2017

Chiara Davanzo Zamarian
Global Brand Manager, Arper SPA, Italy
Preriit Souda
Director Data Science, Kantar TNS, United Kingdom (GB)
10:00 - 10:10
10:00 10:10

Q&A

10:10 - 10:25
10:10 10:25

The Holy Month Of Ramadan Through The Eyes Of Mothers
Arnold Miller [Kantar TNS]; Furio Pezzoli [Ferrero GCC]

MENAP 2016-2017 Best Paper nominee

Arnold Miller
Regional Director Qualitative, Kantar TNS, United Arab Emirates
Furio Pezzoli
Consumer Insights Manager GCC, Ferrero GCC, United Arab Emirates
10:25 - 10:50
10:25 10:50

The Potential Power of Digital Creative
Providing marketers the roadmap to create compelling digital ad unitsCortney Henseler [AOL]; Matthew Sharp [AOL]; Samuel Kim [AOL]

Congress 2016-2017 Best Paper Nominee

Cortney Henseler
Director, Consumer Analytics & Research, AOL, United States
Matthew Sharp
Associate Director, Consumer Analytics & Research, AOL, United States
Associate Director, Consumer Analytics & Research, AOL, United States
10:50 - 11:30
10:50 11:30

My Vision
To be the youngest to sail solo around the worldLaura Dekker

Congress 2017 Keynote

At the age of 14 Laura Dekker-Thielmann set off on a journey to sail solo around the world, with the blessing of her parents but not of the Dutch government. She completed the journey when she was 16 years old which made her the youngest person to ever sail around the world singlehanded.

Laura Dekker
Sailor, New Zealand
11:30 - 11:35
11:30 11:35

LIVE: Interview with Anna Alu, ESOMAR
Anna Alu [ESOMAR]

Anna Alu
Senior Consultant - Developments, ESOMAR, Netherlands
11:35 - 11:50
11:35 11:50

ANA/AFE #SeeHer Movement Addresses Unconscious Bias in Media
Research as a Driver in the ANA/AFE #SeeHer MovementGary Getto [Advertising Benchmark Index]; Jim Bechtold [Association for National Advertising]; Joel Klein [Advertising Benchmark Index]; Shelley Zalis [#SeeHer Movement]

ESOMAR Research Effectiveness Award Winner 2017

President, Advertising Benchmark Index, United States
Co-Executive Director, Association for National Advertising, United States
Chairman / CEO, Advertising Benchmark Index, United States
CEO, #SeeHer Movement, United States
11:50 - 12:00
11:50 12:00

Turning a Corner on Negative Perception of Refugees
Nijat Mammadbayli [SKIM]; Patricia Dominguez [SKIM]; Samantha Bond [SKIM]

ESOMAR Corporate Young Award winner 2017

Nijat Mammadbayli
Research Analyst, SKIM, Netherlands
Patricia Dominguez
Senior Research Analyst, SKIM, United Kingdom (GB)
Samantha Bond
Research Manager, SKIM, Netherlands
12:00 - 12:20
12:00 12:20

LIVE: Interview with John Kearon, ESOMAR Foundation President
John Kearon [ESOMAR Foundation President]

John Kearon
ESOMAR Foundation President
12:20 - 12:25
12:20 12:25

Q&A

12:25 - 12:40
12:25 12:40

Presentation of your choice, between:
Big Data World best paper nominee(s)Kyle Findlay [Kantar]; Narith Panh [Ipsos]

The Agony and Ecstasy of Teaching an Old Dog New Tricks
From research agency to tech company
Kyle Findlay, Kantar, South Africa

Evaluation of Using VR for Car Clinics
Results of a research on research to compare VR vs. a full product car clinic
Narith Pahn, Ipsos, USA

Kyle Findlay
Director - Innovation Global Data Science Team, Kantar, South Africa
Narith Panh
Vice President, Ipsos, United States
12:40 - 13:05
12:40 13:05

LIVE: Fail Again, Fail Better
Peter Totman [Jigsaw Research]

Winner Best Presentation ESOMAR Qualitative 2017

Peter Totman
Head Of Qualitative, Jigsaw Research, United Kingdom (GB)
13:05 - 13:55
13:05 13:55

Discussing ESOMAR's newest service, ESOMAR +

13:55 - 14:00
13:55 14:00

Research in the First Truly Global Language
Using the power of emojis to conduct market researchEmma Kirk [Join the Dots]

YES Pitch Competition 2016 winner

Emma Kirk
Business Development Manager, Join the Dots, United Kingdom (GB)
14:00 - 14:15
14:00 14:15

Research Rally panel discussion

14:15 - 14:20
14:15 14:20

Visionary Instantly
Stephanie Pineda [Kantar Millward Brown]

YES Pitch Competition 2017 winner

Global Innovations Manager, Kantar Millward Brown, United Kingdom (GB)
14:20 - 14:30
14:20 14:30

LIVE: Interview with Corporate YES Award winner Nijat Mammadbayli
Nijat Mammadbayli [SKIM]

Nijat Mammadbayli
Research Analyst, SKIM, Netherlands
14:30 - 14:45
14:30 14:45

Q&A

14:45 - 15:00
14:45 15:00

Greater Than the Sum of Its Parts
Uniting Marketing Research and Advanced Analytics to Increase ROI and Marketing EffectivenessKishore Krishna [Microsoft]; Michele Garner [Microsoft]

ESOMAR Research Effectiveness Winner 2017

Kishore Krishna
Senior Market Research / Advanced Analytics Expert, Microsoft, United States
Data and Applied Scientist, Customer & Market Research Team, Microsoft, United States
15:00 - 15:20
15:00 15:20

Cracking New Zealand's Growing Student Loan Debt Problem
How behavioural change research led a government agency to take brave actionJocelyn Rout [Colmar Brunton]; Keith Taylor [Inland Revenue]

ESOMAR Research Effectiveness Third Place 2017

Jocelyn Rout
Social Research Agency - Executive Director, Colmar Brunton, New Zealand
Policy Manager, Inland Revenue, New Zealand
15:20 - 15:40
15:20 15:40

Re-imagining the Client-Side Function
Andrew Geoghegan [Diageo]

Andrew Geoghegan
Global Head of Consumer Planning, Diageo, United Kingdom (GB)
15:40 - 16:00
15:40 16:00

The Mutation of Research
Anneke Quinn-de Jong [Philips International]

Anneke Quinn-de Jong
Senior Market Intelligence Manager, Philips International, Netherlands
16:00 - 16:15
16:00 16:15

LIVE: Client Panel on all things client-side, live from ESOMAR HQ

16:15 - 16:20
16:15 16:20

Q&A

16:20 - 16:35
16:20 16:35

Presentation of your choice, between:
Alexander Wheatley [Lightspeed]; Joaquim Bretcha [Netquest]; Michalis Michael [DigitalMR]

A Journey to Artificial Intelligence
Using A.I. for customers insights in Latin American countries
Michalis Michael, DigitalMR, UK

Is Shopping Cultured?
An exploration into the global language of consumer decision-making
Alexander Wheatley, Lightspeed, UK
Joaquim Bretcha, Netquest, Spain

Alexander Wheatley
Research Innovator, Lightspeed, United Kingdom (GB)
Joaquim Bretcha
International Director, Netquest, Spain
Michalis Michael
Chief Executive Officer, DigitalMR, United Kingdom (GB)
16:35 - 16:55
16:35 16:55

(Wo)Man Vs Machine; From Competition to Collaboration
Choosing our battles; knowing when to think and when to automateSamantha Bond [SKIM]

Best Qualitative Paper - Peter Cooper Excellence Award 2017 winner

Samantha Bond
Research Manager, SKIM, Netherlands
16:55 - 17:15
16:55 17:15

Alice in Customerland
Why the future of customer experience research will be more human-centeredAlice Artificial Intelligence [UTOPIA]; Richard Bordenave [BVA]

Alice Artificial Intelligence
Research Assistant, UTOPIA, France
Richard Bordenave
Exec. Director Innovation & Marketing, BVA, France
17:15 - 17:35
17:15 17:35

From Hype to Reality
Artificial Intelligence in Market ResearchKristof Coussement [IESEG School of Management]; Steven Debaere [IESEG School of Management]; Tom De Ruyck [InSites Consulting]

Professor, IESEG School of Management, France
Steven Debaere
PhD Researcher, IESEG School of Management, France
Tom De Ruyck
Managing Partner, InSites Consulting, Belgium
17:35 - 17:40
17:35 17:40

Q&A

17:40 - 17:55
17:40 17:55

Successful Snacks and Shopper Insights
Reaching value creation strategies for value-destroying segmentsJorge Andres Mendez [Synapsis Research]; Juan Pablo Garcia [PepsiCo]

Winner of ESOMAR LATAM Best Presentation 2017

Jorge Andres Mendez
CEO, Synapsis Research, Colombia
Juan Pablo Garcia
Foods Division Head of Analytics for Central and South America, PepsiCo, Colombia
17:55 - 18:00
17:55 18:00

LIVE: Round up on the year with ESOMAR Director General Finn Raben
Finn Raben [ESOMAR Director General]

Finn Raben
ESOMAR Director General


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