Programme
The Hunt for an “Authentic” Coffee Experience
Using intuitive methods and a virtual experience technology to explore a total coffee experienceHumphery Chen [INTAGE]; Junichi Ichiba [The Coca-Cola Company]
Winner of ESOMAR APAC Best Presentation 2017
Business in Today's Latin American Society
Responding to conscious consumers and social needsStephanie Landers [Euromonitor International]
LATAM best paper nominee
Live: We chat with the ESOMAR Representatives in the Netherlands
Kjell Massen [ESOMAR Representative for Netherlands]; Wiepke van der Wal [ESOMAR Representative for Netherlands]
Look Who's Talking?!
Exploring the impact Twitter has had on language and cultureCecily Long [Flamingo]; Sara Picazo Lutton [Twitter]
Winner of ESOMAR Best Paper Award 2017
Can Chairs talk?
Image mining & text analytics for strategic planningChiara Davanzo Zamarian [Arper SPA]; Preriit Souda [Kantar TNS]
Winner of Best Paper Overall Award 2017
The Holy Month Of Ramadan Through The Eyes Of Mothers
Arnold Miller [Kantar TNS]; Furio Pezzoli [Ferrero GCC]
MENAP 2016-2017 Best Paper nominee
The Potential Power of Digital Creative
Providing marketers the roadmap to create compelling digital ad unitsCortney Henseler [AOL]; Matthew Sharp [AOL]; Samuel Kim [AOL]
Congress 2016-2017 Best Paper Nominee
My Vision
To be the youngest to sail solo around the worldLaura Dekker
Congress 2017 Keynote
At the age of 14 Laura Dekker-Thielmann set off on a journey to sail solo around the world, with the blessing of her parents but not of the Dutch government. She completed the journey when she was 16 years old which made her the youngest person to ever sail around the world singlehanded.
LIVE: Interview with Anna Alu, ESOMAR
Anna Alu [ESOMAR]
ANA/AFE #SeeHer Movement Addresses Unconscious Bias in Media
Research as a Driver in the ANA/AFE #SeeHer MovementGary Getto [Advertising Benchmark Index]; Jim Bechtold [Association for National Advertising]; Joel Klein [Advertising Benchmark Index]; Shelley Zalis [#SeeHer Movement]
ESOMAR Research Effectiveness Award Winner 2017
Turning a Corner on Negative Perception of Refugees
Nijat Mammadbayli [SKIM]; Patricia Dominguez [SKIM]; Samantha Bond [SKIM]
ESOMAR Corporate Young Award winner 2017
LIVE: Interview with John Kearon, ESOMAR Foundation President
John Kearon [ESOMAR Foundation President]
Presentation of your choice, between:
Big Data World best paper nominee(s)Kyle Findlay [Kantar]; Narith Panh [Ipsos]
The Agony and Ecstasy of Teaching an Old Dog New Tricks
From research agency to tech company
Kyle Findlay, Kantar, South Africa
Evaluation of Using VR for Car Clinics
Results of a research on research to compare VR vs. a full product car clinic
Narith Pahn, Ipsos, USA
LIVE: Fail Again, Fail Better
Peter Totman [Jigsaw Research]
Winner Best Presentation ESOMAR Qualitative 2017
Research in the First Truly Global Language
Using the power of emojis to conduct market researchEmma Kirk [Join the Dots]
YES Pitch Competition 2016 winner
Visionary Instantly
Stephanie Pineda [Kantar Millward Brown]
YES Pitch Competition 2017 winner
LIVE: Interview with Corporate YES Award winner Nijat Mammadbayli
Nijat Mammadbayli [SKIM]
Greater Than the Sum of Its Parts
Uniting Marketing Research and Advanced Analytics to Increase ROI and Marketing EffectivenessKishore Krishna [Microsoft]; Michele Garner [Microsoft]
ESOMAR Research Effectiveness Winner 2017
Cracking New Zealand's Growing Student Loan Debt Problem
How behavioural change research led a government agency to take brave actionJocelyn Rout [Colmar Brunton]
ESOMAR Research Effectiveness Third Place 2017
Re-imagining the Client-Side Function
Andrew Geoghegan [Diageo]
The Mutation of Research
Anneke Quinn-de Jong [Philips International]
Presentation of your choice, between:
Alexander Wheatley [Lightspeed]; Joaquim Bretcha [Netquest]; Michalis Michael [DigitalMR]
A Journey to Artificial Intelligence
Using A.I. for customers insights in Latin American countries
Michalis Michael, DigitalMR, UK
Is Shopping Cultured?
An exploration into the global language of consumer decision-making
Alexander Wheatley, Lightspeed, UK
Joaquim Bretcha, Netquest, Spain
(Wo)Man Vs Machine; From Competition to Collaboration
Choosing our battles; knowing when to think and when to automateSamantha Bond [SKIM]
Best Qualitative Paper - Peter Cooper Excellence Award 2017 winner
Alice in Customerland
Why the future of customer experience research will be more human-centeredRichard Bordenave [BVA]
From Hype to Reality
Artificial Intelligence in Market ResearchKristof Coussement [IESEG School of Management]; Steven Debaere [IESEG School of Management]; Tom De Ruyck [InSites Consulting]
Successful Snacks and Shopper Insights
Reaching value creation strategies for value-destroying segmentsJorge Andres Mendez [Synapsis Research]; Juan Pablo Garcia [PepsiCo]
Winner of ESOMAR LATAM Best Presentation 2017
LIVE: Round up on the year with ESOMAR Director General Finn Raben
Finn Raben [ESOMAR Director General]
ESOMAR Member Alexander Wheatley
Research Innovator, Lightspeed, United Kingdom
Sessions:
ESOMAR Member Andrew Geoghegan
Global Head of Consumer Planning, Diageo, United Kingdom
Sessions:
ESOMAR Member Anneke Quinn-de Jong
Senior Market Intelligence Manager, Philips International, Netherlands
Sessions:
ESOMAR Member Finn Raben
Director General, ESOMAR, Netherlands
Sessions:
ESOMAR Member Joaquim Bretcha
International Director, Netquest, Spain
Sessions:
ESOMAR Member Jocelyn Rout
Social Research Agency - Executive Director, Colmar Brunton, New Zealand
Sessions:
ESOMAR Member John Kearon
Founder & CEO, System1Group PLC, United Kingdom
Sessions:
ESOMAR Member Jorge Andres Mendez
CEO, Synapsis Research, Colombia
Sessions:
ESOMAR Member Kjell Massen
Senior Project Manager, Ruigrok NetPanel, Netherlands
Sessions:
ESOMAR Member Michalis Michael
Chief Executive Officer, DigitalMR, United Kingdom
Sessions:
ESOMAR Member Patricia Dominguez
Senior Research Analyst, SKIM, United Kingdom
Sessions:
ESOMAR Member Tom De Ruyck
Managing Partner, InSites Consulting, Belgium
Sessions:
ESOMAR Member Wiepke van der Wal
Marketing Director, EMEA, Lightspeed, Netherlands
Sessions:
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