The essential event for any qualitative researcher

Back to the future

Back for the 21st edition, ESOMAR Global Qualitative brings the latest innovative, ground-breaking and new thinking from the world of qualitative - to a global audience of 200+ attendees.

This year we go ‘Back to the Future’ – inviting insights specialists to show us how to utilise the heritage of qualitative to inspire the future! We promise you key learnings to future proof your own insights engine, actionable learnings and plenty of networking.

With two full days of programme – featuring presentations, panel debates, discussions, interactive sessions and a free pre-event workshop – this event is for all who work within or are inspired by the world of qualitative research!

Be inspired by the latest industry thinking from the world of qualitative… 


Past highlights


ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone: