On Monday, 6 November and Tuesday 7 November, the programme starts at 09:00 sharp and ends around 17:30.
Programme Committee






Programme Committee Chair
Director of Global Qualitative Research
Mina Sfondilis is currently a Qualitative Researcher and has worked at PepsiCo for 16 years. During that time, she has worked in the Sensory & Consumer Product Insights department in various capacities. Her most recent role began in 2007, when she worked in collaboration with other colleagues to create the Qualitative Research area within the sensory group. Since then Mina has created a full department that is responsible for front end research in the Innovation project cycle across all PepsiCo brands.
Mina has a background in Psychology. Her BS is from the University of Illinois in Champaign-Urbana, and her MS is from Loyola University Chicago. Mina is a trained psychotherapist, and started her career in the clinical setting in high schools, hospitals, and mental health centers. She continues to work against this love of helping others through volunteer work in her spare time.
Programme Committee
ESOMAR Council Member / Founder & Owner
After graduating from Business School, Anne Sophie made for marketing at Unilever (Frozen Food & Ice cream Division) and Lactalis (Butter & Cheese) working as a product manager. There, her heart was captured by market research, which she continued at Nielsen Company as a Senior Account Manager and moved into marketing intelligence as a Food & Drinks Manager.
Keen on research, innovation and brands, Anne-Sophie founded Blue Lemon Qualitative Research & Consulting in 2007, operating worldwide within a cross-cultural approach, working with passion helping brands create value and strong connections with their consumers/customers.
She became an active ESOMAR member in 2008. ESOMAR has been offering fantastic opportunities to share thoughts, develop partnerships and meet great people in a professional, friendly and warm atmosphere. Re-elected as council member Anne Sophie is honoured and proud to keep helping and serving market research industry.
Programme Committee
Senior Analyst
Akiko is a senior analyst at INTAGE and has more than 15 years of experience in market research. Since joining INTAGE in 2014, she has been responsible for developing qualitative research solutions. She is particularly enthusiastic about exploring customer experiences through various approaches, such as using smartphones to capture moments, or employing cognitive interviews as a storytelling technique and Tarot cards as visual aids to bring out emotions. She continues her journey as a researcher, seeking to develop new and inspiring approaches to explore consumers’ mind.
Programme Committee
Market Insights Manager
Jose heads market research for the lottery division of Canadian Bank Note Company. In his current role as Market Insights Manager, he spearheads market research endeavours aimed at better understanding consumer sentiment on game brands, the impact of direct and indirect competitors and the potential of new product lines and new markets. He has a 360 degree view of research methodologies, techniques and strategies.
Prior to CBN, Jose worked in market research in the media industry working for leading organizations such as Discovery Communications, ESPN Networks and Viacom.
Programme Committee
Director
Our Sponsors
Lightspeed’s award-winning innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed’s panels deliver unparalleled quality, capacity and targeting.
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Customer understanding has never been more important. In the age of Big Data, making sense of what your customers really think & feel, and how this affects their behaviour is vital, in order to gain & maintain competitive advantage.
QRi is an independent Strategic Insight Agency based in London, which helps you understand the motivations and behaviour of customers, around the world.
We have over 25 years experience providing Human Understanding for Business Success, using Consumer Psychology combined with Sociology, Anthropology, Ethnography & Behavioural Economics, together with an astute understanding of Business Objectives.
We help our Clients, and their Stakeholders, optimise their Brand, Communication & Product Strategy by understanding the motivations and behaviour of their Customers and translating those insights into actionable recommendations.
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See also: https://www.visitportugal.com/en/destinos/porto-e-norte
For more information, visit http://visitportoandnorth.travel/
The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.
For more information, visit https://www.aqr.org.uk/
Euromonitor International is the world's leading independent provider of strategic market research. We create data and analysis on thousands of products and services around the world.
For more information, visit http://www.euromonitor.com/
Research & Results publishes leading market research media in print, online and mobile: Research & Results magazine, StudioGuide (viewing facilities), DigitalGuide, web sites and an email newsletter. The annual Research & Results show is the leading international trade show for market research. The two-day show takes place in Munich, Germany, every October. Companies from Germany and abroad present their products and services. Experts present in workshops the latest topics and trends in the industry. Admission is free for registered professionals.
For more information, visit http://www.research-results.com/
Welcome to Creative Technology! While each event is unique, our clients have one need in common; to be absolutely certain that everything will run perfectly on the day. With CT's experience, expertise, specialist teams and commitment to high quality service, CT offers exactly that assurance.
For more information, visit http://www.ct-group.com
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With award-winning online services, publishing and conference divisions, - Warc is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and researcah communities.
For more information, visit https://www.warc.com/