Overview

Latin America's largest regional event ESOMAR LATAM, heads to Mexico City for two days of insights, intelligence and innovations.
The insights industry has never been more instrumental in understanding the needs of consumers and citizens, at a time of increased social change. For businesses and brands it is critical to know what/who will have the purchasing power and what consumers want to buy.*

With this as a focus - this year's event explores:

  • Consumer decision-making
  • Trends; data for insights, social media, artificial intelligence
  • Effective brand communications
  • The future of neuromarketing within insights
  • Revolutionary insights approaches

Join ESOMAR and 250+ insights professionals in Mexico City, to take home valuable insights, in-depth industry intelligence and plenty of innovation.

* McKinsey Global Institute (MGI)

NOTE: Simultaneous translations from and into English and Spanish will be provided.

Delegates insight


An eclectic mixture of Senior Executives from Latin America and beyond represent the following company profiles:

  1. Research agencies: global, regional and local
  2. Client side agencies: global, regional and local
  3. Marketing sector / boutique agencies
  4. Advertising sector / communication & media agencies
  5. Business consultancies and marketing intelligence divisions
  6. Academics, young graduates and digital start ups

ESOMAR TV

Offering FREE online live broadcast of Latin America! Gain access to the latest industry development from leading experts in their fields, all from your computer!
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ESOMARLive App

Don’t forget that ESOMAR also offers the ESOMARLive App. The app, available for iPhone and Android, is now available!
Everything you will need to know at the event in the palm of your hand! Use the app to access the networking tool, rate speakers and have useful programme and venue information at the touch of a button! Download from your app store.
If you already have it, just open the app and click the REFRESH button to download the newest content.
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Poken

Networking at the Latin America event is now easier than ever! No more lost contacts or bags of business cards. Collect and exchange contacts via Poken, your digital business card and access them later on your own personal page, al prepped and ready to use for your convenience!
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Simultaneous translations from and into English and Spanish will be provided