ESOMAR Member

Advisor

VP Sensory & Behaviour Science

Marie-Agnès Beetschen is VP Sensory & Behaviour Science at Danone. In the past 20 years, she has had the pleasure to work across the world and research consumer needs and behaviours on products as diverse as chocolate, laundry detergents, beverages, toothpaste, and many more! She worked for Nestle and Unilever until recently joining Danone.

Co-Founder

Sam Bompas is the co-founder of Bompas & Parr, industry leaders in flavour-based experience design, culinary research, architectural installations and contemporary food design.

Long-time friends, Sam Bompas met business partner and co-founder Harry Parr in the school orchestra aged 13. They remained friends through university where Harry studied architecture and held dinner parties, often ending with his famous blackberry jelly dessert.

Both were inspired by the magic of jelly, so they decided to create a jelly company with the aim to having a stall at London's Borough Market. Unable to afford the traditional copper jelly moulds, the innovative duo put Harry's architectural skills to good use making their own jelly moulds by rapid prototyping.

Sam spent weeks persuading architects such Lord Norman Foster and Rogers Stirk Harbour + Partners to design moulds based on their buildings and ultimately enlisted the involvement of some very credible influencers which cumulated in the Bompas & Parr jelly banquet, an event that proved to be a game-changer in the company's history.

Creating immersive flavour-based experiences ranging from a cloud of gin and tonic, the world's first multi-sensory fireworks and a Taste Experience for the Guinness Storehouse in Dublin, the studio now consists of a team of creatives, cooks, designers, specialised technicians and architects.

With Sam Bompas and Harry Parr, the team works to experiment, develop, produce and install projects, artworks, jellies and exhibitions, as well as archiving, communicating, and contextualising the work.

Bompas & Parr have written five books, the most recent in late 2014 which saw the studio republish Memoirs of a Stomach, a lost-and-forgotten 18th century tome brought up to date with visuals from inside the digestive tract of food writer, pop-up chef and Sunday Times columnist Gizzi Erskine.

Working with some of the world's foremost cultural institutions, Bompas & Parr has exhibited at Barbican Art Gallery, Garage Centre for Contemporary Culture, Salon del Mobile, San Francisco Museum of Modern Art, Serpentine Gallery, Victoria & Albert Museum and the Wellcome Collection and collaborated with such firms as Diageo, Cargill, Selfridges, Disney, Louis Vuitton, Unilever, Vodafone, Kraft Foods, Heinz and Mercedes-Benz.

• Flip It On Its Head (08 June 2017 - 09:10) / Keynote speaker

Advisor

Insights/Strategy/Analytics expert

Passionate about innovation in consumer research and research strategy, outstanding methodology skills encompassing all aspects of consumer, shopper, viewer/listener, and user/customer insights.

Relevant experience in Advanced Analytics, Sensory Science, Psychometrics, Biometrics, Neurometrics. Leading edge understanding of Market Metrics and Business Intelligence/planning and forecasting. Results oriented, hands-on, firm believer of Research ROI metrics and new business models in Research.

Experience in multinational/multicultural team management where "dotted lines" rule and cultural sensitivity is the norm but building efficient and effective teams is still a must.

• What Is The Context? (08 June 2017 - 11:45) / Speaker

Advisor

Global Expert Sensory & Consumer

Lise Dreyfuss is a Global Expert in Sensory & Consumer research and has been with Biofortis for 14 years, specializing in the development of innovative methods to always gain understanding of consumers in their most intimate and irrational aspects.

She is also Associate Professor in Sensory Analysis and Consumer Insight at Tours University, France.

She is also leading standardization in Sensory Analysis worldwide through her position of Chairman of Sensory Analysis committee at ISO.

• Measuring the Multi-sensory Experience (08 June 2017 - 16:15) / Speaker

ESOMAR Member

Advisor

Managing Partner

Wim is the ESOMAR representative for Belgium and Managing Partner at haystack international, a research agency that helps companies with innovations in a product and shopper context. He holds a Master’s in Communication Sciences and a Bachelor’s in Marketing. He is passionate about how communication works, how people decide and the impact that sensory marketing can have on people. He is especially eager to get as close as possible to consumer and shopper reality using objective measures in combination with verbal quantitative and qualitative measures.

Wim strongly believes the future of research is in finding the right mix of methods. The only way to get under the skin of consumers is by combining traditional research techniques and objective measures.

• Introduction to the programme (08 June 2017 - 09:05) / Advisor
• Introduction (08 June 2017 - 09:50) / Moderator
• Introduction (08 June 2017 - 11:40) / Moderator
• Introduction (08 June 2017 - 14:05) / Moderator
• Introduction (08 June 2017 - 16:10) / Moderator

Advisor

Director

Cato Hunt has spent the last 15 years helping clients grow their brands by understanding cultural meaning. As Director of Innovation at Space Doctors, Cato leads the way in exploring and developing new ways in which we can understand, create and measure meaning, by drawing from a wide range of disciplines - from the cognitive and behavioural sciences to design theory, anthropology and experience design.

• Cultural Semiotics and Sensory (08 June 2017 - 14:10) / Speaker

ESOMAR Member

Global CMI Manager

Sjoerd Koornstra is Global CMI Manager at Heineken International. He is responsible for a.o. Global CMI Cider and Global Brand Health Tracking. He has broad international experience in developing as well as developed markets, and has been in several market-research-related areas for more than 25 years. Sjoerd has held international positions in the field of marketing research, knowledge management and marketing information technology. He has a master's degree in applied econometrics in business administration.

• Contextual Actions Speak Louder than Words (08 June 2017 - 12:00) / Speaker

Partner and CEO

Thierry Lescrauwaet is founder and CEO of Color Passport Group. It is the home of the ground-breaking Color Passport System as well the Personality Assessment and Insights division UQ Talents, both the result of 20 years of intensive research and development.

In the past 20 years he has been managing companies in Europe, North America and Asia, all active in developing and selling branded products and collections for the mass consumer market. During the different assignments, Thierry has never chosen the obvious path and forced markets and industries to think differently in their approach of the consumer.

• The Underestimated Impact of Colour (08 June 2017 - 14:30) / Speaker

International Consumer Science Manager

I hold a MSc in sensory & consumer science from AgroSup Dijon and a PhD in Neurosciences & cognition from the University of Lyon 1 (France).
After several years in the food industry, I joined the Consumer Science Team of L’Oréal R&I where I provide scientific expertise on perception and behavioral research to support our regional teams on 5 continents.

I am in charge of developing new evaluation frameworks and methodologies suitable for sustainable, natural & disruptive innovations all along the development process.

I am passionate about innovation and I strongly believe that sustainable development is an incredible source of creativity, able to generate new tremendous experiences for actual population without compromising the ability of future generation to meet their own needs.

• Decoding Multisensory Perception to Overcome Sustainable Development Challenges (08 June 2017 - 16:50) / Speaker

Research Director

Laure is a bossa nova fan and a research director, in this order. She gets energy from co-creating propositions that add meaning to consumer's lives. She helps her clients translate consumer insights into human-centered design. Laure's topics of interests are sensory ethnography and sensory semiotics. At haystack international, she has found the place to develop new hybrid techniques for qualitative research: hand in hand with qualitative research and product tasting, blending science and emotions. Laure's educational background includes a Master in business administration at the University of Liège although she prefers to be around sociologists and psychologists, and transmit her passion to younger qualitative researchers.

• Union of the Senses Toolkit (08 June 2017 - 16:30) / Speaker

Co-Founder and Creative Director

Tom Pursey is the co-founder and creative director of Flying Object, a London-based creative agency that connects to audience through culture and the web, developing experiences, content, and social campaigns. Clients include Google, the BBC, Sky, YouTube and the British Council.

• Multi-sensory Experience Design (08 June 2017 - 10:15) / Speaker

Sensory Team Leader

Jonathan Rason has about 10 years of working experience in sensory and consumer science. After a PhD in France and a Post-Doctorate in the UK in the field of sensory and consumer science, Jonathan started his career in 2008 in Mars Petcare Germany in R&D as a consumer scientist in charge of consumer research for the Sheba brand. After 2 years, he became sensory and consumer scientist and was leading European sensory and consumer science programs for MARS Petcare. In 2012, he joined Danone-Nutricia Research in the Netherlands as a sensory and consumer scientist for the Advanced Medical Nutrition division working on Paediatric brands. Since 2013, he is leading the team of sensory panel leaders for the Advanced Medical Nutrition and the Early Life Nutrition divisions of Danone-Nutricia Research.

• Can Sensory Research bring Value to Brands? (08 June 2017 - 09:55) / Speaker

Associate Professor

Tim Smits is an Associate Professor of Persuasion and Marketing Communication at the Institute for Media Studies, KU Leuven, Belgium. He currently is a member and the coordinator of the KU Leuven Institute for Media Studies (IMS, a research unit with about 11 FTE professors and 30 FTE researchers) and the director of the Master in Corporate Communication (KU Leuven). He holds a MSc in Psychology (KU Leuven, 2000), a MSc in Statistics (KU Leuven, 2003) and a PhD in Social Psychology (KU Leuven, 2005), with further academic experience in ethics, marketing, and communication. Tim Smits focuses on different lines of research within the realm of advertising and marketing communication, such as persuasion and food marketing targeted at children, online consumer reviews and nudging of (un)healthy behaviour. A last area of interest is methodology, statistics, replication, and reproducibility of research. Much of his research occurs in close collaboration with (inter)national scholars. Tim Smits tries to leverage academic insights into policy and real-life applications and interventions.

• Nudging and Behavioural Economics as Persuasive Principles (08 June 2017 - 14:50) / Speaker