free online live broadcast of ESOMAR Asia Pacific 2018 - broadcasting 14-15 May

ESOMAR TV allows you to watch the sessions from our Asia Pacific 2018 event, live and for FREE! Gain access to the latest industry development from leading experts in their fields. All this from your computer, from anywhere in the world!

Watch some of the biggest brands and leading experts in the world as they take to the stage and share the latest developments in data, research and insights.

Winner of Best Event Webcasting at the International & European Association Awards 2016

Why not gather your colleagues and watch the content together! Share your impressions and photos of your team watching via Twitter using #esomartv.

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See programme



08:30 - 19:00
08:30 19:00


09:00 - 10:30
09:00 10:30

MASTERCLASS | Presenting in Asia The Study

The Study

This complimentary session provides plenty of hands-on advice to presenting in Asia and key tips on engaging your audience. It will be led by Ray Poynter of The Future Place, who speaks English and Dangjaithawin (Orm) Anantachai of INTAGE who speaks Thai and English. This masterclass is first offered to APAC 2018 speakers and remaining places are then offered to delegates on a first come first served basis. If you would like to attend, please email Magda at

“The masterclass was a great session for presenters at ESOMAR to brush up on how to make their presentation impactful. The tips on managing different audiences (native English speakers vs. non-native English speakers) were very useful for people like me who use English as a second language. I am sure that the masterclass with Ray for the presenters at ESOMAR will definitely help them be ready to be on the stage with confidence.”
- Noriko Nakano, Nihon L’Oreal, Japan (participant of 2017 masterclass and speaker at APAC 2017)


16:00 - 19:00
16:00 19:00

Let's CLICK! (Client Learning & Inspiring Client with Knowledge) The Study

The Study

A meet-up for research buyers (only) to network and share best practice in an informal private setting.
Clients can indicate they will attend this complimentary discussion session on the form when they are registering for the conference.

19:00 - 20:00
19:00 20:00

Welcome reception Exhibition

Opening & Welcome
09:00 - 09:30

Opening Main stage

Main stage

Finn Raben
ESOMAR Director General

Welcome Main stage

Main stage

Arpapat Boonrod
TMRS President
Craig Griffin
ESOMAR Representative for Thailand

Introduction to the programme Main stage

Main stage

Grant Bertoli
Programme Committee Chair CEO MarketBuzzz, Buzzebees, Thailand
09:30 - 10:10
09:30 10:10

KEYNOTE | Ariya Banomyong Main stage

Main stage

Ariya Banomyong
Managing Director, LINE Thailand, Thailand


10:10 - 10:20
10:10 10:20

YES (Young ESOMAR Society) Pitch Competition Main stage

Main stage

Leveraging the Peer Group Support System 
Lee Lee & Amalina Rashid, Kantar Millward Brown, Malaysia

Augmented Reality: Bringing Real and Virtual Together
Chandrima Roy, Ipsos Research, India

The Surprising Discovery From Pretending to be a Robot 
Art Manosilapakorn, Kantar TNS Thailand, Thailand

Chandrima Roy
Research Executive, Ipsos, India
Lee Lee Wei
Associate, Kantar Millward Brown, Malaysia
Nur Amalina Abdul Rashid
Senior Associate, Kantar Millward Brown, Malaysia

Fast track

10:20 - 11:00
10:20 11:00

Networking break

Brands Driving Brand Growth
11:00 - 11:05
11:00 11:05

Introduction Main stage

Main stage

Grace Yu
Session chair Senior Marketing Leader - Research & Insight, ANZ Bank, Australia
11:05 - 11:25
11:05 11:25

CLIENT VIEW | Application of NUDGE to Improve Re-Launch Success Main stage

Main stage

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help consumers migrate to the new brand. Initial business results (Dec 2017) have been very positive.

Ramanathan Vythilingam
Senior CMI Manager, Unilever, Singapore

Presentation: Client view

11:25 - 11:45
11:25 11:45

CLIENT VIEW | Insights to Rebuild a B2B Business Main stage

Main stage

How surveys helped us to understand emotion, embolden the front line and drive growth in B2B

Susan Burrell
Head Of Research & Client Insight, Standard Chartered Bank, Singapore
Swami Srinivasan
Senior Manager Client Insights, Standard Chartered Bank, Singapore

Presentation: Client view

11:45 - 12:05
11:45 12:05

CLIENT VIEW | In Pursuit of Happiness Main stage

Main stage

‘Single Customer View’ driving Business Excellence

The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'.  Our belief is that a data-led, richer knowledge of customers & consumption patterns across diverse categories will be able to drive insight-led cross-functional decision making in 'business critical' areas - decisions that will directly impact Revenue & Margin upsides. Having successfully celebrated India's artisanal & craft traditions for over 60 years, Fabindia knows what got it here may not take it much further. By investing in its institutional capacity on Customer Centricity, it is confident about growing 3x over 5 years in one of the world's most exciting & fastest growing economies.

Karan Kumar
Head - Brand & Marketing, Fabindia, India
Surabhi Talwar Sekhar
Senior Manager - Brand & Marketing, Fabindia, India

Presentation: Client view

12:05 - 12:20
12:05 12:20

Discussion Main stage

12:20 - 12:30
12:20 12:30

Sponsor track (10x 60 seconds) Main stage

12:30 - 14:00
12:30 14:00


14:00 - 14:45
14:00 14:45

MASTERCLASS | Finding the Story in the Data Expo stage

Expo stage

In this session Ray will highlight techniques that help identify and unlock the story hidden inside data. To help bring the session to life, Ray will take the last few ESOMAR Global Market Research Reports and show how new insight and key stories can be identified, with a focus on APAC stories.

Ray Poynter
Managing Director, The Future Place, United Kingdom (GB)


Drive Tomorrow, Today
14:00 - 14:05
14:00 14:05

Introduction Main stage

Main stage

Tim Kelsall
Session chair Chief Client Officer - Asia, Kantar, Singapore
14:05 - 14:25
14:05 14:25

The future is VOICE Main stage

Main stage

How is voice technology changing the world for consumers and brands?

Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.

Arpapat Boonrod
Managing Director, Kantar Insights, Thailand
Prachawan Ketavan
Director of Planning, JWT, Thailand

Presentation: Thought leadership

14:25 - 14:45
14:25 14:45

Digital Immersion Main stage

Main stage

What’s next in augmented reality and virtual reality?

Augmented Reality (AR) alters a person's perception by overlaying virtual images over the real-time environment while virtual reality (VR) replaces the real-time environment with a simulated environment. Increasingly, retailers and marketers are making use of AR and VR to market and improve customer experience. However, AR and VR are not only ways to market products and advertise. Embracing the technology, researchers are able to radically transform how the industry conducts research today, through gamification via AR and remarkably realistic simulation through VR environments. This presentation aims to provide some thoughts on how researchers are able to use new technology for gathering data and better understanding of consumer behaviour.

Tan Li Ching
Global Client Solutions Program Manager, Nielsen Consumer Insights, Malaysia
Viraj Juthani
Executive Director - Consumer Insights, The Nielsen Company, Thailand

Presentation: Case study

14:45 - 15:05
14:45 15:05

Breaking the Bubble Around Us Main stage

Main stage

Using an AI platform to understand the narratives around market research

2017 has been a year of huge debate as to how AI will affect us all. 2018 will be a year when we see more practical applications. But what if we could use AI to assess what the world really thinks about MR in terms of its image, value and reputation? The problem with asking clients or colleagues is that we all live inside biased media bubbles where we read what we want to read, hear what we want to hear. What if AI can tell us the truth about our own industry in a bubble free assessment…

Dave McCaughan
Chief Strategy Officer,, Thailand
15:05 - 15:20
15:05 15:20

Discussion Main stage

14:45 - 15:20
14:45 15:20

SPONSORED | Opiria Expo stage

Expo stage

The online survey platform for real-time market research & customer experience feedback

Opiria is an online survey platform for real-time market research & customer experience feedback. It allows to understand what customers think, experience, see and feel and to optimize products and services based on those insights. Opiria offers two different survey types: mobile surveys and mobile diaries. Mobile surveys allows to distribute surveys to smartphones all around the world and to receive answers 24/7 instantaneously. Mobile diaries allow consumers to document their experiences in the moment of truth in diary form. The web-based Opiria studio receives all answers and experiences in real-time and aggregates and visualizes the results. The presentation also provides an outlook how Opiria will develop into a "data marketplace" that allows companies to purchase personal data such as web-browsing and online purchases directly from consumers.

Christian Lange
Founder & Ceo, Opiria, Germany

Sponsored presentation

15:20 - 15:50
15:20 15:50

Networking break

Drive The Change
15:50 - 16:00
15:50 16:00

Introduction Main stage

Main stage

Grant Bertoli
Session chair CEO MarketBuzzz, Buzzebees, Thailand
16:00 - 16:15
16:00 16:15

Change the Relationship Between Suppliers and Clients Main stage

Main stage

The initiative in the Japanese marketing research industry

As in everywhere in the world, the relationship between Japan MR suppliers and clients has always been the same. Clients put issues on the table to call for solutions, suppliers develop and provide solutions, and clients assess to see if they are acceptable or not. Neither end is satisfied with it. Suppliers complain that clients are not open to new ideas, while clients do so by saying that suppliers do not come up with ideas fitting to their particular problems. Clients are claiming the supplier quality is getting worse, while suppliers are responding that clients want cheaper solutions.
Acknowledging the dissatisfaction, a group of Japanese clients and MR firms voluntarily got together and formed a group to discuss the problems and issues common across the industry.
The presentation will inspire the audience to start changing their mind-set on both the roles shared by and the relationship between suppliers and clients in the MR industry, illustrating what was done by the initiative in the Japanese MR society, driven by a group of industry leaders from both suppliers and clients getting together to make proposals for primary issues and problems in the industry.

Naoki Takahashi
Expert Leader - Corporate Market Intelligence Division, Nissan Motor Co., Japan

Presentation: Call-to-action

16:15 - 16:45
16:15 16:45

Panel discussion Main stage

Main stage

Grant Bertoli
Moderator CEO MarketBuzzz, Buzzebees, Thailand
Jung-Yul Yang
Panelist Managing Director, Kantar, Korea, Republic of
Michele Levine
Panelist Chief Executive, Roy Morgan, Australia
Naoki Takahashi
Panelist Expert Leader - Corporate Market Intelligence Division, Nissan Motor Co., Japan
Ramanathan Vythilingam
Panelist Senior CMI Manager, Unilever, Singapore
Saurin Shah
Panelist Cmi Head, Godrej Consumer Products, India
16:45 - 17:00
16:45 17:00

ESOMAR News Flash Main stage

17:00 - 17:45
17:00 17:45

KEYNOTE | Merge - The Closing Gap Between Humans and Technology Main stage

Main stage

The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era in which devices fade away, virtual environments emerge, and super-smart AI assistants organise our lives and run our businesses. In this new world our relationship with technology will change forever. We will, both virtually and biologically, Merge together. The session will explore this Merge and its far-reaching implications for brands and marketing.

Chris Stephenson
Co-author of Merge / Regional Head of Strategy and Planning, PHD Media Worldwide, Singapore


18:00 - 22:00
18:00 22:00

Networking night Swimming pool-side

Swimming pool-side

Sponsored by Lucid

ESOMAR and sponsor Lucid invites all attendees for an exclusive night of networking at the poolside of the Shangri-La overlooking the Chao Phraya river.

Together we offer complimentary drinks and canapés until 20:00 after which a cash bar will remain open until 22:00 for all ESOMAR APAC attendees. We look forward to welcoming you at the Poolside  but please wear your badge.

Pool, Shangri-La Hotel Bangkok

ยินดีต้อนรับสู่วันที่สอง [WELCOME TO DAY TWO]
09:00 - 09:05
09:00 09:05

Introduction Main stage

Main stage

Dangjaithawin (Orm) Anantachai
Session chair COO and Managing Director, INTAGE, Thailand
09:05 - 09:30
09:05 09:30

King Bhumibol: The Father of Thai Social and Marketing Research Profession Main stage

Main stage

Kati Limapichat
Managing Director, InfoSearch, Thailand
Kreaovan Limapichat
President, InfoSearch, Thailand
09:30 - 10:05
09:30 10:05

KEYNOTE | From Buddha Bar to Buddha’s Brain Main stage

Main stage

How mindfulness revolutionises our life and the way we work

Living in this increasingly VUCA world where digital disruption occurs every day is not very brain-friendly. Fortunately, there is a tool to help us find peace of mind and, as a by-product, perform better at work. A brief mindfulness practice will also be included in the presentation.

Nash Siamwalla
Author, Meditation Instructor, Coach, Thailand


10:05 - 10:45
10:05 10:45

Networking break

10:45 - 11:45
10:45 11:45

INTERACTIVE | If Only I Had the Question Expo stage

Expo stage

An interaction to discover what you really wish you had asked

Every researcher regrets that one question they wish they had asked and did not! Who knows why. Bad timing, just forgot, realised afterwards, inexperience, things have changed. Loads of reasons. Time to clear that regret, share and learn.

Dave McCaughan
Chief Strategy Officer,, Thailand

Interactive session

What Drives People?
10:45 - 10:50
10:45 10:50

Introduction Main stage

Main stage

John Smurthwaite
Session chair Chairman, Kantar TNS, Malaysia
10:50 - 11:10
10:50 11:10

Tell Me What You Like & I'll Tell You Who You Are Main stage

Main stage

Harnessing the science of influencer marketing to make sense of society

We have long known that to succeed in social media as an influencer of tastes and opinions, it is important to not only have a strong and differentiated personal brand; influencers today must also consistently share content that connect deeply with their audiences, and successfully doing this presupposes a good grasp of the values and motivators of their fan base. Running with this idea, we wanted to test if the inverse could also be true - could understanding the success of influencers clue us in on the way a sizable segment of society thinks, what they value, what they are interested in, and what excites them enough to merit social media activity?

Kai Jimenez
Associate Director and Head of Corporate Development, The EON Group, Philippines

Presentation: Thought leadership

11:10 - 11:30
11:10 11:30

Will They Like It? Main stage

Main stage

Social consumer revolution

Jon Puleston takes a look at how consumer decision making is becoming more socially influenced and the impact this is having on consumer behaviour and the potentially dramatic implications for brands.

Jon Puleston
Vice President Innovation, Lightspeed, United Kingdom (GB)

Presentation: Thought leadership

11:30 - 11:50
11:30 11:50

Research to the Rescue Main stage

Main stage

How market research can direct ivory demand reduction strategies, saving elephants from imminent extinction

Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.

Chenyang LI
Senior Programme Manager, TRAFFIC / WWF, China
Wander Meijer
Director Asia Pacific, GlobeScan, Hong Kong

Presentation: Call-to-action

11:50 - 12:05
11:50 12:05

Discussion Main stage

12:05 - 12:15
12:05 12:15

Winner of the #YES (Young ESOMAR Society) Pitch Competition

12:15 - 13:30
12:15 13:30


13:30 - 14:50
13:30 14:50

MASTERCLASS | Semiotics in Asia Expo stage

Expo stage

Join this masterclass to discover why the world’s most successful brands are using semiotics to do much more than inspire and guide communication strategies. Semiotics is increasingly used to supercharge traditional methodologies, inspire sensory brand worlds and drive product innovation. This Masterclass will reveal how the essential tenets of semiotics are being re-applied to challenging and unusual business questions, and how the methodology is impacting the future of branding in Asia Pacific. 

Please note that ESOMAR also offers a 1 day and a 2 days Semiotics training Bootcamp in Bangkok (same week, same venue) on 16 & 17 May. This is not included in the APAC 2018 registration, but visit here if you also wish to attend.

Maya Madhusoodan
Director - Brand Strategy, Space Doctors, Singapore
Rachel Ng
Project Manager, Space Doctors, Singapore


Drive Brand Growth
13:30 - 13:35
13:30 13:35

Introduction Main stage

Main stage

Cristina Quental
Session chair Executive Director of Planning & Market Insights, Sands China, China
13:35 - 13:55
13:35 13:55

Pricing of Enormous Number of Features Main stage

Main stage

Not a problem anymore!

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to identify which features would be profitable to launch in India and work out the optimal configurations at prices which would aid in single market share profitably. We devised a new pricing research technique that would replicate the real-life evaluation process of 100+ features, while keeping the uninterested and impatient Indian consumers engaged.  The result was a 3D virtual showroom that has not only helped us to recommend the optimal price product portfolio, but has the versatility of application across other industry sectors too.

Surbhi Minocha
Associate Vice President, Kantar IMRB, India

Presentation: Methodological innovation

13:55 - 14:15
13:55 14:15

Whoo needs research? does! Main stage

Main stage

Developing an MR mobile app for a social network mobile app

'’, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase before testing. They also wanted to do research mostly digitally and in the most cost-effective way. For this, we created an MR Mobile App for 360 degree NPD & Innovation work. The result? won the Innovation Award in one of the biggest start-up events and has subsequently launched the app in the USA & SEA regions!

Kaustuv Mukherjee
CEO & Founder,, United States
Shawn (Sreejit) Roy
Founder & Managing Director, Tangrine Insights, Singapore

Presentation: Methodological innovation

14:15 - 14:35
14:15 14:35

Identifying and Sizing Growth Opportunities for Brands Through Mapping the Consumer Journey Main stage

Main stage

Linking up what consumers see, think, experience and do

The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage the power of consumer data and turn it into impactful marketing results, we have developed a framework to bridge data on what consumers are seeing, thinking, experiencing and doing to offer a total view of the consumer journey. Based on the framework, we have also built an analytical engine that takes in current and historical data of hundreds of brands in Asia. Through this engine, we can track and monitor how well brands are converting consumers through the value chain and rapidly identify and size (in dollar terms) the opportunities for revenue growth and what brands must do to unlock them.

Hernan Sanchez
Head - Expert Solutions Asia, Kantar Worldpanel, Singapore
Yee Mei Chan
Director - Business Transformation, Kantar, Singapore

Presentation: Thought leadership

14:35 - 14:50
14:35 14:50

Discussion Main stage

14:50 - 15:20
14:50 15:20

Networking break

Drive Industry Excellence
15:20 - 15:25
15:20 15:25

Introduction Main stage

Main stage

Naoki Takahashi
Session chair Expert Leader - Corporate Market Intelligence Division, Nissan Motor Co., Japan
15:25 - 15:45
15:25 15:45

Lack of Engagement? Artificial Intelligence to the Rescue! Main stage

Main stage

Two approaches to reduce nonresponse in surveys

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the use of two innovative technologies in the field of Artificial Intelligence in order to improve survey engagement: Google Vision API for classifying images and a speech recognition tool to convert voice input to text. The results of both studies are positive and draw a promising landscape for further research.

Joaquim Bretcha
International Director, Netquest, Spain

Presentation: Methodological innovation

15:45 - 16:05
15:45 16:05

Data Integration and the Future of Market Research Main stage

Main stage

The changing face of market research: Is automation really the future and how do we get there?

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done.

Elizabeth May
Vice President - Asia Pacific, Research Now, Australia

Presentation: Industry challenge

16:05 - 16:25
16:05 16:25

Competing and Winning in a world of Big Data Main stage

Main stage

How market research can thrive

In a world where there’s increasing fragmentation and companies are drowning in data, having practical business solutions that connect and make sense of big data as well as humanise data, is essential. We believe collaboration is imperative and have developed a thriving partner ecosystem so that our data works harder for our clients, across more business applications. Through specialist algorithms that anonymise and aggregate data, we are able to connect our market insights and segments to large media owners and platforms such as Google, Facebook, Sensis (Digital/Yellow page business directory), Australia Post and Australia’s market leading telco Telstra.

Michele Levine
Chief Executive, Roy Morgan, Australia

Presentation: Industry challenge

16:25 - 16:40
16:25 16:40

Discussion Main stage

16:40 - 17:20
16:40 17:20

KEYNOTE | Know When to Art, Know When to Science Main stage

Main stage

Marketing has come a long way. And while there's no doubt all the science and technology has made marketing smarter, has it made it better? I'm not so sure. We need to remember that marketing will always be more art than science; marketing is a craft, not just a job. And great marketing takes an intuitive leap into the unknown, a leap that science and research can't take for you. You need to know when to use science and when to use art, respect the role each can play, build complimentary skill sets in the marketing team. Blending art and science the right way is the alchemy we need to make marketing great again.

Brent Smart
Chief Marketing Officer, IAG, Australia


17:20 - 17:30
17:20 17:30

Closing & Awards Main stage

Main stage

Grant Bertoli
Programme Committee Chair CEO MarketBuzzz, Buzzebees, Thailand
17:30 - 18:00
17:30 18:00

Farewell drinks