Understanding Digital Consumers

ESOMAR is pleased to invite you to our market research event in Bucharest, Romania, as part of the "Best of ESOMAR" series. Best of ESOMAR Romania 2018 event is the 6th edition of the already well-known BOE events in our Market Research industry, focusing on the new research trends to better connect products and services with consumers.

The event is a partnership between ESOMAR and SORMA (Romanian Society of Marketing and Public Opinion Research) and will be hosted by Alina Serbanica, ESOMAR Representative for Romania.

BOE 2018 Program will include speakers representing both MR agencies/companies (international and local/boutique ones) and end-clients, to better understand the new world of consumers which is highly digitalised, highly impacted by the technology speed and dynamic. In this world information and consumer pattern become viral; speed, sophisticated offers and demands and value for money coexists and consumers' interest/needs have new dimensions.

The program hosts a dynamic agenda of most important research agencies, as well as two well-seasoned international speakers:

  • Michalis Michael - Founder and CEO, @DigitalMR_CEO, London headquartered DigitalMR Ltd.
  • Siamack Salari - Research Fellow, Kings College London & Founder, Everydaylives Ltd.

This meeting is directed at ESOMAR and SORMA members, market research specialists and marketers representing all players across industries (FMCG, telecom, banking, insurance, retail, etc.), as well as academia and students (professors and future market research specialists). The event is an excellent opportunity for you to network with client and MR industry and to hear from some of the leaders within the global market research industry.

PLEASE NOTE: The lectures will be presented in Romanian, with translation services available for English speakers.


Sheraton Bucharest Hotel

Calea Dorobantilor 5-7

010551 Bucharest


Telephone: +40 21 201 5000



This event is free for market research clients and academic environment (students, professors).

Sponsors have free spots included in the sponsorship package (without speakers, if the case): MR Agencies have seven spots and Media Partners have three spots included. All market research companies can send participants for a symbolic fee (50 EUR/participant), as well as sponsors, beyond the free places.

The entrance fee applied to market research companies will be collected locally, by BOE 2018 Romanian Organiser (additional information will be provided to market research agencies).

Please note there is limited space, so be sure to register to confirm your place. For queries please contact Olga Byckova at olga.byckova@esomar.org.

PLEASE NOTE: By registering for this event your details will be exchanged with the other participants so that delegates know who will be attending beforehand.

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone: