Understanding Digital Consumers

Bucharest, 18 October 2018, 09:00-18:00

Best of ESOMAR Romania 2018 event is the 6th edition of the already well-known BOE events in our Market Research industry, highly focusing on the new research trends to better connect products and services with consumers.

BOE 2018 Program will include speakers representing both MR agencies/companies (international and local/boutique ones) and end-clients, all so engaged to better understand the new world of the consumers, highly digitalised, highly impacted by the technology speed and dynamic, where information and consumers patterns become viral, where speed, sophisticated offers and demands and value for money coexists, where the consumers interest/needs have new dimensions.

Guest Speakers:

  • Michalis Michael
  • Siamack Salari

PLEASE NOTE: The lectures will be presented in Romanian, with translation services available for English speakers.

University of Economic Studies – ASE Bucharest


6 Romana Square, District 1

010374 Bucharest




This event is free for market research clients and academic environment (students, professors).
Sponsors have free spots included in the sponsorship package (without speakers, if the case): MR Agencies have seven spots and Media Partners have three spots included. All market research companies can send participants for a symbolic fee (50 EUR/participant), as well as sponsors, beyond the free places.
The entrance fee applied to market research companies will be collected locally, by the BOE 2018 Romanian Organiser (additional information will be provided to market research agencies).

PLEASE NOTE: By registering for this event your details will be exchanged with the other participants so that delegates know who will be attending beforehand.