Careers in Market Research

This event, held in cooperation with Cranfield School of Management, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the sphere of marketing.

Case studies will demonstrate the relevance of market research in generating insights, fuelling innovation and getting closer to consumers.

An open session will discuss skillsets needed to enter the market research industry and students' aspirations in preparing themselves to enter the job market.



18:00 - 18:15
18:00 18:15

Welcome & Introduction

Paul Baines, Professor of Political Marketing, Director, Executive MBA, Head of the Strategic Marketing & Sales Group, Cranfield School of Management
Crispin Beale, CEO, Chime Insight & Engagement Group at Providence Private Equity Partners and ESOMAR Representative for the UK

18:15 - 18:35
18:15 18:35

Immerse & Engage on London Underground
How to measure engagement with advertising 58 metres below ground

How do you measure attention to, liking of and engagement with ads when the audience are just trying to get to work? This talk brings to life what really happens deep underground.

Robert Ellis, Managing Director, COG Research, UK

18:35 - 18:40
18:35 18:40


18:40 - 18:55
18:40 18:55

Lean in Fifteen, Actually Make That Ten!!!
Maximising insight value at easyJet

Learn to live a leaner life. Forget lean in fifteen, here's TEN easy steps to maximising the value of insight.

Danielle Wakeman, Senior Customer Insight Manager, easyJet, UK
Paul Child, Senior Research Director, Join the Dots, UK

18:55 - 19:00
18:55 19:00


19:00 - 19:55
19:00 19:55

Panel discussion
A panel of practitioners will discuss profiles and skillsets needed to enter the market research industry

Liz Norman, CEO, ENI- Talent Partners for the Insight, Data and Market Research industries, UK
Paul Child, Senior Research Director, Join the Dots, UK
Robert Ellis, Managing Director, COG Research, UK
Sadanha Halder, Qualitative Research Executive, THE PLANNING SHOP, UK

19:55 - 20:00
19:55 20:00


Summing up and a few words on ESOMAR YES (Young ESOMAR Society) by Paul and Crispin

20:00 - 20:30
20:00 20:30

Informal drinks


Situated close to Milton Keynes and Bedford, the Cranfield campus is situated in Wharley End, very close to Cranfield village, and is about 10 minutes from the M1 motorway. There is rail and road access to most major airports as well as coach and train stations. Cranfield campus also has its own airport for private executive business travel.


Cranfield School of Management

Cranfield University

MK43 0AL Bedford

United Kingdom



Please note that this event is open for students at Cranfield School of Management.

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone: