Career in Data, Research & Insights

This event, held in cooperation with Queen Mary University of London, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the sphere of marketing.

Case studies will demonstrate the relevance of market research in generating insights, fuelling innovation and getting closer to consumers.

An open session will discuss skillsets needed to enter the market research industry and students’ aspirations in preparing themselves to enter the job market.

Programme

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ESOMAR Career Event
18:00 - 18:15
18:00 18:15

Welcome & Introduction

Martin Underwood, Career Consultant, Queen Mary University of London
Crispin Beale, CEO, Chime Insight & Engagement Group at Providence Private Equity Partners and ESOMAR Representative for the UK

18:15 - 18:35
18:15 18:35

Digital Forensics
The Dulux lifelab case study

Combining digital forensics with traditional research to develop deep insights into target audiences.

Fiona Hall, Head of Insights UK&I at AkzoNobel Decorative Coatings, AkzoNobel, UK
Andy Davidson, Chief Strategy Officer, Flamingo, UK

18:35 - 18:40
18:35 18:40

Q&A

18:40 - 18:55
18:40 18:55

Using Qualitative Research to Develop and Understand the Impact of Media Content in Difficult Contexts

BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative research to both inform the development of TV and Radio programmes and understand their impact.

Sonia Whitehead, Head of Research, BBC Media Action, United Kingdom

18:55 - 19:00
18:55 19:00

Q&A

19:00 - 19:55
19:00 19:55

PANEL DISCUSSION | Profiles and Skillsets for Data, Research & Insights
A panel of practitioners will discuss profiles and skillsets needed to enter the market research industry

Liz Norman, CEO, ENI - Talent Partners for the Insight, Data and Market Research industries, UK
Sonia Whitehead, Head of Research, BBC Media Action, United Kingdom
Fiona Hall, Head of Insights UK&I at AkzoNobel Decorative Coatings, AkzoNobel, UK
Andy Davidson, Chief Strategy Officer, Flamingo, UK
Giulia Barresi, Client Executive, Kantar Worldpanel, UK

19:55 - 20:00
19:55 20:00

Closing

Summing up and a few words on ESOMAR YES (Young ESOMAR Society) by Martin and Crispin



Venue

 

Queen Mary University of London

Mile End campus

Mile End road

E1 4NS London

United Kingdom

Website

Registration

Please note that this event is open for students at Queen Mary University of London.

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone:
esomar.org/diversity