Career in Data, Research & Insights

This event, held in cooperation with Bocconi University, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the sphere of marketing.

Case studies will demonstrate the relevance of market research in generating insights, fuelling innovation and getting closer to consumers.

An open session will discuss skillsets needed to enter the market research industry and students' aspirations in preparing themselves to enter the job market.



14:30 - 14:45
14:30 14:45

Welcome & Introduction

Stefania Borghini, Associate Professor, Bocconi University
Giulia Fabrizi and Alberto Stracuzzi, ESOMAR Representatives for Italy

14:45 - 15:05
14:45 15:05

Alexa, Order Heineken
How voice technology challenges brand and channel management

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Dirk Huisman, Chairman, SKIM Group, Netherlands

15:05 - 15:10
15:05 15:10


15:10 - 15:30
15:10 15:30

The Heineken Insight Cloud
From creation to curation

Faced with the challenge of growing its brand portfolios, Heineken built the Communities of Practice platform, starting from deep consumer motivations to dive and inspire brand success stories.

Cristina Craciun, Research Director, Ipsos, Belgium

15:30 - 15:35
15:30 15:35


15:35 - 15:55
15:35 15:55

Open discussion

Discussion with the students on career in the data, research and insight industry / Introduction of ESOMAR YES (Young ESOMAR Society).

Giulia Fabrizi and Alberto Stracuzzi, ESOMAR Representatives for Italy

Roderick Bekker, HR Associate and Giacomo Sartori, Senior Analyst, SKIM Group, Netherlands

15:55 - 16:00
15:55 16:00

Closing and Goodbye

Stefania Borghini, Bocconi University



Bocconi University

Via Sarfatti 25

Aula Maggiore (2nd Floor)

20136 Milan




Please note that this event is open for students at Bocconi University.

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone: