Career in Data, Research & Insights

How to shine in a rapidly changing industry

This event, held in cooperation with Hochschule Pforzheim, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the sphere of marketing.

Everyone talks about the future of market research. New ways of client-agency cooperation, the thrills of digitalisation, data science and artificial intelligence and new mix or "cross-over" approaches to get closer to the consumer for better insights: The industry innovates rapidly. We will show a blend of best practice cases and listen to the experience of researchers defining the path to the future with their daily work. Join us for some exiting presentations and a vivid discussion.

PLEASE NOTE: Most presentations and discussion will be in German.


Programme

Filter

11:00 - 11:15
11:00 11:15

Welcome and Overview

Christa Wehner / Dirk Frank, Hochschule Pforzheim

11:15 - 11:30
11:15 11:30

ESOMAR and YES (Young ESOMAR Society) - A short introduction

Christoph Welter / Dirk Frank, ESOMAR Representatives Germany

11:30 - 12:15
11:30 12:15

New Challenges and Opportunities in Market Research I
The Art of Body Reading - how the innovative Cross-Over of biometrics and in-depth-interviews explores new frontiers

Carmen Schenkel, September Strategie und Forschung, Köln

12:15 - 13:00
12:15 13:00

New Challenges and Opportunities in Market Research II
Coming to a new generation of consumer insights – agile techniques challenging traditional market research

Dr. Peter Aschmoneit, Quantilope, Hamburg

13:00 - 14:00
13:00 14:00

Lunch

14:00 - 14:45
14:00 14:45

Best-practice-cases / Market Research in Action I
Out with words – Are pictures the new black?

A mobile research experiment replacing words entirely with pictures.

Imagine a market research project where everything was pictorial - questions, the participant responses, the analysis, the reporting. Visionary? Or market research madness?

Sarah Jin, Happy Thinking People, Berlin
Anton Kozka, Happy Thinking People, Berlin

14:45 - 15:30
14:45 15:30

Best-practice-cases / Market Research in Action II
Look who's talking

How Consumer insight is transforming development culture at Babbel.

Christoph Welter, Point Blank International, Berlin

15:30 - 16:00
15:30 16:00

Discussion Round with all presenters

Moderated by Dirk Frank / Christa Wehner




Venue

 

University of Applied Sciences Pforzheim

Tiefenbronner Straße 65

Room: W2.2.01 (Aquarium)

75175 Pforzheim

Germany

Website


Registration

Please note that this event is open for students at Hochschule Pforzheim and interested students from other universities.