Timings at a glance

Wednesday 12 December
Registration: from 08:30
Client Coffee: 09:00 - 09:30
Presentations: 09:30 - 17:30

Thursday 13 December
Registration: from 08:00
Client Coffee & CLICK: 09:00 - 11:00
Presentations: 11:00 - 17:30

Programme

Filter

Client Coffee
A meet and greet for client-side (only) to network before kicking off the content

Opening & Welcome

Opening
Welcome to everyone

by ESOMAR

Introduction to the programme
Stephan Gans [PepsiCo]

Stephan Gans
Advisor SVP - Chief Insights and Analytics Officer, PepsiCo, United States
The Brand & Consumer ExperienceGo beyond the data and discover how immersion can bring deeper insight, new innovation and worldwide impact

Introduction

Green with Envy
The power of consumer insight in unlocking Food Brand Ireland's potentialRory McDonnell [Bord Bia]

Brand Ireland is built on a powerful insight that will leave you green with envy.

Head Of Strategic Insight & Planning, Bord Bia, Ireland

Pushing Research to a New Frontier
The biometrics of live musicAmanda Fraga [LiveNation]

VP Strategy & Insights - Media & Sponsorship, LiveNation, United States

Discussion

Networking break

Let's Get DigitalDiscover how to leverage digitalisation for agility-driven efficiency and stronger, more compelling collaboration

Introduction

Think Smart, Act Fast and DIY
Rethinking consumer insights by bringing market research in-house to stay agile and flexibleLinda Koelemij [Booking.com]; Sanne Valkenburg [Booking.com]

Rethinking ways of doing research. Tips and tricks to stay agile and the watch-outs and necessary tools needed for in-housing research.

Sr. Qualitative Research & Insights Specialist, Booking.com, Netherlands
Sr. Quantitative Research & Insights Specialist, Booking.com, Netherlands

Creating a Collaborative and Multidisciplinary User Research Environment
Heloisa Moura [OLX]; Julia Santos [OLX]

How do you face product and marketing challenges as a team? How can you be relevant to UX designers and a social media team using the same research methodology? Instead of fighting for territory, both teams decided to work together, and that changed a lot.

Senior User Researcher/Research Lead, OLX, Brazil
User Insight Analyst, OLX, Brazil

Travel the Virtual World of Innovation
How PepsiCo is using Virtual Reality to take innovation development to the next levelRachel Katz [PepsiCo]

Virtual Reality transforms research with creative stimulus in context anyplace anytime. Getting reliable & actionable feedback in real time on innovation is challenging as prototypes and renders are no match to reality. VR methodology for evaluating stimuli in context improves and expedites development process while reducing cost.

Senior Strategy and Insight Manager, PepsiCo, United States

Discussion

Lunch

Are You Ready To GOOTO!?Getting away from the data and out of the office - an immersive experience

Introduction

Real People Don’t Live in Corporate Offices
Dan Wish [Colgate-Palmolive]

If you want to learn about the people who use or don't use your products, you need to Get Out Of The Office (GOOTO).

Vice President Insights - Global Oral Care, Colgate-Palmolive, United States

Discussion

Networking break

Ads That Add UpSee how media moguls make and measure successful advertising campaigns

Introduction

Have I Got News for You?!
Analysing how information flows to inform campaign planningSara Picazo Lutton [Twitter]

What did you last read on Twitter? The latest news event? The score from yesterday’s football match? Imagine if brands could spread their messages as efficiently as information flows on Twitter. Our research takes the first steps in that direction…

Sara Picazo Lutton
Head of UK Ad Research, Twitter, United Kingdom (GB)

The Role of Channel Logos in On-Demand Platforms
Christian Kurz [Viacom]

We're effecting change in the industry and make the overall consumer experience better through partnerships.

SVP - Global Consumer Insights, Viacom, United States

Discussion

First day summary

Networking drinks

Client Coffee & CLICK
Clients Leaning and Inspiring Clients with Knowledge or CLICK, is a meet-up for the client-side (only) to network and share best practice in an informal and private setting

Networking break

Digital TransformationDiscover how to leverage digitalisation for technology-driven consumer centricity, growth and better storytelling

Introduction

Revolutionising PepsiCo Insights Through Digital Transformation
Kate Schardt [PepsiCo]

Learn how PepsiCo is augmenting human creativity with advanced technology to step change the power and speed of insights and drive consumer centricity into the heart of the organization to accelerate growth.

Sr. Director - Global Insights Digitization, PepsiCo, United States

Beyond Quant and Qual: Utilising AI to Define a Converging Sector and Discover Actionable Insights
Identify an AI tool to integrate primary and syndicated information and tell a compelling story visuallyConnie Zhang [Abbott]

Partner with a tech start-up to utilize the right AI tool to tell the compelling story in a vivid manner.

Senior Director, Abbott, United States

McNext
McDonald’s Canada adopts a fusion approach to menu innovationMichaela Charette [McDonald’s]

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Director - Strategy & Insights, McDonald’s, Canada

Discussion

Lunch

The Consumer ConnectionGo beyond the data and discover how global perspective, the right questions, and a brand refresh increase sales and consumer connection

Introduction

Exceptional Consumers and Consumer Exceptions
Charles Wilson [New Balance]

In some cases, there are unique consumer segments in a market that requires New Balance to approach its research differently. In other cases, there are certain consumers who can potentially derail insights gathering. This presentation will cover how New Balance identifies these cases, and how it filters insights in both cases back through the organization.

Manager Product Consumer Insights, New Balance, United States

Asking the Right Questions
Ethie Newton [ASOS]

Starting with the consumer. Talking emotions. Collaborating.

Lead Brand Insight Manager, ASOS, United Kingdom (GB)

Who’s Afraid of Getting Old
The story of an iconic brand’s transformation that helps people navigate change in JapanNisha Yadav [MetLife]

The world’s healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement in Japan.

AVP - Head of Global Brand Research, MetLife, United States

Discussion

Networking break

Ads That Add Up TwoLearn from a media mogul and leading brand on the processes and tools needed for successful advertising campaigns

Introduction

16:05 - 16:35
16:05 16:35

Take a Load Off

How research on Reduced Ad Load led to new ad product and increased sales.

NBCUniversal, United States

LITERALLY Picking Consumers’ Brains for Better Advertising Effectiveness
From duds to dandies with the help of neuroscience and System1 toolsMichelle Gansle [MARS]

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.

Innovation & Category Insights Manager, MARS, United States
17:05 - 17:20
17:05 17:20

Discussion

Programme summary & Closing

by ESOMAR

Farewell drinks