Programme

Filter

08:00 - 09:00
08:00 09:00

Registration

08:30 - 09:00
08:30 09:00

Coffee

Opening & Welcome
09:00 - 09:15
09:00 09:15

Opening
Welcome to everyoneNiels Schillewaert [ESOMAR President]

Niels Schillewaert
ESOMAR President
09:15 - 09:25
09:15 09:25

Introduction to the programme
Ewa Witkowska [PepsiCo]

Ewa Witkowska
Insights Vice President - Global Capability Team, PepsiCo, United States
The Brand & Consumer ExperienceGo beyond the data and discover how immersion and connecting with your consumer can bring deeper insight, new innovation and worldwide impact
09:25 - 09:30
09:25 09:30

Introduction
Sara Picazo Lutton [Twitter]

Sara Picazo Lutton
Session chair Head of UK Ad Research, Twitter, United Kingdom (GB)
09:30 - 09:55
09:30 09:55

Green with Envy
The power of consumer insight in unlocking Food Brand Ireland's potentialDavid Cullen [Bord Bia]; Rory McDonnell [Bord Bia]

Brand Ireland is built on a powerful insight that will leave you green with envy.

David Cullen
Strategy and Insight Specialist, Bord Bia, Ireland
Rory McDonnell
Head Of Strategic Insight & Planning, Bord Bia, Ireland
09:55 - 10:20
09:55 10:20

Transforming an Iconic Brand to Help Customers Navigate Change in Japan
The world’s healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement in JaNisha Yadav [MetLife]

The world’s healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement in Japan.

Nisha Yadav
AVP - Head of Global Brand Research, MetLife, United States
10:20 - 10:45
10:20 10:45

Pushing Research to a New Frontier
The biometrics of live musicAmanda Fraga [LiveNation]; Anubhav Mehrotra [LiveNation]

Amanda Fraga
VP Strategy & Insights - Media & Sponsorship, LiveNation, United States
Anubhav Mehrotra
VP Product Management, LiveNation, United States
10:45 - 11:05
10:45 11:05

Discussion

11:05 - 11:35
11:05 11:35

Networking break

Let's Get DigitalDiscover how to leverage digitalisation for agility-driven efficiency and stronger, more compelling collaboration
11:35 - 11:40
11:35 11:40

Introduction
Rory MacLeod [Bose Corporation]

Rory MacLeod
Session chair Manager - Consumer and Market Insights, Bose Corporation, United States
11:40 - 12:05
11:40 12:05

Think Smart, Act Fast and DIY
Rethinking consumer insights by bringing market research in-house to stay agile and flexibleLinda Koelemij [Booking.com]; Sanne Valkenburg [Booking.com]

Rethinking ways of doing research. Tips and tricks to stay agile and the watch-outs and necessary tools needed for in-housing research.

Linda Koelemij
Sr. Qualitative Research & Insights Specialist, Booking.com, Netherlands
Sanne Valkenburg
Sr. Quantitative Research & Insights Specialist, Booking.com, Netherlands
12:05 - 12:30
12:05 12:30

Creating a Collaborative and Multidisciplinary User Research Environment
Heloisa Moura [OLX]; Julia Santos [OLX]

How do you face product and marketing challenges as a team? How can you be relevant to UX designers and a social media team using the same research methodology? Instead of fighting for territory, both teams decided to work together, and that changed a lot.

Heloisa Moura
Senior User Researcher/Research Lead, OLX, Brazil
Julia Santos
User Insight Analyst, OLX, Brazil
12:30 - 12:50
12:30 12:50

Discussion

12:50 - 13:55
12:50 13:55

Lunch

Let's Get Virtual
13:55 - 14:00
13:55 14:00

Introduction
Derick Davidson [Anheuser-Busch InBev]

Derick Davidson
Session chair Senior Insights Manager - Innovation Insights, Anheuser-Busch InBev, United States
14:00 - 15:00
14:00 15:00

Travel the Virtual World of Innovation
How PepsiCo is using Virtual Reality to take innovation development to the next levelRachel Katz [PepsiCo]

Virtual Reality transforms research with creative stimulus in context anyplace anytime. Getting reliable & actionable feedback in real time on innovation is challenging as prototypes and renders are no match to reality. VR methodology for evaluating stimuli in context improves and expedites development process while reducing cost.

Rachel Katz
Insight Director - Global Beverage Group, PepsiCo, United States
15:00 - 15:30
15:00 15:30

Networking break

Ads That Add UpSee how a media mogul and a leading brand make and measure successful advertising campaigns
15:30 - 15:35
15:30 15:35

Introduction
Vicki Draper [NBCUniversal Insights & Measurement]

Vicki Draper
Session chair Senior Director - Primary Research, NBCUniversal Insights & Measurement, United States
15:35 - 16:00
15:35 16:00

Have I Got News for You?!
Analysing how information flows to inform campaign planningSara Picazo Lutton [Twitter]

What did you last read on Twitter? The latest news event? The score from yesterday’s football match? Imagine if brands could spread their messages as efficiently as information flows on Twitter. Our research takes the first steps in that direction…

Sara Picazo Lutton
Head of UK Ad Research, Twitter, United Kingdom (GB)
16:00 - 16:25
16:00 16:25

LITERALLY Picking Consumers’ Brains for Better Advertising Effectiveness
From duds to dandies with the help of neuroscience and System1 toolsMichelle Gansle [MARS]

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.

Michelle Gansle
Innovation & Category Insights Manager, MARS, United States
16:25 - 16:45
16:25 16:45

Discussion

16:45 - 17:15
16:45 17:15

Networking drinks

09:00 - 10:15
09:00 10:15

Client Coffee & CLICK
Clients Leaning and Inspiring Clients with Knowledge or CLICK, is a meet-up for the client-side (only) to network and share best practice in an informal and private setting

10:15 - 10:45
10:15 10:45

Networking break

Digital TransformationDiscover how to leverage digitalisation for technology-driven consumer centricity, growth and better storytelling
10:45 - 10:50
10:45 10:50

Introduction
Rory MacLeod [Bose Corporation]

Rory MacLeod
Session chair Manager - Consumer and Market Insights, Bose Corporation, United States
10:50 - 11:15
10:50 11:15

Revolutionising PepsiCo Insights Through Digital Transformation
Kate Schardt [PepsiCo]

Learn how PepsiCo is augmenting human creativity with advanced technology to step change the power and speed of insights and drive consumer centricity into the heart of the organization to accelerate growth.

Kate Schardt
Sr. Director - Global Insights Digitization, PepsiCo, United States
11:15 - 11:40
11:15 11:40

Beyond Quant and Qual: Utilising AI to Define a Converging Sector and Discover Actionable Insights
Identify an AI tool to integrate primary and syndicated information and tell a compelling story visuallyConnie Zhang [Abbott]

Partner with a tech start-up to utilize the right AI tool to tell the compelling story in a vivid manner.

Senior Director, Abbott, United States
11:40 - 12:05
11:40 12:05

McNext
McDonald’s Canada adopts a fusion approach to menu innovationMichaela Charette [McDonald’s]

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Michaela Charette
Director - Strategy & Insights, McDonald’s, Canada
12:05 - 12:25
12:05 12:25

Discussion

12:25 - 13:25
12:25 13:25

Lunch

The Consumer ConnectionDiscover how global perspective and getting out of the office can increase sales, stakeholder understanding and consumer connection
13:25 - 13:30
13:25 13:30

Introduction
Vicki Draper [NBCUniversal Insights & Measurement]

Vicki Draper
Session chair Senior Director - Primary Research, NBCUniversal Insights & Measurement, United States
13:30 - 14:15
13:30 14:15

Real People Don’t Live in Corporate Offices
Dan Wish [Colgate-Palmolive]

If you want to learn about the people who use or don't use your products, you need to Get Out Of The Office (GOOTO).

Dan Wish
Vice President Insights - Global Oral Care, Colgate-Palmolive, United States
14:15 - 14:20
14:15 14:20

Q&A

14:20 - 14:45
14:20 14:45

Exceptional Consumers and Consumer Exceptions
Charles Wilson [New Balance]

In some cases, there are unique consumer segments in a market that requires New Balance to approach its research differently. In other cases, there are certain consumers who can potentially derail insights gathering. This presentation will cover how New Balance identifies these cases, and how it filters insights in both cases back through the organization.

Charles Wilson
Manager Product Consumer Insights, New Balance, United States
14:45 - 14:50
14:45 14:50

Q&A

14:50 - 15:20
14:50 15:20

Networking break

Media Mogul MethodsHear how two multinational media conglomerates are using data to their advantage.
15:20 - 15:25
15:20 15:25

Introduction
Derick Davidson [Anheuser-Busch InBev]

Derick Davidson
Session chair Senior Insights Manager - Innovation Insights, Anheuser-Busch InBev, United States
15:25 - 15:50
15:25 15:50

Take a Load Off
A data informed approach to improving the commercial experience for Consumers & BrandsAshlee Gouldstone [NBCUniversal Insights & Measurement]; Vicki Draper [NBCUniversal Insights & Measurement]

 

Ashlee Gouldstone
VP Ad Impact, NBCUniversal Insights & Measurement, United States
Vicki Draper
Senior Director - Primary Research, NBCUniversal Insights & Measurement, United States
15:50 - 16:15
15:50 16:15

The Role of Channel Logos in On-Demand Platforms
Christian Kurz [Viacom]

This new research from Viacom explores the role that TV channel branding plays in on-demand consumer choice. It seeks to understand what channel branding provides in terms of the consumer user experience and navigation of an on-demand environment, and what consumers are missing out on with its removal. Research details: Quantitative study, 4,000 respondents total across the UK & US.

Christian Kurz
SVP - Global Consumer Insights, Viacom, United States
16:15 - 16:30
16:15 16:30

Discussion

16:30 - 16:45
16:30 16:45

Programme summary & Closing
Finn Raben [ESOMAR Director General]; Niels Schillewaert [ESOMAR President]

Finn Raben
ESOMAR Director General
Niels Schillewaert
ESOMAR President
16:45 - 17:15
16:45 17:15

Farewell drinks