Topics / Submit your speaking proposal

Deadline for speaking proposals: 03 September 2018

We are looking for ‘insights to action’ and marketing application stories from clients / research buyers. Work and/or ideas that will inspire the audience’s thinking, help them to solve problems, and/or show applications of insights. The following are suggestions, feel free to submit beyond the suggested “ABCD” of topics.

A. Agility And Automation

  • Success stories from insight pioneers working in an agile data-driven environment
  • Demonstrations of ‘classical’ research complementing big data for richer consumer understanding
  • Thoughts on new technologies as enablers
  • Comparisons and opinions when different approaches produce different results
  • Innovative and agile approaches to quickly gain access to consumer attitudes, behaviours, motivations and ultimately unique insights
  • It wasn’t successful - features and analysis on why and what the challenges were, and what you would do differently next time

B. Branding And Business

  • Latest in brand tracking and measuring brand equity
  • Marketing Mix Modelling / Integrating and measuring the performance of both online and offline activation campaigns for a 360-brand view/ Measuring the impact of advertising efforts on business performance.
  • Understanding How Brands Really Grow
  • Tales of effortless collaborations within the organisation. But how?
  • Order taker or trusted advisor? How to make the change.
  • The art of convincing storytelling, ‘selling’ the research story within the business
  • Rethinking brand engagement in a social networked world and commentary on trust (People can feel passionately about a brand yet they mistrust it. Do perceptions of trust alter across generations? What makes people love and trust a brand more than another)
  • Measuring ourselves: determining ROI on insights investments

C. Customers And Consumer Centricity

  • Best practices in understanding the customer decision journey to purchase
  • Evaluating and enhancing customer experience
  • Co-creation with customers for enhanced innovation
  • Beyond the ‘go/no go’ product launch. Amplifying the value of marketing research for the creation of a mid-long business strategy with consumers at the heart.

D. Different But Still In-Demand

  • Problem-solving: what challenges have faced your insights team, how did you address them and how did you move forward?
  • Do you have an impressive story that doesn’t fit into the other topics? We’d still like to hear it!
  • Other outstanding out-of-the-box ideas? Creative research techniques? Share the what, why, how and results!

Important note to providers/suppliers of research – at CLIENT SUMMIT we only allow client-side researchers to present. If you are interested in getting involved with the event in other ways, including sponsorship, please contact business@esomar.org

Deadline: 03 September 2018

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