Topics / Submit your speaking proposal

The Call for Speakers is closed

We are looking for ‘insights to action’ and marketing application stories from clients / research buyers. Work and/or ideas that will inspire the audience’s thinking, help them to solve problems, and/or show applications of insights. The following are suggestions, feel free to submit beyond the suggested “ABCD” of topics.

A. Agility And Automation

  • Success stories from insight pioneers working in an agile data-driven environment
  • Demonstrations of ‘classical’ research complementing big data for richer consumer understanding
  • Thoughts on new technologies as enablers
  • Comparisons and opinions when different approaches produce different results
  • Innovative and agile approaches to quickly gain access to consumer attitudes, behaviours, motivations and ultimately unique insights
  • It wasn’t successful - features and analysis on why and what the challenges were, and what you would do differently next time

B. Branding And Business

  • Latest in brand tracking and measuring brand equity
  • Marketing Mix Modelling / Integrating and measuring the performance of both online and offline activation campaigns for a 360-brand view/ Measuring the impact of advertising efforts on business performance.
  • Understanding How Brands Really Grow
  • Tales of effortless collaborations within the organisation. But how?
  • Order taker or trusted advisor? How to make the change.
  • The art of convincing storytelling, ‘selling’ the research story within the business
  • Rethinking brand engagement in a social networked world and commentary on trust (People can feel passionately about a brand yet they mistrust it. Do perceptions of trust alter across generations? What makes people love and trust a brand more than another)
  • Measuring ourselves: determining ROI on insights investments

C. Customers And Consumer Centricity

  • Best practices in understanding the customer decision journey to purchase
  • Evaluating and enhancing customer experience
  • Co-creation with customers for enhanced innovation
  • Beyond the ‘go/no go’ product launch. Amplifying the value of marketing research for the creation of a mid-long business strategy with consumers at the heart.

D. Different But Still In-Demand

  • Problem-solving: what challenges have faced your insights team, how did you address them and how did you move forward?
  • Do you have an impressive story that doesn’t fit into the other topics? We’d still like to hear it!
  • Other outstanding out-of-the-box ideas? Creative research techniques? Share the what, why, how and results!

Important note to providers/suppliers of research – at CLIENT SUMMIT we only allow client-side researchers to present and attend. If you are interested in getting involved with the event, we are happy offer two levels of sponsorship, please contact for more information.

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone: