In 2017 we brought you the most inspiring data, research and insights event out there…for 2018 we’re doing it all over again. But…Bigger. Bolder. Braver. With your brilliance at the forefront.
It's where creativity, innovation and insights collide.
ESOMAR Congress has been leading the way in insights innovation for 7 decades, and this year is no exception. The data, research and insights profession has seen more change and evolution in the last five years than ever before, and we’ve been there since day one…bringing you the content that will impact your success.
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Johnson & Johnson, McDonalds, MetLife, SONOS, PepsiCo, Microsoft, BBC, DANONE and Unilever are just a few of the industry-defining global brands you’ll see on our stages this year.
You’ll be in good company… 1,200+ data, research and insights professionals joined us last year… In 2017 we pushed Congress further than it’s ever gone before…just wait until you see what we’ve got in store for you this year…

Programme Committee
Senior Partner
Global Insights & Analytics transformational leader with 30 years of experience in driving brand growth through embedding consumer & shopper understanding in business strategy.
At present Maria is a Senior Partner at Brand Leadership Group, a "growth driven, people fuelled" brand strategy firm.
Previous roles include Vice President and Global Head of Insights & Analytics for Mondelez International and Head of Consumer Insights & Strategy for Kraft Europe.
Across her career in General Mills, Kraft and Mondelez International, Maria has...
- Led Insights & Analytics teams, driving business impact, with maximum efficiency (ZBB).
- Launched globally a program inspired by marketing science based principles of growth, impacting strategy, innovation and brand communication.
- Designed and implemented consumer landscape maps to set the foundation for corporate growth strategy.
General Manager - Customer & Market Research
Reed is the General Manager of Microsoft's Customer & Market Research team, comprised of 100 research consultants in the US and Europe. The team consults with senior leaders across the company and presents insights-based perspectives that impact a wide range of business decisions spanning the marketing and engineering. Reed has spearheaded the evolution of the insights discipline at the company in a number of ways, including the creation and management of a successful Knowledge Process Outsourcing function, expansion of Advanced Analytic capabilities, harnessing of social intelligence to inform product development and marketing, and embracing a variety of new behavioral, financial and perceptual data sets to deliver deeper and more precise insights to internal stakeholders.
Interested in more work from Reed Cundiff? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Programme Committee Chair
Managing Partner
Wim is Managing Partner at Haystack, a research agency that strongly believes our behaviour is driven by the interplay of senses, cognition, emotions and context.
He strongly believes the future of the industry has never been so existing with so many tools and new technologies available from implicit and objective measure to algorithms, AI and data science.
All having its place in the mix to help companies to be relevant for consumers.
Wim holds a Master’s in Communication Sciences and a Bachelor’s in Marketing.
Interested in more work from Wim Hamaekers? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
- Introduction to the programme and keynote (24 September 2018 - 09:30) / Programme Committee Chair
- Introduction (24 September 2018 - 14:00) / Session chair
- Introduction (25 September 2018 - 14:05) / Session chair
- Introduction (25 September 2018 - 15:05) / Session chair
- Closing & Awards (26 September 2018 - 13:20) / Programme Committee Chair
Chief Research Officer
Julie began her career in research with a summer job as an interviewer at her cousin's fieldwork agency in Texas and has loved it ever since. She began agency-side in Analytics, but has spent the majority of her career in country, regional and global leadership roles in Consumer, Shopper and Retailer Insights at Nabisco, PepsiCo, Allied-Domecq, Kraft and SABMiller, across North America, Latin America, Europe, Middle East and Africa.
In 2017, she joined Kantar as Chief Research Officer, with the remit to leverage her client-side experience to ensure client needs are always at the heart of offer design and delivery. She believes passionately in the power of Kantar, having experienced its benefits as a client, and thus is excited about the limitless opportunities to bring the Kantar (and WPP) operating brands together to develop compelling and differentiated solutions.
Chief Strategy & Insights Officer
Elaine joined Danone as Chief Officer of the Strategy & Insights function in January 2017. She is responsible for leading Danone's continued efforts at keeping the consumer at the centre to drive sustainable growth, and achieve the company's mission to bring health through food to as many people as possible #oneplanetonehealth. A key part of her role is to lead the transformation of the S&I function to be future-ready in today's disruptive consumer-market paradigm. She is based in the Paris HQ of the company.
Over the course of her career, Elaine has led teams across various CPG companies, global and regional, developed and developing markets. She started her career in academia, and spent a number of years in research agencies before moving into CPG in 2001.
Prior to joining Danone, Elaine built teams in both Global and Regional positions in Mondelez International. Joining the company in 2007 in Kraft Asia Pacific, Elaine led the regional Consumer Insights & Strategy team across 14 countries. In 2013, she moved to a role in the Global Biscuits Leadership team, where she was responsible for insights across all markets including North America, Europe, and Developing markets with particular focus on China, Brazil and India. In her 9+ years in Mondelez, Elaine legacy lies in building high-performing teams that led the company on a path towards becoming a truly consumer-centric organisation that put consumers first. Adding the "science" to the "art of insights", Elaine and her team also drove the use of advanced analytics for better marketing investment choices, and built shopper insights capabilities in countries.
Prior to joining Kraft Foods, Elaine was in Reckitt Benckiser, where she spent 7 years in a variety of roles in the Market Research function spanning a Global Category MR Director position in the UK HQ, as well as a Developing Markets Market Research Director in Singapore. Prior to this, Elaine spent some years in research agencies Research International (Kantar) and Synovate (Ipsos).
Elaine has a Ph.D in Marketing, and Bachelor of Business (Honours) (Marketing) from Monash University, Melbourne, Australia. She tutored and lectured for 4 years at Monash while completing her degrees.
Elaine lives in Paris with her husband and two daughters, which is the fourth country she is living in after Singapore, Australia and UK.
Senior Insight Manager
Anne Strauss started her research career in the digital start-up world in Berlin. Firstly with her time at Zalando (now the biggest online fashion platform in Europe) where she firmly established market research at the heart of the company and enabled it to evolve and empower the company’s growth. Then after 5 years it was time for her to transition from fashion to food where she moved to HelloFresh (the biggest online meal kit service) where she introduced and scaled brand research globally.
Keen on fostering and supporting new digital companies with insights to help them grow as successful as a Zalando and HelloFresh she now applies her insight expertise at DCMN as a growth partner for digital start-ups.
Interested in more work from Anne Strauss? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Senior Research Manager
Till Winkler majored in Psychology and in 2011 started working at SKOPOS, an international agency which focuses on digital methods and behavioral analysis of user experiences. When entering the company he started building up the UX Research unit, which has grown into one of the key players on the German market when it comes to UX Research. At 29 years old he is a certified UX Researcher and responsible for the group's own UX Research unit and regularly speaks on UX insights, innovative methods as well as basic research principles.
Interested in more work from Til Winkler? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Past highlights




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For over 15 years, Netquest has provided market researchers with genuine, insightful data. Founded in Barcelona, Netquest is a tech-driven company built on a robust and engaged panel, a local presence wherever it operates, and a strict quality standard (ISO 26362). Thanks to our panel and survey technology, advanced incentive system and digital behavior-tracking software, we can provide integrated information about consumers in 26 countries across the globe. Netquest's consumer panel and data collection capabilities are a reliable partner that helps institutions and businesses genuinely understand consumers and society.
For more information, visit https://www.netquest.com/online-surveys-investigation
Stand number: 46 & 47
As the established expert in digital research data, Research Now SSI optimises market research through its data assets, innovative solutions, and consultative services to drive better business insights and decisions for companies and agencies around the world. As pioneers in originating online data sampling and the creator of the first B2B panel, we continue to provide robust research data through rigorous first-party consumer and B2B data collection for more than 3,500 clients worldwide. As a trusted provider of comprehensive research services and data solutions – such as survey programming and optimising sampling, and feature-rich automated research, integrated data, and advertising measurement – we enable powerful insights for competitive advantage.
For more information, visit http://www.researchnow.com/
Stand number: 50
Confirmit enables organisations to develop and implement Voice of the Customer, Employee Engagement and Market Research programmes that deliver insight and drive business change. Confirmit's clients create multi-channel, multi-lingual feedback and research programmes that engage customers, empower employees, deliver a compelling respondent experience, and provide high Return on Investment.
Confirmit has a solid foundation of over 20 years' experience in listening to your requirements and developing software for all sizes of Market Research organisations. As a result, we understand your business and offer solutions that allow you to deliver high quality, fast, and cost-effective Market Research results.
For more information, visit https://www.confirmit.com
Stand number: 30 & 31
Lightspeed’s award-winning innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed’s panels deliver unparalleled quality, capacity and targeting.
For more information, visit http://www.lightspeedresearch.com
Stand number: 40 & 41
Bilendi helps market researchers to collect data and reach even the most challenging targets. We combine innovative technologies with proprietary panels to deliver data for your project.
Bilendi is one of Europe's major market research service providers with 2.2 million active panellists in 12 European countries - France, Germany, United Kingdom, Italy, Spain, Belgium, Austria, Switzerland, Denmark, Sweden, Finland and Norway.
We offer an extensive range of additional services including full service data collection, community builds and ad effectiveness tracking.
For more information, visit http://www.bilendi.de
Stand number: 52 & 53
Dalia runs a programmatic sampling platform that automates the collection of survey data and distributes surveys to users in native content environments in real-time across mobile, desktop, and tablet devices. Dalia recruits fresh survey respondents daily from a network of 40K mobile apps and websites, tapping into their active user base while utilizing attribution algorithms to deliver surveys to the right target audience, at the right time.
For more information, visit https://daliaresearch.com/home/
Stand number: #Experience Hub
Toluna is a leading provider of real-time digital consumer insights, and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real-time.
Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of nine million members across 49 countries.
This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform.
Toluna has 18 offices in Europe, North America and Asia Pacific.
For more information, visit http://www.toluna-group.com/
Stand number: 51
Zappi is an automated market research provider and platform with access to some of the most sophisticated research IP in the industry, offering a wide range of tools for every kind of business question. Zappi’s platform model is deeply intuitive, built for simplicity, and has the capacity to grow smarter the more you use it. It’s also fast, delivering real-time results, beautifully visualised, within as few as six hours.
For more information, visit https://www.zappistore.com/
Stand number: 14
We are Digital market research experts providing access to experiences and life moments of engaged consumers, driven by Technology & Community Analytics, to its global clientele with innovative products & solutions such as, Panel Solutions, SmartSight, HealthSight, and TAPP.
For more information, visit https://www.borderlessaccess.com/
Stand number: 29
C&C Market Research, with 46 offices across the US is the complete answer to all of your data collection needs. Our highly trained data collection specialists and field locations, coupled with our state of the art programming and data transmission capabilities, will ensure your next project is a success.
For more information, visit http://www.ccmarketresearch.com/
Stand number: 44
LivingLens is the world's leading video and digital media capture and analytics platform that is transforming customer insight. LivingLens is making the use of video easy and cost effective, enabling global brands and agencies to tell consumer stories faster than ever before.
For more information, visit https://livinglens.tv/
Stand number: 17
SKIM people are research heavyweights specialized in customer decision behavior. Bridging the rational and emotional, we partner with leading companies to understand and influence the customer journey across all channels. We convert tough business questions into easy-to-grasp reporting and actionable answers.
For more information, visit https://skimgroup.com/
Stand number: 26
Context counts, use it to unlock consumer truth.
Global full service research agency using curiosity, expertise and leading edge approaches such as VR and other digital techniques to set and capture context of consumers and decisions. We help you understand the whole consumer decision making process from insight to action for innovation, product, pack and shopper objectives.
For more information, visit https://www.strategir.com/
Stand number: 42
Voxpopme is the world's #1 video insight platform with an impressive global client list of brands and agencies. We help businesses see the people behind the data to drive real customer-centric decision making.
Our unique technology enables fast and easy end-to-end video research through solutions that revolutionise the process of capturing, analysing and sharing video content. As a result, every data point you rely on to make decisions can be backed up by real human stories.
For more information, visit https://site.voxpopme.com/
Stand number: #Experience Hub
As one of the largest research agencies worldwide, we provide powerful insights on how to unlock the moments that will help you flourish. We are part of Kantar, one of the world’s leading data, insight and consultancy companies.
For more information, visit http://www.tnsglobal.com/
Bazis Group provides full-service marketing research support across Russia and internationally. Bazis Group offers expertise in multi-country project management all over the world. All our team members of highly skilled research professionals are fluent in English and Russian. Bazis Group is the preferred research supplier for many international organizations in B2B sector and beyond. Our strong focus is on healthcare research, studies in agricultural and industrial segments, but we also conduct work for many international research companies who need field support in consumer research across Russia.
For more information, visit http://www.bazisgroup.com
For more information, visit https://www.adm-ev.de/index.php?id=2&L=1
For more information, visit https://bvm.org/
For more information, visit http://www.dimmonline.com.ar/
For more information, visit http://www.euromonitor.com/
marktforschung.de is the leading online platform for market research in the German-speaking Internet. With its wide range of information, the portal is aimed at market research institutes, field service providers, panel operators and publishers of studies, market data as well as market analyzes as well as their customers from industry, trade and service industries. marktforschung.de offers cutting-edge industry news, background reports (theme dossiers, interviews, columns, etc.), comprehensive directories with providers of market research services (full-service, test studios, omnibus surveys, software solutions, tools and panels), a large job market and numerous services from tenders to a study shop to further education opportunities via webinars.
For more information, visit https://www.marktforschung.de
For more information, visit http://www.planung-analyse.de
Quirk's looks like a magazine and reads like a magazine. But it is much more than just a magazine. It is a place where the best, brightest and boldest in marketing research -- clients and agencies alike -- can exchange their best thinking. It is a platform that is intelligent, inquisitive and innovative. Everything we cover is designed to promote the use, value and understanding of marketing research and lead you to innovative insights. Quirk's is written for -- and read by – a global community of leaders in corporate marketing research departments and agencies. Each edition features original articles on research techniques, case studies, news, survey findings, global listings for conferences and up-to-date directories of market research product and service companies. But, the magazine is just the beginning. Quirk's also produces webinars, events, e-newsletters, iPad, Android and Kindle Fire apps, a Linkedin Group and the most visited and most comprehensive industry Web site.
For more information, visit https://www.quirks.com
Stand number: 11
Research & Results publishes leading market research media in print, online and mobile: Research & Results magazine, StudioGuide (viewing facilities), DigitalGuide, web sites and an email newsletter. The annual Research & Results show is the leading international trade show for market research. The two-day show takes place in Munich, Germany, every October. Companies from Germany and abroad present their products and services. Experts present in workshops the latest topics and trends in the industry. Admission is free for registered professionals.
For more information, visit https://www.research-results.com/
Stand number: 5