Programme

Filter

14:00 - 16:00
14:00 16:00

Registration

16:00 - 19:00
16:00 19:00

Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)

A meet-up for research buyers (only) to network and share best practice in an informal private setting

19:00 - 21:00
19:00 21:00

Welcome reception

Welcome To 70 Years Of ESOMAR. Plus 1.

#truthtalk

Are we trending or are we being trendy?

Members of the 2017 ESOMAR Congress Programme Committee: Giulia Gasperi, Ria Dierikx, Els Molenaar, Till Winkler, Vanessa Oshima, John Kearon

Discussion/Interactive: Thought leadership

The Brain-Awakening LabsInteractive capsules for in-depth discussion and learning

LAB II: SURVEY VISION | Survey of the Future Workshop

Think out of the box and create your own Survey of the Future

Alexander Wheatley, Lightspeed, UK

Discussion/Interactive: Industry challenge

Opening & Welcome Transformation Track

YES (Young ESOMAR Society) Competition Transformation Track

Transformation Track

10 young researchers take centre stage at the Congress to WOW us with their #Brilliance! Each has only 60 seconds to pitch their idea! Attendees will vote for the best pitchers, who will then be invited back on stage Tuesday to share their ideas in a longer presentation.

Fast track

KEYNOTE Transformation Track

Sponsor fast track Transformation Track

Networking break

Technovate (Track 3)

A New Generation of Craftsmanship Transformation Track

Transformation Track

Crafting the future generation of client-side insight professionals

Myralda Derks, Unilever, UK

Presentation: Industry challenge

LAB I: IMPLICIT TOOLS | Blindfolded, Describing an Elephant Think Tank

Think Tank

Why you need multiple implicit tools to tackle real world questions

Leigh Caldwell, Irrational Agency, UK

Discussion/Interactive: Methodological innovation

Zero to Greatness Transformation Track

Transformation Track

How to transform an organization from utilizing insights and analytics to craving themHolly Rozelle, Nature's Way, USA

Holly Rozelle, Nature's Way, USA

Presentation: Industry challenge

Touch and Go Technovation Track

Technovation Track

The activating power of the tangible

Diana Lucaci, True Impact, Canada

Presentation: Case study

The Future of Market and Social Research is Qualitative Transformation Track

Transformation Track

Developing professional qualifications for Qualitative Researchers

Phyllis  Macfarlane, ESOMAR Foundation, UK
Sonia Whitehead, BBC Media Action, UK

Presentation: Industry challenge

Discussion Transformation Track

Positive Gender Portrayal in Advertising Transformation Track

Transformation Track

Andrew Geoghegan, Diageo, UK

Presentation: Case study

LAB II: FINDING YOUR PURPOSE | Learning - Every Damn Day Think Tank

Think Tank

How to interpret your world and find IKIGAI

Vanessa Oshima, Heart Data, Japan

Interactive session

True ROI of influencers Transformation Track

Transformation Track

The true impact of youtubers on consumers (minds)

Thomas Gruber, dm drogerie-markt, Germany
Bengül Robillard, respondi, Germany

Presentation: Case study

PANEL DISCUSSION Technovation Track

LAB III Think Tank

Permission to Launch Transformation Track

Transformation Track

Why insight and research is the missing ingredient in successful digital creative 

Andy Gallagher, Kantar Millward Brown, Canada
Babita Earle, ZappiStore, USA

Presentation: Industry challenge

Discussion Transformation Track

LAB IV: SENSORY SAFARI | Barry Callebaut Strikes Gold With Ruby Chocolate Think Tank

Think Tank

How the Symphony of Senses approach helped in creating the fourth type of chocolate

Karin Loobuyck, Barry Callebaut, Belgium
Ludovic Depoortere, Haystack International, Belgium
Jasper Scheir, Haystack International, Belgium

Interactive session

Injecting Emotion into Campaign Effectiveness Transformation Track

Transformation Track

How the BBC found a way to turn the emotional impact of branded content into a campaign metric

Hamish McPharlin, BBC Global News, UK

Presentation: Client topic

How SONOS Understands Driver of NPS by Using AI Better, Faster, Cheaper Technovation Track

Technovation Track

Understanding of loyalty drivers by analysing NPS’ open text responses with AI

Dennis Brosnan, SONOS, USA
Frank Buckler, Success Drivers, Germany

Presentation: Case study

A Game Changer in Understanding Toy Purchasers Transformation Track

Transformation Track

A tracking system to drive the toy business during the Christmas sales campaign

Ignacio Gaitan, Hasbro Iberia, Spain
Raul Gordo, Omnicom Media Group, Spain
Marc Smaluhn, Netquest, Germany

Presentation: Client topic

How We Used a Robot to Solve a Very Human Problem Technovation Track

Technovation Track

Elaine Rodrigo, Danone, France
Nina Rahmatallah, Kantar Consulting, UK

Presentation: Methodological innovation

Discussion Transformation Track

Discussion Technovation Track

Lunch

KEYNOTE Transformation Track

ESOMAR Representative Awards

Technovate (Track 2)Digital BRAIN-AWAKENING and tech innovations that enable and extract richer insights! From voice and touch technology, to drones and robots

Alexa, Order Heineken Technovation Track

Technovation Track

How voice technology challenges brand and channel management

Dirk Huisman, SKIM, The Netherlands

Presentation: Thought leadership

Networking break

Quick break

18:00 - 18:45
18:00 18:45

ESOMAR Annual General Meeting (AGM) Transformation Track

Transformation Track

FOR (CORPORATE & INDIVIDUAL) MEMBERS ONLY

Announcement

The Brain-Awakening LabsInteractive capsules for in-depth discussion and learning

LAB V: PERSONAL BRANDING | Find YOUR Brilliance! Think Tank

Think Tank

Discovering and amplifying your personal brand code

Will Goodhand, The Data Agnostic Consultancy, UK
Caroline Goyder, Author and Executive Coach, UK

Interactive session

Technovate (Track 1)Digital BRAIN-AWAKENING and tech innovations that enable and extract richer insights! From voice and touch technology, to drones and robots

Transformation Through Immersion

Bringing the reality of consumers living in rapidly growing cities into GlaxoSmithKline

Mark Manning, GlaxoSmithKline, Switzerland
Nick Leon, Naked Eye, UK

Presentation: Methodological innovation

Make Hay Where the Sun Shines

Making sense of today’s global digital madness through clever consumer insight methods that leverage technology and global social interactions

BV Pradeep, Unilever, UK
Dushyant Gupta, Borderless Access, India
Jayadev VK, Konsumer Strategiez, Singapore

Presentation: Methodological innovation

Tell Me Who Your Friends Are, I Will Tell You Who You Are

Germaine Gazano, LVMH, France
Humberto Dos Santos, LVMH, France
Antoine Moreau, SLPV Analytics, France
Laurent Florès, SLPV Analytics, France

Presentation: Methodological innovation

Making a Difference to Not-For-ProfitsThis session highlights and promotes how the best of research has made a significant difference to Not-For-Profits through presenting and celebrating the winners of the Making a Difference Competition 2018

Welcome and Introduction

John Kearon, President, ESOMAR Foundation

ESOMAR Foundation session

Empowering Digital Storytelling for Good

Project carried out on behalf of Singapore International Foundation - Our Better World

Justine Lukas, Kantar Millward Brown, Singapore

Best international NFP case study

Digital Transformation From WithinFuelling the insight engine to transform knowledge management, drive marketing collaboration and measure customer satisfaction

The HEINEKEN Insight Cloud Technovation Track

Technovation Track

An inspiration ecosystem

Jacobine Lotgering, The HEINEKEN Company, The Netherlands
Cristina Craciun, Ipsos, Belgium

Presentation: Case study

Making a Difference to Not-For-ProfitsThis session highlights and promotes how the best of research has made a significant difference to Not-For-Profits through presenting and celebrating the winners of the Making a Difference Competition 2018

Menstrual Hygiene Management Study in DRC

Project carried out on behalf of Catholic Relief Services DR Congo

Martin Kern, Forcier Consulting, DR Congo
Ghislain Mukuna, Catholic Relief Services, DR Congo

Best local/domestic NFP case study

Reducing Child Mortality - a provider, a mother, and a powder

Project carried out on behalf of Surgo Foundation

Sema Sgaier, Surgo Foundation, USA/India

Most innovative NFP case study

Digital Transformation From WithinFuelling the insight engine to transform knowledge management, drive marketing collaboration and measure customer satisfaction

Insight Automation: Democracy, Ethics and Efficiency Technovation Track

Technovation Track

A ‘how to’ guide to ensure every research dollar is well spent

Jamie Rayner, Imperial Brands, United Kingdom
Elizabeth Morgan, Market Logic Software, Germany

Presentation: Case study

Making a Difference to Not-For-ProfitsThis session highlights and promotes how the best of research has made a significant difference to Not-For-Profits through presenting and celebrating the winners of the Making a Difference Competition 2018

How the Best of Research Can Make a Significant Difference to Not-For-Profits

moderated by Phyllis Macfarlane, Treasurer, ESOMAR Foundation

Closing

John Kearon, President, ESOMAR Foundation

ESOMAR Foundation session

Digital Transformation From WithinFuelling the insight engine to transform knowledge management, drive marketing collaboration and measure customer satisfaction

Unifying Measures of Customer Experience and Satisfaction Technovation Track

Technovation Track

Building a customer satisfaction measurement framework

Jeffrey Mercer, Microsoft, USA
Mareth Cordell, Microsoft, USA

Presentation: Client topic

Privacy In The 2018 SpotlightThe year the world turned the lights on

The Privacy Paradox


Data sharing in the age of always on

Dora Heinkel (✝), HERE Technologies, Germany
Pia Blase, HERE Technologies, Germany
Martin Oxley, BuzzBack, UK

Presentation: Industry challenge

Cracking the Congealing Data Privacy Code

A client's perspective on the impact of privacy on the need for agility in market research within the financial services industry

Kudzai Guvi, Standard Bank, South Africa

Presentation: Client topic

Brilliantly Engaging!Insight engagement within the business

The Great Internal Communications Experiment

Transforming engagement with insights at Coca-Cola

Begonia Fafian, Coca-Cola Company, UK
Lucy Davison, Keen as Mustard Marketing, UK

Presentation: Client topic

Look Who's Talking

How consumer insight is transforming development culture at Babbel

Serena Li, Lesson Nine, Germany
Christoph Welter, Point Blank, Germany

Presentation: Client topic

The Brain-Awakening LabsInteractive capsules for in-depth discussion and learning

LAB V: INSIGHT REVOLUTION | “Your Honor, We Have Lost our Edge”

How to bring back the EDGE in marketing research

Annelies Verhaeghe, InSites Consulting, Belgium
Katia Pallini, InSites Consulting, Belgium

Interactive session

LAB VI: HORROR TIME | Research Disaster Movies

The mistakes that lead to catastrophe...

Jonathan Puleston, Lightspeed, UK

Discussion/Interactive: Case study

It's B.P.D. - Brilliant Product Development!Experience a fusion of different methods that have led to collaborative snacks, menu inspiration, disruptive innovation and the invention of a new type of chocolate (the first in 100 years)!

McNext Transformation Track

Transformation Track

McDonald’s Canada Adopts a Fusion Approach to Menu Innovation

Michaela Charette, McDonald’s, Canada
Michael Edwards, Dig Insights, Canada

Presentation: Methodological innovation

[Re]Imagine Innovation & #Innovate LIVE Transformation Track

Transformation Track

Dieter Deceuninck, Danone, France

Presentation: Thought leadership

Fortune of the Commons Transformation Track

Transformation Track

Potentialising the power of the collective in research

Ines Cuevas, BARCEL, Mexico
Sofia Zacarias, De La Riva Group, Mexico

Presentation: Case study

20:00 - 00:30
20:00 00:30

There’s a Party Brewing

ESOMAR Congress parties have become legendary…and this year is no exception …so get ready for another unforgettable evening!

This year we’re taking you to Stone Brewing, Berlin, for a night of good food, drinks and entertainment. Prepare for a world of fairy lights, forests and some seriously good dancing.

Dress code: wear what you want

Please wear your badge – this will give you entrance to the party.

Address:
Im Marienpark 23,
12107 Berlin

Palacio Piccaluga
 
Palacio Piccaluga
 
Palacio Piccaluga
Embedding Insights To Create ImpactConnecting the insights. Combining the data. Inspiring action.

Transforming an Iconic Brand to Help Customers Navigate Change in Japan

A case study describing how MetLife transformed its brand and systematically rolled it out in Japan based on a scientific study of consumer needs

Nisha Yadav, MetLife, USA
Takeshi Oshima, MetLife, Japan

Presentation: Case study

When the Nip Becomes a Bite

Decoding the threat from challenger brands

Ritanbara Mundrey, Nestle, India

Presentation: Client topic

Market Research - Connecting Data and Driving Lifetime Value

Jon Derome, Microsoft, USA

Presentation: Client topic

The SME Blueprint

How an SME research blueprint transformed the lives of police officers and the role of researchers

Ben Grainger, Metfriendly, UK
Alex Holmes, Northstar Research, UK
Alex Wilman, Northstar Research, UK

Presentation: Case study

Taking the Bull by its Horns

Ruchira Jain, PepsiCo, India

Presentation: Client topic

Establishing the Hierarchy of Truth

Reconciling contradicting facts by instituting a “hierarchy of truth” to bust myths

Pavi Gupta, Johnson & Johnson, USA
Mick Hedberg, Foresight Associates, USA
Vittorio Raimondi, Foresight Associates, USA
David Exelby, Foresight Associates, UK

Presentation: Client topic