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Programme

Filter

15:00 - 21:00
15:00 21:00

Registration
room2 Registration centre

16:00 - 19:00
16:00 19:00

Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)
room2 Salon 7 Wien

room2 Salon 7 Wien

A meet-up for research buyers (only) to network and share best practice in an informal private setting.

19:00 - 21:00
19:00 21:00

Welcome reception
room2 Exhibition

09:0009:40
Opening & Welcome
09:00 - 09:40

Opening
Finn Raben [ESOMAR Director General]
room2 Transformation

room2 Transformation

Finn Raben
ESOMAR Director General

Welcome
Christoph Welter [ESOMAR Representative for Germany]; Dirk Frank [ESOMAR Representative for Germany]
room2 Transformation

room2 Transformation

Christoph Welter
ESOMAR Representative for Germany
Dirk Frank
ESOMAR Representative for Germany

President's address
Niels Schillewaert [ESOMAR President]
room2 Transformation

room2 Transformation

Niels Schillewaert
ESOMAR President

Introduction to the programme and keynote
Wim Hamaekers [haystack International]
room2 Transformation

room2 Transformation

Wim Hamaekers
Programme Committee Chair Managing Partner, haystack International, Belgium
09:40 - 09:50
09:40 09:50

YES (Young ESOMAR Society) Award finalists
room2 Transformation

room2 Transformation

6 young researchers take centre stage at the Congress to WOW us with their #Brilliance! Each has only 60 seconds to pitch their idea. Attendees will vote for the best pitcher, who will then be invited back on stage Tuesday to share their thinking in a longer presentation.

Many thanks to YES partner Research Now - SSI who has sponsored registration for all of the YES Award finalists!

In Technology We Trust
Emily Ozer, System1 Research, USA

Where "The Hustle" is in Kenya
Hillary Ogwayo, Dalberg Research, Kenya & Ray Xavery, Dalberg Research, Kenya

Research in a Voice-first World
Zeynep Kasap, Kantar Millward Brown, UK

Uncovering How Consumers Learn
Kevin Benny, SKIM, USA

What Can We Learn from Tweets and Co. for Open-end Analysis
Selina Pietsch, FactWorks, Germany

Fast track

09:50 - 10:30
09:50 10:30

KEYNOTE | Digital Transformation and the Impact on Retail
Piet Coelewij [Wehkamp]
room2 Transformation

room2 Transformation

Digital has fundamentally changed the way we understand and serve customers. The developments are accelerating fuelling great consumer centricity and customer experience. It's time to participate or perish.

Piet Coelewij
Keynote speaker CEO, Wehkamp, Netherlands

Keynote

10:30 - 10:40
10:30 10:40

Sponsor fast track
room2 Transformation

10:40 - 11:20
10:40 11:20

Networking break

10:50 - 11:20
10:50 11:20

LEVEL UP! Newcomer Networking
room2 Level Up: blue (exhibition balcony)

10:50 - 11:20
10:50 11:20

LEVEL UP! Newcomer Networking
room2 Level Up: red (exhibition balcony)

Break-out session:A Human Lens On Business TransformationFrom personal branding and behavioural change, to building a team and crafting the future of corporate insight professionals
11:20 - 11:25
11:20 11:25

Introduction
Maria Alvarado [Brand Leadership Group]
room2 Transformation

room2 Transformation

Maria Alvarado
Session chair Senior Partner, Brand Leadership Group, Spain
11:25 - 11:45
11:25 11:45

A New Generation of Craftsmanship
Crafting the future generation of client-side insight professionalsMyralda Derks [Unilever]
room2 Transformation

room2 Transformation

Award-winning presentationNOMINATED FOR THE ESOMAR CONGRESS AWARD FOR BEST PAPER OVERALL

We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and expectations of the new generation of insight experts who will power our engine in the next few years. Find out what we learnt.

Myralda Derks
VP CMI Home Car - People Foresight & CMI Capabilities, Unilever, United Kingdom (GB)

Presentation: Industry challenge

11:45 - 12:05
11:45 12:05

Zero to Greatness
How to transform an organization from utilizing insights and analytics to craving themHolly Rozelle [Nature's Way]
room2 Transformation

room2 Transformation

Find out how Nature’s Way went from utilizing insights and analytics to craving them, which has resulted in +5% growth vs YAGO overall, +4% for our Alive! brand, +25% for our Fortify brand, +80% for our Sambucus brand, and +15% for our Umcka brand.

Holly Rozelle
Strategy & Insights Manager, Nature's Way, United States

Presentation: Industry challenge

12:05 - 12:25
12:05 12:25

The Future of Market and Social Research is Qualitative
Developing professional qualifications for Qualitative Researchers Phyllis Macfarlane [ESOMAR Foundation]; Sonia Whitehead [BBC Media Action]
room2 Transformation

room2 Transformation

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative research, globally.

Phyllis Macfarlane
Treasurer, ESOMAR Foundation, United Kingdom (GB)
Sonia Whitehead
Head of Research, BBC Media Action, United Kingdom (GB)

Presentation: Industry challenge

12:25 - 12:40
12:25 12:40

Discussion
room2 Transformation

Break-out session:Artificial BrillianceDigital BRAIN-AWAKENING and tech innovations that enable and extract richer insights! From voice and touch technology, to drones and robots
11:20 - 11:25
11:20 11:25

Introduction
Reed Cundiff [Microsoft]
room2 Technovate

room2 Technovate

Reed Cundiff
Session chair General Manager - Customer & Market Research, Microsoft, United States
11:25 - 11:45
11:25 11:45

How SONOS Understands Drivers of NPS by Using AI Better, Faster, Cheaper
Understanding of loyalty drivers by analysing NPS’ open text responses with AIDennis Brosnan [SONOS]; Frank Buckler [Success Drivers]
room2 Technovate

room2 Technovate

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Dennis Brosnan
Insights Manager, SONOS, United States
Frank Buckler
Founder & CEO, Success Drivers, Germany

Presentation: Case study

11:45 - 12:05
11:45 12:05

How We Used a Robot to Solve a Very Human Problem
Elaine Rodrigo [Danone]; Nina Rahmatallah [Kantar]
room2 Technovate

room2 Technovate

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millenials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past success uncovering insights via deep qualitative and semiotics work. However, the company felt that the explosion of information in the digital space provided an opportunity to take a different approach, and utilise data-driven insights from actual observed consumer behaviours. So, we employed the help of a robot. A robot called Eva.

Elaine Rodrigo
Chief Strategy & Insights Officer, Danone, France
Nina Rahmatallah
Chief Client Officer, Kantar, United Kingdom (GB)

Presentation: Methodological innovation

12:05 - 12:15
12:05 12:15

Discussion
room2 Technovate

12:15 - 12:40
12:15 12:40

SPONSORED | Smart People Meters
Measuring multi-platform media consumption in a fragmented media landscapeAdriana Rocha [eCGlobal Solutions]
room2 Technovate

room2 Technovate

Sponsored presentation offered by eCGlobal

The world of measurement is changing. New streaming technologies with over-the-top (OTT) apps, connected devices and social media are expanding the media landscape. On the technology side, data management platforms, advertising exchanges and real-time programmatic technologies are revolutionizing the ad industry with data-driven and predictive ad delivery capabilities.

On the consumer side, we've been witnessing a growing generation of cord cutters and cord nevers (people who skip Pay-TV subscription), and an increasing number of OTT offers. In this new fragmented media consumption scenario, eCGlobal Labs and Immetrica will present a state-of-the art technology called Alldience, a multiplatform audience measurement solution that combines ACR (automated content recognition) and eCGlobal’s mobile community application, transforming mobile devices into "Smart People Meters", with the capability to follow TV Viewers wherever they are, measuring media consumption anytime, on all screens, all devices, and on any platform (TV, Digital, Social Media).

Boris Levitan, Immetrica, United States

Adriana Rocha
Founder & CEO, eCGlobal Solutions, United States

Sponsored presentation

Break-out session:Brain-Awakener | SENSORY SAFARIInteractive capsules for in-depth discussion and learning
11:20 - 11:25
11:20 11:25

Introduction
Anne Strauss [DCMN]
room2 Think Tank

room2 Think Tank

Anne Strauss
Session chair Senior Insight Manager, DCMN, Germany
11:25 - 12:00
11:25 12:00

Barry Callebaut Strikes Gold with the Chocolate of the Future
How functional, emotional and sensory profiling speeds up chocolate innovationKarin Loobuyck [Barry Callebaut]; Ludovic Depoortere [haystack International]
room2 Think Tank

room2 Think Tank

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multisensory perspective in uncovering a completely new consumer experience that can generate strong emotional impact that lasts and anchors itself in consumers’ memory.

Karin Loobuyck
International Sensory & Market Research Manager, Barry Callebaut, Belgium
Ludovic Depoortere
Founder & President, haystack International, Belgium

Interactive session

Break-out session:Brain-Awakener | HORROR TIMEInteractive capsules for in-depth discussion and learning
12:00 - 12:05
12:00 12:05

Introduction
Anne Strauss [DCMN]
room2 Think Tank

room2 Think Tank

Anne Strauss
Session chair Senior Insight Manager, DCMN, Germany
12:05 - 12:40
12:05 12:40

Research Disaster Movies
The mistakes that lead to catastrophe...Jonathan Puleston [Lightspeed]
room2 Think Tank

room2 Think Tank

This interactive session takes a candid look at some of the disastrous things than can go wrong when running a research project and the things you need to know to avoid featuring in a research disaster movie of your own making.

Jonathan Puleston
VP Innovation, Lightspeed, United Kingdom (GB)

Discussion/Interactive: Case study

12:40 - 14:00
12:40 14:00

Lunch and CLlCK Lunch

12:45 - 13:55  Salon 7 Wien
Parallel lunch: CLlCK Lunch (Clients Learning & Inspiring Clients with Knowledge)
An informal lunch for research buyers (only) to network in a private setting.

12:50 - 13:20
12:50 13:20

LEVEL UP! How Can We Achieve Flexible Forms of Work and More Collaboration Within Organisations?
Birte Welsch [Tandemploy]
room2 Level Up: red (exhibition balcony)

room2 Level Up: red (exhibition balcony)

How can we achieve flexible forms of work and more collaboration within organizations? In this workshop, Tandemploy will introduce various use cases from medium-sized companies and groups to provide an overview of approaches that result in more flexibility, more collaboration, and better networked organizations.

Birte Welsch
Customer Happiness Manager, Tandemploy, Germany

Level Up! (networking and skills workshops)

13:00 - 13:30
13:00 13:30

LEVEL UP! Leadership in the Digital Age
WorkshopEdoardo Binda Zane [ebz coaching]
room2 Level Up: blue (exhibition balcony)

room2 Level Up: blue (exhibition balcony)

Leadership used to be easy: back in the days you had a boss, and whatever he said, you had to do - simple as that!
Now, though, the more we go digital, the more things are different… markets are changing rapidly, products and competitors appear and disappear continuously, and people are always on the move.
In other words, instability is now a part of our daily working life.
And with this increasing page of change, then, the old style of leadership cannot work anymore: new leadership styles need to step in.
In this event, we will look exactly at what leadership styles we can expect to work in this context and how to start using them.

Specifically, we will look at:

1. What negative behaviours this frequency of change and transformation can trigger in people and what we can do about it.
2. What leadership styles we can use to counter those negative behaviours and uplift and motivate the whole organisation.
3. How we can apply those styles consistently and maintain the overall team spirit and motivation.

Edoardo Binda Zane
Trainer & Consultant, ebz coaching, Germany

Level Up! (networking and skills workshops)

13:25 - 13:55
13:25 13:55

LEVEL UP! Learning From Failures
Jonathan Puleston [Lightspeed]
room2 Level Up: red (exhibition balcony)

room2 Level Up: red (exhibition balcony)

Jonathan Puleston
VP Innovation, Lightspeed, United Kingdom (GB)

Level Up! (networking and skills workshops)

Break-out session:Brilliantly Engaging!Insight engagement within the business
14:00 - 14:05
14:00 14:05

Introduction
Julie Kollman [Kantar]
room2 Transformation

room2 Transformation

Julie Kollman
Session chair Chief Research Officer, Kantar, United Kingdom (GB)
14:05 - 14:25
14:05 14:25

Look Who's Talking
How consumer insight is transforming development culture at BabbelChristoph Welter [Point Blank Research & Consultancy]; Serena Li [Lesson Nine]
room2 Transformation

room2 Transformation

Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.

Christoph Welter
Managing Director, Point Blank Research & Consultancy, Germany
Serena Li
Head of Market Research Global, Lesson Nine, Germany

Presentation: Client topic

14:25 - 14:45
14:25 14:45

The Great Internal Communications Experiment
Transforming engagement with insights at Coca-ColaBegonia Fafian [The Coca-Cola Company]; Lucy Davison [Keen as Mustard Marketing]
room2 Transformation

room2 Transformation

Award-winning presentationNOMINATED FOR THE ESOMAR CONGRESS AWARD FOR BEST PAPER OVERALL

Driving insight into the hearts and minds of stakeholders is Coca-Cola K&I's biggest challenge. Examining which communications create most engagement with internal audiences & providing guidelines, we will change insight communication for good.

Begonia Fafian
Western Europe Knowledge & Insights Director, The Coca-Cola Company, United Kingdom (GB)
Lucy Davison
Managing Director, Keen as Mustard Marketing, United Kingdom (GB)

Presentation: Client topic

14:45 - 15:00
14:45 15:00

Discussion
room2 Transformation

Break-out session:Voice Tech TalksDigital BRAIN-AWAKENING and tech innovations that enable and extract richer insights! From voice and touch technology, to drones and robots
14:00 - 14:10
14:00 14:10

Introduction
Till Winkler [SKOPOS NOVA]
room2 Technovate

room2 Technovate

Till Winkler
Session chair Senior Research Manager, SKOPOS NOVA, Germany
14:10 - 14:30
14:10 14:30

Alexa, Order Heineken
How voice technology challenges brand and channel managementDirk Huisman [SKIM]; Joris Huisman [SKIM]
room2 Technovate

room2 Technovate

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Dirk Huisman
Chairman, SKIM, Netherlands
Joris Huisman
Managing Director, SKIM, Netherlands

Presentation: Thought leadership

14:30 - 15:00
14:30 15:00

CLIENT PANEL DISCUSSION | Brands on Fire
How to adapt to the new market reality of AI platformsAnh Mai Vu [Danone]; Dirk Huisman [SKIM]; Dirk Ploss [Beiersdorf]; Joris Huisman [SKIM]; Julia Görnandt [SKIM]; Michael Björn [Ericsson ConsumerLab]; Piet Coelewij [Wehkamp]; Yasemin Ozdemir [SKIM]
room2 Technovate

room2 Technovate

Group of experts:

Anh Mai Vu
Panelist Global eCommerce Director, Danone, France
Dirk Huisman
Panelist Chairman, SKIM, Netherlands
Dirk Ploss
Panelist Digital Technologies Scouting and Advisory, Beiersdorf, Germany
Joris Huisman
Panelist Managing Director, SKIM, Netherlands
Julia Görnandt
Panelist Research Manager, SKIM, Netherlands
Michael Björn
Panelist Head of Research, Ericsson ConsumerLab, Sweden
Piet Coelewij
Panelist CEO, Wehkamp, Netherlands
Yasemin Ozdemir
Panelist Sr. Research Manager, SKIM, Netherlands
Break-out session:Brain-Awakener | GLOBAL RESEARCH ESSENTIALSInteractive capsules for in-depth discussion and learning
14:00 - 14:05
14:00 14:05

Introduction
Wim Hamaekers [haystack International]
room2 Think Tank

room2 Think Tank

Wim Hamaekers
Session chair Managing Partner, haystack International, Belgium
14:05 - 14:30
14:05 14:30

10 Things You Need to Know About the State of Global Market Research
Ray Poynter [The Future Place]
room2 Think Tank

room2 Think Tank

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches. Find out what is driving research prices and where the most expensive and cheapest places for research are. Understand the key drivers of change, and the hurdles that need to be cleared.

Ray Poynter
Managing Director, The Future Place, United Kingdom (GB)

Interactive session

14:30 - 15:00
14:30 15:00

Research and Privacy - Can You Answer and Beat Our Quick Fire Pub Quiz?
Kim Smouter-Umans [ESOMAR]
room2 Think Tank

room2 Think Tank

Join Kim Smouter, our resident data protection and privacy expert and Head of Public Affairs & Professional Standards, as he gives you a sneak preview of ESOMAR Plus' training offer. He's come up with a quick fire pub quiz designed to test your knowledge of global privacy and compliance requirements (including the scary EU GDPR!) and to keep your brains firing up. A great session that's sure to get you talking, swearing, but also hopefully inspired about the new services on offer!

Kim Smouter-Umans
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands

Interactive session

15:00 - 15:45
15:00 15:45

Networking break

15:10 - 15:25
15:10 15:25

LEVEL UP! Young Researchers: Why Our Ideas Matter
Stephanie Kristen Pineda [Kantar Millward Brown]
room2 Level Up: blue (exhibition balcony)

room2 Level Up: blue (exhibition balcony)

Global Innovations Manager, Kantar Millward Brown, United Kingdom (GB)

Level Up! (networking and skills workshops)

15:10 - 15:45
15:10 15:45

LEVEL UP! “Intrapreneurship” and the Evolution of the Zalando Innovation Lab
Luis Borges [Zalando SE]
room2 Level Up: red (exhibition balcony)

room2 Level Up: red (exhibition balcony)

The talk will explain the evolution of the Innovation Lab at Zalando showcasing our Intrapreneurship Program (Slingshot) putting a focus on how we manage innovation, failure rates and success stories.

Luis Borges
Innovation Manager, Zalando SE, Germany

Level Up! (networking and skills workshops)

15:30 - 15:45
15:30 15:45

LEVEL UP! “Ask Me Anything” Data Compliance Q&A
Kim Smouter-Umans [ESOMAR]
room2 Level Up: blue (exhibition balcony)

room2 Level Up: blue (exhibition balcony)

Kim Smouter-Umans
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands

Level Up! (networking and skills workshops)

Break-out session:Privacy In The 2018 SpotlightThe year the world turned the lights on
15:45 - 16:00
15:45 16:00

Introduction
Finn Raben [ESOMAR Director General]
room2 Transformation

room2 Transformation

Finn Raben
Session chair ESOMAR Director General
16:00 - 16:20
16:00 16:20

The Privacy Paradox

Data sharing in the age of always onMartin Oxley [BuzzBack]; Pia Blase [HERE Technologies]
room2 Transformation

room2 Transformation

Award-winning presentationNOMINATED FOR THE ESOMAR CONGRESS AWARD FOR BEST PAPER OVERALL

We are being tracked. This study focuses on the past, present & a more autonomous future where consent regarding privacy on consumer's devices, and increasing consumer awareness and control of their privacy will be dramatically different.

Dora Heinkel (✝)

Martin Oxley
MD, BuzzBack, United Kingdom (GB)
Pia Blase
Market Research Manager, HERE Technologies, Germany

Presentation: Industry challenge

16:20 - 16:40
16:20 16:40

Cracking the Congealing Data Privacy Code
A client's perspective on the impact of privacy on the need for agility in market research within the financial services industryKudzai Guvi [Standard Bank]
room2 Transformation

room2 Transformation

The increasing importance for researchers to be proactively involved in discussing and carving the data privacy policies within organisations, in order to ensure the industry does not become inoperable in a compliance manifested environment.

Kudzai Guvi
Research & Insights Manager, Standard Bank, South Africa

Presentation: Client topic

16:50 - 17:10
16:50 17:10

Discussion
room2 Transformation

Break-out session:It's B.P.D. - Brilliant Product Development!Experience a fusion of different methods that have led to collaborative snacks, menu inspiration, disruptive innovation and the invention of a new type of chocolate (the first in 100 years)!
15:45 - 15:50
15:45 15:50

Introduction
Maria Alvarado [Brand Leadership Group]
room2 Technovate

room2 Technovate

Maria Alvarado
Session chair Senior Partner, Brand Leadership Group, Spain
15:50 - 16:10
15:50 16:10

Fortune of the Commons
Potentialising the power of the collective in researchInes Cuevas [BARCEL]; Sofia Zacarias [De La Riva Group]
room2 Technovate

room2 Technovate

We needed to understand motivations behind the consumption of a street snack known as "Snacks-locos", which was gaining popularity in different cities in Mexico. When we transformed the consumers into researchers, we not only received the best insights from ordinary people, but also boosted their wisdom to uncover extraordinary insights about themselves.

Ines Cuevas
Group Manager Consumer & Shopper Insights, BARCEL, Mexico
Sofia Zacarias
Sindicated Studies Manager, De La Riva Group, Mexico

Presentation: Case study

16:10 - 16:30
16:10 16:30

Re-imagine Innovations
Dieter Deceuninck [Danone]
room2 Technovate

room2 Technovate

A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).

Dieter Deceuninck
Global Director - Strategy & Insights, Danone, France

Presentation: Thought leadership

16:30 - 16:50
16:30 16:50

McNext
McDonald’s Canada adopts a fusion approach to menu innovationMichael Edwards [Dig Insights]; Michaela Charette [McDonald’s]
room2 Technovate

room2 Technovate

Award-winning presentationNOMINATED FOR THE ESOMAR CONGRESS AWARD FOR BEST PAPER OVERALL

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Michael Edwards
Executive Director, Dig Insights, Canada
Michaela Charette
Director - Strategy & Insights, McDonald’s, Canada

Presentation: Methodological innovation

16:50 - 17:05
16:50 17:05

Discussion
room2 Technovate

Break-out session:Brain-Awakener | IMPLICIT TOOLSInteractive capsules for in-depth discussion and learning
15:45 - 15:50
15:45 15:50

Introduction
Anne Strauss [DCMN]
room2 Think Tank

room2 Think Tank

Anne Strauss
Session chair Senior Insight Manager, DCMN, Germany
15:50 - 16:40
15:50 16:40

Blindfolded, Describing an Elephant
Why you need multiple implicit tools to tackle real world questionsLeigh Caldwell [The Irrational Agency]
room2 Think Tank

room2 Think Tank

Nonconscious tools are an important MR trend: but can the hidden depths of the mind be explored with just a swipe, tap or brain scan? No. Complex research questions require multiple tools. Learn to turn your brief into a multi-part implicit design.

Leigh Caldwell
Director, The Irrational Agency, United Kingdom (GB)

Discussion/Interactive: Methodological innovation

16:40 - 17:05
16:40 17:05

SPONSORED | The Challenges Facing Insights and The Road Forward
Paul Albert [ZappiStore]
room2 Think Tank

room2 Think Tank

Sponsored presentation offered by Zappi

In this session, Zappi shares the toughest challenges faced by insights professionals as well as a new vision for how they can adapt, growing to become world-class consumer insights organizations.

Attendees will learn from Zappi’s experiences, helping F100 companies like Pepsi, Danone, and Phillip Morris, relaying why analytics automation offers greater value for both clients and organizations globally, in an ever-changing digital landscape.

Paul Albert
EVP EMEA, ZappiStore, United Kingdom (GB)

Sponsored presentation

17:10 - 17:50
17:10 17:50

KEYNOTE | Data and Politics
What are the implications when they collide?Susan Morgan [Open Society Foundation]
room2 Transformation

room2 Transformation

Susan Morgan
Keynote speaker Senior Program Officer, Open Society Foundation, United Kingdom (GB)

Keynote

17:50 - 18:00
17:50 18:00

Short break

18:00 - 18:45
18:00 18:45

ESOMAR Annual General Meeting (AGM)
FOR (CORPORATE & INDIVIDUAL) MEMBERS ONLY
room2 Transformation

18:45 - 19:30
18:45 19:30

Networking drinks

Break-out session:Embedding Insights To Create Impact (part 1)Connecting the insights. Combining the data. Inspiring action.
09:00 - 09:05
09:00 09:05

Introduction
Elaine Rodrigo [Danone]
room2 Transformation

room2 Transformation

Elaine Rodrigo
Session chair Chief Strategy & Insights Officer, Danone, France
09:05 - 09:25
09:05 09:25

Taking the Bull by Its Horns
Ruchira Jain [PepsiCo]
room2 Transformation

room2 Transformation

Award-winning presentationNOMINATED FOR THE ESOMAR CONGRESS AWARD FOR BEST PAPER OVERALL

The more the data, the more the noise! Insights from a remote local event have deep implications for all Multinationals as Protectionism grows globally. Are you listening? Is your brand futureproofed?

Ruchira Jain
Director Insights, PepsiCo, India

Presentation: Client topic

09:25 - 09:45
09:25 09:45

The Small Enterprise Blueprint
How research for a Small Enterprise transformed the lives of police officers and the role of researchers!Alex Holmes [Northstar Research]; Alex Wilman [Northstar Research]
room2 Transformation

room2 Transformation

Award-winning presentationNOMINATED FOR THE ESOMAR CONGRESS AWARD FOR BEST PAPER OVERALL

Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar began fostering relationships with a variety of SE, and experienced a multitude of unexpected challenges that led us to assess and alter our working practices and approach to client relationships.

Alex Holmes
Research Director, Northstar Research, United Kingdom (GB)
Alex Wilman
Associate Director, Northstar Research, United Kingdom (GB)

Presentation: Case study

09:45 - 10:05
09:45 10:05

When the Nip Becomes a Bite
Decoding the threat from challenger brandsRitanbara Mundrey [Nestlé]
room2 Transformation

room2 Transformation

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail.
This presentation analyses the “challenger” animal in detail, shows its true impact and suggests strategies that can work for the reigning champions!

Ritanbara Mundrey
Head Consumer & Customer Research, Nestlé, India

Presentation: Client topic

10:05 - 10:25
10:05 10:25

Country Branding
The power of the innermost and predictable asset of ColombiaLaura Gomez [ProColombia]; Pedro Fernandez [ProColombia]
room2 Transformation

room2 Transformation

Award-winning presentationBEST OF ESOMAR LATIN AMERICA 2018 PRESENTATION

A country impacted by armed conflict for more than 50 years needs a constant fuel on its international brand campaign to surpass the negative perception of those who have not visited the country and build strong reasons to vanish misconceptions.

Laura Gomez
Senior Researcher, ProColombia, Colombia
Pedro Fernandez
Vicepresident of Innovation and Intelligence, ProColombia, Colombia

Presentation: Case study

10:25 - 10:45
10:25 10:45

Discussion
room2 Transformation

Break-out session:Digital Transformation From WithinFuelling the insight engine to transform knowledge management, drive marketing collaboration and measure customer satisfaction
09:00 - 09:05
09:00 09:05

Introduction
Reed Cundiff [Microsoft]
room2 Technovate

room2 Technovate

Reed Cundiff
Session chair General Manager - Customer & Market Research, Microsoft, United States
09:05 - 09:25
09:05 09:25

The HEINEKEN Insight Cloud
From CREATION to CURATIONCristina Craciun [Ipsos]; Jacobine Lotgering [HEINEKEN International]
room2 Technovate

room2 Technovate

HEINEKEN will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Cristina Craciun
Global Curation Lead, Ipsos, Belgium
Jacobine Lotgering
Head of Global Marketing Capabilities, HEINEKEN International, Netherlands

Presentation: Case study

09:25 - 09:45
09:25 09:45

Insight Automation: Democracy, Ethics and Efficiency
A ‘how to’ guide to ensure every research dollar is well spentElizabeth Morgan [Market Logic Software]; Jamie Rayner [Imperial Brands]
room2 Technovate

room2 Technovate

This case study outlines the way insights automation has paved the way for the efficient democratization of insights, to create a strategic role for market research within the corporation.

Elizabeth Morgan
SVP Marketing, Market Logic Software, Germany
Jamie Rayner
Senior Insight Manager, Imperial Brands, United Kingdom (GB)

Presentation: Case study

09:45 - 10:05
09:45 10:05

Unifying Measures of Customer Experience and Satisfaction
Building a customer satisfaction measurement frameworkJeffrey Mercer [Microsoft]; Mareth Cordell [Microsoft]
room2 Technovate

room2 Technovate

Award-winning presentationNOMINATED FOR THE ESOMAR CONGRESS AWARD FOR BEST PAPER OVERALL

Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinized version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. We’ve enabled the company to inspire and gauge improvements that allow us to become a truly customer obsessed organisation.

Jeffrey Mercer
Senior Director - Customer & Market Research, Microsoft, United States
Mareth Cordell
Director - Customer & Market Research, Microsoft, United States

Presentation: Client topic

10:05 - 10:20
10:05 10:20

Discussion
room2 Technovate

10:20 - 10:45
10:20 10:45

SPONSORED | “Getting to Know You”
Digital tacking adding to continuum of insight gatheringPaul Twite [Toluna]
room2 Technovate

room2 Technovate

Sponsored presentation offered by Toluna

Digital Tracking provides behavioral data which helps companies optimize their marketing channels, reduce costs, and increase ROI by understanding where consumers are online and uncover inefficiencies or new opportunities. Digital Tracking is ideal to help brands understand path-to-purchase, or the consumers online journey; deepen consumer profiles that can inform segmentation; and help better understand the competitive landscape.

    • Digital tacking provides a precise record of what a consumer is doing at any given moment, rather than a close approximation providing a clear, distinct roadmap of the route consumers take to make a purchase - helping you to understand their ever-changing buying patterns.
    • Drive intelligent business strategies with rich online profiles and robust market segments developed from behavioral data.
    • Brand awareness data that is collected through Digital Tracking helps companies understand if consumers are engaging with their brand, with competitors, or both.

We'll provide case study presentations that outline how when used alone, or in combination with other research methodologies, behavioral data with Digital Tracking provides the most robust insight available in the market today and drives intelligent business strategies.

Paul Twite
Managing Director, Toluna, United Kingdom (GB)

Sponsored presentation

Break-out session:Brain-Awakener | PERSONAL DISCOVERIESInteractive capsules for in-depth discussion and learning
09:00 - 09:05
09:00 09:05

Introduction
Anne Strauss [DCMN]
room2 Think Tank

room2 Think Tank

Anne Strauss
Session chair Senior Insight Manager, DCMN, Germany
09:05 - 09:50
09:05 09:50

Find YOUR Brilliance!
Discovering and amplifying your personal brand codeCaroline Goyder [Speaking & Gravitas]; Will Goodhand [System1Group PLC]
room2 Think Tank

room2 Think Tank

The future is here - calling for Brilliance from us all: to compete, to convince and to inspire. Executive speaking and gravitas coach Caroline Goyder, with comedian-turned-researcher Will Goodhand, will equip you to unlock YOUR personal brilliance.

Caroline Goyder
Author & Executive Coach, Speaking & Gravitas, United Kingdom (GB)
Will Goodhand
Commercial Director, System1Group PLC, United Kingdom (GB)

Interactive session

09:50 - 10:15
09:50 10:15

SPONSORED | Consumer Data Trends in Action
Melanie Courtright [Research Now SSI]
room2 Think Tank

room2 Think Tank

Sponsored presentation offered by Research Now SSI

Data is the cornerstone of our profession. Engaging people to share their data with us, whether opinion or observational data, is dependent on engaging with them in relevant ways. And relevancy requires us to understand their device, media, and communication trends. In this presentation, we will walk you through the most important consumer trends, the data those trends yield, and how that data is being actioned in market research. What's the latest on mobile, wearables, and PC use? How are consumers using email and messaging? What does today's media diet look like in terms of television, radio, and digital content consumption? Where are people going online? What types of data are people willing to share, and what worries them? What new types of data and data sets are being used? And how do you know that all of this data is representative? We will explore all of this, and wrap up with a few examples that will inspire you.

Melanie Courtright
EVP of Global Client Services, Research Now SSI, United States

Sponsored presentation

10:15 - 10:45
10:15 10:45

Learning - Every Damn Day
How to interpret your world and find IKIGAIVanessa Oshima [Starbucks]
room2 Think Tank

room2 Think Tank

Award-winning presentationNOMINATED FOR THE ESOMAR CONGRESS AWARD FOR BEST PAPER OVERALL

IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.

Vanessa Oshima
VP Marketing Division, Starbucks, Japan

Interactive session

10:45 - 11:15
10:45 11:15

Networking break

10:50 - 11:15
10:50 11:15

LEVEL UP! Chemistry: Connect with Clients
Masterclass and Q&ACaroline Goyder [Speaking & Gravitas]
room2 Level Up: blue (exhibition balcony)

room2 Level Up: blue (exhibition balcony)

Join this masterclass to unpack what it means to create chemistry and connection in meetings with clients. Gain practical strategies to take straight back to work, so you can connect and create chemistry.

Caroline Goyder
Author & Executive Coach, Speaking & Gravitas, United Kingdom (GB)

Level Up! (networking and skills workshops)

10:50 - 11:15
10:50 11:15

LEVEL UP! How to Use the Full Potential of Mindfulness At Work
WorkshopKatrin Micklitz [Institute for Mindfulness]
room2 Level Up: red (exhibition balcony)

room2 Level Up: red (exhibition balcony)

Many companies and organizations are now offering mindfulness courses to their employees. While mindfulness has been shown to be beneficial in many aspects its full potential remains often unused. How can organizations tap into the creativity, connectivity, and insights that ‘being present’ is able to set free? There will be a talk followed by a brief exercise and exchange.

Katrin Micklitz
Coach and Consultant, Institute for Mindfulness, Germany

Level Up! (networking and skills workshops)

Break-out session:ESOMAR FOUNDATION | Making a Difference to Not-For-ProfitsThis session highlights and promotes how the best of research has made a significant difference to Not-For-Profits through presenting and celebrating the winners of the Making a Difference Competition 2018
11:15 - 11:25
11:15 11:25

Introduction
Phyllis Macfarlane [ESOMAR Foundation Treasurer]
room2 Transformation

room2 Transformation

Phyllis Macfarlane
Session chair ESOMAR Foundation Treasurer
11:25 - 11:45
11:25 11:45

BEST LOCAL/DOMESTIC NFP CASE STUDY | Menstrual Hygiene Management Study in DRC
Project carried out on behalf of Catholic Relief Services DR CongoMartin Kern [Forcier Consulting]
room2 Transformation

room2 Transformation

“This very important piece of research is something that could make a real difference to half the population.”

Martin Kern
Senior Director - West And Central Africa, Forcier Consulting, Congo, Democratic People's Republic

Presentation: Case study

11:45 - 12:05
11:45 12:05

MOST INNOVATIVE NFP CASE STUDY | Reducing Child Mortality - a Provider, a Mother, and a Powder
Project carried out on behalf of Surgo FoundationSema Sgaier [Surgo Foundation]
room2 Transformation

room2 Transformation

“Huge potential impact in India and internationally where diarrhea kills large numbers. This is a really excellent, thorough and innovative and effective piece of research.”

Sema Sgaier
Executive Director, Surgo Foundation, United States

Presentation: Case study

12:05 - 12:25
12:05 12:25

BEST INTERNATIONAL NFP CASE STUDY | Empowering Digital Storytelling for Good
Project carried out on behalf of Singapore International Foundation - Our Better WorldJustine Lukas [Kantar Millward Brown]; Rebecca Lim [Our Better World]
room2 Transformation

room2 Transformation

“This simple and impactful case study is set for making a tremendous difference across all NFPs globally.”

Justine Lukas
Director, Kantar Millward Brown, Singapore
Rebecca Lim
Head, Our Better World, Singapore

Presentation: Case study

12:25 - 12:40
12:25 12:40

Q&A AND PANEL DISCUSSION | How the Best of Research Can Make a Significant Difference to Not-For-Profits
Phyllis Macfarlane [ESOMAR Foundation Treasurer]
room2 Transformation

room2 Transformation

Phyllis Macfarlane
Moderator ESOMAR Foundation Treasurer
12:40 - 12:50
12:40 12:50

Summary
Phyllis Macfarlane [ESOMAR Foundation Treasurer]
room2 Transformation

room2 Transformation

Phyllis Macfarlane
Session chair ESOMAR Foundation Treasurer
Break-out session:Marketing Brilliance And Content EngagementTune in to the world of audiences and shoppers as we broadcast fresh insights on the impact and role of creativity, influencers, emotion and branded content
11:15 - 11:20
11:15 11:20

Introduction
Maria Alvarado [Brand Leadership Group]
room2 Technovate

room2 Technovate

Maria Alvarado
Session chair Senior Partner, Brand Leadership Group, Spain
11:20 - 11:40
11:20 11:40

A Game Changer in Understanding Toy Purchasers
A tracking system to drive the toy business during the Christmas sales campaignMarc Smaluhn [Netquest]; Raul Gordo [Omnicom Media Group]
room2 Technovate

room2 Technovate

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping campaign.

Marc Smaluhn
Managing Director Europe, Netquest, Germany
Raul Gordo
Custom Research Director, Omnicom Media Group, Spain

Presentation: Client topic

11:40 - 12:00
11:40 12:00

Touch and Go
The activating power of the tangibleDiana Lucaci [True Impact]
room2 Technovate

room2 Technovate

To better understand the effects of physical media, Canada Post and True Impact conducted research using Electroencephalography (EEG) and eye tracking. The researchers developed two integrated, non-branded campaigns with the same creative and messaging applied consistently across each campaign’s physical and digital media formats. The results indicate that direct mail consistently outperforms digital ads, drives consumers to act and improves brand recall by 70 per cent.

Diana Lucaci
Founder, True Impact, Canada

Presentation: Case study

12:00 - 12:20
12:00 12:20

Permission to Launch
Why insight and research is the missing ingredient in successful digital creative Andy Gallagher [Kantar]; Babita Earle [Zappi]
room2 Technovate

room2 Technovate

Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares the key takeaways.

Domain Lead - Media & Digital, Kantar, Germany
Babita Earle
Director - Global Accounts & Partners, Zappi, United States

Presentation: Industry challenge

12:20 - 12:35
12:20 12:35

True ROI of Influencers
The true impact of youtubers on consumers (minds)Bengül Robillard [respondi]; Thomas Gruber [dm drogerie-markt]
room2 Technovate

room2 Technovate

Who is influenced by influencers? We present our findings on the impact of influencers on consumers in the Beauty universe and how dm-drogerie markt will use these results to adjust its digital marketing strategy.

Bengül Robillard
Managing Director, respondi, Germany
Thomas Gruber
Director Market Research, dm drogerie-markt, Germany

Presentation: Case study

12:35 - 12:50
12:35 12:50

Discussion
room2 Technovate

Break-out session:Brain-Awakener | SURVEY VISIONInteractive capsules for in-depth discussion and learning
11:15 - 11:20
11:15 11:20

Introduction
Till Winkler [SKOPOS NOVA]
room2 Think Tank

room2 Think Tank

Till Winkler
Session chair Senior Research Manager, SKOPOS NOVA, Germany
11:20 - 12:50
11:20 12:50

Survey of the Future Workshop
Think out of the box and create your own Survey of the FutureAlexander Wheatley [Lightspeed]
room2 Think Tank

room2 Think Tank

This workshop challenges you to imagine and realise the 'Survey of the Future'. With the tools of research shifting, we want to help you re-evaluate how you conduct survey research, and put the learning to the test in real-time with real research.

Alexander Wheatley
Innovation Researcher, Lightspeed, United Kingdom (GB)

Discussion/Interactive: Industry challenge

12:50 - 14:05
12:50 14:05

Lunch and WIRe Luncheon

12:50 - 14:05  Restaurant Maritim (at the main venue)
Parallel lunch: WIRe Luncheon by Women in Research (WIRe)
Join WIRe on September 25th, in the Restaurant Maritim (event's main venue) for an exclusive networking luncheon event + WIRe's Best Places to Work award ceremony where they will recognize the companies and organizations most committed to the well-being of women in mrx as chosen by you, the WIRe community
Please confirm that you will attend here

13:00 - 13:30
13:00 13:30

LEVEL UP! Who Killed Effectiveness?
A Marketing Murder MysteryTom Ewing [System1Group PLC]
room2 Level Up: red (exhibition balcony)

room2 Level Up: red (exhibition balcony)

Campaign Effectiveness is in decline, according to the IPA. But who is to blame? Millennials, Digital Marketers, Tradvertisers or even (gasp!) Researchers themselves? Join System1 sleuth Tom Ewing, in this interactive session, for ESOMAR’s first Murder Mystery Lunch Party in an improvised and entertaining session as we try to crack the case.

Tom Ewing
Head of Marketing, System1Group PLC, United Kingdom (GB)

Level Up! (networking and skills workshops)

13:30 - 14:00
13:30 14:00

LEVEL UP! Creating a Career Path from Insights/Research to General Management
Vanessa Oshima [Starbucks]
room2 Level Up: blue (exhibition balcony)

room2 Level Up: blue (exhibition balcony)

Vanessa Oshima
VP Marketing Division, Starbucks, Japan

Level Up! (networking and skills workshops)

Break-out session:Polling in the Spotlight
14:05 - 14:20
14:05 14:20

Introduction
Jonathan Puleston [Lightspeed]
room2 Transformation

room2 Transformation

Jonathan Puleston
Session chair VP Innovation, Lightspeed, United Kingdom (GB)
14:20 - 14:40
14:20 14:40

Government Regulation and Election Embargoes Can Threaten Poll Quality
The ESOMAR/WAPOR Freedom to Publish ReportKathy Frankovic [ESOMAR Professional Standards Committee]
room2 Transformation

room2 Transformation

Find out where government limits on polling threaten researchers ability to do their jobs from the latest global study.

Kathy Frankovic
ESOMAR Professional Standards Committee

Presentation: Thought leadership

14:40 - 15:00
14:40 15:00

The death of Polls?
Henri Wallard [Ipsos]
room2 Transformation

room2 Transformation

Opinion polls and electoral polls were subject to intense scrutiny and criticism in the wake of the 2016 experience, followed by renewed confidence in the first months of 2017. Polling firms are facing up to the current challenges and reports of the death of quantitative electoral forecasts are "greatly exaggerated".

Henri Wallard
Deputy CEO, Ipsos, France

Presentation: Thought leadership

15:00 - 15:25
15:00 15:25

Discussion
room2 Transformation

Break-out session:Tech-Powered InsightsDigital BRAIN-AWAKENING and tech innovations that enable and extract richer insights! From voice and touch technology, to drones and robots
14:05 - 14:10
14:05 14:10

Introduction
Reed Cundiff [Microsoft]
room2 Technovate

room2 Technovate

Reed Cundiff
Session chair General Manager - Customer & Market Research, Microsoft, United States
14:10 - 14:30
14:10 14:30

Make Hay Where the Sun Shines
Making sense of today’s global digital madness through clever consumer insight methods that leverage technology and global social interactionsBV Pradeep [Unilever]; Dushyant Gupta [Borderless Access]; Jayadev VK [Konsumer Strategiez]
room2 Technovate

room2 Technovate

A novel way to gather consumer thoughts & reactions by employing the four core factors that drive digital madness–internet, smartphone, global communication platforms and consumers’ natural urge to share & communicate with others.

BV Pradeep
Global Vice President - Consumer & Market Insight, Unilever, United Kingdom (GB)
Dushyant Gupta
Executive Vice President, Borderless Access, India
Jayadev VK
Founder & Managing Director, Konsumer Strategiez, Singapore

Presentation: Methodological innovation

14:30 - 14:50
14:30 14:50

Transformation Through Immersion
Bringing the reality of consumers living in rapidly growing cities into GlaxoSmithKlineMark Manning [GlaxoSmithKline]; Nick Leon [Naked Eye]
room2 Technovate

room2 Technovate

Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.

Mark Manning
Principle Scientist - Consumer Innovation Science, GlaxoSmithKline, Switzerland
Nick Leon
Director, Naked Eye, United Kingdom (GB)

Presentation: Methodological innovation

14:50 - 15:10
14:50 15:10

Tell Me Who Your Friends Are, I Will Tell You Who You Are
Laurent Florès [SLPV-Analytics]
room2 Technovate

room2 Technovate

Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.

Laurent Florès
Associate, SLPV-Analytics, France

Presentation: Methodological innovation

15:10 - 15:25
15:10 15:25

Discussion
room2 Technovate

Break-out session:Brain-Awakener | INSIGHT REVOLUTIONInteractive capsules for in-depth discussion and learning
14:05 - 14:10
14:05 14:10

Introduction
Wim Hamaekers [haystack International]
room2 Think Tank

room2 Think Tank

Wim Hamaekers
Session chair Managing Partner, haystack International, Belgium
14:10 - 15:05
14:10 15:05

“Your Honor, We Have Lost our Edge”
How to bring back the EDGE in marketing researchAnnelies Verhaeghe [InSites Consulting]; Katia Pallini [InSites Consulting]
room2 Think Tank

room2 Think Tank

While the business reality shifted towards one characterised by acceleration, automation and abundance, market research seems to be holding on to the same principles and values as if nothing changed. Have we lost our edge and how can we get it back?

Annelies Verhaeghe
Head of Research Innovation & Managing Partner, InSites Consulting, Belgium
Katia Pallini
Content Impact Manager, InSites Consulting, Belgium

Interactive session

Break-out session:Sponsors With Edge
15:05 - 15:10
15:05 15:10

Introduction
Wim Hamaekers [haystack International]
room2 Think Tank

room2 Think Tank

Wim Hamaekers
Session chair Managing Partner, haystack International, Belgium
15:10 - 15:15
15:10 15:15

SPONSORED | How to Get Holistic Insights Within Hours Using Behavioural Science
Dmitry Gaiduk [CoolTool]
room2 Think Tank

room2 Think Tank

Sponsored presentation offered by CoolTool

Consumer insights are the vital element of effective marketing. Creating great communication, building a powerful brand in the age of behavioral economics requires you to understand your audience. 

Neuromarketing is an excellent extension to traditional survey research. Observing consumers behavior, analyzing their attention, brain reactions and emotional response you could develop the stronger connections with your target audience.

For times, neuromarketing research was an expensive and exclusive service provided by specialized agencies. We change this, designing the automated neuromarketing platform for marketers and business owners.

CoolTool is a new generation of DIY tools to get consumer insights. It's your multi-tool to measure both conscious and nonconscious consumers insight.

Dmitry Gaiduk
CEO, CoolTool, United States

Sponsored presentation

15:15 - 15:25
15:15 15:25

SPONSORED | How Can Blockchain be Used to Improve our Industry Without Destroying it?
James Wilson [Greenbook MR Chain]
room2 Think Tank

room2 Think Tank

Sponsored presentation offered by Greenbook MR Chain

Blockchain has the potential to disrupt the fabric of many industries across the globe. Greenbook MR Chain is the only blockchain solution that will operate from within the existing market research eco-system without bypassing industry specialists.

Panel providers will have greater respondent history transparency, a simpler sample top-up process and a new source of revenue.

Respondents will be paid for their data into a single industry-wide digital wallet.

Research buyers will benefit from increased quality through blockchain enabled respondent validation and faster access to existing data.

Join us for a brief look at how this exciting technology may and may not be used within our industry.

James Wilson
CEO, Greenbook MR Chain, Australia

Sponsored presentation

15:25 - 16:00
15:25 16:00

Networking break

15:35 - 16:00
15:35 16:00

LEVEL UP! Multi-cultural Approaches to Digital Integration
Edlira Kasaj [ReDI School of Digital Integration]
room2 Level Up: red (exhibition balcony)

room2 Level Up: red (exhibition balcony)

Edlira Kasaj
Digital Women Program Director, ReDI School of Digital Integration, Germany

Level Up! (networking and skills workshops)

Congratulations! That's Brilliant!A celebration of people and their accomplishments
16:00 - 16:10
16:00 16:10

Introduction
Finn Raben [ESOMAR Director General]; Niels Schillewaert [ESOMAR President]
room2 Transformation

room2 Transformation

Finn Raben
ESOMAR Director General
Niels Schillewaert
ESOMAR President
16:10 - 16:20
16:10 16:20

YES (Young ESOMAR Society) Award winner
room2 Transformation

16:20 - 16:45
16:20 16:45

THOUGHT LEADERSHIP FROM ESOMAR | How do you showcase the value of investing in insight?
BV Pradeep [Unilever]; David Smith [DVL Smith]
room2 Transformation

room2 Transformation

These are exciting times for our industry: we are in a new insight paradigm. The data we have to unearth insights is richer than ever and our ability to understand what is really driving consumer behaviour has reached new heights.

So, how do you showcase this success story and provide guidelines to those wanting to set up the optimum insight function?

Should we be focusing on measuring the precise payoff from insight - trying to pin down the return on investment from insight projects and working to industry benchmarks?

Or is this too restrictive - reflecting a possibly now outdated model centred upon reducing decision risk? Should we instead be focusing more on the way we use our creativity and flair to seize those golden opportunities that will drive growth?

To help throw light on these questions, ESOMAR - in its thought leadership role - commissioned a qualitative study amongst insight leaders from some of our top organisations. Join BV Pradeep and David Smith to find out more about how we should be showcasing the value of investing in consumer insights.

BV Pradeep
Global Vice President - Consumer & Market Insight, Unilever, United Kingdom (GB)
David Smith
Director, DVL Smith, United Kingdom (GB)

Presentation: Thought leadership

16:45 - 16:55
16:45 16:55

The Talent Contest: ESOMAR Research Effectiveness Award | Introduction
Finn Raben [ESOMAR Director General]; Niels Schillewaert [ESOMAR President]
room2 Transformation

room2 Transformation

This award highlights best practice in effectiveness from around the world, placing particular emphasis on how research affects performance in a measurable way. The award is designed to illustrate the value that research brings to decision making in both business and society.

Finn Raben
ESOMAR Director General
Niels Schillewaert
ESOMAR President
16:55 - 17:10
16:55 17:10

The Talent Contest: ESOMAR Research Effectiveness Award | FINALIST: Taking the guesswork out of a successful strategy for McDonald's Malaysia
Ipsita Ghosh [Kantar TNS]; Xiang Yee Chow [McDonald’s]
room2 Transformation

room2 Transformation

Partner, Kantar TNS, Malaysia
Xiang Yee Chow
Senior Manager - Consumer & Business Insight, McDonald’s, Malaysia
17:10 - 17:25
17:10 17:25

The Talent Contest: ESOMAR Research Effectiveness Award | FINALIST: Jabong: Rising from the ashes
Archana Pai [Myntra Designs]; Priyanka Bhargav [Myntra Designs]
room2 Transformation

room2 Transformation

Archana Pai
Senior Manager - Research & Insights, Myntra Designs, India
Priyanka Bhargav
Director - Corporate Communications I PR I Research & Insights, Myntra Designs, India
17:25 - 17:40
17:25 17:40

The Talent Contest: ESOMAR Research Effectiveness Award | FINALIST: The Merchant DNA
Ross Delaney [Paymark]; Shaun Fitzgibbon [TRA]
room2 Transformation

room2 Transformation

Ross Delaney
Head of Strategy & Innovation, Paymark, New Zealand
Shaun Fitzgibbon
Partner, TRA, New Zealand
17:40 - 17:50
17:40 17:50

The Talent Contest: ESOMAR Research Effectiveness Award | Ceremony and closing words
Finn Raben [ESOMAR Director General]; Niels Schillewaert [ESOMAR President]
room2 Transformation

room2 Transformation

Finn Raben
ESOMAR Director General
Niels Schillewaert
ESOMAR President
19:30 - 00:30
19:30 00:30

There’s a Party Brewing
room2 Stone Brewing

room2 Stone Brewing

ESOMAR Congress parties have become legendary…and this year is no exception. So get ready for another unforgettable evening!

This year we’re taking you to Stone Brewing, Berlin, for a night of good food, drinks and entertainment. Prepare for a world of fairy lights, forests and some seriously good dancing.

Dress code: wear what you want

Please wear your badge – this will give you entrance to the party.

And also, Lightspeed offers all party goers the chance to learn more about beer brewing! Enjoy a guided tour through the heart of Stone Brewing Berlin, where you’ll learn about the brewing process and craft beer culture. Tours last approximately 20 minutes and are followed by a tasting of their phenomenal beers.
Thanks to Stone Brewing party sponsor - Lightspeed

Address:
Im Marienpark 23,
12107 Berlin

Stone Brewing
 
Stone Brewing
 
Stone Brewing
Break-out session:The ESOMAR Cinema
09:00 - 12:30
09:00 12:30

Brilliant Box-office Broadcasts
room2 Think Tank

Break-out session:Marketing Brilliance And Content Engagement (The Story Continues)Tune in to the world of audiences and shoppers as we broadcast fresh insights on the impact and role of creativity, influencers, emotion and branded content
09:30 - 09:35
09:30 09:35

Introduction
Julie Kollman [Kantar]
room2 Transformation

room2 Transformation

Julie Kollman
Session chair Chief Research Officer, Kantar, United Kingdom (GB)
09:35 - 09:55
09:35 09:55

Injecting Emotion into Campaign Effectiveness
How the BBC found a way to turn the emotional impact of branded content into a campaign metricHamish McPharlin [BBC (Global News)]
room2 Transformation

room2 Transformation

Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm.

Hamish McPharlin
Head of Insight, BBC (Global News), United Kingdom (GB)

Presentation: Client topic

09:55 - 10:10
09:55 10:10

Positive Gender Portrayal in Advertising
Andrew Geoghegan [Diageo]
room2 Transformation

room2 Transformation

Award-winning presentationNOMINATED FOR THE ESOMAR CONGRESS AWARD FOR BEST PAPER OVERALL

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.

Andrew Geoghegan
Head of Global Planning, Diageo, United Kingdom (GB)

Presentation: Case study

10:10 - 10:20
10:10 10:20

Discussion
room2 Transformation

10:20 - 10:35
10:20 10:35

THOUGHT LEADERSHIP FROM WIN | Exploring the New Empowered Women of the World
Urpi Torrado [Board Member WIN]
room2 Transformation

room2 Transformation

Half of the population is women, making it a large and attractive market for many companies, but many are struggling to adapt. Women are still seen under certain stereotypes and it is still difficult for some companies to achieve a real and lasting connection with this new woman.

Results of this thought leadership study conducted by WIN members across the Americas, which included qualitative and quantitative research in 11 countries, give insights into three different aspects of Women: Personal life, Family and Motherhood, & Gender Equality. The presentation will share learnings that illustrate and provide a deep understanding of modern women’s thoughts and feelings, and their needs and expectations. It will cover patterns of behaviour across the Americas, but at the same time, cultural and social specificities between countries.

Urpi Torrado
Board Member WIN

Presentation: Thought leadership

10:35 - 11:20
10:35 11:20

Networking break

Embedding Insights To Create Impact (part 2)Connecting the insights. Combining the data. Inspiring action.
11:20 - 11:25
11:20 11:25

Introduction
Elaine Rodrigo [Danone]
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Elaine Rodrigo
Session chair Chief Strategy & Insights Officer, Danone, France
11:25 - 11:45
11:25 11:45

Establishing the Hierarchy of Truth
Reconciling contradicting facts by instituting a “hierarchy of truth” to bust mythsPavi Gupta [Johnson & Johnson]; Vittorio Raimondi [Foresight Associates]
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See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.

Pavi Gupta
Senior Global Director, GSI, Johnson & Johnson, United States
Vittorio Raimondi
Managing Director, Foresight Associates, United States

Presentation: Client topic

11:45 - 12:05
11:45 12:05

Transforming an Iconic Brand to Help Customers Navigate Change in Japan
Nisha Yadav [MetLife]; Takeshi Oshima [MetLife]
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The world’s healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement in Japan.

Nisha Yadav
AVP, Head of Global Brand Research, MetLife, United States
Takeshi Oshima
Head of Marketing Science, MetLife, Japan

Presentation: Case study

12:05 - 12:25
12:05 12:25

Market Research - Connecting Data and Driving Lifetime Value
Robert Graves [Microsoft]
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Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.

Robert Graves
DIrector of Market Research, Microsoft, United States

Presentation: Client topic

12:25 - 12:40
12:25 12:40

Discussion
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12:40 - 13:20
12:40 13:20

KEYNOTE | Merge - The Closing Gap Between Humans and Technology
Malcolm Devoy [PHD]
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The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era in which devices fade away, virtual environments emerge, and super-smart AI assistants organise our lives and run our businesses. In this new world our relationship with technology will change forever. We will, both virtually and biologically, Merge together. The keynote will explore this Merge and its far-reaching implications for brands and marketing.

Malcolm Devoy
Keynote speaker Chief Strategy Officer EMEA, PHD, United Kingdom (GB)

Keynote

13:20 - 13:30
13:20 13:30

Closing & Awards
Wim Hamaekers [haystack International]; Finn Raben [ESOMAR Director General]; Niels Schillewaert [ESOMAR President]
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  • ESOMAR Congress 2018 Award for Best Paper Overall
  • ESOMAR Best Paper Award 2017/2018
  • ESOMAR Representative Awards 2018
  • ESOMAR Excellence Award 2018
Wim Hamaekers
Programme Committee Chair Managing Partner, haystack International, Belgium
Finn Raben
ESOMAR Director General
Niels Schillewaert
ESOMAR President
13:30 - 14:00
13:30 14:00

Farewell drinks
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