Programme

Filter

12:00 - 21:00
12:00 21:00

Registration Registration centre

16:30 - 19:00
16:30 19:00

Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)

A meet-up for research buyers (only) to network and share best practice in an informal private setting

19:00 - 21:00
19:00 21:00

Welcome reception

09:00 - 09:40
09:00 09:40

Opening & Welcome Transformation

YES (Young ESOMAR Society) Award finalists Transformation

Transformation

6 young researchers take centre stage at the Congress to WOW us with their #Brilliance! Each has only 60 seconds to pitch their idea. Attendees will vote for the best pitcher, who will then be invited back on stage Tuesday to share their thinking in a longer presentation.

Many thanks to YES partner Research Now - SSI who has sponsored registration for all of the YES Award finalists!

In Technology We Trust
Emily Ozer, System1 Research, USA

Where "The Hustle" is in Kenya
Hillary Ogwayo, Dalberg Research, Kenya & Ray Xavery, Dalberg Research, Kenya

Research in a Voice-first World
Zeynep Kasap, Kantar Millward Brown, UK

Uncovering How Consumers Learn
Kevin Benny, SKIM, USA

What Can We Learn from Tweets and Co. for Open-end Analysis
Selina Pietsch, FactWorks, Germany

Fast track

KEYNOTE | Digital Transformation and the Impact on Retail Transformation

Transformation

Digital has fundamentally changed the way we understand and serve customers. The developments are accelerating fuelling great consumer centricity and customer experience. It's time to participate or perish.

Piet Coelewij, CEO, Wehkamp, The Netherlands

Keynote

Sponsor fast track Transformation

Networking break

Brain-Awakener | SENSORY SAFARIInteractive capsules for in-depth discussion and learning

Barry Callebaut Strikes Gold with the Chocolate of the Future The Think Tank

The Think Tank

How functional, emotional and sensory profiling speeds up chocolate innovation

Karin Loobuyck, Barry Callebaut, Belgium
Ludovic Depoortere, Haystack International, Belgium
Jasper Scheir, Haystack International, Belgium

Interactive session

Artificial BrillianceDigital BRAIN-AWAKENING and tech innovations that enable and extract richer insights! From voice and touch technology, to drones and robots

Introduction Technovate

Technovate

Reed Cundiff
Session chair General Manager, Microsoft, United States

How SONOS Understands Driver of NPS by Using AI Better, Faster, Cheaper Technovate

Technovate

Understanding of loyalty drivers by analysing NPS’ open text responses with AI

Dennis Brosnan, SONOS, USA
Frank Buckler, Success Drivers, Germany

Presentation: Case study

How We Used a Robot to Solve a Very Human Problem Technovate

Technovate

Elaine Rodrigo, Danone, France
Nina Rahmatallah, Kantar Consulting, UK

Presentation: Methodological innovation

Discussion Technovate

SPONSORED | eCGlobal Technovate

A Human Lens On Business TransformationFrom personal branding and behavioural change, to building a team and crafting the future of corporate insight professionals

Introduction Transformation

Transformation

Maria Alvarado
Session chair Senior Partner, Brand Leadership Group, Switzerland

A New Generation of Craftsmanship Transformation

Transformation

Crafting the future generation of client-side insight professionals

Myralda Derks, Unilever, UK

Presentation: Industry challenge

Zero to Greatness Transformation

Transformation

How to transform an organization from utilizing insights and analytics to craving themHolly Rozelle, Nature's Way, USA

Holly Rozelle, Nature's Way, USA

Presentation: Industry challenge

The Future of Market and Social Research is Qualitative Transformation

Transformation

Developing professional qualifications for Qualitative Researchers

Phyllis  Macfarlane, ESOMAR Foundation, UK
Sonia Whitehead, BBC Media Action, UK

Presentation: Industry challenge

Discussion Transformation

Lunch

Brain-Awakener | GLOBAL RESEARCH ESSENTIALSInteractive capsules for in-depth discussion and learning

10 Things You Need to Know About the State of Global Market Research The Think Tank

The Think Tank

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches. Find out what is driving research prices and where the most expensive and cheapest places for research are. Understand the key drivers of change, and the hurdles that need to be cleared.

Ray Poynter, The Future Place, United Kingdom

Interactive session

Research and Privacy - Can You Answer and Beat Our Quick Fire Pub Quiz? The Think Tank

The Think Tank

Join Kim Smouter, our resident data protection and privacy expert and Head of Public Affairs & Professional Standards, as he gives you a sneak preview of ESOMAR Plus' training offer. He's come up with a quick fire pub quiz designed to test your knowledge of global privacy and compliance requirements (including the scary EU GDPR!) and to keep your brains firing up. A great session that's sure to get you talking, swearing, but also hopefully inspired about the new services on offer!

Kim Smouter, ESOMAR, Netherlands

Interactive session

Voice Tech TalksDigital BRAIN-AWAKENING and tech innovations that enable and extract richer insights! From voice and touch technology, to drones and robots

Introduction Technovate

Technovate

Till Winkler
Session chair General Manager, SKOPOS NOVA, Germany

Alexa, Order Heineken Technovate

Technovate

How voice technology challenges brand and channel management

Dirk Huisman, SKIM, The Netherlands
Joris Huisman, SKIM, The Netherlands

Presentation: Thought leadership

CLIENT PANEL DISCUSSION Technovate

Brilliantly Engaging!Insight engagement within the business

Introduction Transformation

Transformation

Julie Kollman
Session chair Chief Research Officer, Kantar, United Kingdom (GB)

Look Who's Talking Transformation

Transformation

How consumer insight is transforming development culture at Babbel

Serena Li, Lesson Nine, Germany
Christoph Welter, Point Blank, Germany

Presentation: Client topic

The Great Internal Communications Experiment Transformation

Transformation

Transforming engagement with insights at Coca-Cola

Begonia Fafian, Coca-Cola Company, UK
Lucy Davison, Keen as Mustard Marketing, UK

Presentation: Client topic

Discussion Transformation

Networking break

Brain-Awakener | IMPLICIT TOOLSInteractive capsules for in-depth discussion and learning

Blindfolded, Describing an Elephant The Think Tank

The Think Tank

Why you need multiple implicit tools to tackle real world questions

Leigh Caldwell, Irrational Agency, UK

Discussion/Interactive: Methodological innovation

SPONSORED | Zappi Store The Think Tank

It's B.P.D. - Brilliant Product Development!Experience a fusion of different methods that have led to collaborative snacks, menu inspiration, disruptive innovation and the invention of a new type of chocolate (the first in 100 years)!

Introduction Technovate

Technovate

Maria Alvarado
Session chair Senior Partner, Brand Leadership Group, Switzerland

McNext Technovate

Technovate

McDonald’s Canada Adopts a Fusion Approach to Menu Innovation

Michaela Charette, McDonald’s, Canada
Michael Edwards, Dig Insights, Canada

Presentation: Methodological innovation

[Re]Imagine Innovation & #Innovate LIVE Technovate

Technovate

Dieter Deceuninck, Danone, France

Presentation: Thought leadership

Fortune of the Commons Technovate

Technovate

Potentialising the power of the collective in research

Ines Cuevas, BARCEL, Mexico
Sofia Zacarias, De La Riva Group, Mexico

Presentation: Case study

Discussion Technovate

Privacy In The 2018 SpotlightThe year the world turned the lights on

Introduction Transformation

Transformation

Finn Raben, ESOMAR Director General

The Privacy Paradox Transformation

Transformation


Data sharing in the age of always on

Dora Heinkel (✝), HERE Technologies, Germany
Pia Blase, HERE Technologies, Germany
Martin Oxley, BuzzBack, UK

Presentation: Industry challenge

Cracking the Congealing Data Privacy Code Transformation

Transformation

A client's perspective on the impact of privacy on the need for agility in market research within the financial services industry

Kudzai Guvi, Standard Bank, South Africa

Presentation: Client topic

Discussion Transformation

KEYNOTE | AI, Data, Accountable Algorithms and the Implications for Society Transformation

Transformation

Susan Morgan, Senior Program Officer, Open Foundation, UK

Keynote

Quick break

18:00 - 18:45
18:00 18:45

ESOMAR Annual General Meeting (AGM) Transformation

Transformation

FOR (CORPORATE & INDIVIDUAL) MEMBERS ONLY

Announcement

Brain-Awakener | PERSONAL DISCOVERIESInteractive capsules for in-depth discussion and learning

Introduction The Think Tank

The Think Tank

Anne Strauss
Session chair Senior Insight Manager, DCMN, Germany

Find YOUR Brilliance! The Think Tank

The Think Tank

Discovering and amplifying your personal brand code

Will Goodhand, The Data Agnostic Consultancy, UK
Caroline Goyder, Author and Executive Coach, UK

Interactive session

SPONSORED | Research Now SSI The Think Tank

Learning - Every Damn Day The Think Tank

The Think Tank

How to interpret your world and find IKIGAI

Vanessa Oshima, Starbucks, Japan

Interactive session

Digital Transformation From WithinFuelling the insight engine to transform knowledge management, drive marketing collaboration and measure customer satisfaction

Introduction Technovate

Technovate

Reed Cundiff
Session chair General Manager, Microsoft, United States

The HEINEKEN Insight Cloud Technovate

Technovate

An inspiration ecosystem

Jacobine Lotgering, The HEINEKEN Company, The Netherlands
Cristina Craciun, Ipsos, Belgium

Presentation: Case study

Insight Automation: Democracy, Ethics and Efficiency Technovate

Technovate

A ‘how to’ guide to ensure every research dollar is well spent

Jamie Rayner, Imperial Brands, United Kingdom
Elizabeth Morgan, Market Logic Software, Germany

Presentation: Case study

Unifying Measures of Customer Experience and Satisfaction Technovate

Technovate

Building a customer satisfaction measurement framework

Jeffrey Mercer, Microsoft, USA
Mareth Cordell, Microsoft, USA

Presentation: Client topic

Discussion Technovate

SPONSORED | Toluna Technovate

Embedding Insights To Create Impact (part 1)Connecting the insights. Combining the data. Inspiring action.

Introduction Transformation

Transformation

Elaine Rodrigo
Session chair Chief Strategy & Insights Officer, Danone, France

Taking the Bull by Its Horns Transformation

Transformation

Ruchira Jain, PepsiCo, India

Presentation: Client topic

The SME Blueprint Transformation

Transformation

How an SME research blueprint transformed the lives of police officers and the role of researchers

Ben Grainger, Metfriendly, UK
Alex Holmes, Northstar Research, UK
Alex Wilman, Northstar Research, UK

Presentation: Case study

When the Nip Becomes a Bite Transformation

Transformation

Decoding the threat from challenger brands

Ritanbara Mundrey, Nestle, India

Presentation: Client topic

Country Branding Transformation

Transformation

The challenge of getting insights for a country brand

Award-winning presentationBEST OF ESOMAR LATIN AMERICA 2018 PRESENTATION

Laura Gomez, ProColombia, Colombia
Pedro Fernandez, ProColombia, Colombia

Presentation: Case study

Discussion Transformation

Digital Transformation From WithinFuelling the insight engine to transform knowledge management, drive marketing collaboration and measure customer satisfaction

SPONSORED | Toluna Technovate

Networking break

Brain-Awakener | SURVEY VISIONInteractive capsules for in-depth discussion and learning

Introduction The Think Tank

The Think Tank

Till Winkler
Session chair General Manager, SKOPOS NOVA, Germany

Survey of the Future Workshop The Think Tank

The Think Tank

Think out of the box and create your own Survey of the Future

Alexander Wheatley, Lightspeed, UK

Discussion/Interactive: Industry challenge

Marketing Brilliance And Content EngagementTune in to the world of audiences and shoppers as we broadcast fresh insights on the impact and role of creativity, influencers, emotion and branded content

Introduction Technovate

Technovate

Maria Alvarado
Session chair Senior Partner, Brand Leadership Group, Switzerland

A Game Changer in Understanding Toy Purchasers Technovate

Technovate

A tracking system to drive the toy business during the Christmas sales campaign

Ignacio Gaitan, Hasbro Iberia, Spain
Joaquim Bretcha, Netquest, Spain
Marc Smaluhn, Netquest, Germany
Raul Gordo, Omnicom Media Group, Spain

Presentation: Client topic

Touch and Go Technovate

Technovate

The activating power of the tangible

Diana Lucaci, True Impact, Canada

Presentation: Case study

Permission to Launch Technovate

Technovate

Why insight and research is the missing ingredient in successful digital creative 

Andy Gallagher, Kantar Millward Brown, Canada
Babita Earle, ZappiStore, USA

Presentation: Industry challenge

True ROI of influencers Technovate

Technovate

The true impact of youtubers on consumers (minds)

Thomas Gruber, dm drogerie-markt, Germany
Bengül Robillard, respondi, Germany

Presentation: Case study

Discussion Technovate

ESOMAR FOUNDATION | Making a Difference to Not-For-ProfitsThis session highlights and promotes how the best of research has made a significant difference to Not-For-Profits through presenting and celebrating the winners of the Making a Difference Competition 2018

Introduction Transformation

Transformation

John Kearon, President, ESOMAR Foundation

BEST INTERNATIONAL NFP CASE STUDY | Empowering Digital Storytelling for Good Transformation

Transformation

Project carried out on behalf of Singapore International Foundation - Our Better World

Justine Lukas, Kantar Millward Brown, Singapore
Rebecca Lim, Our Better World, Singapore

Presentation: Case study

BEST LOCAL/DOMESTIC NFP CASE STUDY | Menstrual Hygiene Management Study in DRC Transformation

Transformation

Project carried out on behalf of Catholic Relief Services DR Congo

Martin Kern, Forcier Consulting, DR Congo
Ghislain Mukuna, Catholic Relief Services, DR Congo

Presentation: Case study

MOST INNOVATIVE NFP CASE STUDY | Reducing Child Mortality - a provider, a mother, and a powder Transformation

Transformation

Project carried out on behalf of Surgo Foundation

Sema Sgaier, Surgo Foundation, USA/India

Presentation: Case study

Q&A & PANEL DISCUSSION | How the Best of Research Can Make a Significant Difference to Not-For-Profits Transformation

Transformation

Moderated by Phyllis Macfarlane, ESOMAR Foundation Treasurer

Summary Transformation

Transformation

John Kearon, President, ESOMAR Foundation

Lunch

12:50 - 14:05  Restaurant Maritim (at the main venue)
Parallel lunch: WIRe Luncheon by Women in Research (WIRe)
Join WIRe on September 25th, in the Restaurant Maritim (event's main venue) for an exclusive networking luncheon event + WIRe's Best Places to Work award ceremony where they will recognize the companies and organizations most committed to the well-being of women in mrx as chosen by you, the WIRe community
Please confirm that you will attend here

Brain-Awakener | INSIGHT REVOLUTIONInteractive capsules for in-depth discussion and learning

“Your Honor, We Have Lost our Edge” The Think Tank

The Think Tank

How to bring back the EDGE in marketing research

Annelies Verhaeghe, InSites Consulting, Belgium
Katia Pallini, InSites Consulting, Belgium

Interactive session

Tech-Powered InsightsDigital BRAIN-AWAKENING and tech innovations that enable and extract richer insights! From voice and touch technology, to drones and robots

Introduction Technovate

Technovate

Reed Cundiff
Session chair General Manager, Microsoft, United States

Make Hay Where the Sun Shines Technovate

Technovate

Making sense of today’s global digital madness through clever consumer insight methods that leverage technology and global social interactions

BV Pradeep, Unilever, UK
Jayadev VK, Konsumer Strategiez, Singapore

Dushyant Gupta, Borderless Access, India

Presentation: Methodological innovation

Transformation Through Immersion Technovate

Technovate

Bringing the reality of consumers living in rapidly growing cities into GlaxoSmithKline

Mark Manning, GlaxoSmithKline, Switzerland
Nick Leon, Naked Eye, UK

Presentation: Methodological innovation

Tell Me Who Your Friends Are, I Will Tell You Who You Are Technovate

Technovate

Germaine Gazano, LVMH, France
Humberto Dos Santos, LVMH, France
Antoine Moreau, SLPV Analytics, France
Laurent Florès, SLPV Analytics, France

Presentation: Methodological innovation

Discussion Technovate

Polling in the Spotlight

Introduction Transformation

Transformation

Jon Puleston, Lightspeed, UK

Presentation by WAPOR Transformation

Presentation by IPSOS Transformation

Discussion Transformation

Brain-Awakener | HORROR TIMEInteractive capsules for in-depth discussion and learning

Introduction The Think Tank

The Think Tank

Anne Strauss
Session chair Senior Insight Manager, DCMN, Germany

Research Disaster Movies The Think Tank

The Think Tank

The mistakes that lead to catastrophe...

Jonathan Puleston, Lightspeed, UK

Discussion/Interactive: Case study

Networking break

Congratulations! That's Brilliant!A celebration of people and their accomplishments

Introduction Transformation

Transformation

Niels Schillewaert, ESOMAR President

YES (Young ESOMAR Society) Award winner Transformation

The Talent Contest: ESOMAR Research Effectiveness Award Finalists - Introduction Transformation

Transformation

This award highlights best practice in effectiveness from around the world, placing particular emphasis on how research affects performance in a measurable way. The award is designed to illustrate the value that research brings to decision making in both business and society.

The Talent Contest: ESOMAR Research Effectiveness Award | FINALIST 1 Transformation

Transformation

Taking the guesswork out of a successful strategy for McDonald's Malaysia

Ipsita Ghosh, Kantar TNS, Malaysia
Xian Yee Chow, McDonald's, Malaysia

The Talent Contest: ESOMAR Research Effectiveness Award | FINALIST 2 Transformation

Transformation

Jabong: Rising from the ashes

Archana Pai, Myntra Designs, India
Priyanka Bhargav, Myntra Designs, India

The Talent Contest: ESOMAR Research Effectiveness Award | FINALIST 3 Transformation

Transformation

The Merchant DNA

Ross Delaney, Paymark, New Zealand
Shaun Fitzgibbon, TRA, New Zealand

The Talent Contest: ESOMAR Research Effectiveness Award - Ceremony Transformation

20:00 - 00:30
20:00 00:30

There’s a Party Brewing

ESOMAR Congress parties have become legendary…and this year is no exception …so get ready for another unforgettable evening!

This year we’re taking you to Stone Brewing, Berlin, for a night of good food, drinks and entertainment. Prepare for a world of fairy lights, forests and some seriously good dancing.

Dress code: wear what you want

Please wear your badge – this will give you entrance to the party.

Address:
Im Marienpark 23,
12107 Berlin

Stone Brewing
 
Stone Brewing
 
Stone Brewing
The ESOMAR Cinema

Brilliant Box-office Broadcasts The Think Tank

Marketing Brilliance And Content Engagement (The Story Continues)Tune in to the world of audiences and shoppers as we broadcast fresh insights on the impact and role of creativity, influencers, emotion and branded content

Introduction Transformation

Transformation

Julie Kollman
Session chair Chief Research Officer, Kantar, United Kingdom (GB)

Injecting Emotion into Campaign Effectiveness Transformation

Transformation

How the BBC found a way to turn the emotional impact of branded content into a campaign metric

Hamish McPharlin, BBC Global News, UK

Presentation: Client topic

Positive Gender Portrayal in Advertising Transformation

Transformation

Andrew Geoghegan, Diageo, UK

Presentation: Case study

THOUGHT LEADERSHIP FROM WIN | Exploring the New Empowered Women of the World Transformation

Transformation

Half of the population is women, making it a large and attractive market for many companies, but many are struggling to adapt. Women are still seen under certain stereotypes and it is still difficult for some companies to achieve a real and lasting connection with this new woman.

Results of this thought leadership study conducted by WIN members across the Americas, which included qualitative and quantitative research in 11 countries, give insights into three different aspects of Women: Personal life, Family and Motherhood, & Gender Equality. The presentation will share learnings that illustrate and provide a deep understanding of modern women’s thoughts and feelings, and their needs and expectations. It will cover patterns of behaviour across the Americas, but at the same time, cultural and social specificities between countries.

Urpi Torrado, Board Member WIN

Presentation: Thought leadership

Discussion Transformation

Networking break

Embedding Insights To Create Impact (part 2)Connecting the insights. Combining the data. Inspiring action.

Introduction Transformation

Transformation

Elaine Rodrigo
Session chair Chief Strategy & Insights Officer, Danone, France

Establishing the Hierarchy of Truth Transformation

Transformation

Reconciling contradicting facts by instituting a “hierarchy of truth” to bust myths

Pavi Gupta, Johnson & Johnson, USA
Mick Hedberg, Foresight Associates, USA
Vittorio Raimondi, Foresight Associates, USA
David Exelby, Foresight Associates, UK

Presentation: Client topic

Transforming an Iconic Brand to Help Customers Navigate Change in Japan Transformation

Transformation

A case study describing how MetLife transformed its brand and systematically rolled it out in Japan based on a scientific study of consumer needs

Nisha Yadav, MetLife, USA
Takeshi Oshima, MetLife, Japan

Presentation: Case study

Market Research - Connecting Data and Driving Lifetime Value Transformation

Transformation

Jon Derome, Microsoft, USA
Megan Lau, Microsoft, USA
Robert Graves, Microsoft, USA

Presentation: Client topic

Discussion Transformation

KEYNOTE | Merge - The Closing Gap Between Humans and Technology Transformation

Transformation

The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era in which devices fade away, virtual environments emerge, and super-smart AI assistants organise our lives and run our businesses. In this new world our relationship with technology will change forever. We will, both virtually and biologically, Merge together. The keynote will explore this Merge and its far-reaching implications for brands and marketing.

Malcolm Devoy, Chief Strategy Officer, PHD, UK / Co-author of MERGE

Keynote

Closing & Awards Transformation

Transformation

  • ESOMAR Excellence Award 2018
  • ESOMAR Congress 2018 Award for Best Paper Overall
  • ESOMAR Best Paper Award 2017/2018
  • ESOMAR Representative Awards 2018

Wim Hamaekers, Programme Committee Chair
Niels Schillewaert, ESOMAR President
Finn Raben, ESOMAR Director General

13:30 - 14:00
13:30 14:00

Farewell drinks