Programme

Filter

12:30 - 12:40
12:30 12:40

LIVE | Opening
What's coming up today?Finn Raben [ESOMAR Director General]; Dafni Bachou [ESOMAR]; Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]

Finn Raben
ESOMAR Director General
Dafni Bachou
Host Senior Marketing and Communications Specialist, ESOMAR, Netherlands
Host Digital Marketing Assistant, ESOMAR, Netherlands
Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands

Opening/Introduction/Closing

Driven By Data
12:40 - 12:55
12:40 12:55

Research Effectiveness Award 2018 Gold Trophy Winner (1st Place) | The Merchant DNA
Ross Delaney [Paymark]; Shaun Fitzgibbon [TRA]

Ross Delaney
Head of Strategy & Innovation, Paymark, New Zealand
Shaun Fitzgibbon
Partner, TRA, New Zealand
12:55 - 13:00
12:55 13:00

LIVE | Interview about the ESOMAR Resources Library By ANA, ESOMAR's intelligent reference tool
Radha Ravattu [ESOMAR]; Valentina Malangone [ESOMAR]; Dafni Bachou [ESOMAR]

Radha Ravattu
Systems Developer, ESOMAR, Netherlands
Valentina Malangone
Librarian Project Executive, ESOMAR, Netherlands
Dafni Bachou
Host Senior Marketing and Communications Specialist, ESOMAR, Netherlands

Interview

13:00 - 13:20
13:00 13:20

How We Used a Robot to Solve a Very Human Problem
Elaine Rodrigo [Danone]; Nina Rahmatallah [Kantar]

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millenials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past success uncovering insights via deep qualitative and semiotics work. However, the company felt that the explosion of information in the digital space provided an opportunity to take a different approach, and utilise data-driven insights from actual observed consumer behaviours. So, we employed the help of a robot. A robot called Eva.

Elaine Rodrigo
Chief Strategy & Insights Officer, Danone, France
Nina Rahmatallah
Chief Client Officer, Kantar, United Kingdom (GB)
13:20 - 13:30
13:20 13:30

LIVE | Interview about the ESOMAR Global Market Research Report
Xabier Palacio [ESOMAR]

Xabier Palacio
Senior Industry Analyst, ESOMAR, Netherlands

Interview

13:30 - 13:40
13:30 13:40

LIVE | Interview about ESOMAR Plus
Bianca Marcu [ESOMAR]; Neda Eneva [ESOMAR]

Bianca Marcu
Advocacy and Standards Project Coordinator, ESOMAR, Netherlands
Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands

Interview

Making A Difference
13:40 - 13:45
13:40 13:45

LIVE | Studio time: Social Good
Dafni Bachou [ESOMAR]; Luke Raben [ESOMAR]

Dafni Bachou
Host Senior Marketing and Communications Specialist, ESOMAR, Netherlands
Host Digital Marketing Assistant, ESOMAR, Netherlands

Opening/Introduction/Closing

13:45 - 14:05
13:45 14:05

BEST INTERNATIONAL NFP CASE STUDY | Empowering Digital Storytelling for Good
Project carried out on behalf of Singapore International Foundation - Our Better WorldJustine Lukas [Kantar Millward Brown]; Rebecca Lim [Our Better World]

“This simple and impactful case study is set for making a tremendous difference across all NFPs globally.”

Justine Lukas
Director, Kantar Millward Brown, Singapore
Rebecca Lim
Head, Our Better World, Singapore
14:05 - 14:15
14:05 14:15

LIVE | Interview about the ESOMAR Foundation's work
Razvan Bondalici [ESOMAR Foundation]; Luke Raben [ESOMAR]

Razvan Bondalici
ESOMAR Foundation
Host Digital Marketing Assistant, ESOMAR, Netherlands

Interview

Fusing Focus
14:15 - 14:20
14:15 14:20

LIVE | Studio time: Qual Angle, Data Edge
Luke Raben [ESOMAR]

Host Digital Marketing Assistant, ESOMAR, Netherlands

Opening/Introduction/Closing

14:20 - 14:40
14:20 14:40

Carpool Karaoke
Getting senior stakeholders out of their comfort zone and into customers' carsEd Garey [BAMM]; James Johnstone [Shell]

We reveal how, on a limited budget, you can get senior executives in a large organisation to sit up and take notice of the people who really matter to the business, whilst delivering impact and engagement that will last longer than any debrief.

Ed Garey
Managing Director, BAMM, United Kingdom (GB)
James Johnstone
Global Head of Customer Insights, Shell, United Kingdom (GB)
14:40 - 15:15
14:40 15:15

Data Science Mirrors Psychology in Surprising Ways
Jonathan Mall [Neuro Flash]

Jonathan Mall
CEO & Founder, Neuro Flash, Germany
Regional Highlights
15:15 - 15:25
15:15 15:25

LIVE | Interview about upcoming ESOMAR events
Alfonso Regalado [ESOMAR]; Rhiannon Bryant [ESOMAR]; Dafni Bachou [ESOMAR]

Alfonso Regalado, ESOMAR
Dafni Bachou, ESOMAR

Rhiannon Bryant, ESOMAR

Alfonso Regalado
Senior Creative Producer, ESOMAR, Netherlands
Rhiannon Bryant
Senior Manager of Global Events, ESOMAR, Netherlands
Dafni Bachou
Host Senior Marketing and Communications Specialist, ESOMAR, Netherlands

Interview

15:25 - 15:45
15:25 15:45

ASIA PACIFIC 2018 Best Presentation | Research to the Rescue
How market research can direct ivory demand reduction strategies, saving elephants from imminent extinctionChenyang Li [TRAFFIC / WWF]; Wander Meijer [GlobeScan]

Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.

Chenyang Li
Senior Programme Manager, TRAFFIC / WWF, China
Wander Meijer
Director Asia Pacific, GlobeScan, Hong Kong
15:45 - 16:05
15:45 16:05

LATIN AMERICA 2018 Best Presentation | Country Branding
The power of the innermost and predictable asset of ColombiaLaura Gomez [ProColombia]; Pedro Fernandez [ProColombia]

A country impacted by armed conflict for more than 50 years needs a constant fuel on its international brand campaign to surpass the negative perception of those who have not visited the country and build strong reasons to vanish misconceptions.

Laura Gomez
Senior Researcher, ProColombia, Colombia
Pedro Fernandez
Vicepresident of Innovation and Intelligence, ProColombia, Colombia
Do’s & Don’ts
16:05 - 16:10
16:05 16:10

LIVE | Interview about ESOMAR Membership
Sumbul Fatima [ESOMAR]; Dafni Bachou [ESOMAR]

Sumbul Fatima
Member Relations Opportunities Executive , ESOMAR, Netherlands
Dafni Bachou
Host Senior Marketing and Communications Specialist, ESOMAR, Netherlands

Interview

16:10 - 16:50
16:10 16:50

Research Disaster Movies
The mistakes that lead to catastrophe...Jonathan Puleston [Lightspeed]

This interactive session takes a candid look at some of the disastrous things than can go wrong when running a research project and the things you need to know to avoid featuring in a research disaster movie of your own making.

Jonathan Puleston
VP Innovation, Lightspeed, United Kingdom (GB)
16:50 - 16:55
16:50 16:55

LIVE | Interview about the Young ESOMAR Society
Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]

Digital Marketing Assistant, ESOMAR, Netherlands
Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands

Interview

New Year's Inspiration - Looking Back, Looking Forward
16:55 - 17:05
16:55 17:05

LIVE | Update about ESOMAR's work on Professional Standards and Associations Sounding Board
Dominique Servant [ESOMAR Asociations Sounding Board Chair]; Neda Eneva [ESOMAR]; Kim Smouter-Umans [ESOMAR]

Dominique Servant
ESOMAR Asociations Sounding Board Chair
Neda Eneva
Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands
Kim Smouter-Umans
Host Head of Public Affairs & Professional Standards, ESOMAR, Netherlands

Interview

17:05 - 17:15
17:05 17:15

LIVE | Update about Canadian Associations Meeting
Finn Raben [ESOMAR Director General]

Finn Raben
ESOMAR Director General

Interview

17:15 - 17:25
17:15 17:25

LIVE | Studio time: New Year's Resolutions
Dafni Bachou [ESOMAR]; Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]

Dafni Bachou
Host Senior Marketing and Communications Specialist, ESOMAR, Netherlands
Host Digital Marketing Assistant, ESOMAR, Netherlands
Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands

Opening/Introduction/Closing

17:25 - 17:35
17:25 17:35

LIVE | Looking Ahead at 2019, with Finn Raben
Finn Raben [ESOMAR Director General]; Neda Eneva [ESOMAR]

Finn Raben
ESOMAR Director General
Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands

Interview

17:35 - 17:50
17:35 17:50

Interview with current ESOMAR President Niels Schillewaert
Finn Raben [ESOMAR Director General]; Niels Schillewaert [ESOMAR President 2017-2018]

Finn Raben
ESOMAR Director General
Niels Schillewaert
ESOMAR President 2017-2018

Interview

17:50 - 17:55
17:50 17:55

Interview with upcoming ESOMAR President Joaquim Bretcha
Joaquim Bretcha [ESOMAR President 2019-2020]; Luke Raben [ESOMAR]

Joaquim Bretcha
ESOMAR President 2019-2020
Host Digital Marketing Assistant, ESOMAR, Netherlands

Interview

17:55 - 18:10
17:55 18:10

LIVE | Fire-side chat with Joris Huisman
Joris Huisman [SKIM]; Finn Raben [ESOMAR Director General]

Joris Huisman
Managing Director, SKIM, Netherlands
Finn Raben
Host ESOMAR Director General

Interview

18:10 - 18:20
18:10 18:20

LIVE | Interview with Pieter-Paul Verheggen
Finn Raben [ESOMAR Director General]; Pieter Paul Verheggen [ESOMAR Council Member]; Neda Eneva [ESOMAR]

Finn Raben
ESOMAR Director General
Pieter Paul Verheggen
ESOMAR Council Member
Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands

Interview

18:20 - 18:50
18:20 18:50

Learning - Every Damn Day
How to interpret your world and find IKIGAIVanessa Oshima [Starbucks]

IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.

Vanessa Oshima
VP Marketing Division, Starbucks, Japan
18:50 - 19:00
18:50 19:00

LIVE | Closing