Programme
Tuesday 18 December
LIVE | Opening
What's coming up today?Finn Raben [ESOMAR Director General]; Dafni Bachou [ESOMAR]; Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]




Opening/Introduction/Closing
Research Effectiveness Award 2018 Gold Trophy Winner (1st Place) | The Merchant DNA
Ross Delaney [Paymark]; Shaun Fitzgibbon [TRA]


LIVE | Interview about the ESOMAR Resources Library By ANA, ESOMAR's intelligent reference tool
Radha Ravattu [ESOMAR]; Valentina Malangone [ESOMAR]; Dafni Bachou [ESOMAR]



Interview
How We Used a Robot to Solve a Very Human Problem
Elaine Rodrigo [Danone]; Nina Rahmatallah [Kantar]
In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millenials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past success uncovering insights via deep qualitative and semiotics work. However, the company felt that the explosion of information in the digital space provided an opportunity to take a different approach, and utilise data-driven insights from actual observed consumer behaviours. So, we employed the help of a robot. A robot called Eva.


LIVE | Interview about the ESOMAR Global Market Research Report
Xabier Palacio [ESOMAR]

Interview
LIVE | Interview about ESOMAR Plus
Bianca Marcu [ESOMAR]; Neda Eneva [ESOMAR]


Interview
LIVE | Studio time: Social Good
Dafni Bachou [ESOMAR]; Luke Raben [ESOMAR]


Opening/Introduction/Closing
BEST INTERNATIONAL NFP CASE STUDY | Empowering Digital Storytelling for Good
Project carried out on behalf of Singapore International Foundation - Our Better WorldJustine Lukas [Kantar Millward Brown]; Rebecca Lim [Our Better World]
“This simple and impactful case study is set for making a tremendous difference across all NFPs globally.”


LIVE | Interview about the ESOMAR Foundation's work
Razvan Bondalici [ESOMAR Foundation]; Luke Raben [ESOMAR]


Interview
LIVE | Studio time: Qual Angle, Data Edge
Luke Raben [ESOMAR]

Opening/Introduction/Closing
Carpool Karaoke
Getting senior stakeholders out of their comfort zone and into customers' carsEd Garey [BAMM]; James Johnstone [Shell]
We reveal how, on a limited budget, you can get senior executives in a large organisation to sit up and take notice of the people who really matter to the business, whilst delivering impact and engagement that will last longer than any debrief.


Data Science Mirrors Psychology in Surprising Ways
Jonathan Mall [Neuro Flash]

LIVE | Interview about upcoming ESOMAR events
Alfonso Regalado [ESOMAR]; Rhiannon Bryant [ESOMAR]; Dafni Bachou [ESOMAR]
Alfonso Regalado, ESOMAR
Dafni Bachou, ESOMAR
Rhiannon Bryant, ESOMAR



Interview
ASIA PACIFIC 2018 Best Presentation | Research to the Rescue
How market research can direct ivory demand reduction strategies, saving elephants from imminent extinctionChenyang Li [TRAFFIC / WWF]; Wander Meijer [GlobeScan]
Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.


LATIN AMERICA 2018 Best Presentation | Country Branding
The power of the innermost and predictable asset of ColombiaLaura Gomez [ProColombia]; Pedro Fernandez [ProColombia]
A country impacted by armed conflict for more than 50 years needs a constant fuel on its international brand campaign to surpass the negative perception of those who have not visited the country and build strong reasons to vanish misconceptions.


LIVE | Interview about ESOMAR Membership
Marie-Agnès Mourot de Lathyle [ESOMAR]; Sumbul Fatima [ESOMAR]; Dafni Bachou [ESOMAR]



Interview
Research Disaster Movies
The mistakes that lead to catastrophe...Jonathan Puleston [Lightspeed]
This interactive session takes a candid look at some of the disastrous things than can go wrong when running a research project and the things you need to know to avoid featuring in a research disaster movie of your own making.

LIVE | Interview about the Young ESOMAR Society
Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]


Interview
LIVE | Update about ESOMAR's work on Professional Standards and Associations Sounding Board
Dominique Servant [ESOMAR Asociations Sounding Board Chair]; Neda Eneva [ESOMAR]; Kim Smouter-Umans [ESOMAR]



Interview
LIVE | Update about Canadian Associations Meeting
Finn Raben [ESOMAR Director General]; Marie-Agnès Mourot de Lathyle [ESOMAR]


Interview
LIVE | Studio time: New Year's Resolutions
Dafni Bachou [ESOMAR]; Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]



Opening/Introduction/Closing
LIVE | Looking Ahead at 2019, with Finn Raben
Finn Raben [ESOMAR Director General]; Neda Eneva [ESOMAR]


Interview
Interview with current ESOMAR President Niels Schillewaert
Finn Raben [ESOMAR Director General]; Niels Schillewaert [ESOMAR President 2017-2018]


Interview
Interview with upcoming ESOMAR President Joaquim Bretcha
Joaquim Bretcha [ESOMAR President 2019-2020]; Luke Raben [ESOMAR]


Interview
LIVE | Fire-side chat with Joris Huisman
Joris Huisman [SKIM]; Finn Raben [ESOMAR Director General]


Interview
LIVE | Interview with Pieter-Paul Verheggen
Finn Raben [ESOMAR Director General]; Pieter Paul Verheggen [ESOMAR Council Member]; Neda Eneva [ESOMAR]



Interview
Learning - Every Damn Day
How to interpret your world and find IKIGAIVanessa Oshima [Starbucks]
IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.

LIVE | Closing

Alfonso Regalado
Senior Creative Producer, ESOMAR, Netherlands
Sessions:

Bianca Marcu
Advocacy and Standards Project Coordinator, ESOMAR, Netherlands
Having lived in four different countries so far, Bianca is a certified Data Protection Officer who works across cultures to deliver tailored solutions. She is the go-to and guiding light throughout the ESOMAR Plus experience.
Sessions:

Chenyang Li
Senior Programme Manager, TRAFFIC / WWF, China
Sessions:

Dominique Servant
Chair of the Associations Sounding Board, ESOMAR, France
Dominique Servant is Chair of the ESOMAR Associations Sounding Board since 2017. In this capacity, she spearheads our relations with our strategic partners specifically the national associations. Prior to her appointment at ESOMAR, she served the ADETEM, France’s national marketing association, for 20 years as its Managing Director.
Sessions:

Ed Garey
Managing Director, BAMM, United Kingdom
After 6 years running Click Research, an independent consultancy specialising in co-creation and online qual, he has joined forces with the team at BAMM to deliver high quality research and rich insight using BAMM's Visual Thinking techniques.
Sessions:

Elaine Rodrigo
Chief Strategy & Insights Officer, Danone, France
Elaine joined Danone as Chief Officer of the Strategy & Insights function in January 2017. She is responsible for leading Danone's continued efforts at keeping the consumer at the centre to drive sustainable growth, and achieve the company's mission to bring health through food to as many people as possible #oneplanetonehealth. A key part of her role is to lead the transformation of the S&I function to be future-ready in today's disruptive consumer-market paradigm. She is based in the Paris HQ of the company.
Over the course of her career, Elaine has led teams across various CPG companies, global and regional, developed and developing markets. She started her career in academia, and spent a number of years in research agencies before moving into CPG in 2001.
Prior to joining Danone, Elaine built teams in both Global and Regional positions in Mondelez International. Joining the company in 2007 in Kraft Asia Pacific, Elaine led the regional Consumer Insights & Strategy team across 14 countries. In 2013, she moved to a role in the Global Biscuits Leadership team, where she was responsible for insights across all markets including North America, Europe, and Developing markets with particular focus on China, Brazil and India. In her 9+ years in Mondelez, Elaine legacy lies in building high-performing teams that led the company on a path towards becoming a truly consumer-centric organisation that put consumers first. Adding the "science" to the "art of insights", Elaine and her team also drove the use of advanced analytics for better marketing investment choices, and built shopper insights capabilities in countries.
Prior to joining Kraft Foods, Elaine was in Reckitt Benckiser, where she spent 7 years in a variety of roles in the Market Research function spanning a Global Category MR Director position in the UK HQ, as well as a Developing Markets Market Research Director in Singapore. Prior to this, Elaine spent some years in research agencies Research International (Kantar) and Synovate (Ipsos).
Elaine has a Ph.D in Marketing, and Bachelor of Business (Honours) (Marketing) from Monash University, Melbourne, Australia. She tutored and lectured for 4 years at Monash while completing her degrees.
Elaine lives in Paris with her husband and two daughters, which is the fourth country she is living in after Singapore, Australia and UK.
Sessions:

Finn Raben
Director General, ESOMAR, Netherlands
Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.
He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.
Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER
Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.
Interested in more work from Finn Raben? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
- LIVE | Opening (18 December 2018 - 12:30) / Speaker
- LIVE | Update about Canadian Associations Meeting (18 December 2018 - 17:05) / Speaker
- LIVE | Looking Ahead at 2019, with Finn Raben (18 December 2018 - 17:25) / Speaker
- Interview with current ESOMAR President Niels Schillewaert (18 December 2018 - 17:35) / Speaker
- LIVE | Fire-side chat with Joris Huisman (18 December 2018 - 17:55) / Host
- LIVE | Interview with Pieter-Paul Verheggen (18 December 2018 - 18:10) / Speaker

James Johnstone
Global Head of Customer Insights, Shell, United Kingdom
Sessions:

Joaquim Bretcha
International Director, Netquest, Spain
Sessions:

Jonathan Mall
CEO & Founder, Neuro Flash, Germany
Jonathan Mall is a Neuropsychologist turned Data Scientist and Entrepreneur.
After his studies in Amsterdam, the UK and Groningen, Jonathan Mall was seduced by the opportunity to optimize consumer experience using machine learning and led the Science team in a IBM Big Data Venture. Afterwards, he founded Neuro Flash, a marketing intelligence institute, using Big Data and Neuromarketing to understand, predict and influence how people react to persuasive content.
Sessions:

Jonathan Puleston
VP Innovation, Lightspeed, United Kingdom
Jon Puleston is VP of Innovation of the Lightspeed Research a Kantar business, where he heads an international team specialising in research methodology innovation.
Over the past decade he and his team have conducted extensive research on research exploring new and better ways to conduct research. They have won multiple awards for their ground breaking work in the areas of research gamification and prediction science, spanning the fields of consumer, advertising, business and political research.
Interested in more work from Jon Puleston? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Joris Huisman
Managing Director, SKIM, Netherlands
Interested in more work from Joris Huisman? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Justine Lukas
Director, Kantar Millward Brown, Singapore
Justine is a director in the qualitative team at Kantar, based in the Singapore office. Having spent much of her twenty year career in the consultancy world in London, she returned to Singapore over four years ago, having lived there for several years in the 1980’s.
Having had an international childhood, she has an innate interest in different people and cultures, and what this means for brands and organisations in today’s world. Being a quallie in a regional hub such as Singapore is all about understanding different people across the region and the world, listening their stories and what brings meaning into their lives. Whether this be about expensive skincare, attitudes to motherhood, what they want from credit cards or attitudes to charity and giving, it is about getting under people’s skin to find this meaning – and how to connect the dots for business and organizational growth in an intuitive way.
Justine’s experience spans business and brand strategy, communications, exploratory consumer understanding across continents, countries and categories and ranges from sitting with people in their homes, digital blogging, creative workshopping – up to facilitating international stakeholder events.
Sessions:

Laura Gomez
Senior Researcher, ProColombia, Colombia
Laura has a degree in International Business Management from Universidad del Rosario and a Masters in Marketing from Universidad de los Andes. Her first job experience was in India and since then, Laura has embarked on various world adventures which call out to her biggest passion in life, travel. She has learnt about other cultures including their unique customs and languages; Laura speaks Spanish, English, Portuguese, and soon will give herself the challenge of learning Chinese.
Interested in more work from Laura Gomez? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Marie-Agnès Mourot de Lathyle
Chief Finance & Operations Officer, ESOMAR, Netherlands
Marie-Agnès Mourot de Lathyle brings a wealth of experience of global organisations through her previous roles in senior financial and operational positions with companies such as Starbucks, Time Warner, Texas Instruments and Impress. She has worked in many different countries and speaks fluent English and French, and has a good working knowledge of Dutch, German and Italian.Sessions:

Niels Schillewaert
Managing Partner USA & Co-Founder, InSites Consulting, United States
Interested in more work from Niels Schillewaert? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Nina Rahmatallah
Chief Client Officer, Kantar, United Kingdom
Sessions:

Pedro Fernandez
Vicepresident of Innovation and Intelligence, ProColombia, Colombia
Vice-president of Innovation and Intelligence in ProColombia. Prior to this position, Pedro was a consultant for the World Bank and the Interamerican Development Bank supporting statistical projects throughout LATAM.
He was also Deputy Director of the DANE, Colombia's official Statistics Agency, where he specialized in the measurement of economics and demographics. Pedro had worked in market research for companies like Nielsen, YanHaas, Ahzul and Telecom before this. He is also a professor in Marketing research at Universidad Javeriana, one of Colombia's leading Universities. Pedro has a degree in Business and a post-graduate degree in Political Marketing and Public Opinion from the Universidad Javeriana in Colombia. In addition to this, he also has a Master degree in Marketing Research from Barcelona University.
Interested in more work from Pedro Fernandez? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Pieter Paul Verheggen
CEO and Managing Director, Motivaction International, Netherlands
Pieter Paul Verheggen studied Psychology at the University of Amsterdam. He then spend one year in France honing his managerial and organisational skills in one of the well known theatres of Paris. On returning to The Netherlands he joined Motivaction, one of the leading Dutch agencies for marketing research. Since 2009 Pieter Paul has held the position of CEO at Motivaction. With over 20 years experience in market research, Pieter Paul now specialises in FMCG, B2B (IT and finance) and Healthcare. He is seen as a trusted advisor in the areas of new product development, communication, positioning and branding studies. Due to his 'getting things done' mentality he was offered the position of Chairman of the Dutch Market Research Association (MOA) which he held for 12 years. Following his tenure in this position he was honoured with a special MOAward for his valuable contribution. Since January 2015 Pieter Paul has been installed as council member of the ESOMAR board, the international market research organisation. Pieter Paul has published some well respected books related to Etnomarketing and the future of marketing research. He lectures market research at MBA courses at the Maastricht School of Management and is further known as member of the jury for the Dutch Commercial Director of the Year Award.
Sessions:

Radha Ravattu
Systems Developer, ESOMAR, Netherlands
Radha Ravattu, working as Systems Developer at ESOMAR, has experience of 4.5 years with project development, architecture, management and analysis and has been with ESOMAR from 1.5 years as a part of Research and Development team.
Sessions:

Razvan Bondalici
ESOMAR Foundation Programme Coordinator, ESOMAR, Netherlands
Sessions:

Rebecca Lim
Head, Our Better World, Singapore
Rebecca heads up Our Better World (OBW), the digital storytelling initiative of the Singapore International Foundation that leverages the power of stories and digital media for social impact. She leads her team and a regional network of impact storytellers to tell stories of people doing good in Asia. The aim is to inspire their global online community to take action, so that the subjects of their stories (non-profits and social enterprises) get the help they need to impact more lives.
An eternal optimist, she combines her eye for opportunities with her love for people, bringing partners alongside on this journey of pursuing a shared vision of OBW pioneering digital disruption for social impact in Asia.
Rebecca’s experience spans strategic communications, integrated marketing, public relations and brand management. Her experience over the last two decades has been in the sectors of her twin passions - tourism and non-profit. After a life changing three-year stint in Mumbai, she now applies her marketing and communications skills to impact lives through digital storytelling.
Sessions:

Rhiannon Bryant
Senior Manager of Global Events, ESOMAR, Netherlands
Rhiannon Bryant, Senior Manager of Global Event at ESOMAR, has more than 20 years' experience within the global events industry and has worked at ESOMAR for 15 years, leading the events team for the last six.Sessions:

Ross Delaney
Head of Strategy & Innovation, Paymark, New Zealand
Sessions:

Shaun Fitzgibbon
Partner, TRA, New Zealand
Sessions:

Sumbul Fatima
Member Relations Opportunities Executive , ESOMAR, Netherlands
Driven and Diligent MBA graduate with passion for customer success, operations and international sales. Currently working as a Sales Opportunities Executive at ESOMAR.
Sessions:

Valentina Malangone
Librarian Project Executive, ESOMAR, Netherlands
Valentina holds a master’s Degree in Library Management from the University of Salerno (Italy), where she held a role at the Central University Library of Salerno being responsible for the cataloguing of the monographs of the Vuolo Collection - using a specific software - and then integrating them into the library catalogue.
Sessions:

Vanessa Oshima
VP Marketing Division, Starbucks, Japan
Interested in more work from Vanessa Oshima? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Wander Meijer
Director Asia Pacific, GlobeScan, Hong Kong
Sessions:

Xabier Palacio
Senior Industry Analyst, ESOMAR, Netherlands
Xabier is Senior Industry Analyst at ESOMAR and coordinates the production of its flagship report, the Global Market Research besides analysing global trends within market research, improving established publications and producing new ones to increase the value for our members and the industry.
Originally from Spain, Xabier has been living in the Netherlands for a number of years, where he studied a Master in International Economics followed by a Master in Marketing at the Erasmus University of Rotterdam. He is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.
Sessions:

Dafni Bachou
Senior Marketing and Communications Specialist, ESOMAR, Netherlands
Sessions:
- LIVE | Opening (18 December 2018 - 12:30) / Host
- LIVE | Interview about the ESOMAR Resources Library By ANA, ESOMAR's intelligent reference tool (18 December 2018 - 12:55) / Host
- LIVE | Studio time: Social Good (18 December 2018 - 13:40) / Host
- LIVE | Interview about upcoming ESOMAR events (18 December 2018 - 15:15) / Host
- LIVE | Interview about ESOMAR Membership (18 December 2018 - 16:05) / Host
- LIVE | Studio time: New Year's Resolutions (18 December 2018 - 17:15) / Host

Kim Smouter-Umans
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
At ESOMAR since 2012 working as ESOMAR's Head of Public Affairs and Professional Standards, Kim leads ESOMAR's Government Affairs and advocacy programmes globally as well as guiding the modernisation of ESOMAR's Professional Standards Work. He is tirelessly working to promote and advance the interest of market, social, and opinion research in front of governments, consumer and privacy advocates, and the general public.
Kim Smouter previously worked as Director General of a European civil society network comprising over 19 associations in 21 European countries. He has also held roles representing local governments in Europe and served as the coordinator of a cross-party working group in the European Parliament.
Interested in more work from Kim Smouter-Umans? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Luke Raben
Digital Marketing Assistant, ESOMAR, Netherlands
Sessions:
- LIVE | Opening (18 December 2018 - 12:30) / Host
- LIVE | Studio time: Social Good (18 December 2018 - 13:40) / Host
- LIVE | Interview about the ESOMAR Foundation's work (18 December 2018 - 14:05) / Host
- LIVE | Studio time: Qual Angle, Data Edge (18 December 2018 - 14:15) / Host
- LIVE | Interview about the Young ESOMAR Society (18 December 2018 - 16:50) / Speaker
- LIVE | Studio time: New Year's Resolutions (18 December 2018 - 17:15) / Host
- Interview with upcoming ESOMAR President Joaquim Bretcha (18 December 2018 - 17:50) / Host

Neda Eneva
Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands
Sessions:
- LIVE | Opening (18 December 2018 - 12:30) / Host
- LIVE | Interview about ESOMAR Plus (18 December 2018 - 13:30) / Host
- LIVE | Interview about the Young ESOMAR Society (18 December 2018 - 16:50) / Host
- LIVE | Update about ESOMAR's work on Professional Standards and Associations Sounding Board (18 December 2018 - 16:55) / Speaker
- LIVE | Studio time: New Year's Resolutions (18 December 2018 - 17:15) / Host
- LIVE | Looking Ahead at 2019, with Finn Raben (18 December 2018 - 17:25) / Host
- LIVE | Interview with Pieter-Paul Verheggen (18 December 2018 - 18:10) / Host