Where Smart Data Meets Global Qualitative

Innovative, groundbreaking thinking, where human understanding from the world of qualitative meets AI and analytics from the world of big data.

Welcome to FUSION – a must-attend for insights professionals to determine the best (combination of) approaches to generate actionable insights, and create the biggest business impact.

Four days of content including predictive analytics, storytelling, holistic communities, digital anthropology, emotional intelligence, analytics and machine learning.

The first two days focus on the freshest methodological innovations to determine “The What” in consumer decision making – while days three and four dive deep into the aspirations and emotions underpinning “The Why”.

Whether you’re a data scientist, a qualitative specialist or a hybrid researcher– you can choose whether to attend one day, two days, three days, all four, or any combination!

Smart Data Award

The Smart Data Award, sponsored by Zappi, will be given during this event, to the paper with the best use of smart data insights, business decisions and overall impact. Do not miss this chance!

Best Qualitative Paper - Peter Cooper Excellence Award

The Best Qualitative Paper - Peter Cooper Excellence Award, sponsored by QRi Consulting, will also be given during this event. Now in its 7th year, this award is presented to work representing the best in Qualitative innovation, creativity and business impact.


Demo Lab Presenters

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone: