We will explore how SMART DATA & QUALITATIVE work in synergy for improved intelligence and business impact. While all four days will incorporate both approaches, Monday & Tuesday will deliver more on SMART DATA and Wednesday & Thursday more on QUALITATIVE.

Programme

Filter

14:00 - 19:00
14:00 19:00

Registration

17:00 - 19:00
17:00 19:00

Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)

A meet-up for research buyers (only) to network and share best practice in an informal private setting

19:00 - 20:00
19:00 20:00

Welcome reception

Opening

By ESOMAR

Introduction to the programme - FUSION data edge
Peter Nash [Tourism Ireland]

Peter Nash
Programme Committee Chair Manager - Northern Europe, Ireland, Tourism Ireland, Ireland
Smart Data Insights (Firestarters)

Alchemy!
Transmuting a combination of data streams into shining new insightFiona Blades [MESH Experience]

Fiona Blades
President & CEO, MESH Experience, United Kingdom (GB)

Presentation: Industry challenge

The ‘Appiness Project
Passive behavioural data fuses with surveys to reveal how Internet and app usage impacts on happinessBen Fowler [AudienceNet]; Jennifer Roberton [respondi]; Matt Browne [Center for American Progress]

Ben Fowler
Research Director, AudienceNet, United Kingdom (GB)
Jennifer Roberton
Managing Director UK, respondi, United Kingdom (GB)
Matt Browne
Senior Fellow, Center for American Progress, United States

Presentation: Methodological innovation

Smart Data – Smart Questions
An interactive debate with the speakers of this block

Demo Lab tour & networking break

Smart Data – Smart Business (Case Studies)

Introduction
Apala Sabde [Facebook]

Apala Sabde
Session chair Manager User Experience Research, Facebook, United States

Integrating Digital Conversations
Laying it on thick with social intelligenceEllie Osborne [Join the Dots]; Oliver Roberts [GlaxoSmithKline]

Ellie Osborne
Research Director, Join the Dots, United Kingdom (GB)
Digital Insights Lead, GlaxoSmithKline, United States

Presentation: Case study

Intelligence Amplification
Leveraging social media to understand provider relationships in telecomsDarren Hanson [Orange PLC]; Gaelle Bertrand [Kantar Media]

Darren Hanson
Director - Strategic Consumer Insight, Orange PLC, United Kingdom (GB)
Gaelle Bertrand
Head of Insight - Brand, Kantar Media, United Kingdom (GB)

Presentation: Case study

Beyond Blockchain: Evolving MR Revenue Streams, Global Impact and Industry Value Worldwide
Clint Taylor [Research Data Marketplace Initiative]

There are stark correlations between the ESOMAR 2017 Global Market Research Report and the potential of blockchain technology. Deep consumer understanding requires an increasing number of techniques. Finding great data promotes industry growth. The market is increasingly fragmented with entry of smaller, innovative researchers. Big Data is out; Smart Data is in.

In this session, we will quickly separate blockchain myth and hype from fact. You will hear how blockchain's core architecture can elevate specific ESOMAR core findings to unprecedented levels. Finally, we will discuss how the new blockchain-based RDM Initiative can evolve how the entire industry transacts research data; multiply provider revenue streams; curate the best providers, techniques and data worldwide; reach and mature emerging markets; and become a springboard for waves of innovation we have yet to discover.

Clint Taylor
Technologist & Founder, Research Data Marketplace Initiative, United States

Invited Initiative

Smart Data – Smart Dialogue
An interactive debate with the speakers of this block

Lunch

Smart Data Insights

Introduction
Apala Sabde [Facebook]

Apala Sabde
Session chair Manager User Experience Research, Facebook, United States

MASTERCLASS | The Eternal Quest for Elevating the Role of Insights
The journey to embed analytical tools in Insights FunctionsMadhumita Chakraborty [PepsiCo]

Madhumita Chakraborty
Associate Director - Consumer Insights, PepsiCo, India

The Value of Machine Learning in Privacy
Results-oriented machine learning solution in securing PII data anonymisationCarlos Ochoa [Netquest]; Ezequiel Paura [Netquest]

Carlos Ochoa
Chief Client Officer, Netquest, Spain
Ezequiel Paura
Data Scientist, Netquest, Spain

Presentation: Methodological innovation

Q&A

ESOMAR Update

Demo Lab tour & networking break

Smart Data Insights (Machine Learning)

Introduction
Kyle Findlay [Kantar]

Kyle Findlay
Session chair Director Global Data Science Team, Kantar, South Africa

Demystifying Machine Learning
Accelerating innovation by exploiting what is already knownSjoerd Koornstra [The House of Insights]; Wim Hamaeker [haystack International]

Sjoerd Koornstra
Partner, The House of Insights, Netherlands
Wim Hamaeker
Managing Partner, haystack International, Belgium

Interactive session

GUEST SPEAKER | Data Science mirrors Psychology in surprising ways
Jonathan Mall [Neuro Flash]

Jonathan Mall
Guest speaker CEO & Founder, Neuro Flash, Germany

Guest

FUSION Fun

Get your business cards/contact list ready… ESOMAR is excited to organise the first hour of your evening with a special Dublin experience.

Fusion Fast Forward (Firestarters)

Introduction
Kyle Findlay [Kantar]

Kyle Findlay
Session chair Director Global Data Science Team, Kantar, South Africa

Fast Fashion Delivered
An innovative approach fusing AI and segmentation for brand building and consumer targetingArchana Pai [Myntra Designs]; Priyanka Bhargav [InMobi]

Archana Pai
Senior Manager - Research & Insights, Myntra Designs, India
Priyanka Bhargav
Director - Corporate Communications I PR I Research & Insights, InMobi, India

Presentation: Methodological innovation

The Magical Body Mirror
Linking personality, clothing preference and nonverbal cues to understand decision-makingAlejandro Salgado-Montejo [Universidad de la Sabana]; Ana María Moreno [Neurosketch]; Daniela Greiffenstein [Neurosketch]; Jorge Alvarado-Valencia [Pontificia Universidad Javeriana]; Rodrigo Salgado [Neurosketch]

Alejandro Salgado-Montejo
Managing Partner / Professor, Universidad de la Sabana, Colombia
Ana María Moreno
Director - Entrepreneurship & Small Businesses, Neurosketch, Colombia
Daniela Greiffenstein
Consultant and Business Developer, Neurosketch, Colombia
Jorge Alvarado-Valencia
Associate Professor, Pontificia Universidad Javeriana, Colombia
Rodrigo Salgado
Project Director, Neurosketch, Colombia

Interactive session

Demo Lab tour & networking break

Fusion Fast Forward (Case Studies)

Introduction
Elias Veris [Google]

Elias Veris
Session chair Sales Manager - Large Consumers Sales, Google, Ireland

AI meets CX
Deeper insights within SEAT’s customer satisfaction programChristopher Harms [SKOPOS]; Luis Freile [SEAT]; Marc Zörnig [SKOPOS]

Christopher Harms
Consultant - Research & Development, SKOPOS, Germany
Luis Freile
Customer Care Processes, SEAT, Spain
Marc Zörnig
Research Manager CX, SKOPOS, Germany

Presentation: Case study

Smart Data Works!
Delivering ideas for product improvement and shopper understandingChris Collier [MARS Petcare]; Emmanuelle Billot Usureau [MARS Petcare]; Nikolai Reynolds [Ipsos]

Head of Shopper Research Europe, MARS Petcare, United Kingdom (GB)
CMI Senior Manager, MARS Petcare, France
Head of Quantitative Marketing Research Germany, Ipsos, Germany

Presentation: Case study

Humanizing Transactional Data in Fintech
Opening up the big black box at YoltPiet Hein Van Dam [Yolt]

Yolt is a fast growing personal money app that was launched in the UK in 2017, and is now being rolled out over Europe. It syncs all your accounts in one view - based on the PSD2/open banking legislation. So you can see your spending clearly while allowing easy budgeting and many other financial functionalities.

With almost one million downloads and over 100 million banking transactions, there is a wealth of (behavioral) data. In this presentation we will talk about the challenge of converting all these transactions into real humans: who are they, how are they using Yolt, what role does it play in their life? Purely data driven, no declarative data involved. Making sense out of 100 million bank transactions.

Yolt is on a mission to become the nr 1 money platform in Europe. To get there, we need to make data science, predictive modeling, machine learning and consumer profiling work for us. In this presentation, we'll share with you how that works in a fast-growing Fintech, what came out and how you can help us in this journey!

Piet Hein Van Dam
Head of Data Science, Yolt, Netherlands

Presentation: Case study

Smart Data – Smart Experience
An interactive debate with the speakers of this block

Lunch

Fusion Fast Forward (Tools & Tech)

Introduction
Elias Veris [Google]

Elias Veris
Session chair Sales Manager - Large Consumers Sales, Google, Ireland

MASTERCLASS | Innovative Marketing Technologies
How to drive engagement with the right audiences using AR and VRDörthe Peters [YouGov]

Dörthe Peters
Associate Director - Data Applications, YouGov, Germany

Masterclass

Augmented Market Intelligence
Exploring expert-centric artificial media intelligenceKimmo Valtonen [M-Brain]

Kimmo Valtonen
CTO, M-Brain, Finland

Presentation: Methodological innovation

Videometrics to the Rescue
Videometric data to understand changing shopper dynamics in FMCGAmit Dhand [NAILBITER]

Amit Dhand
Founder, NAILBITER, United States

Presentation: Methodological innovation

Tech Twister
An interactive debate with the speakers of this block

Demo Lab tour & networking break

ESOMAR News Flash

Building the World’s Intelligence Platform
Capturing human behaviour at scaleTugce Bulut [Streetbees]

Building the world's intelligence platform and capturing human behaviour at scale
The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But if people around the world shared their thoughts and actions with us, and we were to use AI and machine learning to capture them, in the moment - then couldn't help the world's biggest companies to act like a local start-up and truly understand any market...?

Tugce Bulut
Guest speaker CEO, Streetbees, United Kingdom (GB)

Smart Data Award - By Zappi

Zappi has partnered with ESOMAR to sponsor an award that highlights the year's best campaign, project, or program that presents a truly innovative use of insights and data. For more information please click here: https://get.zappistore.com/smart-data-award/

Announcement

Data edge summary
Peter Nash [Tourism Ireland]

Peter Nash
Programme Committee Chair Manager - Northern Europe, Ireland, Tourism Ireland, Ireland

Smart data days wrap-up

By ESOMAR

FUSION Fun

Get your business cards/contact list ready… ESOMAR is excited to organise the first hour of your evening with a special Dublin experience.

Welcome
Peter Nash [Tourism Ireland]

By ESOMAR and

Peter Nash
Manager - Northern Europe, Ireland, Tourism Ireland, Ireland

Introduction to the programme - FUSION qual angle
Andrew Vincent [Waves]

Andrew Vincent
Programme Committee Chair Director, Waves, United Kingdom (GB)
Client-Side Fusion Futures (Scene-Setter)

Introduction
Shibani Nayak [Netflix]

Shibani Nayak
Session chair Research Manager, Netflix, India

CLIENT DISCUSSION | Are We Entering a New Era for Insight Development and Deployment?
What insights do clients need todayJohannes Hartmann [Insight Republic]; Jackie Lundblad [BuzzFeed]

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines, insight presentation... Hear established global brands have their say and then raise your hand to have yours!

Johannes Hartmann
Moderator Business Humanised Insight Consultant, Insight Republic, Netherlands
Panellist Head of International Insights, BuzzFeed, United Kingdom (GB)

Presentation: Client topic

Making Fusion Futures Work (Scene-Setter)

Introduction
Andrew Vincent [Waves]

Andrew Vincent
Session chair Director, Waves, United Kingdom (GB)

Innovation Diffusion in the Digital Age
Qual-based innovation diffusion model seeking smart tech to create fusion futuresLida Hujic [TFTK Insight Innovation Culture]

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Lida Hujic
Founder, TFTK Insight Innovation Culture, United Kingdom (GB)

Presentation: Industry challenge

Bitter Sweet Symphony
How a careful fusion of semiotics, social media analysis & creative storytelling built a powerful new strategy for an over 100-year-old brandJuliette Margerand [Pernod Ricard]; Sven Arn [Happy Thinking People]

Finding the future by looking backwards. How data fusion created a compelling brand success story.

Juliette Margerand
Consumer Insight Manager, Pernod Ricard, France
Sven Arn
Managing Director and Partner, Happy Thinking People, Germany

Presentation: Case study

Fusion Futures – Fusion Questions
An interactive debate with the speakers of this block

Demo Lab tour & networking break

Fusion Futures: In Practice (Methodologies & Tools)

Introduction
Caroline Smiley [Delta Air Lines]

Caroline Smiley
Session chair Manager of Customer Research and Insights, Delta Air Lines, United States

Standing on the Shoulders of Giants
Intelligent machines in qualitative research already now create synergies that amplify both: human researchers’ talents and machines’ capabilitiesAnna Marchuk [HYVE Innovation Research]; Signe Worning Løgstrup Jensen [HYVE Innovation Research]; Stefan Biel [Beiersdorf]; Volker Bilgram [HYVE Innovation Research]

Recognizing innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilizing machine's and human's individual strengths.

Anna Marchuk
Senior Innovation Researcher, HYVE Innovation Research, Germany
Signe Worning Løgstrup Jensen
Post-graduate, HYVE Innovation Research, Denmark
Stefan Biel
Innovation Director, Beiersdorf, Germany
Volker Bilgram
Managing Director, HYVE Innovation Research, Germany

Presentation: Methodological innovation

Value of Vir-ture
Virtually understanding cultureKshipra Rustogi [Kantar IMRB]

Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimization go hand-in-hand? This will be answered by testifying the importance of online in contextualizing human psyche within culturally constituted realities.

Kshipra Rustogi
Senior Account Manager, Kantar IMRB, India

Presentation: Case study

Culture by Numbers
Towards a new quantitative semioticsAndy Dexter [Signoi]

Signoi is a machine learning platform for insight and brand professionals to reliably decode cultural signals - at speed and scale. It runs on a new form of quantitative semiotics. We aim to democratise this powerful but underutilised discipline.

Andy Dexter
Founder, Signoi, United Kingdom (GB)

Presentation: Methodological innovation

Profiting: The Prophecy for Qualitative/Quantitative Fusion
Evidenced through a case studyDanielle Holland [OmniCom Research]; Omnia Holland [OmniCom Research]

Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down 50%!

Danielle Holland
Project Manager, OmniCom Research, Australia
Omnia Holland
Managing Director, OmniCom Research, Australia

Presentation: Case study

Understanding Humans in an AI-Driven World
Accelerating innovation by exploiting what is already knownGary Ellis [Remesh]

Gary Ellis, COO and co-Founder of Remesh, will delve into the importance of AI in market research, and how it is a valuable tool for drawing qualitative insights on a massive scale to better understand the masses and bring market research into the 21st century.

Gary Ellis
Chief Operating Officer, Remesh, United States

Presentation: Methodological innovation

Fusion Futures – Fusion Tech Talk
An interactive debate with the speakers of this block

Lunch

Fusion Futures: Activate Your Insights (Masterclass)

Introduction

AQR Representative

MASTERCLASS | Is the Future of Conversation Silent?
Exploring the future of research in the digital ageSarah de Caux [Join the Dots]

Is the future of conversation silent? With people increasingly communicating by text and emojis, what does this mean for us as researchers, whose job it is to listen and interpret? Join us for an interactive workshop as we discuss the implications.

Sarah de Caux
Senior Research Director, Join the Dots, United Kingdom (GB)

Presentation: Industry challenge

ESOMAR Update

Demo Lab tour & networking break

Fusion Futures: Design The Experience

Introduction
Peter Nash [Tourism Ireland]

Peter Nash
Session chair Manager - Northern Europe, Ireland, Tourism Ireland, Ireland

UX Research in a Developing Country
Using research in favour of cultural barriersCamila Borja [ITAU]; Luciano Lauri Pires [ITAU]

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship?

Camila Borja
UX Specialist, ITAU, Brazil
Luciano Lauri Pires
UX Specialist, ITAU, Brazil

Presentation: Client topic

Once More, With Feeling
Measuring the mood scapes of Barcelona's youthAnna Hiltunen [Alpha Health]; Jim Mott [BAMM]

How do we marry the requirements for quantifiable and measurable results against the need to provide an emotionally rich understanding of a complex audience, whilst doing so in a way that enables iterative app development? Come and find out!

Anna Hiltunen
Head of Service Innovation, Alpha Health, Spain
Jim Mott
Research Director, BAMM, United Kingdom (GB)

Presentation: Case study

Fusion Futures – Fusion Experience
An interactive debate with the speakers of this block

GUEST SPEAKER | Social Cooling
How Big Data is increasing pressure to conformTijmen Schep [PineappleJazz]

As oil lead to Global Warming, data leads to Social Cooling. Comparing these two problems is not just intended as a warning. It offers hope, a blueprint for how to deal with this issue, and a deeper understanding of what it means to be human in our data-driven world

Tijmen Schep
Guest speaker Owner, PineappleJazz, Netherlands

Guest

FUSION Fun

Get your business cards/contact list ready… ESOMAR is excited to organise the first hour of your evening with a special Dublin experience.

Prophets & Profiting: Business Success (Scene-Setter)

Introduction
Caroline Smiley [Delta Air Lines]

Caroline Smiley
Session chair Manager of Customer Research and Insights, Delta Air Lines, United States

Editing the Customer-Centricity Gene for the Next Century: Secrets of an Emerging Market Giant
How the power of community, collaboration and uncommon customer Insight can combine to create sustainable value through category leading brandsAdrian Terron [Tata Group]

Find out how you can bring together the power of community, collaboration and uncommon customer Insight to create sustainable value for your stakeholders and lead your category.

Adrian Terron
Head - Customer Centricity, Tata Group, India

Presentation: Client topic

Post-Truths Insights; Driving Business Impact
Breaking down the tenets of insights to make way for post truth insights to sit embedded in the client business organisationRadhecka Roy [Ipsos]; Sunita Venkataraman [Intel]

Our pilot is a bold experiment to create a new language and value for insights in a client organisation.

Radhecka Roy
Global Lead - Strategic Curation, Ipsos, Singapore
Sunita Venkataraman
Global Director - Global Insights and Analytics, Intel, United States

Presentation: Client topic

Fusionovation! Pan-European Crowd-sourced Research to Develop Customer-focused Innovation
How Catalyx helped the world’s leading supplier of water coolers build customer-centric innovation back into its DNAGuy White [The Catalyx]; Jean-Marc Bolinger [Eden Springs]

We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation.

Guy White
Founder and CEO, The Catalyx, Switzerland
Jean-Marc Bolinger
Group Chief Commercial Officer, Eden Springs, Spain

Presentation: Case study

Prophets & Profiting – Business Dialogue
An interactive debate with the speakers of this block

Demo Lab tour & networking break

Prophets & Profiting: In Practice (Methodologies & Tools)

Introduction
Shibani Nayak [Netflix]

Shibani Nayak
Session chair Research Manager, Netflix, India

Human Plus Digital Equals Agile and Accurate
How holistic communities can provide depth, rigour and quality to impatient stakeholdersAlex Johnston [Jigsaw Research]; Phil Morrison [Whycatcher]

Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about methodologies.

Alex Johnston
Director, Jigsaw Research, United Kingdom (GB)
Phil Morrison
Managing Director, Whycatcher, United Kingdom (GB)

Presentation: Industry challenge

Breaking the Blue Ocean Barriers
Using behavioral economics to drive customer acquisitionsAmeya Saxena [Myntra Designs]; Archana Pai [Myntra Designs]; Priyanka Bhargav [InMobi]

With a pool of 250 million potential consumers to tap into, what are the barriers we need to break down and how do we do it?

Ameya Saxena
Senior Manager - Research & Insights, Myntra Designs, India
Archana Pai
Senior Manager - Research & Insights, Myntra Designs, India
Priyanka Bhargav
Director - Corporate Communications I PR I Research & Insights, InMobi, India

Presentation: Client topic

Of Mice and Men: Revealing the Unconscious With the MouseTracker
Using novel research software to understand physicians' implicit attitudes towards antibiotic treatmentDaniel Rayner [Insight Dojo]; Genevieve Hall [Insight Dojo]; George Cox [Insight Dojo]; Jon Osborne [Shionogi Europe]; Vivek Banerji [Insight Dojo]

Introducing the MouseTracker: A new method of psychological testing to uncover underlying thought processes in qualitative research

Associate, Insight Dojo, United Kingdom (GB)
Principal, Insight Dojo, United Kingdom (GB)
Associate, Insight Dojo, United Kingdom (GB)
Senior Brand Director, Shionogi Europe, United Kingdom (GB)
Founder and Director, Insight Dojo, United Kingdom (GB)

Presentation: Methodological innovation

Prophets & Profiting – Agility, Acquisition & Attitudes
An interactive debate with the speakers of this block

Lunch

Prophets & Profiting: Activate Your Insights (Masterclass)

Introduction
Andrew Vincent [Waves]

Andrew Vincent
Session chair Director, Waves, United Kingdom (GB)

MASTERCLASS | Digital Anthropology
How do (un)happy people behave online?Francois Erner [respondi]; Jennifer Roberton [respondi]

  • Is the Internet ruining humanities chance for happiness?
  • Are we happier when we spend longer online?
  • Where are the happy and unhappy zones of the internet?
  • What are the web navigation patterns that reveal happiness or sadness?
Francois Erner
Chief Innovation Officer, respondi, France
Jennifer Roberton
Managing Director UK, respondi, United Kingdom (GB)

Presentation: Methodological innovation

ESOMAR Update

Demo Lab tour & networking break

Prophets & Profiting: Keeping It Human

Introduction
Peter Nash [Tourism Ireland]

Peter Nash
Session chair Manager - Northern Europe, Ireland, Tourism Ireland, Ireland

Qualitative Fusion Caters to Communication Development Challenges of Changing Times
How qual research adapting to fusion based methodologies unleashes the power of co-creation based on solid consumer insightsArfa Syed [Kantar Millward Brown]

The good old qual comes to rescue your digital spend!

Arfa Syed
Associate Account Director, Kantar Millward Brown, Pakistan

Presentation: Methodological innovation

Catching the Exception
An in-depth qualitative social media analysis to uncover unexpected usages of plant-based Alpro productsChayenne Meers [haystack International]; Suzanne Mulier [Alpro]

Redefining qualitative research by combining different methods in order to find new, special and trendy usages.

Chayenne Meers
Research Consultant, haystack International, Belgium
Suzanne Mulier
Int. Market Researcher, Alpro, Belgium

Presentation: Case study

Prophets & Profiting – Keeping Qual In The Mix
An interactive debate with the speakers of this block

GUEST SPEAKER | Len Dunne
Len Dunne [Elivar]

Len Dunne
Guest speaker Co-Founder & Commercial Director, Elivar, United Kingdom (GB)

Guest

Closing & Awards

Qual angle summary
Andrew Vincent [Waves]

Andrew Vincent
Programme Committee Chair Director, Waves, United Kingdom (GB)

Closing

By ESOMAR

Best Qualitative Paper - Peter Cooper Excellence Award
Sponsored by QRi ConsultingSimon Patterson [QRi Consulting]

The Best Qualitative Paper – Peter Cooper Excellence Award is sponsored and presented by QRi Consulting. Now in its 7th year, this award is voted on by the programme committee and given to the paper representing the best qualitative innovation, creativity and business impact.

Simon Patterson
Founder & CEO, QRi Consulting, United Kingdom (GB)

Announcement

Best Presentation Award

Farewell drinks