We will explore how SMART DATA & QUALITATIVE work in synergy for improved intelligence and business impact. While all four days will incorporate both approaches, Monday & Tuesday will deliver more on SMART DATA and Wednesday & Thursday more on QUALITATIVE.

Programme

Filter

14:00 - 19:00
14:00 19:00

Registration

17:00 - 19:00
17:00 19:00

Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)

A meet-up for research buyers (only) to network and share best practice in an informal private setting

19:00 - 20:00
19:00 20:00

Welcome reception

Opening

By ESOMAR

Introduction to the programme - FUSION data edge

Peter Nash
Programme Committee Chair Head of Strategy and Insights, Tourism Ireland, Ireland
Smart Data Insights (Firestarters)

Alchemy!

Transmuting a combination of data streams into shining new insight

Fiona Blades
President & CEO, MESH Experience, United Kingdom (GB)

Presentation: Industry challenge

The ‘Appiness Project

Passive behavioural data fuses with surveys to reveal how Internet and app usage impacts on happiness

Ben Fowler
Research Director, AudienceNet, United Kingdom (GB)
Jennifer Roberton
Managing Director UK, respondi, United Kingdom (GB)
Matt Browne
Senior Fellow, Center for American Progress, United States

Presentation: Methodological innovation

Smart Data – Smart Questions

An interactive debate with the speakers of this block

Demo Lab tour & networking break

Smart Data – Smart Business (Case Studies)

Introduction

Apala Sabde
Session chair Manager User Experience Research, Facebook, United States

Integrating Digital Conversations

Laying it on thick with social intelligence

Ellie Osborne
Research Director, Join the Dots, United Kingdom (GB)
Digital Insights Lead, GlaxoSmithKline, United States

Presentation: Case study

Intelligence Amplification

Leveraging social media to understand provider relationships in telecoms

Darren Hanson
Director - Strategic Consumer Insight, Orange PLC, United Kingdom (GB)
Gaelle Bertrand
Head of Insight - Brand, Kantar Media, United Kingdom (GB)

Presentation: Case study

MultiChoice, MultiCountry, MultiData, MultiEngagement!

Lessons from building the largest African research panel

Anneri Venter
Senior Account Executive, Columinate, South Africa

Presentation: Case study

Smart Data – Smart Dialogue

An interactive debate with the speakers of this block

Lunch

Smart Data Insights

Introduction

Apala Sabde
Session chair Manager User Experience Research, Facebook, United States

MASTERCLASS | The Eternal Quest for Elevating the Role of Insights

The journey to embed analytical tools in Insights Functions

Madhumita Chakraborty
Associate Director - Consumer Insights, PepsiCo, India

The Value of Machine Learning in Privacy

Results-oriented machine learning solution in securing PII data anonymisation

Carlos Ochoa
Chief Client Officer, Netquest, Spain
Ezequiel Paura
Data Scientist, Netquest, Spain

Presentation: Methodological innovation

Q&A

ESOMAR Update

Demo Lab tour & networking break

Smart Data Insights (Machine Learning)

Introduction

Demystifying Machine Learning

Accelerating innovation by exploiting what is already known

Sjoerd Koornstra
Partner, The House of Insights, Netherlands
Wim Hamaeker
Managing Partner, haystack International, Belgium

Interactive session

GUEST SPEAKER | How Data Science Marries Human Emotions

Dr. Jonathan Mall, CEO & Founder, Neuro Flash, Germany

FUSION Fun

Get your business cards/contact list ready… ESOMAR is excited to organise the first hour of your evening with a special Dublin experience.

Fusion Fast Forward (Firestarters)

Introduction

Kyle Findlay
Session chair Director Global Data Science Team, Kantar, South Africa

Fast Fashion Delivered

An innovative approach fusing AI and segmentation for brand building and consumer targeting

Senior Manager - Research & Insights, Myntra Designs, India
Priyanka Bhargav
Director - Corporate Communications I PR I Research & Insights, Myntra Designs, India

Presentation: Methodological innovation

The Magical Body Mirror

Linking personality, clothing preference and nonverbal cues to understand decision-making

Alejandro Salgado-Montejo
Managing Partner / Professor, Universidad de la Sabana, Colombia
Ana María Moreno
Director - Entrepreneurship & Small Businesses, Neurosketch, Colombia
Daniela Greiffenstein
Consultant and Business Developer, Neurosketch, Colombia
Jorge Alvarado-Valencia
Associate Professor, Pontificia Universidad Javeriana, Colombia
Rodrigo Salgado
Project Director, Neurosketch, Colombia

Interactive session

Demo Lab tour & networking break

Fusion Fast Forward (Case Studies)

Introduction

Elias Veris
Session chair Sales Manager - Large Consumers Sales, Google, Ireland

AI meets CX

Deeper insights within SEAT’s customer satisfaction program

Christopher Harms
Consultant - Research & Development, SKOPOS, Germany
Luis Freile
Customer Care Processes, SEAT, Spain
Marc Zörnig
Research Manager CX, SKOPOS, Germany

Presentation: Case study

Smart Data Works!

Delivering ideas for product improvement and shopper understanding

Head of Shopper Research Europe, MARS Petcare, United Kingdom (GB)
CMI Senior Manager, MARS Petcare, France
Head of Quantitative Marketing Research Germany, Ipsos, Germany

Presentation: Case study

Smart Data – Smart Experience

An interactive debate with the speakers of this block

Lunch

Fusion Fast Forward (Tools & Tech)

Introduction

Elias Veris
Session chair Sales Manager - Large Consumers Sales, Google, Ireland

MASTERCLASS | Innovative Marketing Technologies

How to drive engagement with the right audiences using AR and VR

Mark Jefford
Director of Data Applications, YouGov, United Kingdom (GB)

Masterclass

Augmented Market Intelligence

Exploring expert-centric artificial media intelligence

CTO, M-Brain, Finland

Presentation: Methodological innovation

Videometrics to the Rescue

Videometric data to understand changing shopper dynamics in FMCG

Amit Dhand
Founder, NAILBITER, United States

Presentation: Methodological innovation

Tech Twister

An interactive debate with the speakers of this block

Demo Lab tour & networking break

ESOMAR News Flash

GUEST SPEAKER

Smart Data Award - By Zappi

Data edge summary

Peter Nash
Programme Committee Chair Head of Strategy and Insights, Tourism Ireland, Ireland

Smart data days wrap-up

By ESOMAR

FUSION Fun

Get your business cards/contact list ready… ESOMAR is excited to organise the first hour of your evening with a special Dublin experience.

Welcome

By ESOMAR and

Peter Nash
Head of Strategy and Insights, Tourism Ireland, Ireland

Introduction to the programme - FUSION qual angle

Andrew Vincent
Programme Committee Chair Director, Waves, United Kingdom (GB)
Client-Side Fusion Futures (Scene-Setter)

Introduction

Shibani Nayak
Session chair Research Manager, Netflix, India

CLIENT DISCUSSION | Are We Entering a New Era for Insight Development and Deployment?

What insights do clients need today

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines, insight presentation... Hear established global brands have their say and then raise your hand to have yours!

Moderated by:
Johannes Hartman, Business Humanised Insight Consultant, Insight Republic & former SVP Global Insights, Estee Lauder, Netherlands

Presentation: Client topic

Making Fusion Futures Work (Scene-Setter)

Introduction

Andrew Vincent
Session chair Director, Waves, United Kingdom (GB)

Diffusion in the Digital Age

Qual-based innovation diffusion model seeking smart tech to create fusion futures

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Lida Hujic, TFTK Insight Innovation Culture, UK

Presentation: Industry challenge

Bitter Sweet Symphony

How a careful fusion of semiotics, social media analysis & creative storytelling built a powerful new strategy for an over 100-year-old brand

Finding the future by looking backwards. How data fusion created a compelling brand success story.

Sven Arn, Happy Thinking People, Germany
Juliette Margerand, Pernod Ricard, France

Presentation: Case study

Fusion Futures – Fusion Questions

An interactive debate with the speakers of this block

Demo Lab tour & networking break

Fusion Futures: In Practice (Methodologies & Tools)

Introduction

Caroline Smiley
Session chair Manager of Customer Research and Insights, Delta Air Lines, United States

Standing on the Shoulders of Giants

Intelligent machines in qualitative research already now create synergies that amplify both: human researchers’ talents and machines’ capabilities

Recognizing innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilizing machine's and human's individual strengths.

Anna Marchuk, HYVE Research Innovation, Germany
Stefan Biel, Beiersdorf, Germany
Volker Bilgram, HYVE Research Innovation, Germany
Signe Worning Løgstrup Jensen, HYVE Research Innovation, Denmark

Presentation: Methodological innovation

Value of Vir-ture

Virtually understanding culture

Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimization go hand-in-hand? This will be answered by testifying the importance of online in contextualizing human psyche within culturally constituted realities.

Kshipra Rustogi, Kantar IMRB, India

Presentation: Case study

Culture by Numbers

Towards a new quantitative semiotics

Signoi is a machine learning platform for insight and brand professionals to reliably decode cultural signals - at speed and scale. It runs on a new form of quantitative semiotics. We aim to democratise this powerful but underutilised discipline.

Andy Dexter, Signoi, UK

Presentation: Methodological innovation

Profiting: The Prophecy for Qualitative/Quantitative Fusion

Evidenced through a case study

Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down 50%!

Omnia Holland, OmniCom Research, Australia

Presentation: Case study

Understanding Humans in an AI-Driven World

Accelerating innovation by exploiting what is already known

Gary Ellis, COO and co-Founder of Remesh, will delve into the importance of AI in market research, and how it is a valuable tool for drawing qualitative insights on a massive scale to better understand the masses and bring market research into the 21st century.

Gary Ellis, Remesh, USA

Presentation: Methodological innovation

Fusion Futures – Fusion Tech Talk

An interactive debate with the speakers of this block

Lunch

Fusion Futures: Activate Your Insights (Masterclass)

Introduction

AQR Representative

MASTERCLASS | Is the Future of Conversation Silent?

Exploring the future of research in the digital age

Is the future of conversation silent? With people increasingly communicating by text and emojis, what does this mean for us as researchers, whose job it is to listen and interpret? Join us for an interactive workshop as we discuss the implications.

Sarah de Caux, Join the Dots, UK

Presentation: Industry challenge

ESOMAR Update

Demo Lab tour & networking break

Fusion Futures: Design The Experience

Introduction

Peter Nash
Session chair Head of Strategy and Insights, Tourism Ireland, Ireland

UX Research in a Developing Country

Using research in favour of cultural barriers

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship?

Camila Borja, ITAU, Brazil
Luciano Lauri Pires, ITAU, Brazil

Presentation: Client topic

Once More, With Feeling

Measuring the mood scapes of Barcelona's youth

How do we marry the requirements for quantifiable and measurable results against the need to provide an emotionally rich understanding of a complex audience, whilst doing so in a way that enables iterative app development? Come and find out!

Jim Mott, BAMM, UK
Anna Hiltunen, Alpha Health, Spain

Presentation: Case study

Fusion Futures – Fusion Experience

An interactive debate with the speakers of this block

GUEST SPEAKER

FUSION Fun

Get your business cards/contact list ready… ESOMAR is excited to organise the first hour of your evening with a special Dublin experience.

Prophets & Profiting: Business Success (Scene-Setter)

Introduction

Caroline Smiley
Session chair Manager of Customer Research and Insights, Delta Air Lines, United States

Editing the Customer-Centricity Gene for the Next Century: Secrets of an Emerging Market Giant

How the power of community, collaboration and uncommon customer Insight can combine to create sustainable value through category leading brands

Find out how you can bring together the power of community, collaboration and uncommon customer Insight to create sustainable value for your stakeholders and lead your category.

Adrian Terron, Tata Group, India

Presentation: Client topic

Post-Truths Insights; Driving Business Impact

Breaking down the tenets of insights to make way for post truth insights to sit embedded in the client business organisation

Our pilot is a bold experiment to create a new language and value for insights in a client organisation.

Radhecka Roy, Ipsos, Singapore
Sunita Venkataraman, Intel, USA

Presentation: Client topic

Fusionovation! Pan-European Crowd-sourced Research to Develop Customer-focused Innovation

How Catalyx helped the world’s leading supplier of water coolers build customer-centric innovation back into its DNA

We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation.

Guy White, The Catalyx, Switzerland
Jean-Marc Bolinger, Eden Springs, Spain

Presentation: Case study

Prophets & Profiting – Business Dialogue

An interactive debate with the speakers of this block

Demo Lab tour & networking break

Prophets & Profiting: In Practice (Methodologies & Tools)

Introduction

Shibani Nayak
Session chair Research Manager, Netflix, India

Human Plus Digital Equals Agile and Accurate

How holistic communities can provide depth, rigour and quality to impatient stakeholders

Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about methodologies.

Phil Morrison, Whycatcher, UK
Alex Johnston, Jigsaw, UK

Presentation: Industry challenge

Breaking the Blue Ocean Barriers

Using behavioral economics to drive customer acquisitions

With a pool of 250 million potential consumers to tap into, what are the barriers we need to break down and how do we do it?

Archana Pai, Myntra Designs, India
Priyanka Bhargav, Myntra Designs, India
Ameya Saxena, Myntra Designs, India

Presentation: Client topic

Of Mice and Men: Revealing the Unconscious With the MouseTracker

Using novel research software to understand physicians' implicit attitudes towards antibiotic treatment

Introducing the MouseTracker: A new method of psychological testing to uncover underlying thought processes in qualitative research

George Cox, Insight Dojo, UK
Jon Osborne, Shionogi Europe, UK
Vivek Banerji, Insight Dojo, UK
Genevieve Hall, Insight Dojo, UK
Daniel Rayner, Insight Dojo, UK

Presentation: Methodological innovation

Prophets & Profiting – Agility, Acquisition & Attitudes

An interactive debate with the speakers of this block

Lunch

Prophets & Profiting: Activate Your Insights (Masterclass)

Introduction

Andrew Vincent
Session chair Director, Waves, United Kingdom (GB)

MASTERCLASS | Digital Anthropology

How do (un)happy people behave online?

  • Is the Internet ruining humanities chance for happiness?
  • Are we happier when we spend longer online?
  • Where are the happy and unhappy zones of the internet?
  • What are the web navigation patterns that reveal happiness or sadness?

Jennifer Roberton, respondi, UK
Francois Erner, respondi, France

Presentation: Methodological innovation

ESOMAR Update

Demo Lab tour & networking break

Prophets & Profiting: Keeping It Human

Introduction

Peter Nash
Session chair Head of Strategy and Insights, Tourism Ireland, Ireland

Qualitative Fusion Caters to Communication Development Challenges of Changing Times

How qual research adapting to fusion based methodologies unleashes the power of co-creation based on solid consumer insights

The good old qual comes to rescue your digital spend!

Arfa Syed, Kantar Millward Brown, Pakistan

Presentation: Methodological innovation

Where Am I is What I Need

Wheel of life defines our needscape

The simplistic qualitative approach used the principles and base methodology of NLP i.e. Neuro Linguistic Programming; life-stage is a key diktat behind one's Needscape - you desire depending upon which cog of the wheel is dominating your life!

Sharmila Singh, Cognitive Chords LLP, India
Vikram Mehra, Saregama Pvt. Ltd., India

Presentation: Case study

Catching the Expectation

Redefining qualitative research by combining different methods in order to find new, special and trendy usages.

Chayenne Meers, Haystack, Belgium
Suzanne Mulier, Alpro, Belgium

Presentation: Case study

Prophets & Profiting – Keeping Qual In The Mix

An interactive debate with the speakers of this block

GUEST SPEAKER

Closing & Awards

Qual angle summary

Andrew Vincent
Programme Committee Chair Director, Waves, United Kingdom (GB)

Closing

By ESOMAR

Best Qualitative Paper - Peter Cooper Excellence Award

Sponsored by QRi Consulting

The Best Qualitative Paper – Peter Cooper Excellence Award is sponsored and presented by QRi Consulting. Now in its 7th year, this award is voted on by the programme committee and given to the paper representing the best qualitative innovation, creativity and business impact.

Simon Patterson
Founder & CEO, QRi Consulting, United Kingdom (GB)

Announcement

Best Presentation Award

Farewell drinks