We will explore how SMART DATA & QUALITATIVE work in synergy for improved intelligence and business impact. While all four days will incorporate both approaches, Monday & Tuesday will deliver more on SMART DATA and Wednesday & Thursday more on QUALITATIVE.

Programme

Filter

14:00 - 19:00
14:00 19:00

Registration
Collect your badges
room2 Registration desk

17:00 - 19:00
17:00 19:00

Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)
A meet-up for research buyers (only) to network and share best practice in an informal private setting

19:00 - 20:00
19:00 20:00

Welcome reception

08:00 - 09:00
08:00 09:00

Registration
Collect your badges
room2 Registration desk

09:00 - 09:15
09:00 09:15

Opening
Niels Schillewaert [ESOMAR President]

Niels Schillewaert
ESOMAR President
09:15 - 09:30
09:15 09:30

Introduction to the programme - FUSION data edge
Peter Nash [Tourism Ireland]

Peter Nash
Programme Committee Chair Manager - Northern Europe, Ireland, Tourism Ireland, Ireland
Smart Data Insights (Firestarters)
09:30 - 09:50
09:30 09:50

Alchemy!
Transmuting a combination of data streams into shining new insightFiona Blades [MESH Experience]

Fiona Blades
President & CEO, MESH Experience, United Kingdom (GB)

Presentation: Industry challenge

09:50 - 10:10
09:50 10:10

The ‘Appiness Project
Passive behavioural data fuses with surveys to reveal how Internet and app usage impacts on happinessJennifer Roberton [respondi]; Matt Browne [Global Progress]

Jennifer Roberton
Managing Director UK, respondi, United Kingdom (GB)
Matt Browne
Senior Fellow, Global Progress, United States

Presentation: Methodological innovation

10:10 - 10:30
10:10 10:30

Smart Data – Smart Questions
An interactive debate with the speakers of this block

10:30 - 11:30
10:30 11:30

Networking break

10:45 - 11:10
10:45 11:10

BUSINESS SOLUTIONS DEMO by Tourism Ireland
Exploring Dublin!Peter Nash [Tourism Ireland]
room2 Demo Lab 1 (Stratocaster C)

room2 Demo Lab 1 (Stratocaster C)

Peter Nash
Manager - Northern Europe, Ireland, Tourism Ireland, Ireland

Sponsored demo

Smart Data – Smart Business (Case Studies)
11:30 - 11:40
11:30 11:40

Introduction
Apala Sabde [Facebook]

Apala Sabde
Session chair Manager User Experience Research, Facebook, United States
11:40 - 12:00
11:40 12:00

Integrating Digital Conversations
Laying it on thick with social intelligenceEllie Osborne [Join the Dots]; Oliver Roberts [GlaxoSmithKline]

Ellie Osborne
Research Director, Join the Dots, United Kingdom (GB)
Digital Insights Lead, GlaxoSmithKline, United States

Presentation: Case study

12:00 - 12:20
12:00 12:20

Intelligence Amplification
Leveraging social media to understand provider relationships in telecomsDarren Hanson [Orange PLC]; Gaelle Bertrand [Kantar Media]

Darren Hanson
Director - Strategic Consumer Insight, Orange PLC, United Kingdom (GB)
Gaelle Bertrand
Head of Insight - Brand, Kantar Media, United Kingdom (GB)

Presentation: Case study

12:20 - 12:40
12:20 12:40

Beyond Blockchain: Evolving MR Revenue Streams, Global Impact and Industry Value Worldwide
Clint Taylor [Research Data Marketplace Initiative]

There are stark correlations between the ESOMAR 2017 Global Market Research Report and the potential of blockchain technology. Deep consumer understanding requires an increasing number of techniques. Finding great data promotes industry growth. The market is increasingly fragmented with entry of smaller, innovative researchers. Big Data is out; Smart Data is in.

In this session, we will quickly separate blockchain myth and hype from fact. You will hear how blockchain's core architecture can elevate specific ESOMAR core findings to unprecedented levels. Finally, we will discuss how the new blockchain-based RDM Initiative can evolve how the entire industry transacts research data; multiply provider revenue streams; curate the best providers, techniques and data worldwide; reach and mature emerging markets; and become a springboard for waves of innovation we have yet to discover.

Clint Taylor
Technologist & Founder, Research Data Marketplace Initiative, United States

Invited Initiative

12:40 - 13:00
12:40 13:00

Smart Data – Smart Dialogue
An interactive debate with the speakers of this block

13:00 - 14:00
13:00 14:00

CLlCK Lunch!
A meet-up for research buyers (only) to network and share best practice in an informal private setting
room2 Demo Lab 2 (Alhambra)

13:00 - 14:00
13:00 14:00

Lunch

Smart Data Insights (Machine Learning)
14:00 - 14:10
14:00 14:10

Introduction
Kyle Findlay [Kantar]

Kyle Findlay
Session chair Director Global Data Science Team, Kantar, South Africa
14:10 - 15:00
14:10 15:00

INTERACTIVE | Demystifying Machine Learning
Accelerating innovation by exploiting what is already knownSjoerd Koornstra [The House of Insights]; Wim Hamaekers [haystack International]

Sjoerd Koornstra
Partner, The House of Insights, Netherlands
Wim Hamaekers
Managing Partner, haystack International, Belgium

Interactive session

15:00 - 15:20
15:00 15:20

The Value of Machine Learning in Privacy
Results-oriented machine learning solution in securing PII data anonymisationCarlos Ochoa [Netquest]; Ezequiel Paura [Netquest]

Carlos Ochoa
Chief Client Officer, Netquest, Spain
Ezequiel Paura
Data Scientist, Netquest, Spain

Presentation: Methodological innovation

15:20 - 15:30
15:20 15:30

Q&A

15:30 - 16:30
15:30 16:30

Networking break

15:45 - 16:10
15:45 16:10

BUSINESS SOLUTIONS DEMO by Toluna
Coupling the 'What' and the 'Why' to Deepen Insight - Digital TrackingMark Hallums [Toluna]
room2 Demo Lab 1 (Stratocaster C)

room2 Demo Lab 1 (Stratocaster C)

Today's consumers are using an ever-increasing number of digital and social channels and platforms to watch videos and programming content, listen to music, buy products and services, and communicate with others. This is leading to a need for measuring actual behaviours across multiple devices to build a stronger and more accurate reflection of consumers' lives and digital segments.

The future of collecting behavioural insights has moved past the traditional question and answer format to passive data collection. A unique benefit of this move is the ability to measure actual behaviour and marry it with claimed behavior which returns the highest quality insights.

Mark Hallums
SVP – Digital Solutions - Europe, Toluna, United Kingdom (GB)

Sponsored demo

16:30 - 16:45
16:30 16:45

ESOMAR Update
Finn Raben [ESOMAR Director General]

Finn Raben
ESOMAR Director General

Announcement

16:45 - 17:20
16:45 17:20

GUEST SPEAKER | Data Science mirrors Psychology in surprising ways
Jonathan Mall [Neuro Flash]

Jonathan Mall
Guest speaker CEO & Founder, Neuro Flash, Germany

Guest speaker presentation

18:30 - 19:30
18:30 19:30

FUSION Fun
room2 The Green Room Bar

room2 The Green Room Bar

Get your business cards/contact list ready… ESOMAR is excited to organise the first hour of your evening with a special Dublin experience.
For this night we take you to The Green Room Bar just a few minutes away -walking distance- from our venue. Please do not forget your badge!

08:00 - 09:00
08:00 09:00

Registration
Collect your badges
room2 Registration desk

Fusion Fast Forward (Firestarters)
09:00 - 09:15
09:00 09:15

Introduction
Kyle Findlay [Kantar]

Kyle Findlay
Session chair Director Global Data Science Team, Kantar, South Africa
09:15 - 10:10
09:15 10:10

INTERACTIVE | The Magical Body Mirror
Linking personality, clothing preference and nonverbal cues to understand decision-makingAlejandro Salgado-Montejo [Universidad de la Sabana]; Ana María Moreno [Neurosketch]; Daniela Greiffenstein [Neurosketch]; Jorge Alvarado-Valencia [Pontificia Universidad Javeriana]; Rodrigo Salgado [Neurosketch]

Alejandro Salgado-Montejo
Managing Partner / Professor, Universidad de la Sabana, Colombia
Ana María Moreno
Director - Entrepreneurship & Small Businesses, Neurosketch, Colombia
Daniela Greiffenstein
Consultant and Business Developer, Neurosketch, Colombia
Jorge Alvarado-Valencia
Associate Professor, Pontificia Universidad Javeriana, Colombia
Rodrigo Salgado
Project Director, Neurosketch, Colombia

Interactive session

10:10 - 10:30
10:10 10:30

GUEST SPEAKER | Advances in computational argumentation: IBM Project Debater
Carlos Alzate [IBM Research]

Carlos Alzate
Guest speaker Research Scientist & Manager, IBM Research, Ireland

Guest speaker presentation

10:30 - 11:30
10:30 11:30

Networking break

10:45 - 11:10
10:45 11:10

BUSINESS SOLUTIONS DEMO by Streetbees
Helping Big Brands be with their Consumers, in the Moment of ConsumptionPaul Ahern [Streetbees]
room2 Demo Lab 1 (Stratocaster C)

room2 Demo Lab 1 (Stratocaster C)

For big brands, it's never been harder to keep up with the changing tastes of customers and see what is coming round the corner. Streetbees enables even the biggest of these companies to understand what their consumers think and do in the moment, helping them behave like a local start-up with its finger on the pulse.

Chief Growth Officer, Streetbees, United Kingdom (GB)

Sponsored demo

10:45 - 11:10
10:45 11:10

BUSINESS SOLUTIONS DEMO by RDM Initiative
Beyond BlockchainClint Taylor [Research Data Marketplace Initiative]
room2 Demo Lab 2 (Alhambra)

room2 Demo Lab 2 (Alhambra)

Clint Taylor
Technologist & Founder, Research Data Marketplace Initiative, United States

Sponsored demo

Fusion Fast Forward (Case Studies)
11:30 - 11:40
11:30 11:40

Introduction
Elias Veris [Google]

Elias Veris
Session chair Sales Manager - Large Consumers Sales, Google, Ireland
11:40 - 12:00
11:40 12:00

AI meets CX
Deeper insights within SEAT’s customer satisfaction programChristopher Harms [SKOPOS]; Luis Freile [SEAT]; Marc Zörnig [SKOPOS]

Christopher Harms
Consultant - Research & Development, SKOPOS, Germany
Luis Freile
Customer Care Processes, SEAT, Spain
Marc Zörnig
Research Manager CX, SKOPOS, Germany

Presentation: Case study

12:00 - 12:20
12:00 12:20

Smart Data Works!
Delivering ideas for product improvement and shopper understandingNikolai Reynolds [Ipsos Innovation]; Robert Wiggall [MARS Petcare]; Stefan Maas [Ipsos]

Nikolai Reynolds
Head of Global Product Testing, Ipsos Innovation, Germany
Robert Wiggall
Global Product Performance Manager, MARS Petcare, United States
Stefan Maas
Practice Lead Social Intelligence Analytics, Ipsos, Germany

Presentation: Case study

12:20 - 12:40
12:20 12:40

A Picture Paints a Thousand Words
Using AI in Social Media AnalysisAoife Marron [RedC Research]; Sinead Mooney [RedC Research]

Aoife Marron
Associate Director, RedC Research, Ireland
Sinead Mooney
Joint Managing Director, RedC Research, Ireland

Presentation: Case study

12:40 - 13:00
12:40 13:00

Smart Data – Smart Conversation
An interactive debate with the speakers of this block

13:00 - 14:00
13:00 14:00

Lunch

Fusion Fast Forward (Tools & Tech)
14:00 - 14:10
14:00 14:10

Introduction
Elias Veris [Google]

Elias Veris
Session chair Sales Manager - Large Consumers Sales, Google, Ireland
14:10 - 14:40
14:10 14:40

MASTERCLASS | Innovative Marketing Technologies
How to drive engagement with the right audiences using AR and VRDörthe Peters [YouGov]

Dörthe Peters
Associate Director - Data Applications, YouGov, Germany

Masterclass

14:40 - 15:00
14:40 15:00

Augmented Market Intelligence
Exploring expert-centric artificial media intelligenceKimmo Valtonen [M-Brain]

Kimmo Valtonen
CTO, M-Brain, Finland

Presentation: Methodological innovation

15:00 - 15:20
15:00 15:20

Videometrics to the Rescue
Videometric data to understand changing shopper dynamics in FMCGAmit Dhand [NAILBITER]; Yelena Idelchik [Reckitt Benckiser]

Amit Dhand
Founder, NAILBITER, United States
Yelena Idelchik
Team Lead - Category Management & Shopper Insights, Reckitt Benckiser, United States

Presentation: Methodological innovation

15:20 - 15:30
15:20 15:30

Tech Twister
An interactive debate with the speakers of this block

15:30 - 16:30
15:30 16:30

Networking break

15:45 - 16:10
15:45 16:10

BUSINESS SOLUTIONS DEMO by Gemseek
MRlytics: Advanced Analytics for Market Research ProfessionalsMartin Dimov [GemSeek]; Petko Tinchev [GemSeek]
room2 Demo Lab 1 (Stratocaster C)

room2 Demo Lab 1 (Stratocaster C)

MRlytics is an advanced analytics platform for market research professionals. It helps optimise your efforts on research methodologies such as Conjoint, TURF, MaxDiff, and others, simulate outcomes and investigate scenarios, and access all data at your fingertips. In this demo session, you will understand how you can automate your intelligence in product pricing or feature development, market share assessment, or sales volume with the latest in data science, machine learning, and data automation technologies.

Martin Dimov
Head of Data Science, GemSeek, Bulgaria
Petko Tinchev
Managing Partner, GemSeek, Bulgaria

Sponsored demo

15:45 - 16:10
15:45 16:10

BUSINESS SOLUTIONS DEMO by Zappi
The Challenges Facing Insights and the Road ForwardKatie O'Connor [ZappiStore]
room2 Demo Lab 2 (Alhambra)

room2 Demo Lab 2 (Alhambra)

In this session, Zappi will share the disruption that digitalization has had to consumer behavior and how this disruption requires companies to adapt rapidly by using world-class insights centered on always-on analytics. Attendees will learn about the current state of insights and analytics automation, behavior change, best practices within F100 organizations, and how to practically implement these systems and get the most from their teams.

Katie O'Connor
VP Customer Transformation, ZappiStore, United Kingdom (GB)

Sponsored demo

16:30 - 16:40
16:30 16:40

ESOMAR News Flash

16:40 - 17:10
16:40 17:10

GUEST SPEAKER | Building the World’s Intelligence Platform
Capturing human behaviour at scaleTugce Bulut [Streetbees]

Building the world's intelligence platform and capturing human behaviour at scale
The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But if people around the world shared their thoughts and actions with us, and we were to use AI and machine learning to capture them, in the moment - then couldn't help the world's biggest companies to act like a local start-up and truly understand any market...?

Tugce Bulut
Guest speaker CEO, Streetbees, United Kingdom (GB)

Guest speaker presentation

17:10 - 17:20
17:10 17:20

Smart Data Award - By Zappi

Zappi has partnered with ESOMAR to sponsor an award that highlights the year's best campaign, project, or program that presents a truly innovative use of insights and data.

Announcement

17:20 - 17:25
17:20 17:25

Data edge summary
Peter Nash [Tourism Ireland]

Peter Nash
Programme Committee Chair Manager - Northern Europe, Ireland, Tourism Ireland, Ireland
17:25 - 17:30
17:25 17:30

Smart data days wrap-up
Finn Raben [ESOMAR Director General]

Finn Raben
ESOMAR Director General
17:30 - 18:30
17:30 18:30

FUSION Fun
room2 Gibson Hotel (event venue)

room2 Gibson Hotel (event venue)

While some delegates from the "Smart Data Days" leave Dublin, ESOMAR and The Gibson Hotel welcomes all the international delegates joining us from around the world for our "Global Qualitative Days" join us to celebrate FUSION research with a glass of wine or good Irish beer!

08:00 - 09:00
08:00 09:00

Registration
Collect your badges
room2 Registration desk

09:00 - 09:05
09:00 09:05

Welcome
Niels Schillewaert [ESOMAR President]

Niels Schillewaert
ESOMAR President
09:05 - 09:10
09:05 09:10

Introduction to the programme - FUSION qual angle
Andrew Vincent [Waves]

Andrew Vincent
Programme Committee Chair Director, Waves, United Kingdom (GB)
Client-Side Fusion Futures (Scene-Setter)
09:10 - 09:15
09:10 09:15

Introduction
Shibani Nayak [Netflix]

Shibani Nayak
Session chair Research Manager, Netflix, India
09:15 - 09:40
09:15 09:40

CLIENT DISCUSSION | Are We Entering a New Era for Insight Development and Deployment?
What insights do clients need todayJohannes Hartmann [Insight Republic]; Adrian Terron [Tata Group]; Camila Borja [ITAU]; Jackie Lundblad [BuzzFeed]; Michelle McLoughlin [Aer Lingus]; Sunita Venkataraman [Intel]

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines, insight presentation... Hear established global brands have their say and then raise your hand to have yours!

Johannes Hartmann
Moderator Business Humanised Insight Consultant, Insight Republic, Netherlands
Adrian Terron
Panelist Head - Customer Centricity, Tata Group, India
Camila Borja
Panelist UX Specialist, ITAU, Brazil
Jackie Lundblad
Panelist Head of International Insights, BuzzFeed, United Kingdom (GB)
Michelle McLoughlin
Panelist Head Of Consumer Insights, Aer Lingus, Ireland
Sunita Venkataraman
Panelist Global Director - Global Insights and Analytics, Intel, United States

Presentation: Client topic

Making Fusion Futures Work (Scene-Setter)
09:40 - 09:45
09:40 09:45

Introduction
Andrew Vincent [Waves]

Andrew Vincent
Session chair Director, Waves, United Kingdom (GB)
09:45 - 10:05
09:45 10:05

Innovation Diffusion in the Digital Age
Qual-based innovation diffusion model seeking smart tech to create fusion futuresLida Hujic [TFTK Insight Innovation Culture]

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Lida Hujic
Founder, TFTK Insight Innovation Culture, United Kingdom (GB)

Presentation: Industry challenge

10:05 - 10:25
10:05 10:25

Bitter Sweet Symphony
A case study showing how a careful fusion of semiotics, social media analysis & creative storytelling built a powerful new strategy for an over 100 year old aperitif brandJuliette Margerand [Pernod Ricard]; Sven Arn [Happy Thinking People]

Finding the future by looking backwards. How data fusion created a compelling brand success story.

Juliette Margerand
Consumer Insight Manager, Pernod Ricard, France
Sven Arn
Managing Director and Partner, Happy Thinking People, Germany

Presentation: Case study

10:25 - 10:40
10:25 10:40

Fusion Futures – Fusion Questions
An interactive debate with the speakers of this block

10:40 - 11:40
10:40 11:40

Networking break

10:55 - 11:20
10:55 11:20

BUSINESS SOLUTIONS DEMO by Liveminds
How to Use Social Media to Find Fresh Participants Matched from 2 Billion PeopleHugh Carling [Liveminds]
room2 Demo Lab 1 (Stratocaster C)

room2 Demo Lab 1 (Stratocaster C)

Participants are like fruit - best when fresh and hand-picked to exactly match your needs. Behavioural Recruitment is a radically different approach to recruitment, powered by live social data on over 2 billion people worldwide. We don't have a database - we find fresh participants, for every project, who give you 47% more data. Join us to see how this MRS award-winning service has successfully tapped into social media to revolutionise research recruitment.

Hugh Carling
Co-founder, Liveminds, United Kingdom (GB)

Sponsored demo

10:55 - 11:20
10:55 11:20

BUSINESS SOLUTIONS DEMO by IBM Research Lab
IBM Project DebaterCarlos Alzate [IBM Research]
room2 Demo Lab 2 (Alhambra)

room2 Demo Lab 2 (Alhambra)

Carlos Alzate
Research Scientist & Manager, IBM Research, Ireland

Sponsored demo

Fusion Futures: In Practice (Methodologies & Tools)
11:40 - 11:45
11:40 11:45

Introduction
Caroline Smiley [Delta Air Lines]

Caroline Smiley
Session chair Manager of Customer Research and Insights, Delta Air Lines, United States
11:45 - 12:05
11:45 12:05

Standing on the Shoulders of Giants
Insights and implications from a ‘duel’ between humans and machinesAnna Marchuk [HYVE Innovation Research]; Signe Worning Løgstrup Jensen [HYVE Innovation Research]; Stefan Biel [Beiersdorf]; Volker Bilgram [HYVE Innovation Research]

Recognizing innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilizing machine's and human's individual strengths.

Anna Marchuk
Senior Innovation Researcher, HYVE Innovation Research, Germany
Signe Worning Løgstrup Jensen
Post-graduate, HYVE Innovation Research, Denmark
Stefan Biel
Innovation Director, Beiersdorf, Germany
Volker Bilgram
Managing Director, HYVE Innovation Research, Germany

Presentation: Methodological innovation

12:05 - 12:25
12:05 12:25

Value of Vir-tue: Virtually Understanding Culture
Fusion futures: In practice (methodologies & tools)Kshipra Rustogi [Kantar IMRB]

Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimization go hand-in-hand? This will be answered by testifying the importance of online in contextualizing human psyche within culturally constituted realities.

Kshipra Rustogi
Senior Account Manager, Kantar IMRB, India

Presentation: Case study

12:25 - 12:45
12:25 12:45

Profiting: The Prophecy for Qualitative/Quantitative Fusion
Evidenced through a case studyDanielle Holland [OmniCom Research]; Omnia Holland [OmniCom Research]

Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down 50%!

Danielle Holland
Project Manager, OmniCom Research, Australia
Omnia Holland
Managing Director, OmniCom Research, Australia

Presentation: Case study

12:45 - 13:05
12:45 13:05

Demonstrating the Advantage of Artificial Intelligence in Market Research
Accelerating innovation by exploiting what is already knownGary Ellis [Remesh]

Gary Ellis, COO and co-Founder of Remesh, will delve into the importance of AI in market research, and how it is a valuable tool for drawing qualitative insights on a massive scale to better understand the masses and bring market research into the 21st century.

Gary Ellis
Chief Operating Officer, Remesh, United States

Presentation: Methodological innovation

13:05 - 13:20
13:05 13:20

Fusion Futures – Fusion Tech Talk
An interactive debate with the speakers of this block

13:20 - 13:25
13:20 13:25

ESOMAR Update
Finn Raben [ESOMAR Director General]

Finn Raben
ESOMAR Director General

Announcement

13:25 - 14:25
13:25 14:25

Lunch

Fusion Futures: Activate Your Insights (Masterclass)
14:25 - 14:30
14:25 14:30

Introduction
Lyn McGregor [AQR Representative]

Lyn McGregor
Session chair AQR Representative
14:30 - 15:00
14:30 15:00

MASTERCLASS | Is the Future of Conversation Silent?
Exploring the future of research in the digital ageSarah de Caux [Join the Dots]

Is the future of conversation silent? With people increasingly communicating by text and emojis, what does this mean for us as researchers, whose job it is to listen and interpret? Join us for an interactive workshop as we discuss the implications.

Sarah de Caux
Senior Research Director, Join the Dots, United Kingdom (GB)

Presentation: Industry challenge

15:00 - 15:15
15:00 15:15

Q&A

15:15 - 16:15
15:15 16:15

Networking break

15:30 - 15:50
15:30 15:50

BUSINESS SOLUTIONS DEMO by DataExpert
The future of market research operations and data services - A philosophical approachDezso Karasszon [DataExpert]
room2 Demo Lab 1 (Stratocaster C)

room2 Demo Lab 1 (Stratocaster C)

The world of market research operations is full of hidden contradictions: The industry is demanding more complex functionalities but at the same time, simple and DIY tools also.

We aim for automation but at the same time wish to keep flexibility. We are using end-to-end systems covering the whole process but sometimes more specialized solutions are needed to take care of one specific part.

DataExpert provides you with some ideas on how to overcome those challenges efficiently.

Dezso Karasszon
Managing Director, DataExpert, Hungary

Sponsored demo

15:30 - 15:50
15:30 15:50

Co-Creating FUSION 2019 with ESOMAR
room2 Demo Lab 2 (Alhambra)

Fusion Futures: Design The Experience
16:15 - 16:20
16:15 16:20

Introduction
Peter Nash [Tourism Ireland]

Peter Nash
Session chair Manager - Northern Europe, Ireland, Tourism Ireland, Ireland
16:20 - 16:40
16:20 16:40

UX Research in a Developing Country
Using research in favour of cultural barriersCamila Borja [ITAU]; Luciano Lauri Pires [ITAU]

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship?

Camila Borja
UX Specialist, ITAU, Brazil
Luciano Lauri Pires
UX Specialist, ITAU, Brazil

Presentation: Client topic

16:40 - 17:00
16:40 17:00

Carpool Karaoke
Getting senior stakeholders out of their comfort zone and into customers' carsEd Garey [BAMM]; James Johnstone [Shell]

We reveal how, on a limited budget, you can get senior executives in a large organisation to sit up and take notice of the people who really matter to the business, whilst delivering impact and engagement that will last longer than any debrief.

Ed Garey
Managing Director, BAMM, United Kingdom (GB)
James Johnstone
Global Head of Customer Insights, Shell, United Kingdom (GB)

Presentation: Case study

17:00 - 17:15
17:00 17:15

Fusion Futures – Fusion Experience
An interactive debate with the speakers of this block

17:15 - 17:45
17:15 17:45

GUEST SPEAKER | Social Cooling
How Big Data is increasing pressure to conformTijmen Schep [PineappleJazz]

As oil lead to Global Warming, data leads to Social Cooling. Comparing these two problems is not just intended as a warning. It offers hope, a blueprint for how to deal with this issue, and a deeper understanding of what it means to be human in our data-driven world

Tijmen Schep
Guest speaker Owner, PineappleJazz, Netherlands

Guest speaker presentation

18:30 - 19:30
18:30 19:30

FUSION Fun
room2 Urban Brewing

room2 Urban Brewing

Get your business cards/contact list ready… ESOMAR is excited to organise the first hour of your evening with a special Dublin experience.
Tonight we invite you to join us at Urban Brewing – first round (or two!) on us.

08:00 - 09:00
08:00 09:00

Registration
Collect your badges
room2 Registration desk

Prophets & Profiting: Business Success (Scene-Setter)
09:00 - 09:05
09:00 09:05

Introduction
Caroline Smiley [Delta Air Lines]

Caroline Smiley
Session chair Manager of Customer Research and Insights, Delta Air Lines, United States
09:05 - 09:25
09:05 09:25

Editing the Customer-Centricity Gene for the Next Century
Secrets of an emerging market giant - An inside view of the customer-centric transformation at the Tata Group, India’s largest corporationAdrian Terron [Tata Group]

Find out how you can bring together the power of community, collaboration and uncommon customer Insight to create sustainable value for your stakeholders and lead your category.

Adrian Terron
Head - Customer Centricity, Tata Group, India

Presentation: Client topic

09:25 - 09:45
09:25 09:45

Post-Truths Insights; Driving Business Impact
Making insights more business-ready and articulated in business language to help true customer-centricity in client business organisationsRadhecka Roy [Ipsos]; Sunita Venkataraman [Intel]

Our pilot is a bold experiment to create a new language and value for insights in a client organisation.

Radhecka Roy
Global Lead - Strategic Curation, Ipsos, Singapore
Sunita Venkataraman
Global Director - Global Insights and Analytics, Intel, United States

Presentation: Client topic

09:45 - 10:05
09:45 10:05

Fusionovation! Pan-European Crowd-sourced Research to Develop Customer-focused Innovation
How Catalyx helped the world’s leading supplier of water coolers build customer-centric innovation back into its DNAGuy White [The Catalyx]; Jean-Marc Bolinger [Eden Springs]

We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation.

Guy White
Founder and CEO, The Catalyx, Switzerland
Jean-Marc Bolinger
Group Chief Commercial Officer, Eden Springs, Spain

Presentation: Case study

10:05 - 10:20
10:05 10:20

Prophets & Profiting – Business Dialogue
An interactive debate with the speakers of this block

10:20 - 11:20
10:20 11:20

Networking break

Prophets & Profiting: In Practice (Methodologies & Tools)
11:20 - 11:25
11:20 11:25

Introduction
Shibani Nayak [Netflix]

Shibani Nayak
Session chair Research Manager, Netflix, India
11:25 - 11:45
11:25 11:45

Catching the Exception
An in-depth qualitative social media analysis to uncover unexpected usages of plant-based Alpro products #newrecipe #cleaneating #plantpowerChayenne Meers [haystack International]; Suzanne Mulier [Alpro]

Redefining qualitative research by combining different methods in order to find new, special and trendy usages.

Chayenne Meers
Research Consultant, haystack International, Belgium
Suzanne Mulier
Int. Market Researcher, Alpro, Belgium

Presentation: Case study

11:45 - 11:55
11:45 11:55

Breaking the Blue Ocean Barriers
Using behavioral economics to drive customer acquisitionsAmeya Saxena [Myntra Designs]; Archana Pai [Myntra Designs]

With a pool of 250 million potential consumers to tap into, what are the barriers we need to break down and how do we do it?

Ameya Saxena
Senior Manager - Research & Insights, Myntra Designs, India
Archana Pai
Senior Manager - Research & Insights, Myntra Designs, India

Presentation: Client topic

11:55 - 12:15
11:55 12:15

Of Mice and Men: Revealing the Unconscious With the MouseTracker
Using novel research software to understand physicians' implicit attitudes towards antibiotic treatmentDaniel Rayner [Insight Dojo]; Genevieve Hall [Insight Dojo]; George Cox [Insight Dojo]; Jon Osborne [Shionogi Europe]; Vivek Banerji [Insight Dojo]

Introducing the MouseTracker: A new method of psychological testing to uncover underlying thought processes in qualitative research

Daniel Rayner
Associate, Insight Dojo, United Kingdom (GB)
Genevieve Hall
Principal, Insight Dojo, United Kingdom (GB)
George Cox
Associate, Insight Dojo, United Kingdom (GB)
Jon Osborne
Senior Brand Director, Shionogi Europe, United Kingdom (GB)
Founder and Director, Insight Dojo, United Kingdom (GB)

Presentation: Methodological innovation

12:15 - 12:30
12:15 12:30

Prophets & Profiting – Agility, Acquisition & Attitudes
An interactive debate with the speakers of this block

12:30 - 13:30
12:30 13:30

CLlCK Lunch!
A meet-up for research buyers (only) to network and share best practice in an informal private setting
room2 Demo Lab 2 (Alhambra)

12:30 - 13:30
12:30 13:30

Lunch

Prophets & Profiting: Activate Your Insights (Masterclass)
13:30 - 13:35
13:30 13:35

Introduction
Andrew Vincent [Waves]

Andrew Vincent
Session chair Director, Waves, United Kingdom (GB)
13:35 - 14:05
13:35 14:05

MASTERCLASS | Digital Anthropology
How do (un)happy people behave online?Francois Erner [respondi]; Jennifer Roberton [respondi]

  • Is the Internet ruining humanities chance for happiness?
  • Are we happier when we spend longer online?
  • Where are the happy and unhappy zones of the internet?
  • What are the web navigation patterns that reveal happiness or sadness?
Francois Erner
Chief Innovation Officer, respondi, France
Jennifer Roberton
Managing Director UK, respondi, United Kingdom (GB)

Presentation: Methodological innovation

14:05 - 14:20
14:05 14:20

Q&A

14:20 - 14:30
14:20 14:30

ESOMAR Update
Niels Schillewaert [ESOMAR President]

Niels Schillewaert
ESOMAR President

Announcement

14:30 - 15:35
14:30 15:35

Networking break

Prophets & Profiting: Keeping It Human
15:30 - 15:35
15:30 15:35

Introduction
Peter Nash [Tourism Ireland]

Peter Nash
Session chair Manager - Northern Europe, Ireland, Tourism Ireland, Ireland
15:35 - 15:55
15:35 15:55

The Good Old Qual Comes to Rescue Your Digital Spend
Qualitative fusion caters to communication development challenges of changing timesArfa Syed [Kantar Millward Brown]

 

Arfa Syed
Associate Account Director, Kantar Millward Brown, Pakistan

Presentation: Methodological innovation

15:55 - 16:15
15:55 16:15

Human Plus Digital Equals Agile and Accurate
How holistic communities can provide depth, rigour and quality to impatient stakeholdersAlex Johnston [Jigsaw Research]; Phil Morrison [Whycatcher]

Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about methodologies.

Alex Johnston
Director, Jigsaw Research, United Kingdom (GB)
Phil Morrison
Managing Director, Whycatcher, United Kingdom (GB)

Presentation: Industry challenge

16:15 - 16:30
16:15 16:30

Prophets & Profiting – Keeping Qual In The Mix
An interactive debate with the speakers of this block

16:30 - 17:00
16:30 17:00

GUEST SPEAKER | How a Start-up Used Qualitative Research and Big Data to Disrupt the Sports Nutrition Market
Len Dunne [Elivar]

Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.

Len Dunne
Guest speaker Co-Founder & Commercial Director, Elivar, United Kingdom (GB)

Guest speaker presentation

Closing & Awards
17:00 - 17:05
17:00 17:05

Qual angle summary
Andrew Vincent [Waves]

Andrew Vincent
Programme Committee Chair Director, Waves, United Kingdom (GB)
17:05 - 17:10
17:05 17:10

Awards
Finn Raben [ESOMAR Director General]; Simon Patterson [QRi Consulting]

  • The Best Qualitative Paper – Peter Cooper Excellence Award is sponsored and presented by QRi Consulting. Now in its 7th year, this award is voted on by the programme committee and given to the paper representing the best qualitative innovation, creativity and business impact.

  • Best Presentation Award, for the best presentation at this event, resulting from the ratings from the audience.
Finn Raben
ESOMAR Director General
Simon Patterson
Founder & CEO, QRi Consulting, United Kingdom (GB)

Announcement

17:10 - 17:15
17:10 17:15

Closing
Finn Raben [ESOMAR Director General]

Finn Raben
ESOMAR Director General
17:15 - 17:45
17:15 17:45

Farewell drinks

To cap off the event, let’s raise a glass to new friends, new learnings and safe travels home!



Demo Lab Presenters