We will explore how SMART DATA & QUALITATIVE work in synergy for improved intelligence and business impact. While all four days will incorporate both approaches, Monday & Tuesday will deliver more on SMART DATA and Wednesday & Thursday more on QUALITATIVE.
Programme
-
Sunday
11
November -
Monday
12
November -
Tuesday
13
November -
Wednesday
14
November -
Thursday
15
November
Opening
Niels Schillewaert [ESOMAR President]
Introduction to the programme - FUSION data edge
Peter Nash [Tourism Ireland]
Alchemy!
Transmuting a combination of data streams into shining new insightFiona Blades [MESH Experience]
Presentation: Industry challenge
The ‘Appiness Project
Passive behavioural data fuses with surveys to reveal how Internet and app usage impacts on happinessJennifer Roberton [respondi]; Matt Browne [Global Progress]
Presentation: Methodological innovation
BUSINESS SOLUTIONS DEMO by Tourism Ireland
Exploring Dublin!Peter Nash [Tourism Ireland] Demo Lab 1 (Stratocaster C)
Demo Lab 1 (Stratocaster C)
Sponsored demo
Introduction
Apala Sabde [Facebook]
Integrating Digital Conversations
Laying it on thick with social intelligenceEllie Osborne [Join the Dots]; Oliver Roberts [GlaxoSmithKline]
Presentation: Case study
Intelligence Amplification
Leveraging social media to understand provider relationships in telecomsDarren Hanson [Orange PLC]; Gaelle Bertrand [Kantar Media]
Presentation: Case study
Beyond Blockchain: Evolving MR Revenue Streams, Global Impact and Industry Value Worldwide
Clint Taylor [Research Data Marketplace Initiative]
There are stark correlations between the ESOMAR 2017 Global Market Research Report and the potential of blockchain technology. Deep consumer understanding requires an increasing number of techniques. Finding great data promotes industry growth. The market is increasingly fragmented with entry of smaller, innovative researchers. Big Data is out; Smart Data is in.
In this session, we will quickly separate blockchain myth and hype from fact. You will hear how blockchain's core architecture can elevate specific ESOMAR core findings to unprecedented levels. Finally, we will discuss how the new blockchain-based RDM Initiative can evolve how the entire industry transacts research data; multiply provider revenue streams; curate the best providers, techniques and data worldwide; reach and mature emerging markets; and become a springboard for waves of innovation we have yet to discover.
Invited Initiative
Introduction
Kyle Findlay [Kantar]
INTERACTIVE | Demystifying Machine Learning
Accelerating innovation by exploiting what is already knownSjoerd Koornstra [The House of Insights]; Wim Hamaekers [haystack International]
Interactive session
The Value of Machine Learning in Privacy
Results-oriented machine learning solution in securing PII data anonymisationCarlos Ochoa [Netquest]; Ezequiel Paura [Netquest]
Presentation: Methodological innovation
BUSINESS SOLUTIONS DEMO by Toluna
Coupling the 'What' and the 'Why' to Deepen Insight - Digital TrackingMark Hallums [Toluna] Demo Lab 1 (Stratocaster C)
Demo Lab 1 (Stratocaster C)
Today's consumers are using an ever-increasing number of digital and social channels and platforms to watch videos and programming content, listen to music, buy products and services, and communicate with others. This is leading to a need for measuring actual behaviours across multiple devices to build a stronger and more accurate reflection of consumers' lives and digital segments.
The future of collecting behavioural insights has moved past the traditional question and answer format to passive data collection. A unique benefit of this move is the ability to measure actual behaviour and marry it with claimed behavior which returns the highest quality insights.
Sponsored demo
ESOMAR Update
Finn Raben [ESOMAR Director General]
Announcement
GUEST SPEAKER | Data Science Mirrors Psychology in Surprising Ways
Jonathan Mall [Neuro Flash]
Guest speaker presentation
FUSION Fun
The Green Room Bar
The Green Room Bar
Get your business cards/contact list ready… ESOMAR is excited to organise the first hour of your evening with a special Dublin experience.
For this night we take you to The Green Room Bar just a few minutes away -walking distance- from our venue. Please do not forget your badge!
Introduction
Kyle Findlay [Kantar]
INTERACTIVE | The Magical Body Mirror
Linking personality, clothing preference and nonverbal cues to understand decision-makingAlejandro Salgado-Montejo [Universidad de la Sabana]; Ana María Moreno [Neurosketch]; Daniela Greiffenstein [Neurosketch]; Jorge Alvarado-Valencia [Pontificia Universidad Javeriana]; Rodrigo Salgado [Neurosketch]
Interactive session
GUEST SPEAKER | Advances in computational argumentation: IBM Project Debater
Carlos Alzate [IBM Research]
Guest speaker presentation
BUSINESS SOLUTIONS DEMO by Streetbees
Helping Big Brands be with their Consumers, in the Moment of ConsumptionPaul Ahern [Streetbees] Demo Lab 1 (Stratocaster C)
Demo Lab 1 (Stratocaster C)
For big brands, it's never been harder to keep up with the changing tastes of customers and see what is coming round the corner. Streetbees enables even the biggest of these companies to understand what their consumers think and do in the moment, helping them behave like a local start-up with its finger on the pulse.
Sponsored demo
BUSINESS SOLUTIONS DEMO by RDM Initiative
Beyond BlockchainClint Taylor [Research Data Marketplace Initiative] Demo Lab 2 (Alhambra)
Demo Lab 2 (Alhambra)
Sponsored demo
Introduction
Elias Veris [Google]
AI meets CX
Deeper insights within SEAT’s customer satisfaction programChristopher Harms [SKOPOS]; Luis Freile [SEAT]; Marc Zörnig [SKOPOS]
Presentation: Case study
Smart Data Works!
Delivering ideas for product improvement and shopper understandingNikolai Reynolds [Ipsos Innovation]; Robert Wiggall [MARS Petcare]
Presentation: Case study
A Picture Paints a Thousand Words
Using AI in Social Media AnalysisAoife Marron [RedC Research]; Sinead Mooney [RedC Research]
Presentation: Case study
Introduction
Elias Veris [Google]
MASTERCLASS | Innovative Marketing Technologies
How to drive engagement with the right audiences using AR and VRDörthe Peters [YouGov]
Masterclass
Augmented Market Intelligence
Exploring expert-centric artificial media intelligenceKimmo Valtonen [M-Brain]
Presentation: Methodological innovation
Videometrics to the Rescue
Videometric data to understand changing shopper dynamics in FMCGAmit Dhand [NAILBITER]; Yelena Idelchik [Reckitt Benckiser]
Presentation: Methodological innovation
BUSINESS SOLUTIONS DEMO by Gemseek
MRlytics: Advanced Analytics for Market Research ProfessionalsMartin Dimov [GemSeek]; Petko Tinchev [GemSeek] Demo Lab 1 (Stratocaster C)
Demo Lab 1 (Stratocaster C)
MRlytics is an advanced analytics platform for market research professionals. It helps optimise your efforts on research methodologies such as Conjoint, TURF, MaxDiff, and others, simulate outcomes and investigate scenarios, and access all data at your fingertips. In this demo session, you will understand how you can automate your intelligence in product pricing or feature development, market share assessment, or sales volume with the latest in data science, machine learning, and data automation technologies.
Sponsored demo
BUSINESS SOLUTIONS DEMO by Zappi
The Challenges Facing Insights and the Road ForwardKatie O'Connor [ZappiStore] Demo Lab 2 (Alhambra)
Demo Lab 2 (Alhambra)
In this session, Zappi will share the disruption that digitalization has had to consumer behavior and how this disruption requires companies to adapt rapidly by using world-class insights centered on always-on analytics. Attendees will learn about the current state of insights and analytics automation, behavior change, best practices within F100 organizations, and how to practically implement these systems and get the most from their teams.
Sponsored demo
GUEST SPEAKER | Building the World’s Intelligence Platform
Capturing human behaviour at scaleTugce Bulut [Streetbees]; Tugce Bulut [Streetbees]
Building the world's intelligence platform and capturing human behaviour at scale
The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But if people around the world shared their thoughts and actions with us, and we were to use AI and machine learning to capture them, in the moment - then couldn't help the world's biggest companies to act like a local start-up and truly understand any market...?
Guest speaker presentation
Smart Data Award - By Zappi
Data edge summary
Peter Nash [Tourism Ireland]
Smart data days wrap-up
Finn Raben [ESOMAR Director General]
FUSION Fun
Gibson Hotel (event venue)
Gibson Hotel (event venue)
While some delegates from the "Smart Data Days" leave Dublin, ESOMAR and The Gibson Hotel welcomes all the international delegates joining us from around the world for our "Global Qualitative Days" join us to celebrate FUSION research with a glass of wine or good Irish beer!
Welcome
Niels Schillewaert [ESOMAR President]
Introduction to the programme - FUSION qual angle
Andrew Vincent [Waves]
Introduction
Shibani Nayak [Netflix]
CLIENT DISCUSSION | Are We Entering a New Era for Insight Development and Deployment?
What insights do clients need todayJohannes Hartmann [Insight Republic]; Adrian Terron [Tata Group]; Camila Borja [ITAU]; Jackie Lundblad [BuzzFeed]; Michelle McLoughlin [Aer Lingus]; Sunita Venkataraman [Intel]
What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines, insight presentation... Hear established global brands have their say and then raise your hand to have yours!
Presentation: Client topic
Introduction
Andrew Vincent [Waves]
Innovation Diffusion in the Digital Age
Qual-based innovation diffusion model seeking smart tech to create fusion futuresLida Hujic [TFTK Insight Innovation Culture]
Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?
Presentation: Industry challenge
Bitter Sweet Symphony
A case study showing how a careful fusion of semiotics, social media analysis & creative storytelling built a powerful new strategy for an over 100 year old aperitif brandJuliette Margerand [Pernod Ricard]; Sven Arn [Happy Thinking People]
Finding the future by looking backwards. How data fusion created a compelling brand success story.
Presentation: Case study
BUSINESS SOLUTIONS DEMO by Liveminds
How to Use Social Media to Find Fresh Participants Matched from 2 Billion PeopleHugh Carling [Liveminds] Demo Lab 1 (Stratocaster C)
Demo Lab 1 (Stratocaster C)
Participants are like fruit - best when fresh and hand-picked to exactly match your needs. Behavioural Recruitment is a radically different approach to recruitment, powered by live social data on over 2 billion people worldwide. We don't have a database - we find fresh participants, for every project, who give you 47% more data. Join us to see how this MRS award-winning service has successfully tapped into social media to revolutionise research recruitment.
Sponsored demo
BUSINESS SOLUTIONS DEMO by IBM Research Lab
IBM Project DebaterCarlos Alzate [IBM Research] Demo Lab 2 (Alhambra)
Demo Lab 2 (Alhambra)
Sponsored demo
Introduction
Caroline Smiley [Delta Air Lines]
Standing on the Shoulders of Giants
Insights and implications from a ‘duel’ between humans and machinesAnna Marchuk [HYVE Innovation Research]; Signe Worning Løgstrup Jensen [HYVE Innovation Research]; Stefan Biel [Beiersdorf]; Volker Bilgram [HYVE Innovation Research]
Recognizing innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilizing machine's and human's individual strengths.
Presentation: Methodological innovation
Value of Vir-tue: Virtually Understanding Culture
Fusion futures: In practice (methodologies & tools)Kshipra Rustogi [Kantar IMRB]
Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimization go hand-in-hand? This will be answered by testifying the importance of online in contextualizing human psyche within culturally constituted realities.
Presentation: Case study
Profiting: The Prophecy for Qualitative/Quantitative Fusion
Evidenced through a case studyDanielle Holland [OmniCom Research]; Omnia Holland [OmniCom Research]
Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down 50%!
Presentation: Case study
Demonstrating the Advantage of Artificial Intelligence in Market Research
Accelerating innovation by exploiting what is already knownGary Ellis [Remesh]
Gary Ellis, COO and co-Founder of Remesh, will delve into the importance of AI in market research, and how it is a valuable tool for drawing qualitative insights on a massive scale to better understand the masses and bring market research into the 21st century.
Presentation: Methodological innovation
ESOMAR Update
Finn Raben [ESOMAR Director General]
Announcement
Introduction
Lyn McGregor [AQR Representative]
MASTERCLASS | Is the Future of Conversation Silent?
Exploring the future of research in the digital ageSarah de Caux [Join the Dots]
Is the future of conversation silent? With people increasingly communicating by text and emojis, what does this mean for us as researchers, whose job it is to listen and interpret? Join us for an interactive workshop as we discuss the implications.
Presentation: Industry challenge
BUSINESS SOLUTIONS DEMO by DataExpert
The future of market research operations and data services - A philosophical approachDezso Karasszon [DataExpert] Demo Lab 1 (Stratocaster C)
Demo Lab 1 (Stratocaster C)
The world of market research operations is full of hidden contradictions: The industry is demanding more complex functionalities but at the same time, simple and DIY tools also.
We aim for automation but at the same time wish to keep flexibility. We are using end-to-end systems covering the whole process but sometimes more specialized solutions are needed to take care of one specific part.
DataExpert provides you with some ideas on how to overcome those challenges efficiently.
Sponsored demo
Introduction
Peter Nash [Tourism Ireland]
UX Research in a Developing Country
Using research in favour of cultural barriersCamila Borja [ITAU]; Luciano Lauri Pires [ITAU]
Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship?
Presentation: Client topic
Carpool Karaoke
Getting senior stakeholders out of their comfort zone and into customers' carsEd Garey [BAMM]; James Johnstone [Shell]
We reveal how, on a limited budget, you can get senior executives in a large organisation to sit up and take notice of the people who really matter to the business, whilst delivering impact and engagement that will last longer than any debrief.
Presentation: Case study
GUEST SPEAKER | Social Cooling
How Big Data is increasing pressure to conformTijmen Schep [PineappleJazz]
As oil lead to Global Warming, data leads to Social Cooling. Comparing these two problems is not just intended as a warning. It offers hope, a blueprint for how to deal with this issue, and a deeper understanding of what it means to be human in our data-driven world
Guest speaker presentation
FUSION Fun
Urban Brewing
Urban Brewing
Get your business cards/contact list ready… ESOMAR is excited to organise the first hour of your evening with a special Dublin experience.
Tonight we invite you to join us at Urban Brewing – first round (or two!) on us.
Introduction
Caroline Smiley [Delta Air Lines]
Editing the Customer-Centricity Gene for the Next Century
Secrets of an emerging market giant - An inside view of the customer-centric transformation at the Tata Group, India’s largest corporationAdrian Terron [Tata Group]
Find out how you can bring together the power of community, collaboration and uncommon customer Insight to create sustainable value for your stakeholders and lead your category.
Presentation: Client topic
Post-Truths Insights; Driving Business Impact
Making insights more business-ready and articulated in business language to help true customer-centricity in client business organisationsRadhecka Roy [Ipsos]; Sunita Venkataraman [Intel]
Our pilot is a bold experiment to create a new language and value for insights in a client organisation.
Presentation: Client topic
Fusionovation! Pan-European Crowd-sourced Research to Develop Customer-focused Innovation
How Catalyx helped the world’s leading supplier of water coolers build customer-centric innovation back into its DNAGuy White [The Catalyx]; Jean-Marc Bolinger [Eden Springs]
We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation.
Presentation: Case study
Introduction
Shibani Nayak [Netflix]
Catching the Exception
An in-depth qualitative social media analysis to uncover unexpected usages of plant-based Alpro products #newrecipe #cleaneating #plantpowerChayenne Meers [haystack International]; Suzanne Mulier [Alpro]
Redefining qualitative research by combining different methods in order to find new, special and trendy usages.
Presentation: Case study
Breaking the Blue Ocean Barriers
Using behavioral economics to drive customer acquisitionsAmeya Saxena [Myntra Designs]; Archana Pai [Myntra Designs]
With a pool of 250 million potential consumers to tap into, what are the barriers we need to break down and how do we do it?
Presentation: Client topic
Of Mice and Men: Revealing the Unconscious With the MouseTracker
Using novel research software to understand physicians' implicit attitudes towards antibiotic treatmentDaniel Rayner [Insight Dojo]; Genevieve Hall [Insight Dojo]; George Cox [Insight Dojo]; Jon Osborne [Shionogi Europe]; Vivek Banerji [Insight Dojo]
Introducing the MouseTracker: A new method of psychological testing to uncover underlying thought processes in qualitative research
Presentation: Methodological innovation
Introduction
Andrew Vincent [Waves]
MASTERCLASS | Digital Anthropology
How do (un)happy people behave online?Francois Erner [respondi]; Jennifer Roberton [respondi]
- Is the Internet ruining humanities chance for happiness?
- Are we happier when we spend longer online?
- Where are the happy and unhappy zones of the internet?
- What are the web navigation patterns that reveal happiness or sadness?
Presentation: Methodological innovation
ESOMAR Update
Niels Schillewaert [ESOMAR President]
Announcement
Introduction
Peter Nash [Tourism Ireland]
The Good Old Qual Comes to Rescue Your Digital Spend
Qualitative fusion caters to communication development challenges of changing timesArfa Syed [Kantar Millward Brown]
Presentation: Methodological innovation
Human Plus Digital Equals Agile and Accurate
How holistic communities can provide depth, rigour and quality to impatient stakeholdersAlex Johnston [Jigsaw Research]; Phil Morrison [Whycatcher]
Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about methodologies.
Presentation: Industry challenge
GUEST SPEAKER | How a Start-up Used Qualitative Research and Big Data to Disrupt the Sports Nutrition Market
Len Dunne [Elivar]
Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.
Guest speaker presentation
Qual angle summary
Andrew Vincent [Waves]
Awards
Finn Raben [ESOMAR Director General]; Simon Patterson [QRi Consulting]
- The Best Qualitative Paper – Peter Cooper Excellence Award is sponsored and presented by QRi Consulting. Now in its 7th year, this award is voted on by the programme committee and given to the paper representing the best qualitative innovation, creativity and business impact.
- Best Presentation Award, for the best presentation at this event, resulting from the ratings from the audience.
Announcement
Closing
Finn Raben [ESOMAR Director General]
Farewell drinks
To cap off the event, let’s raise a glass to new friends, new learnings and safe travels home!
Tugce Bulut
CEO, Streetbees, United Kingdom (GB)
Tugce is passionate about the power of data and the positive change it can bring to the world. She is a published author and Master's graduate from the University of Cambridge, specialising in poverty alleviation and global living standards. Before founding StreetBees, she spent six years as a strategy consultant advising technology and consumer companies on how to accelerate growth in international markets.
Sessions:
ESOMAR Member Andrew Vincent
Director, Waves, United Kingdom (GB)
Sessions:
ESOMAR Member Peter Nash
Manager - Northern Europe, Ireland, Tourism Ireland, Ireland
Currently heading up the Strategy Development & Insights team at Tourism Ireland, Peter Nash has held a wide variety of marketing and strategy roles in both the public and the private sector. An economist by training, he lectured at the University of Newcastle Upon Tyne and The National University of Ireland. Peter Nash was also senior researcher with Teagasc, the Irish food and agriculture development authority. He then held a variety of research, marketing and strategy roles at Guinness and later Diageo Ireland. More recently, Nash was head of the School of Business at the National College of Ireland before joining Tourism Ireland around six years ago. Tourism Ireland is the North-South body tasked with promoting the island of Ireland as an international tourism destination. Nash is currently the acting chairman of the Market Intelligence Committee of the European Travel Commission and President of the European Chapter of TTRA. A keen sailor, Peter Nash enjoys year-round sailboat racing in Dublin Bay and summertime cruising along the spectacular Wild Atlantic Way.
Sessions:
- Introduction to the programme - FUSION data edge (12 November 2018 - 09:15) / Programme Committee Chair
- BUSINESS SOLUTIONS DEMO by Tourism Ireland (12 November 2018 - 10:45) / Speaker
- Data edge summary (13 November 2018 - 17:20) / Programme Committee Chair
- Introduction (14 November 2018 - 16:15) / Session chair
- Introduction (15 November 2018 - 15:30) / Session chair
Apala Sabde
Manager User Experience Research, Facebook, United States
Sessions:
Caroline Smiley
Manager of Customer Research and Insights, Delta Air Lines, United States
Caroline received her Master of Marketing Research degree from the University of Georgia in 2013 and has been rapidly expanding her research capabilities ever since. She learned the value of harnessing big data into bite-sized and actionable insights during her two years at DigitasLBI, and now manages market research for Delta Air Lines where she specializes in international research, brand health tracking, and media optimization projects. In addition, she serves as the key lead on data and research visualisation for the Customer Research & Insights team.
Sessions:
Elias Veris
Sales Manager - Large Consumers Sales, Google, Ireland
Sessions:
Kyle Findlay
Director Global Data Science Team, Kantar, South Africa
Sessions:
ESOMAR Member Lyn McGregor
AQR Representative / Insight Strategist, Lyn McGregor Research, United Kingdom (GB)
Lyn has held senior roles in major agencies where she has inspired and coached global teams, winning awards and growing brands. Currently Chair of the AQR, she has presented several papers at industry conferences on effective and innovative work for clients such as Diageo and Unilever.
Sessions:
Shibani Nayak
Research Manager, Netflix, India
Over nine years of professional experience in consumer research, media and digital marketing industries, with in depth experience in biz and consumer insights. Expertise in thorough understanding of television and youth in India, coming from intense youth consumer research experience.
Sessions:
ESOMAR Member Simon Patterson
Founder & CEO, QRi Consulting, United Kingdom (GB)
Sessions:
ESOMAR Member Adrian Terron
Head - Customer Centricity, Tata Group, India
Adrian Terron has been Head of Corporate brand communications for the Godrej Group and later led Consumer Research, Innovation and Neuroscience business for Nielsen and South Asia before joining the Tata Group to lead its Customer Centricity function.
Before this, he has been a journalist with CNBC in India and a researcher at India's largest research firm at the time, ACNielsen ORG-MARG before joining its Marketing function where he worked across Asia and Europe.
Sessions:
Alex Johnston
Director, Jigsaw Research, United Kingdom (GB)
Alex remains excited and impassioned about research - even though he's been doing it for a long time (there are rumours he started before the internet did). He works across qual and quant - and over numerous sectors. At the moment he's most interested in how we can use behavioural economics and other frameworks to better understand how people make decisons - and how to influence them.
Sessions:
Ameya Saxena
Senior Manager - Research & Insights, Myntra Designs, India
Ameya is an engineering graduate with certificate in market research from Nielsen Academy. He has been working in the research and insights domain for the past 5 years.
He started his career with Nielsen working on accounts like P&G, Marico, Heinz etc. His stint with Nielsen helped him get an understanding of the different quantitative /qualitative tools and building marketing and product strategies using the same.
Post Nielsen, he joined Vodafone as Deputy Manager, CMI. In this role he was working on enterprise and retail side of the business. He was paramount in setting up the SME/SOHO product offerings as well as the retailer NPS aimed towards evaluating the entire Vodafone India sales team.
Ameya is currently working as a Sr Manager, Research and Insights at Myntra.
Sessions:
Anna Marchuk
Senior Innovation Researcher, HYVE Innovation Research, Germany
Anna Marchuk received her M.Sc. Consumer Affairs with specialization Technology and Innovation at Technische Universität München, (Germany). Before, she completed MA and BA in Finance. During her academic and professional experience, Anna has developed expertise in human-centered research for new product development, design thinking and service design.
Sessions:
ESOMAR Member Aoife Marron
Associate Director, RedC Research, Ireland
Sessions:
Archana Pai
Senior Manager - Research & Insights, Myntra Designs, India
Archana is Senior Manager-Research & Insights at Myntra. In this role, she is responsible for managing research for the Myntra Corporate and Fashion Brands portfolio working closely with various categories and brands to generate insights to aid these brands in making informed strategic and marketing decisions.
She brings with her over seven years of diverse experience in consumer, brand, communication & technology led researches and has also worked on new age research techniques like eye tracking, facial decoding and online communities.
Prior to joining Myntra, Archana handled the business and worked on myriad research studies at MRSS and Kantar IMRB. Archana is an MBA from Mudra Institute of Communications, Ahmedabad (MICA) and an engineering graduate from Anna University, Chennai.
Sessions:
Arfa Syed
Associate Account Director, Kantar Millward Brown, Pakistan
Arfa Syed is a qualitative research lead at Kantar Millward brown in Pakistan. Arfa has nourished her passion to enjoy change, diversity and lots of mental jogging by transiting her career from brands to research. Arfa's research interest lies in understanding habits and devising strategic communication platforms for brands. She believes being a marketing research consultant allows her to make an impact in lives of millions of consumers, help them live their dreams and inspire them by building brands that play a part in their lives.
Sessions:
Camila Borja
UX Specialist, ITAU, Brazil
I research to be inspired, close to different cultures, and understand movements to find ways for innovation. I am a certified LEGO® SERIOUS PLAY® facilitator and have worked with research for the past 10 years. Ranging from field work coordination, in-depth interviews, group discussion/co-creation, ethnography, market trends to consumer behavior analysis. I am a bachelor in Public Relations and a specialist in Public Opinion. Working with User Experience has been a part of my work routine specifically within the context of qualitative methods, studying consumers in their environments for better understanding of lifestyles, unmet needs and desires involving digital services.
Sessions:
ESOMAR Member Carlos Ochoa
Chief Client Officer, Netquest, Spain
Sessions:
Chayenne Meers
Research Consultant, haystack International, Belgium
Sessions:
ESOMAR Member Christopher Harms
Consultant - Research & Development, SKOPOS, Germany
Sessions:
Daniel Rayner
Associate, Insight Dojo, United Kingdom (GB)
Danny joined Insight Dojo after graduating from the University of Bath with a first-class honours degree in Psychology. Danny has studied behavioural science, environmental behaviour change, neuroeconomics and the psychology of pain.
Sessions:
ESOMAR Member Darren Hanson
Director - Strategic Consumer Insight, Orange PLC, United Kingdom (GB)
Sessions:
ESOMAR Member Ed Garey
Managing Director, BAMM, United Kingdom (GB)
After 6 years running Click Research, an independent consultancy specialising in co-creation and online qual, he has joined forces with the team at BAMM to deliver high quality research and rich insight using BAMM's Visual Thinking techniques.
Sessions:
ESOMAR Member Ellie Osborne
Research Director, Join the Dots, United Kingdom (GB)
Sessions:
ESOMAR Member Finn Raben
Director General, ESOMAR, Netherlands
Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.
He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.
Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER
Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.
Interested in more work from Finn Raben? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Fiona Blades
President & CEO, MESH Experience, United Kingdom (GB)
Sessions:
ESOMAR Member Francois Erner
Chief Innovation Officer, respondi, France
Graduate from an Engineering School and Phd in Sociology. François has been working in the MR industry for more than 15years. He founded a full-service agency specializing in online research, since 2016 in charge of Research and Development at respondi.
Sessions:
ESOMAR Member Gaelle Bertrand
Head of Insight - Brand, Kantar Media, United Kingdom (GB)
Sessions:
Gary Ellis
Chief Operating Officer, Remesh, United States
As one of the founders of Remesh, Gary leads sales, operations and finance. Previously a political operative he worked on notable political campaigns including Sherrod Brown’s 2012 senate re-election campaign. He graduated with a political science degree from the University of Rochester.
Sessions:
Genevieve Hall
Principal, Insight Dojo, United Kingdom (GB)
Sessions:
George Cox
Associate, Insight Dojo, United Kingdom (GB)
With a BA in Experimental Psychology from Oxford University and an MSc in Business Psychology from UCL, George's expertise lies in the application of theories and methods from across the behavioural and brain sciences to business problems. He has scanned over 1000 brains while working for a leading consumer neuroscience firm, and his research has focused on the adaption of academic research methods for use in market research. George is a keen cyclist, enjoys rock and roll music, and has sailed across the Atlantic.
Sessions:
Guy White
Founder and CEO, The Catalyx, Switzerland
Guy is the founder and Managing Director of Catalyx, an award-winning Crowdsourced marketing services agency. Catalyx unlocks the data, creativity and value from large crowds of the people that matter most to companies and organisations to help them to create much more relevant marketing, innovation and insight. Guy founded Catalyx in 2012. Since then, he's developed it into a multi-award-winning consultancy, one instrumental in delivering positive change for clients such as P&G, the Red Cross and Ferring Pharmaceuticals. A marketer at the top of his game, Guy is a crowdsourcing authority and an expert on crowd-led innovation.
Sessions:
ESOMAR Member James Johnstone
Global Head of Customer Insights, Shell, United Kingdom (GB)
Sessions:
ESOMAR Member Jennifer Roberton
Managing Director UK, respondi, United Kingdom (GB)
Jennifer Roberton is the MD of respondi, UK. For over 15 years she has been at the forefront of online research. During that time she has been instrumental in shifting analytical models from those based on self-reporting of consumer behaviour to the fusion of data from a broad variety of sources, and now integrating that with consumers' online behaviour.
Under her leadership, respondi recently won the MRS "Best Data Collection (Online)" for a pioneering study of attitudes among refugees in twelve countries across three continents, illustrating that this approach cannot only be of benefit to advertisers but also society as a whole.
Sessions:
Jon Osborne
Senior Brand Director, Shionogi Europe, United Kingdom (GB)
Jon has over 20 years of experience in marketing in the healthcare and pharmaceuticals industry. He leads cross-functional teams to develop global brand strategy at all stages of the value chain, and has worked on numerous brand launches. Jon has a strong interest in evolving commercial practices in the industry, and is a keen amateur cyclist.
Sessions:
Juliette Margerand
Consumer Insight Manager, Pernod Ricard, France
Consumer Insight Manager, 12 years experience in Consumer Insights FMCG on agency and client side.
Sessions:
ESOMAR Member Karan Kumar
Head - Brand & Marketing, Fabindia, India
Karan Kumar is a Brand and Marketing Strategist who knows how intelligent story-telling successfully drives brand conversions. Several of Karan’s brands have attained serious leadership positions. His many works across conventional and digital media ecosystems have earned him significant recognition in media and across various marketing and industry platforms. Founding member of the India chapter of The Marketing Society and a previous winner of ‘Best Presentation’ at ESOMAR Asia-Pacific, Karan currently heads Brand and Marketing at one of India’s largest Apparel and Lifestyle brands.
Sessions:
Kshipra Rustogi
Senior Account Manager, Kantar IMRB, India
A graduate in Psychology with 8+ years of experience in Qualitative research, including markets of India and Middle East. She has served a diversified portfolio of clients across F&B, Pharmaceuticals, Health & Nutrition, Durables, Telecom, Automotive, Technology, Personal and Home Care, Beauty and Banking. She has executed plethora of methodologies ranging from ethnography to digital both in rural and urban contexts. She considers rigorous analytical skills & application of psychological frameworks to ascertain human behavior as her key strengths. She believes "Qualitative Research allows you to be a part of others' lives in a way unmatched to any other discipline". She is passionate about spirituality, besides movies, old Hindi music & conversations.
Sessions:
Lida Hujic
Founder, TFTK Insight Innovation Culture, United Kingdom (GB)
Dr Lida Hujic is an insight-led innovation consultant. Her corporate practice is combined with insider knowledge of leading-edge cultures. She is the author of the critically acclaimed book The First to Know: How Hipsters and Mavericks Shape the Zeitgeist. A public speaker, expert commentator and contributor to a range of consumer, trade and academic publications, Lida is often solicited for opinion on all things cool, innovative and cutting-edge. Described as "really hip" by the British newspaper The Guardian, she's regularly featured as an "opinion former" in magazines, radio & TV. Lida has a PhD about MTV. Hailed as a "pioneering analysis", she won a MTV Video Music Award in "best academic achievement', a category especially created for her.
Sessions:
Luciano Lauri Pires
UX Specialist, ITAU, Brazil
Luciano Lauri is an experienced UX designer with a BA in Social Communication from Universidade de São Paulo (Brazil) and a Master's Degree in Digital Design from Pontificia Universidade Católica (PUC-SP). He started his career as a Graphic Designer in São Paulo designing ads, books and packaging for agencies and design studios. Luciano is currently the lead UX Specialist in the digital channels division at Banco Itaú, one of the largest banks in the world. He is responsible for fostering an user centric approach across multiple projects and channels, planning and guiding the design of a multi-channel client experience, building and conducting UX trainings, researching and applying new design methods and tools.
Sessions:
ESOMAR Member Niels Schillewaert
Managing Partner USA & Co-Founder, InSites Consulting, United States
Interested in more work from Niels Schillewaert? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
Omnia Holland
Managing Director, OmniCom Research, Australia
Omnia Holland is the Managing Director and Principal of OmniCom Research, a privately owned independent company specialising in marketing psychology. After completing a double major (clinical and experimental design) in Psychology and a postgraduate thesis in Applied Social Psychology, Omnia practised as a Clinical Psychologist for a number of years, before applying psychological techniques to consumer behaviour acumen.
She worked alongside leading academics on empirical research programs that became best practice guidelines before she established and channelled her focus to OmniCom Research in 1997, engineering the use of unique psychological theories and techniques to the corporate world.
Sessions:
Phil Morrison
Managing Director, Whycatcher, United Kingdom (GB)
If Phil has learnt one thing in his time in client side roles (at Betfair and Visit Britain - amongst others) and agency side positions its that stakeholders always want research yesterday. And they don't want to compromise on quality. Trying to figure out a way of providing this speed and quality has exercised his thoughts for years. He's now running a research start-up that combines digital and physical research - focused on research communities.
Sessions:
Radhecka Roy
Global Lead - Strategic Curation, Ipsos, Singapore
Radhecka leads the strategic curation practice globally for Ipsos and has over 27 years experience working with brands across the global scope. Her focus is on highly strategic curation projects for global clients and is pioneering practice of integrating insights from multiple data sources (quant, social, internal data) with advanced qualitative research to deliver strong solutions that create business impact. She is accredited as a Gold Standard Research Lead by Unilever as well as an assessor for the Accreditation Program. leads the strategic curation practice globally for Ipsos and has over 27 years experience working with brands global scope. Her focus is on highly strategic curation projects for global clients and is pioneering the practice.
Sessions:
ESOMAR Member Sarah de Caux
Senior Research Director, Join the Dots, United Kingdom (GB)
Sarah heads up Spirit, Join the Dots' brilliant qual team, and is very hands on with client work. She loves a challenging brief, a complex multi-layered mixed method project, and pulling different threads from all over the place to produce work which is commercially useful. Sarah's worked in research since 2002 and is still curious about people. Over the years she's researched most areas (travel, retail, FMCG, shopper, food, media, utilities and financial services amongst others). In particular, she has a deep understanding of digital and its role in people's lives. She is an experienced moderator, member of the Association for Qualitative Research, and holds a CIM Professional Diploma. Prior to Join the Dots, she worked at a research agency where she worked in both the UK and China.
Sessions:
Signe Worning Løgstrup Jensen
Post-graduate, HYVE Innovation Research, Denmark
Joint M.Sc. in Global Innovation Management at the University of Strathclyde and Hamburg University of Technology. Specialized in operational innovation processes, developing and implementing machine learning for market research purposes. B.Sc. in Global Business Engineering at Aalborg University. Specialised in operational processes, developing and implementing a global production concept across multiple production facilities in both Denmark and China.
Sessions:
ESOMAR Member Sjoerd Koornstra
Partner, The House of Insights, Netherlands
Sessions:
Stefan Biel
Innovation Director, Beiersdorf, Germany
Stefan Biel studied Biotechnology at Braunschweig and received his PhD in virology from the Robert Koch-Institut, Berlin. In 2000 he joined the Beiersdorf AG. After various positions within the Analytical and Research Departments, he took over the Deodorant Prototyping Group. In 2012, he joined the new Foresight & Innovation Group, and in 2013 he took the lead of the Packaging Innovation Group. In 2014, Stefan took up a new challenge by joining Fontem Ventures, as VP Innovation. Back to cosmetics, Stefan joined LR Health & Beauty in 2017, as Director R&D. In April 2018, he joined Beiersdorf again. In his current role as Innovation Director Pearl Brands he is responsible for developing new ways of working for Beiersdorf's heritage of well-known and consumer-attractive local brands.
Sessions:
ESOMAR Member Sunita Venkataraman
Global Director - Global Insights and Analytics, Intel, United States
Sessions:
Suzanne Mulier
Int. Market Researcher, Alpro, Belgium
Sessions:
ESOMAR Member Sven Arn
Managing Director and Partner, Happy Thinking People, Germany
Sven Arn is Managing Director and Partner at Happy Thinking People. He has been with the company since 1991 and became Managing Director in 1997. His focus is in international and cross-cultural research with a specific expertise in insight development, positioning and brand strategy.
Sessions:
ESOMAR Member Vivek Banerji
Founder and Director, Insight Dojo, United Kingdom (GB)
Vivek Banerji is the founder of Insight Dojo, an insights consulting company. He has spent the bulk of his career at McKinsey & Company with over 13 years in the London and New York offices where he was a Senior Expert, a Global Leader of the Consumer and Shopper Insights Practice, and Co-founder of the Patient Behaviour Change service line. His main focus at McKinsey was on behaviour change, creative research, and innovation. Before McKinsey he was a Marketing Research Manager at Pepsico, India and a Project Director at IMRB. He strongly believes in cross-pollination, and introduced the profile, "pragmatic polymath" in ESOMAR Qual 2008. He considers himself a life-long learner of jazz piano and Karate. He has an MBA from FMS, and BA (Hons) Mathematics from St. Stephen's, Delhi University.
Sessions:
Volker Bilgram
Managing Director, HYVE Innovation Research, Germany
Volker Bilgram is Managing Director at HYVE - the innovation company. He is Associated Researcher at the TIM Group of RWTH Aachen University. His research focus is on AI-based innovation, co-creation and consumer empowerment. Volker graduated in international business law at the University of Erlangen-Nuremberg with an academic focus on new product development and open innovation.
Sessions:
ESOMAR Member Wim Hamaekers
Managing Partner, haystack International, Belgium
Sessions:
Programme Committee
Programme Committee Chair Peter Nash
Tourism Ireland, Ireland
Programme Committee Chair Andrew Vincent
Waves, United Kingdom (GB)
Kyle Findlay
Kantar, South Africa
Shibani Nayak
Netflix, India
Apala Sabde
Facebook, United States
Caroline Smiley
Delta Air Lines, United States
Elias Veris
Google, Ireland
ESOMAR MemberProgramme Committee Chair
Manager - Northern Europe, Ireland
Currently heading up the Strategy Development & Insights team at Tourism Ireland, Peter Nash has held a wide variety of marketing and strategy roles in both the public and the private sector. An economist by training, he lectured at the University of Newcastle Upon Tyne and The National University of Ireland. Peter Nash was also senior researcher with Teagasc, the Irish food and agriculture development authority. He then held a variety of research, marketing and strategy roles at Guinness and later Diageo Ireland. More recently, Nash was head of the School of Business at the National College of Ireland before joining Tourism Ireland around six years ago. Tourism Ireland is the North-South body tasked with promoting the island of Ireland as an international tourism destination. Nash is currently the acting chairman of the Market Intelligence Committee of the European Travel Commission and President of the European Chapter of TTRA. A keen sailor, Peter Nash enjoys year-round sailboat racing in Dublin Bay and summertime cruising along the spectacular Wild Atlantic Way.
- Introduction to the programme - FUSION data edge (12 November 2018 - 09:15) / Programme Committee Chair
- BUSINESS SOLUTIONS DEMO by Tourism Ireland (12 November 2018 - 10:45) / Speaker
- Data edge summary (13 November 2018 - 17:20) / Programme Committee Chair
- Introduction (14 November 2018 - 16:15) / Session chair
- Introduction (15 November 2018 - 15:30) / Session chair
ESOMAR MemberProgramme Committee Chair
Director
Director Global Data Science Team
Research Manager
Over nine years of professional experience in consumer research, media and digital marketing industries, with in depth experience in biz and consumer insights. Expertise in thorough understanding of television and youth in India, coming from intense youth consumer research experience.
Manager User Experience Research
Manager of Customer Research and Insights
Caroline received her Master of Marketing Research degree from the University of Georgia in 2013 and has been rapidly expanding her research capabilities ever since. She learned the value of harnessing big data into bite-sized and actionable insights during her two years at DigitasLBI, and now manages market research for Delta Air Lines where she specializes in international research, brand health tracking, and media optimization projects. In addition, she serves as the key lead on data and research visualisation for the Customer Research & Insights team.
Sales Manager - Large Consumers Sales
Demo Lab Presenters
Zappi is an automated market research provider and platform with access to some of the most sophisticated research IP in the industry, offering a wide range of tools for every kind of business question. Zappi's platform model is deeply intuitive, built for simplicity, and has the capacity to grow smarter the more you use it. It's also fast, delivering real-time results, beautifully visualised, within as few as six hours.
For more information, visit 
https://www.zappistore.com/
Contact: Ken Yanhs
Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business tourism destination.
For more information, visit https://www.tourismireland.com
Toluna is a leading provider of real-time digital consumer insights, and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real-time.
Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world's largest social voting community of nine million members across 49 countries.
This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform.
Toluna has 18 offices in Europe, North America and Asia Pacific.
For more information, visit https://www.toluna-group.com/
Contact: Janice Caston
Streetbees is a London-based global intelligence platform that reveals how people behave, and why, by analysing real-life moments collected from its worldwide users on an always-on basis.
Over 1 million users - or "bees" - across 150 countries worldwide use the chat-style Streetbees app to share moments from their daily lives via videos, photos and text, giving as much or as little information as they like. Through applying advanced natural language processing technology to the results, Streetbees uncovers not just what they do, but also why they do it, and what drives them - and predicts what they may do next.
For more information, visit https://www.streetbees.com/
Liveminds Behavioural Recruitment provides you with fresh research participants matched from 2 billion people. It's a radically different approach, powered by live social data. We don't have a database - we find fresh participants, for every project, who give 47% more data.
For more information, visit https://liveminds.com/
Contact: Hugh Carling
GemSeek is a research and analytics firm founded by former senior managers at F500 companies. We help business leaders manage effectively the sales and retention cycles of their organizations. Our teams work closely with large multinationals in the fields of Customer Experience, Brand, Competitive Intelligence, Data Science, and Data Technology Solutions.
For more information, visit https://www.gemseek.com/
Contact: Petko Tinchev
DataExpert - as the largest independent data processing company in Central-Europe, we provide advanced operations support across all sectors of market research. We support our clients with high quality services in survey programming, data processing, data visualization and custom IT development.
For more information, visit https://www.dataexpert.hu/
Contact: Zsofia Kerenyi
For more information, visit http://www.research.ibm.com/
Our Sponsors
For over 15 years, Netquest has provided market researchers with genuine, insightful data. Founded in Barcelona, Netquest is a tech-driven company built on a robust and engaged panel, a local presence wherever it operates, and a strict quality standard (ISO 26362). Thanks to our panel and survey technology, advanced incentive system and digital behavior-tracking software, we can provide integrated information about consumers in 26 countries across the globe. Netquest's consumer panel and data collection capabilities are a reliable partner that helps institutions and businesses genuinely understand consumers and society.
For more information, visit https://www.netquest.com/online-surveys-investigation
Have a look at our business listing on the ESOMAR Directory!
As the established expert in digital research data, Research Now SSI optimises market research through its data assets, innovative solutions, and consultative services to drive better business insights and decisions for companies and agencies around the world. As pioneers in originating online data sampling and the creator of the first B2B panel, we continue to provide robust research data through rigorous first-party consumer and B2B data collection for more than 3,500 clients worldwide. As a trusted provider of comprehensive research services and data solutions – such as survey programming and optimising sampling, and feature-rich automated research, integrated data, and advertising measurement – we enable powerful insights for competitive advantage.
For more information, visit http://www.researchnow.com/
Zappi is an automated market research provider and platform with access to some of the most sophisticated research IP in the industry, offering a wide range of tools for every kind of business question. Zappi's platform model is deeply intuitive, built for simplicity, and has the capacity to grow smarter the more you use it. It's also fast, delivering real-time results, beautifully visualised, within as few as six hours.
For more information, visit https://www.zappistore.com/
QRi is an independent Strategic Insight Agency based in London, which helps you understand the motivations and behaviour of customers, around the world.
For more information, visit https://www.qriconsulting.com/
The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.
For more information, visit https://www.aqr.org.uk/
Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business tourism destination.
We operate under the auspices of the North/South Ministerial Council through the Department for the Economy in Northern Ireland and the Department of Transport, Tourism and Sport in Ireland. We work closely with the two tourist boards on the island, Fáilte Ireland and Tourism NI, and with our partners in the tourism industry at home and abroad in delivering on our remit. Tourism Ireland's up to 150 staff create world-class marketing programmes in 23 markets across the world as well as centrally in Dublin and Coleraine.
For more information, visit https://www.tourismireland.com
For more information, visit http://www.euromonitor.com/
Research & Results publishes leading market research media in print, online and mobile: Research & Results magazine, StudioGuide (viewing facilities), DigitalGuide, web sites and an email newsletter. The annual Research & Results show is the leading international trade show for market research. The two-day show takes place in Munich, Germany, every October. Companies from Germany and abroad present their products and services. Experts present in workshops the latest topics and trends in the industry. Admission is free for registered professionals.
For more information, visit https://www.research-results.com/